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ActiveCampaign vs SAS Customer Intelligence 360 Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
681
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
SAS Customer Intelligence 360
4.8
(9)5
7
4
2
3
0
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Gain a more complete view of your customers by using SAS 360 Discover to dynamically capture interactions, and transform those individual interactions into customer-centric knowledge. Take insights from SAS 360 Discover and interact with customers across all their various channels.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
681
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.8
9
5
4
3
2
1
7
2
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
89%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
Not enoughreviews yet
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review11 days ago
- Vendor responds to reviews
- Last review25 days ago
Key features
- Total features180
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Access Controls/Permissions
- Action Management
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Activity/News Feed
- Ad Inventory Management
- Ad Optimization
- Ad hoc Query
- Ad hoc Reporting
- Adaptive Learning
- Advertising Management
- Alerts/Notifications
- Appointment Scheduling
- Approval Process Control
- Approval Workflow
- Archiving & Retention
- Asset Categorization
- Asset Library
- Asset Lifecycle Management
- Asset Sharing
- Assignment Management
- Attachment Search
- Attribution Modeling
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Banner Management
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Breadth of Partner Applications
- Budgeting
- Budgeting/Forecasting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CMS Integration
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Charting
- Chat/Messaging
- Click Tracking
- Client Management
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Cross-system Integration
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Quality Management
- Data Recovery
- Data Source Connectors
- Data Visualization
- Deadline Management
- Deal Management
- Decision Making
- Deep Learning
- Digital Asset Management
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Expense Management
- Feedback Management
- Field Sales Management
- File Conversion
- File Management
- File Sharing
- File Transfer
- Filtering
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- Funnel Analysis
- GDPR Compliance
- Gamification
- Gantt/Timeline View
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- Heatmaps
- High-Volume Sending
- Historical Reporting
- Image Library
- Inbox Management
- Interaction Tracking
- Interactive Content
- Internationalization
- KPI Monitoring
- Kanban Board
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Live Results Sharing
- Location-Based Marketing
- ML Algorithm Library
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Media Planning
- Metadata Management
- Mobile Access
- Mobile Ad Serving
- Mobile Alerts
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Model Training
- Moderation
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multi-step Planning
- Multi-user Account
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Testing
- Native Ad Serving
- Natural Language Processing
- Newsletter Management
- Newsletter/Email Ad Serving
- OLAP
- Offline Response Collection
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Pageview Tracking
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Planning Tools
- Predefined Rules
- Predictive Analytics
- Predictive Modeling
- Presentation Tools
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Progress Tracking
- Project Management
- Project Planning
- Project Templates
- Project Time Tracking
- Project Tracking
- Project Workflow
- Projections
- Prospecting Tools
- Push Notifications
- Queue Management
- Quotes/Estimates
- Real Time Data Collection
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- Total features180
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Access Controls/Permissions
- Action Management
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Activity/News Feed
- Ad Inventory Management
- Ad Optimization
- Ad hoc Query
- Ad hoc Reporting
- Adaptive Learning
- Advertising Management
- Alerts/Notifications
- Appointment Scheduling
- Approval Process Control
- Approval Workflow
- Archiving & Retention
- Asset Categorization
- Asset Library
- Asset Lifecycle Management
- Asset Sharing
- Assignment Management
- Attachment Search
- Attribution Modeling
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Banner Management
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Breadth of Partner Applications
- Budgeting
- Budgeting/Forecasting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CMS Integration
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Charting
- Chat/Messaging
- Click Tracking
- Client Management
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Cross-system Integration
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Quality Management
- Data Recovery
- Data Source Connectors
- Data Visualization
- Deadline Management
- Deal Management
- Decision Making
- Deep Learning
- Digital Asset Management
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Expense Management
- Feedback Management
- Field Sales Management
- File Conversion
- File Management
- File Sharing
- File Transfer
- Filtering
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- Funnel Analysis
- GDPR Compliance
- Gamification
- Gantt/Timeline View
- Generative AI
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- Heatmaps
- High-Volume Sending
- Historical Reporting
- Image Library
- Inbox Management
- Interaction Tracking
- Interactive Content
- Internationalization
- KPI Monitoring
- Kanban Board
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Live Results Sharing
- Location-Based Marketing
- ML Algorithm Library
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Media Planning
- Metadata Management
- Mobile Access
- Mobile Ad Serving
- Mobile Alerts
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Model Training
- Moderation
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multi-step Planning
- Multi-user Account
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Testing
- Native Ad Serving
- Natural Language Processing
- Newsletter Management
- Newsletter/Email Ad Serving
- OLAP
- Offline Response Collection
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Pageview Tracking
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Planning Tools
- Predefined Rules
- Predictive Analytics
- Predictive Modeling
- Presentation Tools
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Progress Tracking
- Project Management
- Project Planning
- Project Templates
- Project Time Tracking
- Project Tracking
- Project Workflow
- Projections
- Prospecting Tools
- Push Notifications
- Queue Management
- Quotes/Estimates
- Real Time Data Collection
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
Integrations
- Total integrations91
- 123FormBuilder
- AWS Amplify
- AWS AppSync
- AWS Cloud9
- AWS CloudFormation
- AWS CloudTrail
- AWS CodeCommit
- AWS Config
- AWS Control Tower
- AWS Cost Explorer
- AWS Direct Connect
- AWS Elastic Beanstalk
- AWS Glue
- AWS Identity and Access Management (IAM)
- AWS IoT
- AWS IoT Analytics
- AWS Key Management Service (KMS)
- AWS Lake Formation
- AWS Lambda
- AWS Management Console
- AWS Organizations
- AWS Secrets Manager
- AWS Shield
- AWS Step Functions
- AWS Systems Manager
- AWS VPN
- AWS WAF
- AWS X-Ray
- AWS for Data
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Alexa
- Amazon Aurora
- Amazon EC2
- Amazon EMR
- Amazon Redshift
- Amazon S3
- Apache Kafka
- Apollo.io
- Astra Pro
- BigCommerce
- BigQuery
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Clickatell
- Cloudbeds
- Contentstack
- Delphi AI
- Digistore24
- Divi
- Docker
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Google Cloud
- Google Cloud AutoML
- Google Workspace
- Gravity Forms
- HTML Editor
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Looker
- Lotame
- ManyChat
- Meta for Business
- Microsoft Azure
- Microsoft Outlook
- Microsoft Power BI
- MySQL
- Notion
- OnceHub
- OnePageCRM
- PandaDoc
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- SAS Visual Analytics
- SMTP
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SamCart
- Selligent
- Shopify
- Shopify Plus
- Slack
- Snowflake
- SparkPost
- Spotfire
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- Tealium Customer Data Hub
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Twitter/X
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- YouTube
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
- Total integrations62
- 123FormBuilder
- AWS Amplify
- AWS AppSync
- AWS Cloud9
- AWS CloudFormation
- AWS CloudTrail
- AWS CodeCommit
- AWS Config
- AWS Control Tower
- AWS Cost Explorer
- AWS Direct Connect
- AWS Elastic Beanstalk
- AWS Glue
- AWS Identity and Access Management (IAM)
- AWS IoT
- AWS IoT Analytics
- AWS Key Management Service (KMS)
- AWS Lake Formation
- AWS Lambda
- AWS Management Console
- AWS Organizations
- AWS Secrets Manager
- AWS Shield
- AWS Step Functions
- AWS Systems Manager
- AWS VPN
- AWS WAF
- AWS X-Ray
- AWS for Data
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Alexa
- Amazon Aurora
- Amazon EC2
- Amazon EMR
- Amazon Redshift
- Amazon S3
- Apache Kafka
- Apollo.io
- Astra Pro
- BigCommerce
- BigQuery
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Clickatell
- Cloudbeds
- Contentstack
- Delphi AI
- Digistore24
- Divi
- Docker
- Elementor
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- GoDaddy Website Builder
- Google Ads
- Google Cloud
- Google Cloud AutoML
- Google Workspace
- Gravity Forms
- HTML Editor
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- Leadpages
- LearnDash
- Looker
- Lotame
- ManyChat
- Meta for Business
- Microsoft Azure
- Microsoft Outlook
- Microsoft Power BI
- MySQL
- Notion
- OnceHub
- OnePageCRM
- PandaDoc
- Pipedrive
- Plug&Pay
- Postmark
- Practice Better
- Proposify
- QuickBooks Online
- RGE Studio
- RegFox
- SAS Visual Analytics
- SMTP
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SamCart
- Selligent
- Shopify
- Shopify Plus
- Slack
- Snowflake
- SparkPost
- Spotfire
- Squarespace
- Subsplash
- SurveyMonkey
- Systeme.io
- Tealium Customer Data Hub
- TechnoMile Contracts Suite
- Thinkific
- Twilio
- Twitter/X
- Typeform
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WordPress
- YouTube
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zoho CRM
- Zoom Workplace
- ablefy
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