ClickFunnels vs OptinMonster

MailerLite

Keap

Leadpages

Kajabi

Kartra

OptiMonk

Compare ClickFunnels and OptinMonster based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Take control of your marketing with Leadpages website builder, landing page creator, pop-up maker, and more: Fast, reliable, with minimal heavy lifting for users. Start with a free, 14-day trial.

Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. It incorporates customizable themes, a landing page builder and video hosting as well as integrated payments & an interactive message board.

Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

ClickFunnels is a cloud-based marketing automation and web page building solution with which  businesses can design and test landing pages for their websites

A/B Testing

Activity Dashboard

Alerts/Notifications

Autoresponders

Campaign Analytics

Campaign Management

Contact Database

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Segmentation

Customizable Templates

Dashboard

Design Management

Drag & Drop

Drip Campaigns

Email Marketing

Email Tracking

Form Builder

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Qualification

Marketing Automation

Multi-Channel Communication

Multi-Channel Marketing

Online Store Builder

Pre-built Templates

Preview Functionality

Real Time Editing

Reporting/Analytics

Responsive Web Design

ROI Tracking

SEO Management

Shopping Cart

SMS Marketing

Social Media Integration

Text Editing

Third-Party Integrations

Visitor Tracking

Web Forms

Website Analytics

Website Hosting

Website Management

Website Publishing Options

WYSIWYG Editor

ClickFunnels

Web-based

Owner

Click Funnels was the first and is probably the best funnel building software option. I'm sure if you're willing to spend the time to build out the perfect funnel, it could be an amazing tool.

Founder

I disliked the crappy support, the constant bugs, glitches, disruptions to my business because of their outdated software that they refuse to actually work on.

After 6 weeks it broke again. MOST of my traffic was being re-directed to the 404 error page I lost hundreds of dollars.

self employed

The training and education opportunities, plus the great coaches, are what makes it the most appealing to me.

Sergio

Even people that are not techy can use it and succeed at whatever they are doing. It's just amazing how the CF's team have accomplish is so little time.

Very positive and there is entire community to support a Click funnel user on face book that helps with learinng making good funnels and marketing. Its like finding a family.

Digital Marketer

Easy to use and save a ton of time and headaches, its an amazing software even for latin american people like me.

It integrates with a lot of other software which is nice. The support and training surrounding the platform is great.

The thing I like the most about ClickFunnels is its popularity and the community around it.

 Business Owner

Utilizing shared landing pages that were originally build with this platform. This is clearly the leading and most innovative platform in the market.

Overall experience is amazing. I have also tried three other funnel softwares, and clickfunnels is by far the best.

Assistant General Manager

I liked that it was able to integrate with infustion soft which is one of the best fitness softwares.

I liked that it has templates, and if you attend the Brunson Funnel Friday's they'll give you lots of free templates. I liked that the funnels were easy to see and access in the dashboard.

I like ClickFunnels because it's a great funnel builder. It's easy to use with lots of templates.

Something changed though, and now it's probably some of the worst customer support of any software company I work with.

It will do the job and make a good funnel, take money and help you ship items, it's a working, usefule product.

I don't like that the software does not work daily, on a basic level.

Self Employee

I guaranteed that It will help you to increase your Brand  Sales and Brand Recognization. I highly recommend you to use ClickFunnels if you haven't any budget problem.

ClickFunnels screenshot: Create an unlimited number of marketing and sales funnels

ClickFunnels screenshot: Create user-appealing webpages

ClickFunnels screenshot: Send customized emails

ClickFunnels screenshot: Track funnel performance centrally via a dashboard

ClickFunnels screenshot: ClickFunnels' home page view

ClickFunnels screenshot: Online inbuilt web editor for creating web and mobile responsive pages

ClickFunnels screenshot: Add multiple elements to web pages

ClickFunnels screenshot: Track campaign performance via a dashbaord

Freelancers

Large Enterprises

Mid Size Business

Small Business

Turn popups into sales with OptiMonk. Use its drag-and-drop editor, personalization, and A/B testing to create high-conversion popups. Unlock 20+ templates for email/SMS lists, cart recovery, and more. Proven results or your money back. No designer needed. Try OptiMonk and see the difference!

Kartra is the all-in-one sales and marketing business platform for experienced creators, coaches, and experts to monetize their knowledge and services online. 

It includes every tool you need to create, market, and scale in one place–for one low price.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

OptinMonster is a cloud-based marketing automation & lead generation tool which offers A/B testing, campaign scheduling, Exit Intent technology, and more

Campaign Planning

Campaign Segmentation

Customizable Forms

Forms Management

Lead Segmentation

Prospecting Tools

Reporting & Statistics

OptinMonster

Consultant

The company I used it for, really reaped its benefits. The experience was great, not just with the application itself but their service is wonderful.

Blogger

I actually really liked the software. Also must add that customer service is completely AMAZING!!! I am so happy they helped me.

Associate Director

They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy.

Marketing Manager

Customer service is solid and you're given handle tips on how to improve conversion in their regular email blasts. The price is pretty much unbeatable for what you get so would definately recommend.

Whenever I had questions, there was always outstanding customer support. The software also offered easy integration with other products and my blog.

What I like the most is that OptinMonster is easy to use on every website you own. It works both on Wordpress websites and any other website you own.

Minimal functionality and Bad Customer Support.

Course Building Technologist and Business Coach on the Education Team

Optin Monster is a great, low-cost alternative to capturing leads on your website. The free version has a lot of what the average startup will need.

Business Owner

We needed to build up our mailing list size and OptinMonster was effective and easy to integrate with Shopify.

Content & Community Manager

They lack official integration with SendGrid Marketing Campaigns.

Great for building email lists and nurture your leads.

Multiple formats in one tool - Lightbox popup, scroll bar, floating bar, sidebar form and much more. Add countdown timer with your forms (a great conversion tool built in).

Strategist

It is a highly useful tool to be able to retain customers who have exit intent, or for lead generation.

Head of Digital Marketing

There are some weird CSS features that they include (like a randomly named css class for each individual form) that can make duplication difficult.

Manager

Very easy to use and very complete in functionalities.

Society Curator

I'm not rating them on their ability to convert visitors, because that's more our responsibility as the business, but the software itself works really well.

The goal was to try and capture a few more leads from website visitors. The results aren't as good as we hoped, but there is some value with the tool.

Founder/Professional Copywriter

The program can generate more than one API code which made it confusing at one point, but we sorted it out.

OptinMonster screenshot: OptinMonster allows users to create and A/B test a range of custom opt-in forms

OptinMonster screenshot: Location-specific in-line and after-post forms can be added to blog posts and other content-heavy pages with OptinMonster

OptinMonster screenshot: OptinMonster's sidebar forms can be A/B tested to optimize their conversion rates

OptinMonster screenshot: Slide-ins or scroll boxes can also be created using OptinMonster

OptinMonster screenshot: OptinMonster also allows users to add floating bars to their site

OptinMonster screenshot: Fullscreen welcome gates, exit gates, and interstitial ads can be presented to visitors

OptinMonster screenshot: OptinMonster can also be used to create popups

OptinMonster screenshot: OptinMonster's Exit-Intent Technology automatically identifies when visitors are about to navigate away from the site and offers up targeted campaigns

ClickFunnels vs OptinMonster Comparison (2026)

ClickFunnels

OptinMonster

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives