Zoho Social Pricing, Features, Reviews & Comparison of Alternatives

Zoho Social

Social media marketing for growing businesses

4.63/5 (1,474 reviews)

Zoho Social overview

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement.

Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones.

Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed.

Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.
www.zoho.com

Pricing

Starting from
$10/month
Pricing options
Free trial
Freemium
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Canada, China, Europe and 5 other markets, India, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Italian, Portuguese, Spanish
Zoho Social screenshot: Zoho Social ShareSocial Media Marketing with Zoho SocialZoho Social screenshot: Team CollaborationZoho Social screenshot: Multiple ImagesZoho Social screenshot: Zoho Social Home ScreenZoho Social screenshot: ReportsZoho Social screenshot: MonitorZoho Social screenshot: MessageZoho Social screenshot: CollaborationZoho Social screenshot: Calendar Edit

Zoho Social reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.5
  4.6
  4.5
Sarvpreet Kaur

A Host of Features at a Much Cheaper Price

Used daily for free trial
Reviewed 2018-06-05
Review Source: GetApp

I stumbled upon Zoho Social accidentally when I was looking for a social media software for my company. We are a small company and even smaller social media and marketing team (only 2 strong), so we didn't really a huge budget to devote. Our requirement of features centred mainly on being able to schedule our posts in advance, schedule the same post multiple times, monitor our performance across different channels and create a content and publishing calendar. We had narrowed down to Hootsuite (which we found to be powerful, yet too expensive) and buffer (which was cheap but didn't meet all our feature requirements). I was very pleased when I came across Zoho Social, which offered us the best of both worlds. A host of great features at a much cheaper price point than Hootsuite. It meets most of our feature requirements and is a lot pleasant to look at and easier to use than Hootsuite (which we found to be a little clunky at times). Everything is really accessible, the most relevant metrics are on the home page itself, the reports give a good overview of the KPIs, and it's all so easy to use. One feature I loved is that you can track how many times a user has interacted with your brand on different channels, and then share the same information with your other team members (through the Collaborate tab). All in all, a power-packed software with all the best social media management features built in. I discovered Zoho Social a day before when we were about to make the final call, and I am really glad we did!

Read the full review

Franklin D Rivera II

Almost Perfect

Used daily for less than 6 months
Reviewed 2016-10-01
Review Source: GetApp

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can immediately see how your brand is performing via the Brand Health Dashboard. At a quick glance I can see which platforms and types of posts are getting the greatest engagement. Everything is so darn easy. The performance, the posts and the live stream are easily accessible on the Brand Health Page. Another nice feature is the Smart Q, which will automatically suggest and schedule posting times based on the percentage of top engagers that will see it. If there is not an optimal time on that day, the Smart Q will suggest the next best time. Nice! Another great feature is the monitoring, which allows you to specifically listen for keywords, brands, mentions, users, lists and more for your social profiles. The streams are arranged similar to Hootsuite feeds which can be arranged. The reports features are very nice as well. You can use standard reports for Facebook, Twitter and Instagram or create a custom report which can be sent at predetermined intervals to you, your clients or both. The reports are pretty robust (especially for FB) and at the price point of Zoho Social, you get all of the reports. There is no nickel and diming for more in-depth reports like some other platforms. Their connections tab will let you know who recently engaged with you, as well as who is the most engaged. This way, you never miss an opportunity to engage and build a good audience for your brand. Additionally, the collaborate tab allows you to have discussions with those who are engaging with you brand which can be helpful in broadcast messages or brand loyalty. Zoho Social has so any features that it is hard to believe that you get all of this at such a reasonable price point. If you add on the ability to integrate your social with their project planning, crm, sales IQ, and campaign platforms, the capabilities are ridiculous (in a great way). Zoho Social deserves a serious look from new social media marketers as well as established digital marketing firms.-Rich Feature at a very reasonable price point -Great analytics and custom reports and scheduling -Brand Health at a glance-No deep digging needed for analysis -Ability to collaborate with those who engage and team members. -Browser posting plugin -Smart Q for suggested best times based on engagement -Easily switch between brands -Integration with other valuable Zoho platforms -Android and Iphone mobile app

Read the full review

Prosithea Tao

Zoho app is really useful app for social media management.

Used weekly for free trial
Reviewed 2018-03-27
Review Source: GetApp

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can immediately see how your brand is performing via the Brand Health Dashboard. At a quick glance I can see which platforms and types of posts are getting the greatest engagement. Everything is so darn easy. The performance, the posts and the live stream are easily accessible on the Brand Health Page. Another nice feature is the Smart Q, which will automatically suggest and schedule posting times based on the percentage of top engagers that will see it. If there is not an optimal time on that day, the Smart Q will suggest the next best time. Nice! Another great feature is the monitoring, which allows you to specifically listen for keywords, brands, mentions, users, lists and more for your social profiles.

Read the full review

Kelsey Lakia, MBA

A lot of really great features, there are improvements needed, which a few companies will want/need

Used weekly for free trial
Reviewed 2018-08-11
Review Source: GetApp

OVERALL: A really nice social management with the best analytics and a robust CRM perk included. SUGGESTED IMPROVEMENTS: I would like to see the app to have access to the most engaged users with the brand/content (this is an amazing feature, we need to be able to take this on the go). Also to be able to schedule video is needed (you can't even schedule this to post manually). Finally, a visual planner or better proofing interface for clients would be more helpful to agencies. Also not the best for e-commerce dependent businesses - you need to add shoppable items. If you can add a few of the features Later is doing, this software would knock social media mmgt out of the park. PROS: - has a really unique CRM aspect that allows you to identify the most engaged users of your brand & keeps track of their interaction - better for agencies needing to proof to clients - works on multiple social networks - has an app (needs improvement - missing some functionality but generally loads & functions well) - Interface is straightforward - has a really nice video demonstrating power of features, and how to use them - planning calendar is one of the easiest I've used, and makes posting quicker

Read the full review

simo aghrim

wow zoho is the best app for social media

Used daily for 1-2 years
Reviewed 2017-11-25
Review Source: Capterra

time and moneyfull control and managing things easily by clicking just on one fonction you hve everything in your hand, otherwise, some other software like zoho dose not have such features. Thank you for giving me this amazing experience. thanks Zoho team I live Zoho Social because it is very easy to use, very friendly in its interface, but still very detailed and effective in all reports and customisation. Being able to manage different Brands and the Smart Q planning options are my favourite treats in this amazing package.

Read the full review

Zoho Social pricing

Starting from
$10/month
Pricing options
Free trial
Freemium
Subscription
View Pricing Plans

FREE:
1 User
1 Brand
7 Social Channels (Twitter Profile, Facebook Page, LinkedIn Profile, LinkedIn Company Page, Google+ Profile, Google+ Page, and Instagram Profile)
Publishing
Default Zoho URL shortener
SocialShare Browser Plugin
-----------------------------------------------
STANDARD: $10/month.
2 Users
1 Brand
7 Social Channels (Twitter Profile, Facebook Page, LinkedIn Profile, LinkedIn Company Page, Google+ Profile, Google+ Page, and Instagram Profile)
Publishing and Scheduling
Default Zoho URL shortener + Bit.ly integration
Smart Q
Basic Reports
Collaboration
Direct Publishing for Instagram
Pause & Resume Scheduled Posts
Monitoring (Up to 5 saved keyword searches + Twitter lists)
Zoho CRM Integration
SocialShare Browser Plugin
Add Ons:
Users at $10 / user / month
Brands $10 / brand / month
--------------------------------------------------
PROFESSIONAL: $50/Month.
5 Users
3 Brands
7 Social Channels (Twitter Profile, Facebook Page, LinkedIn Profile, LinkedIn Company Page, Google+ Profile, Google+ Page, and Instagram Profile)
Advanced Publishing and Scheduling
Default Zoho URL shortener + Bit.ly integration
Bulk Scheduler
Smart Q
Publishing Calendar
Advanced Reports
Custom Reports
Sentiment Analysis
Collaboration
Direct Publishing for Instagram
Pause & Resume Scheduled Posts
Monitoring (Up to 15 saved keyword searches + Twitter lists)
SocialShare Browser Plugin
Zoho CRM Integration
Facebook Lead Ads
Add Ons:
Users at $10 / user / month
Brands $10 / brand / month
------------------------------------------------
AGENCY: $83.33/Month.
Agency name, logo, favicon, and custom domain
Personalized client invite emails
Agency-branded reports
Custom view for clients
Free login for clients
5 Users
15 Brands
+ All the features on the Professional Plan
Add Ons:
5 Users at $350 / Year
5 Brands at $350 / Year
------------------------------------------------
AGENCY PLUS: $125/Month.
Agency name, logo, favicon, and custom domain
Personalized client invite emails
Agency-branded reports
Custom view for clients
Free login for clients
5 Users
25 Brands
+ All the features on the Professional Plan
Add Ons:
5 Users at $350 / Year
5 Brands at $350 / Year

Zoho Social features

Activity Dashboard
Content Management
Engagement Analytics
Multi-Channel Marketing
Real Time Data
Reporting & Statistics
Social Media Integration
Social Network Marketing
Tagging

A/B Testing (137 other apps)
API (367 other apps)
Campaign Analysis (183 other apps)
Campaign Management (158 other apps)
Customizable Branding (174 other apps)
Customizable Templates (179 other apps)
Data Import/Export (135 other apps)
Drag & Drop Interface (186 other apps)
Monitoring (169 other apps)
Real Time Analytics (139 other apps)
Third Party Integration (194 other apps)

Category Leaders ranking

Reviews
Integrations
Mobile
Media
Security

#4 in Social Media Marketing

View full ranking
60
20
5
17
0

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Zoho Social also features in these categories:

Additional information for Zoho Social

Key features of Zoho Social

  • Social Network Marketing
  • Social Media Metrics
  • Multi-Channel Marketing
  • Automated Scheduling
  • Social Media Integration
  • Feedback Collection
  • Real Time Reporting
  • Activity Logging
  • Keyword Tracking
  • Tags & Keywords
  • Brainstorming
  • Search Functionality
  • Real Time Monitoring
  • Real Time Notifications
View All Features

Benefits

- Publish and schedule an unlimited number of posts (even on the free plan!)

- Track how your posts are performing and figure out what works best for your audience with detailed stats available for every post you publish

- Understand your audience, and measure and improve the impact of your content with in-depth visual reports and analytics.

- Collaborate with your team to come up with ideas for new posts, compare the performance of existing posts, talk about people who engage with your brand and discuss how to respond to incoming posts.

- Stay on top of your brand mentions and publish new content, even while you're on the move with our free mobile apps available on iOS and Android.