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CAKE vs SAS Customer Intelligence 360 Comparison (2026)
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Good recommendations?
CAKE
4.3
(17)5
11
4
4
3
0
2
0
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
SAS Customer Intelligence 360
4.8
(9)5
7
4
2
3
0
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing.
Create segments and run campaigns in a workflow style format. Apply analytics throughout the campaign process to make more intelligent business decisions. Tie digital intelligence to traditional data sources and test creative along the way to determine ideal interaction methods.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.3
17
5
4
3
2
1
11
4
0
0
2
- Value for money
- Ease of use
- Features
- Customer support
87%
would recommend this app4.8
9
5
4
3
2
1
7
2
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
89%
would recommend this appPros
Not enoughreviews yet
Pros
Not enoughreviews yet
Cons
Not enoughreviews yet
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review3 years ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features35
- A/B Testing
- API
- Access Controls/Permissions
- Action Management
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Ad Inventory Management
- Ad Optimization
- Ad hoc Query
- Ad hoc Reporting
- Advertising Management
- Affiliate Management
- Alerts/Notifications
- Approval Process Control
- Approval Workflow
- Asset Categorization
- Asset Library
- Asset Lifecycle Management
- Asset Sharing
- Assignment Management
- Attribution Modeling
- Audience Targeting
- Automated Scheduling
- Autoresponders
- Banner Management
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Budgeting/Forecasting
- CAN-SPAM Compliance
- CMS Integration
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Charting
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Source Connectors
- Data Visualization
- Deadline Management
- Deep Learning
- Digital Asset Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Expense Management
- Feedback Management
- File Conversion
- File Management
- File Transfer
- Filtering
- Forecasting
- Fraud Detection
- Full Text Search
- Funnel Analysis
- GDPR Compliance
- Gamification
- Gantt/Timeline View
- Geotargeting
- Goal Setting/Tracking
- Heatmaps
- Historical Reporting
- Image Library
- Interactive Content
- KPI Monitoring
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Verification/Validation
- List Management
- Live Results Sharing
- Location-Based Marketing
- ML Algorithm Library
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Planning
- Metadata Management
- Mobile Access
- Mobile Ad Serving
- Mobile Alerts
- Mobile App
- Mobile Optimization
- Model Training
- Moderation
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Site Management
- Multivariate Testing
- Native Ad Serving
- Natural Language Processing
- Newsletter/Email Ad Serving
- OLAP
- Offline Response Collection
- Pageview Tracking
- Performance Metrics
- Personalization
- Planning Tools
- Predictive Analytics
- Predictive Modeling
- Presentation Tools
- Prioritization
- Progress Tracking
- Project Management
- Project Planning
- Project Templates
- Project Time Tracking
- Project Tracking
- Project Workflow
- Projections
- Push Notifications
- ROI Tracking
- Real Time Data Collection
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Site Search Tracking
- Source Tracking
- User Interaction Tracking
- Total features180
- A/B Testing
- API
- Access Controls/Permissions
- Action Management
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Ad Inventory Management
- Ad Optimization
- Ad hoc Query
- Ad hoc Reporting
- Advertising Management
- Affiliate Management
- Alerts/Notifications
- Approval Process Control
- Approval Workflow
- Asset Categorization
- Asset Library
- Asset Lifecycle Management
- Asset Sharing
- Assignment Management
- Attribution Modeling
- Audience Targeting
- Automated Scheduling
- Autoresponders
- Banner Management
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Budgeting/Forecasting
- CAN-SPAM Compliance
- CMS Integration
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Charting
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Source Connectors
- Data Visualization
- Deadline Management
- Deep Learning
- Digital Asset Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Expense Management
- Feedback Management
- File Conversion
- File Management
- File Transfer
- Filtering
- Forecasting
- Fraud Detection
- Full Text Search
- Funnel Analysis
- GDPR Compliance
- Gamification
- Gantt/Timeline View
- Geotargeting
- Goal Setting/Tracking
- Heatmaps
- Historical Reporting
- Image Library
- Interactive Content
- KPI Monitoring
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Verification/Validation
- List Management
- Live Results Sharing
- Location-Based Marketing
- ML Algorithm Library
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Media Planning
- Metadata Management
- Mobile Access
- Mobile Ad Serving
- Mobile Alerts
- Mobile App
- Mobile Optimization
- Model Training
- Moderation
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multiple Data Sources
- Multiple Site Management
- Multivariate Testing
- Native Ad Serving
- Natural Language Processing
- Newsletter/Email Ad Serving
- OLAP
- Offline Response Collection
- Pageview Tracking
- Performance Metrics
- Personalization
- Planning Tools
- Predictive Analytics
- Predictive Modeling
- Presentation Tools
- Prioritization
- Progress Tracking
- Project Management
- Project Planning
- Project Templates
- Project Time Tracking
- Project Tracking
- Project Workflow
- Projections
- Push Notifications
- ROI Tracking
- Real Time Data Collection
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Site Search Tracking
- Source Tracking
- User Interaction Tracking
Integrations
- Total integrations1
- AWS Amplify
- AWS AppSync
- AWS Cloud9
- AWS CloudFormation
- AWS CloudTrail
- AWS CodeCommit
- AWS Config
- AWS Control Tower
- AWS Cost Explorer
- AWS Direct Connect
- AWS Elastic Beanstalk
- AWS Glue
- AWS Identity and Access Management (IAM)
- AWS IoT
- AWS IoT Analytics
- AWS Key Management Service (KMS)
- AWS Lake Formation
- AWS Lambda
- AWS Management Console
- AWS Organizations
- AWS Secrets Manager
- AWS Shield
- AWS Step Functions
- AWS Systems Manager
- AWS VPN
- AWS WAF
- AWS X-Ray
- AWS for Data
- Alexa
- Amazon Aurora
- Amazon EC2
- Amazon EMR
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- Apache Kafka
- BigQuery
- Clickatell
- Contentstack
- Docker
- Facebook Business Suite
- Google Ads
- Google Cloud
- Google Cloud AutoML
- HTML Editor
- HubSpot CRM
- HubSpot Marketing Hub
- Lotame
- Microsoft Azure
- MySQL
- QuickBooks Online
- SAS Visual Analytics
- SMTP
- Salesforce Marketing Cloud
- Selligent
- Snowflake
- SparkPost
- Spotfire
- Tealium Customer Data Hub
- Twitter/X
- WordPress
- YouTube
- Total integrations62
- AWS Amplify
- AWS AppSync
- AWS Cloud9
- AWS CloudFormation
- AWS CloudTrail
- AWS CodeCommit
- AWS Config
- AWS Control Tower
- AWS Cost Explorer
- AWS Direct Connect
- AWS Elastic Beanstalk
- AWS Glue
- AWS Identity and Access Management (IAM)
- AWS IoT
- AWS IoT Analytics
- AWS Key Management Service (KMS)
- AWS Lake Formation
- AWS Lambda
- AWS Management Console
- AWS Organizations
- AWS Secrets Manager
- AWS Shield
- AWS Step Functions
- AWS Systems Manager
- AWS VPN
- AWS WAF
- AWS X-Ray
- AWS for Data
- Alexa
- Amazon Aurora
- Amazon EC2
- Amazon EMR
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- Apache Kafka
- BigQuery
- Clickatell
- Contentstack
- Docker
- Facebook Business Suite
- Google Ads
- Google Cloud
- Google Cloud AutoML
- HTML Editor
- HubSpot CRM
- HubSpot Marketing Hub
- Lotame
- Microsoft Azure
- MySQL
- QuickBooks Online
- SAS Visual Analytics
- SMTP
- Salesforce Marketing Cloud
- Selligent
- Snowflake
- SparkPost
- Spotfire
- Tealium Customer Data Hub
- Twitter/X
- WordPress
- YouTube
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