App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categories Blog & research About us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

How GetApp verifies reviews

GetApp carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

SAP Marketing Cloud

Multi-channel marketing software with customer segmentation

Table of Contents

Is this product right for your business?

Find out with a

SAP Marketing Cloud - 2025 Pricing, Features, Reviews & Alternatives

What is SAP Marketing Cloud?

SAP Marketing Cloud is a customer relationship management (CRM) software that helps businesses in retail, banking, healthcare, travel, entertainment, and other industries streamline operations related to lead generation, campaign planning, predictive analytics, and more on a centralized platform. It enables marketing professionals to create and distribute personalized campaigns across multiple channels, including email, SMS, and social media platforms.

SAP Marketing Cloud's built-in marketing calendar allows teams to create a campaign timeline, plan budgets, collaborate on tasks, and timely deliver all projects. The segmentation module lets employees use a drag-and-drop interface to target and segment customers based on multiple criteria, including geographical locations, age, and spending limits. The marketing analytics functionality lets staff members use data visualization and machine learning technology to gain insights into customer behavior, campaign performance, audience discovery, and more.

SAP Marketing Cloud comes with an API, which allows businesses to integrate the system with several third-party solutions. It also enables sales associates to manage lead generation, nurturing, and conversion processes.

Starting from

No pricing info

Alternatives with better value for money

SAP Marketing Cloud's features

Features rating:

4.1

(14)

Access Controls/Permissions

(0)

Activity Dashboard

(0)

API

(0)

Calendar Management

(0)

Campaign Analytics

(0)

Campaign Management

(0)

Campaign Planning

(0)

Campaign Scheduling

(0)

Campaign Segmentation

(0)

Collaboration Tools

(0)

Customer Database

(0)

Customer Segmentation

(0)

Data Visualization

(0)

Lead Generation

(0)

Lead Management

(0)

Lead Nurturing

(0)

Lead Qualification

(0)

Multi-Campaign

(0)

Multi-Channel Marketing

(0)

Performance Metrics

(0)

Personalization

(0)

Real-Time Analytics

(0)

Real-Time Data

(0)

Reporting & Statistics

(0)

Reporting/Analytics

(0)

Search/Filter

(0)

Third-Party Integrations

(0)

Visual Analytics

(0)

SAP Marketing Cloud alternatives

SAP Marketing Cloud

4.1

(14)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.2

Features

4.1

Value for Money

4.3

Customer Support

4.4

Claritysoft CRM

4.6

(177)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.3

Value for Money

4.7

Customer Support

4.7

Ricochet360

4.8

(55)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.7

Value for Money

4.7

Customer Support

4.8

Zoho CRM

4.3

(6.9K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.3

Customer Support

4.1

SAP Marketing Cloud pricing

Value for money rating:

4.3

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

SAP Marketing Cloud integrations (34)

SAP Marketing Cloud support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

Knowledge Base

24/7 (Live rep)

FAQs/Forum

Phone Support

Training options

Videos

Webinars

In Person

Documentation

SAP Marketing Cloud reviews

Overall rating

4.1

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7.67/10

Rating distribution

Pros

“We felt CallidusCloud was a little better in the areas that meant the most to us. There are a good number of bells and whistles...know what you're getting before you commit.”

Jason R.

Director of Communications

“The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together.”

Jason R.

Director of Communications

“The customer service was excellent, and my rep went above and beyond the call of duty to fix bugs and help me figure things out.”

Sarah F.

Cons

“Unscheduled maintenance. I know this can't be helped, but it's frustrating.”

Debbie S.

“Due to acquisitions of the company, etc. the name of the product has changed over the last five years we have used it so sometimes it gets confusing on how we refer to it.”