Cision vs Metricool

Google Analytics 360

HubSpot Marketing Hub

Jungle Scout

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Jungle Scout helps businesses optimize products, listings, sales, and marketing across the Amazon marketplace. It offers an extension for Google Chrome and Mozilla Firefox browsers, enabling users to view product demand, competitors, and profit projections and validate new product ideas.

Find influencers, build awareness, share brand news with press releases, and track coverage across traditional and social media outlets with a single solution.

A/B Testing

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Article Author Database

Audience Analytics

Audience Engagement

Auto Update

Brand Tracking

Campaign Analytics

Campaign Planning

Campaign Tracking

Clippings Management

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Database

Contact Management

Content Discovery

Conversion Tracking

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Data Visualization

Digital Asset Management

Direct Mail Management

Email Alerts

Email Distribution

Email Marketing

Email Templates

Engagement Tracking

Event Marketing

Filtering

Hashtag Tracking

Influencer Tracking

Keyword Tracking

KPI Monitoring

Media Monitoring

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Distribution

Performance Metrics

Post Scheduling

Press Monitoring

Press Release Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Reputation Management

ROI Tracking

Search/Filter

Sentiment Analysis

Social Media Integration

Social Media Monitoring

Social Performance Management

Template Management

Third-Party Integrations

Trend Analysis

User Management

Visual Analytics

Website Analytics

Cision

Web-based

Basic

Chief Marketing Officer

I am using Cision on a daily basis to monitor all mentions of my brand not only across all French media but also on Social Media

Marketing Analytics and Research Manager

The customizable dashboards are easy to use, and I love the visualizations.

Communications Manager

Cision's reporter database is much more robust than Meltwater's, as they have trade/niche publications and more complete staff listings.

We had a terrible experience with the constant switching of reps, but even worse was that it took literal hours to pull metrics for our Board of Directors.

CEO, Founder

Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget.

Director of Strategic Communications

Cision allows us to know every time we are mentioned in the media, which gives us the opportunity to not only track where we are and what is said about us, but also share that media with our followers on social platforms.

Senior Corporate Communications Specialist

Cision allows us to track the online conversation surrounding a certain topic, and allows us to keep a pulse on how our company and products are being discussed.

Additionally, the feature of scheduling releases ahead of time proved to be a helpful time management tool.

The outcome of my published Press Releases was satisfactory, with seamless image integration.

The media monitoring alerts can be a little tricky to setup and remove.

I was not satisfied with the package price and level of customer service from Cision.

As a result, I am regularly publishing Press Releases with this new partner.

Cision provides a sub-par product and high prices.

Contractor 

The search function is needlessly complicated.

However, given the price, I was disappointed with the limited reach.

Marketing Manager

The database willingly includes contact information for media who do not want to be contact by PR professionals. If you do not pay attention to this included information, you risk contacting these individuals and hurting your brand's reputation.

Cision automatically grades content as positive, negative, or neutral, but it is FAR from a perfect process.

Vice President

Our team has become disillusioned with how difficult it has become to create meaningful media lists.

Assistant Content Marketing Manager

I feel like the breadth of reporters on this database is not good as some other reporter databases.

Overall, Cision is an imperfect but very necessary tool for anyone in the PR and communications field.

Sr. Comms Associate

Reporter database constantly updated, new features including social accounts and connections to other reporters covering similar topics are great

The technical support is a bit of a disaster.

marketing coordinator

With an easy to use dashboard, their massive connections, and fantastic customer service.

Marketing Consultant 

It can be useful if you just need your release "published" so you can point to it and you don't want this to just occur on your own site.

It's a great way to grow your list of media contacts from a very large database.

Account Executive

I use Cision on a daily basis to reach out to the media with brand press releases.

Mkt Manager

Digital Marketing Strategist

I have been a user for 2 years now and it amazes me how much data it can pull for my brands.

During setup, it's extremely easy to set up exactly what you want.

I also wish we could edit lists once they are created.

Can be pricey. But if you are willing to invest in the technology, it is def.

I like that you can populate targeted results very easily!

to be fair, I didn't expect much as I used the lowest level they offer)

Constantly improving experience for customers and would recommend.

Customer Support

Monitoring and Alerts

Press Release Publishing

Pricing

Media Contacts

User Interface

Data Pull

Press Releases

List Building

Freelancers

Small Business

Large Enterprises

Mid-size Business

Vista Social

Vista Social is a cloud-based solution, which helps small to large businesses streamline social media marketing via content scheduling, reviews management, engagement tracking, performance metrics, and more. The solution offers various features including collaboration tools, social profiles, artificial intelligence (AI), approval workflows, and custom reports.

Publer

Let a Superhero help you manage your Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.

Instagram

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Automated Scheduling

Benchmarking

Calendar Management

Campaign Scheduling

Commenting/Notes

Content Management

Customer Engagement

Image Library

Multi-Channel Management

Multi-Channel Marketing

Social Advertising

Social Listening

Social Promotion

Reviewers appreciate Metricool’s free plan for essential tools and easy onboarding, and they indicate it covers basic needs. Some users report limitations and restricted features, while others feel paid plans are costly and less scalable for teams.

Value for money

The Metricool integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Metricool.

Integrations

By industry, Metricool reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Metricool cited by reviewers is social media marketing (60% of reviewers).

Metricool

iPad

Android

iPhone

Hootsuite

Later Social

Sprout Social

Ocoya

Agorapulse

Social Media

We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do.

The only "solution" offered is to transfer brand ownership to the person publishing the content — which we had to do mid-campaign, completely breaking our internal roles.

Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy.

Owner

I like the ability to easily schedule content, along with the ability to schedule the first comment too.

There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out.

Social Media Manager and Podcaster

percent of the time my posts go through when scheduled.

I am able to manage accounts successfully.  

Communications Coordinator

While some facets of it are less intuitive to the end user than I would prefer, overall it is not hard to learn.

Social Media Marketing Specialist

I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s)

Metricool provides the most in depth information about my progress on social media and ads.

Customer service is robotic and unhelpful, software is ok, but content becomes very generic.

What stands out the most is its analytics ability, as it has provided me with accurate and relevant data on the performance of my posts.

Co-founder

Metricool works well with a ton of platforms and they are constantly making updates to the app.

Marketing

A good service should value its customers and be willing to rectify issues promptly, especially when it comes to unauthorised charges.

Founder

It is amazing to be able to compare the impressions of your different socials in one graph and be able schedule your posts on all your added social media ahead of time...even months ahead!

Content creator

Probably the unique bad part is that this platform is completely free just for one brand of social networks, but if you have or administrate more than one brand you have to pay and sometimes could be expensive

Cision vs Metricool Comparison (2026)

Cision

Metricool

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives