Salesforce Marketing Cloud Account Engagement vs SAP Marketing Cloud Comparison

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

charles

MailerLite Landing Page Builder

EXADS

It Is Easy to Deploy this Email Marketing and Management Solution

Salesforce Marketing cloud est très important pour la commercialisation

Commercialisation 

Marketing

Marketing Cloud, a highly customizable email marketing platform

Great product if you fear that most of the leads you are generating are not being followed up on properly, go stale over time, or you simply want to keep track of them over time in order to rescuscitate them at the right time in the future.  This product essentially fills the void left by traditional sales and merketing products.  Note that some companies consider it part of the Sales and some consider it part of Marketing; Salesforce itself has played around with that positioning; however, the most important thing to remember is that it does fill a very important void and more tightly integrates the two products that most companies have (or functions for that matter) but don't always talk to each other. 

Bottom line:  Nurturing and cultivating leads is what Pardot is best at.  

great value

We use marketing cloud across our offices with minimal issues.  The product is simple to use and setup marketing campaigns.

Marketing Cloud

All things considered, Salesforce Marketing Cloud Account Engagement is a complete solution for companies looking to organize their marketing initiatives and engage with customers more successfully.

Increase Your Marketing Potential with Salesforce Marketing Cloud

The insights Pardot provides to the Sales team is great. Automating prospecting and follow up that traditionally the Sales team would be responsible at the top of the funnel helps free up time for your team to focus on closing deals.

Best Marketing Automation tool if you are using Salesforce CRM

My overall experience with Salesforce Marketing Cloud Account Engagement (Pardot) has been positive, as it has enabled us to efficiently manage and personalize our marketing efforts, resulting in improved customer engagement and lead generation.

Good

The platform gives companies the tools they need to build highly personalised and customised customer experiences, even though it can be complicated and requires a learning curve.

effective client engagement is made possible by a complete marketing automation application.

love the marketing cloud. although complex, its a powerful tool that enables multiple people in my  company to pipe into

the best marketing softweare

Pardot did what we needed it to do and not much more. We were happy with the product.

Simplest Product to Plug and Play

My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive solution for managing customer accounts and executing targeted marketing campaigns. Despite the initial learning curve and cost considerations, it significantly contributed to our marketing efforts and improved customer engagement.

Salesforce Marketing Cloud Account Engagement

Overall, my experience with Salesforce Marketing Cloud Account Engagement was positive. The platform offered a robust set of tools for managing customer engagement and executing marketing campaigns. The ability to segment and target specific customer groups, along with the automation features, streamlined my marketing efforts and improved campaign effectiveness. The real-time tracking and reporting capabilities allowed me to measure the impact of my campaigns and make data-driven decisions. Although the platform had a learning curve and could be costly, the overall experience with Salesforce Marketing Cloud Account Engagement was excellent, enabling me to enhance customer engagement and achieve marketing goals effectively.

Review by MT

Salesforce Pardot/marketing Cloud Marketing Review

At last I want to say really this software help me lot in my profession. I recommend everyone to use this software to improve their ability.

Marketing success with  Salesforce Marketing Cloud Account Engagement

We have enjoyed a centralized and more integration-friendly marketing automation platform. 

All-In-One Enterprise-Level Marketing Platform

I did not have a overall good experience with Pardot. I've used HubSpot, Pardot, and Marketing Cloud and I would have to say that HubSpot is a better choice.  

Pardot For One Year

I`m not a customer but i`m learning and trying theirs features for understanding the power of Marketing Cloud and I`m really have some fun with it.

First Try with SalesForce Markting Cloud

We use it for normal automation of marketing processes. We use it for tracking the prospects coming from our websites. We use it for campaign management and for email marketing.

Best tool for business to business marketing automation 

An outstanding resource for Email Management 

Pardot rating 

Only for big companies

Salesforce Marketing Cloud Account Engagement features

Good platform but not for everyone

Pardot is a great tool to add to your sales process!

Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price.

Best price

Analytics for email success, AB testing, integration with salesforce, responsive design, ability to purchase one-time email blocks for large volume times, saved templates, new design tools. 

Lead Rocket has allowed us to customize our messages to our audience and to garner helpful analytics

We use this tool because it integrates with our Salesforce based customer relationship management tool.  It allows to send targeted messages to prospective students, customize templates and review analytics. 


