OptinMonster Pricing, Features, Reviews & Comparison of Alternatives


Lead generation software for marketers

4.19/5 (26 reviews)

OptinMonster overview

OptinMonster is a cloud-based solution for lead generation and marketing automation which allows users to create and A/B test a range of custom opt-in forms.

With OptinMonster, users can build a range of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more. The drag-and-drop form builder allows users to customize form branding, including messages, images, and colors, without requiring any coding. Built-in page-level targeting enables the display of unique campaigns or offers based on the location and behavior of visitors, allowing users to segment their email list based on subscribers’ interests and website interactions. Different form variations can be A/B tested to identify the version with the highest conversion rate, with users able to change the form headline, content, style, layout, and opt-in trigger. OptinMonster automatically replicates the existing opt-in form being tested for users to make changes to, then randomly serves up each variation to visitors and tracks impressions, conversions, and landing pages for each option.

OptinMonster also includes Exit-Intent® Technology, which automatically tracks visitor behavior, identifies when they are about to navigate away from the site, and serves up targeted campaigns as they are about to leave. The system is designed to reduce cart abandonment and increase conversions. Campaigns can include invitations to chat with support agents, special offers or discounts, incentivised email list signups, and more.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

OptinMonster screenshot: OptinMonster allows users to create and A/B test a range of custom opt-in formsOptinMonster - The Best Conversion Optimization SoftwareOptinMonster screenshot: Location-specific in-line and after-post forms can be added to blog posts and other content-heavy pages with OptinMonsterOptinMonster screenshot: OptinMonster's sidebar forms can be A/B tested to optimize their conversion ratesOptinMonster screenshot: Slide-ins or scroll boxes can also be created using OptinMonsterOptinMonster screenshot: OptinMonster also allows users to add floating bars to their siteOptinMonster screenshot: Fullscreen welcome gates, exit gates, and interstitial ads can be presented to visitorsOptinMonster screenshot: OptinMonster can also be used to create popupsOptinMonster screenshot: OptinMonster's Exit-Intent Technology automatically identifies when visitors are about to navigate away from the site and offers up targeted campaignsOptinMonster screenshot: Links or images can be turned into 2-step opt-in processes with OptinMonsterOptinMonster screenshot: OptinMonster also offers a range of animated effects to catch visitors' attention

OptinMonster reviews

Value for money
Ease of use
Customer support
Becky DeForest

Optinmonster helps you get your website forms right

Used other for 2+ years
Reviewed 2019-01-26
Review Source: Capterra

Optinmonster makes it very easy to put beautiful forms on your website and pop them when, where, and how you need them on your websites. They integrate with email marketing software platforms easily, and there is always Zapier if they don't happen to be integrated with the platform you use. I have been a customer for 3+ years, and despite the fact that I can better design forms, I still prefer to use them for my customer optin information collection. The many different ways you can have a form display on your website keep me as a customer.I started using Optinmonster because I couldn't design a good looking form and I couldn't get it to open / pop when I wanted it to. I needed something that looked better than what I could get from my email marketing software and I needed to make it appear when and how I wanted it to. This is easily accomplished with Optinmonster!

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Brandon Weaver

Lots of templates but not very customizable

Used daily for 1-2 years
Reviewed 2018-04-05
Review Source: GetApp

OptinMonster is a great lead gen tool for exit intent, slide-in CTA, lightbox popups, etc. The user interface and building a popup took me a little while but once I got the hang of it, not so bad. Also, whenever I've had questions or needed help their support team responded very quickly.

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Michele Riley

Love OptinMonster!

Used weekly for less than 6 months
Reviewed 2019-03-12
Review Source: Capterra

What I like most about this software is that you can easily integrate and make edits to your site's pop ups. We have a pop up that I've set to appear 30 seconds after you land on our homepage. It's opts customers to sign up for our email newsletter (the incentive is that they will be entered into our monthly giveaway). The list of emails goes straight to our email marketing tool so I can easily pick a winner every month. I also have an exit intent pop up that appears whenever you are on certain pages of our site and move your mouse to close out. It's very easy to edit this pop up as I often make changes to it. My experience with OptinMonster has been great. I'm really glad they have an option to A/B test pop ups. Very happy I chose OptinMonster!Integration was super easy. It's also very easy to edit currently running pop ups (no need to have a developer push anything new to code- simply log in to optinmonster's website, swap out an image or change some text and watch it update on your website in real time). They have exit intent pop ups which we utilize (and you can choose what pages on your site you want certain ones to show up on). There's analytics built in so you can see how your pop ups are doing. You can A/B test. They do it all!

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Great software

Used daily for 2+ years
Reviewed 2018-04-10
Review Source: Capterra

OptinMonster is super easy to use and works extremely well. I've used it for 3+ years and the functionality has gotten even better since I started.

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Great upside, depending on your web platform and aims

Used other for 1-2 years
Reviewed 2018-08-07
Review Source: Capterra

Impressed with the product, I can see the value it would add to higher traffic websites. As an earlier stage venture, it was probably overspec for my needs.Slick, advanced technology for pop-up opt-in forms. Easy to create good-looking, smart forms with really impressive functionality. Exit intent is the most technologically impressive, but I thought the sidebar and embedded forms were the most practical. Great that it plugs into email marketing software like MailChimp and the like, avoids the need for using Zapier or a more manual workaround. The form creation menus were mostly self explanatory and straightforward.

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OptinMonster pricing

Starting from
Pricing options
View Pricing Plans

Basic: $19/month (paid monthly) or $9/month (paid annually)

Plus: $29/month (paid monthly) or $19/month (paid annually)

Pro: $39/month (paid monthly) or $29/month (paid annually)

OptinMonster features

A/B Testing
Campaign Analysis
Drag & Drop Interface
Reporting & Statistics

API (410 other apps)
Activity Dashboard (228 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Data Import/Export (155 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for OptinMonster

Key features of OptinMonster

  • A/B split testing
  • Page-level targeting
  • Sidebar forms
  • Floating bar
  • After post & inline forms
  • Content locking
  • Exit-intent technology
  • Referral detection
  • Yes/no forms
  • Slide-in scroll trigger boxes
  • Full screen takeovers
  • Campaign scheduling
  • Drag-and-drop form builder
  • Behavior personalization
  • Visitor segmentation
  • Popups
  • Reporting & statistics
  • Animated effects
View All Features


A range of opt-in form types can be created with the drag-and-drop form builder, including floating bars, lightbox popups, sidebar forms, and slide-ins.

Exit-Intent® Technology automatically identifies users who are about to leave based on their behavior, and serves a targeted campaign as they go to navigate away from the page.

Different form designs, content, headlines, and more can be A/B tested to determine which variation has the highest conversion rate.

Different forms can be displayed on specific categories or pages to create an email list with highly targeted segments.

Built-in analytics and integration with Google Analytics give users an overview of views, clicks, conversion rates, referral pages, and more.