charles vs Wati

Haptik

yellow.ai

2Chat

Cognigy.AI

Interakt

Morningmate

Compare charles and Wati based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

2Chat is an all-in-one programmable WhatsApp automation tool for small teams. It integrates with existing workflows while allowing users to continue using WhatsApp normally. Features include multi-device support, customizable bots, live chat, reporting tools, and more.

Business-focused Conversational AI solution to help enterprises deliver outstanding services experiences.

Experience seamless project management and task completion with Morningmate's comprehensive collaboration platform designed for teams of all sizes and types. This intuitive, all-encompassing platform enables you to take charge of projects and tasks effortlessly.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

@mentions

A/B Testing

Activity Dashboard

Activity Tracking

Agent Interface

Alerts/Escalation

Alerts/Notifications

Audience Targeting

Automated Responses

Autoresponders

Batch Communications

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Canned Responses

Chat Transcript

Chat/Messaging

Chatbot

Click Tracking

Code-free Development

Communication Management

Configurable Workflow

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Engagement

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customer Service Analytics

Customer Support

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Feedback Management

File Management

File Sharing

For Sales/Marketing

GDPR Compliance

Geotargeting

Group Messaging

HTML Editor

Human Handover

Image Library

Inbox Management

Interaction Tracking

Interactive Content

Knowledge Base Management

Lead Capture

Lead Distribution

Lead Engagement

Lead Management

Lead Notifications

Lead Nurturing

Lead Qualification

Lead Segmentation

List Management

Live Chat

Marketing Automation

Mass Texting

Message Personalization

Mobile Access

Mobile Coupons

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Management

Multi-Channel Marketing

Multi-Language

One-to-One Messaging

Performance Management

Performance Metrics

Personalization

Pipeline Management

charles

Web-based

Marketing Manager

So far we have only done newsletter campaigns and has worked pretty  nice. Our POC motivates us to push more and we are excited to explore charles further and bring results.

Head of E-commerce

The interface is very useful and fast. It is very nice that it can be integrated with many apps.

E-Commerce Manager

In addition, the team is very committed from the onboarding phase to success management and is always available to provide support and maximize the success of our marketing activities.

CRM Manager

I have had a very good experience with Charles so far. You always have a fixed contact person, which I find very important.

It is a pity that there is no mobile app. The price is also more expensive than others.

The journeys feature as mentioned is great. We use it practically for all our campaign send outs to build interactive message flows instead of just a simple message.

brand manager

24h chat closures, limited features (no multiple pictures), complicated to download data etc.

The ease of use of the tool makes it particularly intuitive to use, and ideal for planning campaigns and aligning them with business objectives.

Sometimes there are little bugs with the tool when creating templates but when reporting them to Malte, they are usually fixed in no time.

charles screenshot: charles' WhatsApp marketing platform helps CRM teams drive revenue, retention and innovative customer experiences with an easy-to-use software.

charles screenshot: With Campaigns, you can send outbound marketing messages to your consumers, and track responses. Set-up recurring flows and automations based on consumer specific events.

charles screenshot: charles' analytics and attribution software meets your data needs to track the success of your WhatsApp campaigns.

charles screenshot: Create the right audience segments based on specific behaviours.

charles screenshot: Send the right message at the right time in a personalized way.

charles screenshot: Create dynamic campaigns using rich media templates like WhatsApp carousels.

charles screenshot: Integrate with select CRM/CDPs such as Emarsys and Klaviyo.

Large Enterprises

Mid Size Business

Small Business

Interakt provides businesses with a scalable infrastructure that they need to expand and grow. It can be easily integrated with Shopify, Instamojo, & other popular e-stores, CRMs, payment gateways, and business apps like WooCommerce, Zoho, Google Sheets, Razorpay, PayU, Pabbly etc., making it the on

Yellow.ai empowers enterprises with AI-driven customer service automation for efficiency and cost reduction. Serving 1100+ clients like Sony in 85+ countries and 135+ languages, our platform is trained on 16B+ annual conversations. Founded in 2016 and backed by $102M, we innovate continuously.

Haptik is a conversational AI software that helps businesses streamline operations related to contactless shopping, FAQ automation, request routing, and more. Administrators can use predefined templates to build IVAs based on specific business requirements and use cases.

Wati is an automated marketing, sales, service and support tool for businesses who want to use WhatsApp as a communication tool to sell more products and services.

AI Copilot

AI/Machine Learning

Customer Communication

Dashboard

For Developers

Natural Language Processing

Pre-Configured Bot

Reporting/Analytics

Self Service Portal

SMS Messaging

Support Ticket Management

Template Management

Wati

Android

Linux

Windows

iPad

iPhone

Confounder

WATI has been an excellent addition to our marketing toolkit. The user interface is clean and intuitive, making it easy for both my team and clients to navigate and use effectively.

Co-founder, Head of support and email deliverability

We're glad to have discovered WATI Platform through the Facebook Business Directory. Unlike other WhatsApp Partners, their approval times are really quick and their customer support is wonderful.

marketing specialist

Product is great and customer support is awesome. Overall, I am really happy with the experience with WATI that runs on Official Whatsapp APIs.

Online Marketing Specialist

I am truly satisfied and our customers love the fact that they can communicate with us just like they talk to their friends over WhatsApp.

CEO 

Easy to use and very comprehensive. It has all essential and necessary tools to make the business successful.

So overall experience is highly deteriorating, but being a Business WhatsApp number manager, you are STUCK with them. You can't port business numbers between different Business API providers.

It's an easy thing to provide better experience to your users while supporting them on WhatsApp. Customers feel better when they're able to communicate over WhatsApp.

Tuition Manager

The webhook integration with our CRM ensures seamless customer interactions. Overall, Wati has significantly improved our customer support and saved time for our sales team.

Software Developer

Wati offers excellent customer support, helping users resolve issues quickly and efficiently.

Founder

Their support is worst in the industry and this people are fraud.

Development

Its easy to use and has good features like quick replies and automations.

It is a very nice platform for any size of businesses and make operations on auto pilot mode. I recommend it to all business users.

Its Great, Cost Effective Great for Small or Big Enterprises.

Product Growth

Good to use application for one's broadcast needs and customer support. It better and rightly priced than double-click.

Head of Operations

Worst thing i found is that the chat gets expired in 24 hours and as a user you cannot send your clients any messages after 24 hours.

Director

We discovered it recently and asked them to remove it, they flatly refused.

Product Manager

Very easy to use User interface and great support team.

Marketing Analyst

No integration effort required to use WhatsApp API. WATI takes care of everything and it is really simple to use for someone who does not have technical knowledge.

charles vs Wati Comparison (2026)

charles

Wati

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives