ClickFunnels vs Kartra

Mailchimp

Keap

AWeber

Leadpages

Kajabi

Ontraport

Compare ClickFunnels and Kartra based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Divi

Divi is a WordPress theme and web page builder used primarily by freelancers, agencies, and e-commerce retailers, but professionals in other sectors also use it. It integrates with WordPress CMS to create custom themes, reusable pages, and SEO-friendly content, optimizing them through split testing.

MailerLite

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

ClickFunnels is a cloud-based marketing automation and web page building solution with which  businesses can design and test landing pages for their websites

A/B Testing

Activity Dashboard

Alerts/Notifications

Autoresponders

Campaign Analytics

Campaign Management

Contact Database

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Segmentation

Customizable Templates

Dashboard

Design Management

Drag & Drop

Drip Campaigns

Email Marketing

Email Tracking

Form Builder

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Qualification

Marketing Automation

Multi-Channel Communication

Multi-Channel Marketing

Online Store Builder

Pre-built Templates

Preview Functionality

Real Time Editing

Reporting/Analytics

Responsive Web Design

ROI Tracking

SEO Management

Shopping Cart

SMS Marketing

Social Media Integration

Text Editing

Third-Party Integrations

Visitor Tracking

Web Forms

Website Analytics

Website Hosting

Website Management

Website Publishing Options

WYSIWYG Editor

By industry, ClickFunnels reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for ClickFunnels cited by reviewers is building landing pages (73% of reviewers).

Users and use cases

Reviewers appreciate that ClickFunnels bundles multiple marketing tools and training resources, which they say can save costs for established businesses. However, some users report the pricing is high, especially for beginners, and they wish for more affordable options.

Value for money

The ClickFunnels integrations most frequently cited by reviewers are: ActiveCampaign (an email marketing product rated 4.9 out of 5 for its integration with ClickFunnels), Stripe (a payment processing product, 4.8), and Zapier (an integration product, 5.0).

Integrations

ClickFunnels is a landing page tool offering key features such as lead capture, landing pages and web forms, marketing automation, form builder, customizable templates, and contact database, among others.

ClickFunnels

Web-based

Click Funnels

Click Funnels Platinum

Owner and Graphic Designer

ClickFunnels allocates robust features that makes it super easy to create funnels and landing pages for our websites which help increase sales in real-time by attracting leads and transforming them to quality buyers.

ClickFunnels has enabled me to create multiple stunning online stores that help improve brand for companies that trust my graphic design and website design work.

Mindfulness Life Coach

I enjoyed using CF, considering I was a new by to the online tech space I found it easy to create my own beautiful sales page and opt-in pages.

Marketing Online in Youtube All Social Media

The best and best platform specialized in the work of Sales FunnelReally reallyProvides several advantagesOptin PagesSales PagesOrder Form PagesUpsell PagesWebinar Event PagesMembership SitesAnd moreBut the main tool is the Sales Funnel, and it has high-quality hosting, which is why it is expensive, which cannot pay a subscriptionIt provides a high commission marketing system that earns a respectable commission, just work conscientiously and perfectly, without lying to people who try it, then shop to know the value of a toolAnd this is a real money, business and marketing professional who made ClickFunnel.

Owner

technical limitations, limited customization options compared to traditional website builders.

Live zoom training calls, customer support, drag-and-drop interface,

Marketing Associate

I really liked the idea and overall educational pieces with the Click Funnel membership, but sometimes felt overwhelmed with setting up funnels for the company.

Creative Director

Other landing pages were slightly faster and though it's advantage is an all in one platform it's also a negative.

Team Lead Marketing

Very slow, sometime I need to reload the funnel/page again and again to land on the page.

We use it for coffee subscriptions and email.

Its really easy to create stunning funnels and sales pages with Clickfunnels.

This was probably my fault for not fully diving in to this software, but I did use the concepts I learned from them to implement throughout the busienss.

Co-Owner

Designed to be super intuitive and easy for even novice beginners + the coaching content is super helpful.

It is the most unreliable tool I have ever purchased and after transitioning to this, which was a huge job, I'm feeling stuck with a terrible tool that is not fit for purpose.

Business Coach

I like the added training that includes tech help and mindset assistance.

pre-built funnel templates, no coding knowledge required.

I liked the focus on marketing and there's so much educational content available for free.

They have have many more upsells then elsewhere and everything is geared towards selling.

