SAS Customer Intelligence 360 Pricing, Features, Reviews and Alternatives

SAS Customer Intelligence 360 enables marketers to attract customers’ attention and take the most impactful actions. Using SAS CI 360, marketers can create more individualized, relevant, and targeted communications based on their knowledge of a customer. SAS Customer Intelligence 360 allows clients to perform true predictive marketing using dynamic data collection, avoiding channel-based web analytics tagging. By doing this, marketers can take their customer data and convert it into insight to make precise decisions about customers- enabling brand marketers to meet each customer’s need at the individual level.

SAS Customer Intelligence 360 boasts an agile strategic marketing planning tool, where easy access to detailed campaign information helps marketers provide stakeholders with full visibility into marketing plan objectives and select the best options during the planning stages of campaigns and activities. In conjunction, SAS Customer Intelligence 360 is equipped with marketing workflow capabilities that provide real-time visibility into marketing processes and timelines. Collaboration can be easily facilitated across all contributors using an automated system to calculate changes to project timelines and associated deliverables. Across all channels, online and offline data is easily integrated using SAS Customer Intelligence 360. This means that data from offline customer channels like call centers, CRM, and POS are easily combined with the data coming from SAS Customer Intelligence 360, providing a more meaningful multichannel customer understanding. The complete online behavior of customers is captured at a detailed level and combined with existing offline customer data sources, creating a complete picture of the customer and equipping brand marketers with valuable insight into a customer’s needs. Multiple decision-making methods- from business rules to multivariate tests (via custom predictive models)- help ensure the customer gets the most relevant and personalized offers.

With analytics, SAS Customer Intelligence 360 provides a future-oriented view of customer journeys, helping marketers understand the most significant business drivers and how those drivers will perform in the future based on goal-seeking routines that determine optimal levels. SAS Customer Intelligence 360 separates from most online analytics vendors who require form and field level tagging, as SAS embeds a single line of HTML code in each webpage to enable dynamic data collection, allowing marketers to use their budgets more effectively without spending on expensive tagging costs. SAS Customer Intelligence is a modular system, with modules including Discover, Engage, Plan, and Match. This modular design allows marketers to build a natural path, starting small and adding over time, adopting additional components of the SAS Customer Intelligence suite when needed.