Mass Email Tool with Salesforce

Pathetic customer support

A top-tier marketing automation tool

I can't say enough positive things about LeadRocket by CallidusCloud! I manage all of the marketing activities for our small company and LeadRocket has made my job so much easier! We have been a satisfied customer since 2013 and I feel like a total LeadROCKSTAR when it comes to creating and launching our monthly Lead Gen Campaigns :) Their Email templates, Smart Groups, Lists and Workflows are all quick and easy to set-up and use, but the VERY best part is their Customer support representative who is 100% responsive & wonderful to work with! He consistently goes over & above to make his customers happy and I know he's always there with a helping hand and encouraging voice if I run into an issue! Their pricing is also VERY affordable and much lower than other Marketing Automation systems we compared. Thanks  LeadRocket, you guys totally Rock!!

I feel like a LeadROCKSTAR!

Compare Salesforce Marketing Cloud Account Engagement and SAP Marketing Cloud based on features, pricing, verified reviews, integrations & more. Find out which software is best for your business today.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Send follow-up that adapts to customer behavior so you're sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Autoresponders

Business Card/Badge Scanning

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Chat/Messaging

Collaboration Tools

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Segmentation

Customer Surveys

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Data Extraction

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

File Storage

Forms Creation & Design

Forms Management

Full Text Search

Image Library

Interaction Tracking

Keyword Tracking

Landing Pages/Web Forms

Lead Distribution

Lead Generation

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Verification/Validation

List Management

Marketing Automation

Marketing Calendar

Mobile Access

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Marketing

Multivariate Testing

Online Forms

Performance Metrics

Pipeline Management

Process/Workflow Automation

Prospecting Tools

Real Time Reporting

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Reporting & Statistics

Reporting/Analytics

Response Management

ROI Tracking

Sales Activity Management

Sales Analytics

Sales Reports

Sales Trend Analysis

Search Marketing

Search/Filter

Segmentation

Social Marketing

Social Media Integration

Android

Linux

Web-based

Windows

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.

It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies.

Pardot is wonderful and the customer service team on their side is quick and responsive.

I am Pardot certified and it has been an extremely helpful tool in my Marketing career. It can do very complex marketing tasks but is a great entry point.

I really enjoy using Pardot to empower my sales team. I would strongly recommend taking a few courses at the start to make sure that you use and set up your system properly.

After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues.

Easy to send emails and track activity. Reporting is very easy with all important data right on the dashboard and on the campaign canvas.

The good thing is the integration with Salesforce on one side and many other applications that can link pretty well via API, it has a familiar feel to it if you are SFDC user.

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys.

Occasionally the summary report fails to send. We haven’t been able to figure out why but it is a minor issue since we log in multiple times a day to retrieve lead information.

After getting one aspect of the technical side set up I was informed I had to pay additional monthly fees due to an API issue.

When working with automation rules, everything works retroactively, causing potential problems.

There is a slight learning curve in using the software, it requires a significant amount of manual entry - though they have announced a drag and drop editor for next year.

Salesforce Marketing Cloud Account Engagement screenshot: Create and save custom views of your data with lenses to understand how your marketing is performing.

Salesforce Marketing Cloud Account Engagement screenshot: Create, test, and send engaging and beautiful emails with the email editor.

Salesforce Marketing Cloud Account Engagement screenshot: Use Engagement Studio to create powerful, personalized nurturing campaigns.

Salesforce Marketing Cloud Account Engagement screenshot: It’s easy to build a powerful program using Actions, Triggers, and Rules.

Salesforce Marketing Cloud Account Engagement screenshot: Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.

Salesforce Marketing Cloud Account Engagement screenshot: Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

MailerLite's drag and drop landing page builder makes it easy to build professional landing pages in minutes. Customize responsive templates with 20+ content blocks, including surveys, countdown timers, signup forms, and event RSVPs. Connect Stripe to sell online products and digital subscriptions.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

SAP Marketing Cloud is a customer relationship management (CRM) software that helps businesses streamline operations related to lead generation, campaign planning, predictive analytics, and more. Marketing professionals can create and distribute personalized campaigns across multiple channels.

Salesforce Marketing Cloud Account Engagement vs SAP Marketing Cloud Comparison

Salesforce Marketing Cloud Account Engagement

SAP Marketing Cloud

Overview

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Pricing

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Key features

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