Artist and Founder

Internet is a whole other beast and ClickFunnels does a great job of providing and guiding you through all the steps. Despite the fact that I have more experience now I think it's a great tool for newbies and people with less technology knowledge.  

Executive Director

The actionetics does not work and the sms messaging doesn't send texts when scheduled.

to really utilize the software you have to spend quite a bit of time in it.

Funnel Strategist

The drag-and-drop editor makes it simple to create and design professional-looking landing pages and sales funnels, even for those with limited design experience.

marketing specialist

By simplifying the process of creating landing pages, opt-in forms, and thank-you pages, Clickfunnels makes it easy to drive traffic to a website and convert leads into customers.

Affiliate Marketing Specialist

It's a web-based software that helps companies create automated sales funnels, launch products, build landing pages, and generate leads.

 Director Of Research Development

Most impactful features are - building an online presence with just simple drag and drop, customizable templates, super easy and fast integration with third party plaforms.

I also think ClickFunnels has the best aesthetics.

Automation Expert

The things that I like about the software would be the Countdown timer options, 2 step order forms, and a good library of pre-made templates.

Technical Director

The number of Conversion and Page Tunnels in the product's standard version is extremely constrained.

It's like the elephant in the glass shop, the UI is cluttered with stuff, options and useless frills.

owner

The click funnels version I was using needed to be integrated with an email Auto responder.

Affiliate Marketer

It provides all the tools needed to create and manage a sales funnel, including landing pages, sales pages, order forms, payment processing, and email marketing.

The pricing was the reason I didn't continue with it as well as the outdated-looking designs of the templates.

Clickfunnels is a powerful marketing tool that allows businesses to create sales funnels and automated marketing campaigns.

Systems Expert

You can smoothly move customers through the sales process with product information pages, sales pages, upsells, order pages.

Computer engineer

ClickFunnels is an excellent platform with which I have had no problems at any time, it has a large catalog of tools that are very useful on a day-to-day basis, and it also has many very well-thought-out integrations that further enhance the platform.

ClickFunnels provides a drag-and-drop interface that makes it easy for anyone to create marketing pages without technical knowledge or coding skills.

Account Manager 

The potential customer journey works so well with the pages from the Clickfunnels system and it is an all-around great quick fix for lead generation needs.

Employee

create, design, and optimize landing pages, opt-in forms, and order pages to increase online conversions.

They don't read the issue and send you the help forms from the support page.

The process of purchasing a domain and waiting for it to be configured could use a little more notification at he beginning to let you know which domain is purchased.

Affiliate marketing 

I love all the features that you can add to your landing page and I love how you can import landing pages and add payment buttons.

One of my favourite things (that isn't) talked about enough is that clickfunnels gives you really good data on your funnel so you can see what's working and what isn't and you can split test and see the results.

Variety of funnels to createOnline tutorials and training resources

The colours and the sites - they are all very beautiful and can be customized to your own likings

I like ClickFunnels, but I find there's plenty of similar and even better options for way more less money.

I admire that they are concentrating on creating sales funnels rather than any kind of website.

freelancer

Additionally, the membership sites are riddled with bugs and can be quite confusing for end-users.

Consultant

Taking my $2k as a loss and moving on to what I should've stuck with ... Kajabi, Leadpages, and Deadline...

Over the course of using this software for over six years, I've gained a deep understanding of how to quickly and efficiently build pages. And let me tell you, I have a genuine admiration for the [sensitive content hidden].

Sales Funnels

Landing Pages

Drag and Drop

Website Builder

Marketing

Training and Learning Curve

Ease of Use

Bugs and Issues

Confusing and buggy page editor

It can be a little buggy sometimes and clicking on certain sections that are hidden by other sections can make it hard to edit pages at times.

55% of reviewers feel negative about ClickFunnels’ page editing experience. Some users report that the editor is unintuitive, with settings and features in non-obvious places, making navigation difficult. Reviewers mention frequent glitches, such as elements not saving, overlapping buttons, or hidden sections being hard to select. They say simple tasks like moving elements or updating content can be unnecessarily complicated and time-consuming. Some users also highlight issues with undo functionality and confusing interface design, which leads to lost work and frustration.

Challenging email marketing features

Set-up is laborious, time consuming, not much explanation... and after 15 hours of set-up still can't get a contact in a list after opting in and can't get a simple welcome email to the optin.

42% of reviewers feel negative about ClickFunnels’ email marketing functionality. Some users report that the platform lacks integrated email automation, requiring third-party tools for full functionality. Reviewers mention that setting up email sequences and integrations is complicated and time-consuming, especially for beginners. They say the notification emails can appear unprofessional, and technical issues sometimes prevent emails from sending correctly. Some users also highlight the additional costs for email marketing features and the difficulty in managing or sorting email lists within the platform.

Limited customization options

Internet Marketer/Graphic Designer

Having said that, the platform can be a little slow at times, and there aren't many options for customization.

Overall it's an over-priced product which offers a limited number of options, which it does do well, but the sort of things that will cost extra are shopping cart functions like discount coupon codes, and that is a bit much considering the budget price option is not good value to start with, in my view.

43% of reviewers feel negative about ClickFunnels’ customization capabilities. Some users report difficulty adding custom fonts, adjusting font styles, or formatting images within columns. Reviewers mention restrictions on certain features, such as shopping cart functions or address validation, which limit flexibility for specific business needs. They say the platform can be slow and clunky when making design changes, and advanced customization often requires workarounds or technical knowledge. Some users also express frustration with the lack of intuitive controls for design adjustments.

Frequent technical glitches

85% of reviewers feel negative about ClickFunnels’ bugs and technical issues. Some users report persistent glitches, slow loading times, and unreliable integrations that disrupt their workflow. Reviewers mention problems with saving changes, publishing pages, and server outages, which can lead to lost sales or inaccessible sites. They say customer support is often slow to respond and struggles to resolve complex issues. Many users express frustration with the platform’s instability, especially when updates or new features are released without sufficient testing.

High subscription costs

Music Producer

The monthly subscription cost will destroy your bank account if you don't quickly implement tactics to get sales right away to offset the high operating costs.

Voice Actor

No SEO capability, VERY expensive, only the most basic of features without an even more expensive plan, oh so salesy

69% of reviewers feel negative about ClickFunnels’ pricing. Reviewers frequently mention that the monthly subscription is expensive, especially for small businesses or those just starting out. Some users feel the cost is not justified given the feature set and compare it unfavorably to more affordable alternatives. They say the short free trial period and tiered pricing can be prohibitive, and additional fees for advanced features or email automation add to the overall expense. Many users express concern about the recurring fees and the financial commitment required.

Intuitive drag-and-drop builder

90% of reviewers feel positive about ClickFunnels’ drag-and-drop functionality. Reviewers say the editor makes it simple to design landing pages and funnels without technical skills or coding. They find the interface intuitive and user-friendly, allowing for quick adjustments and customization. Some users highlight that the drag-and-drop system speeds up the page creation process and lowers the learning curve for beginners. They also appreciate the flexibility to add various elements, integrations, and design features, making it easy to build professional-looking pages efficiently.

Support for user success

Salesman and entrepreneur

You can see the strive to give people all the tools to succeed and use it properly.

94% of reviewers feel positive about ClickFunnels’ focus on user success and ongoing improvement. Some users report that the platform provides extensive guidance, training, and encouragement, which boosts their confidence and helps them achieve business goals. Reviewers indicate that the supportive community, regular updates, and accessible knowledge base make it easier to learn and grow. They find that the software’s structure and resources foster self-accountability and continuous learning, allowing both new and experienced users to make steady progress and see tangible results.

Streamlined lead capture process

96% of reviewers feel positive about ClickFunnels’ lead generation capabilities. Reviewers appreciate how easily they can create and customize landing pages, opt-in forms, and thank-you pages to capture leads and convert visitors into customers. They say the platform’s templates and automation tools simplify the process, making it accessible for both beginners and experienced marketers. Some users report that the integrated analytics and pre-made pages help them quickly set up campaigns and manage multiple offers, resulting in higher quality leads and improved conversion rates for their businesses.

Freelancers

Small Business

Mid-size Business

Large Enterprises

Systeme.io

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

HubSpot Marketing Hub

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

EngageBay CRM

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

With a few clicks, Kartra can send out branded emails using customizable templates that keep your audience engaged and buying. Kartra can split-test your email contents and subject lines, track conversions, and then automatically switch to whichever version converts the best.

ClickFunnels vs Kartra Comparison (2026)

ClickFunnels

Kartra

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives