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Lead generation software for marketers

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OptinMonster Pricing, Features, Reviews and Alternatives

OptinMonster FAQs

Q. What type of pricing plans does OptinMonster offer?

OptinMonster has the following pricing plans:
Starting from: $19.00/month
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of OptinMonster?

OptinMonster has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does OptinMonster support?

OptinMonster supports the following languages:
English


Q. Does OptinMonster offer an API?

No, OptinMonster does not have an API available.


Q. What other apps does OptinMonster integrate with?

OptinMonster integrates with the following applications:
HubSpot Marketing Hub, Constant Contact, Google Analytics 360, Campaign Monitor by Marigold, ActiveCampaign, Lead Gen & CRM (formerly SharpSpring), MailerLite, Zapier, iContact, Brevo, Salesforce Marketing Cloud Account Engagement, Klaviyo, Customer.io, GetResponse, MailPoet, Keap, Mad Mimi, Mailchimp, Emma by Marigold, Marketo Engage, AWeber, Oracle Eloqua Marketing Automation, FeedBlitz


Q. What level of support does OptinMonster offer?

OptinMonster offers the following support options:
Email/Help Desk, Knowledge Base

OptinMonster product overview

Price starts from

19

Per month

Per Feature

What is OptinMonster?

OptinMonster is a cloud-based solution for lead generation and marketing automation which allows users to create and A/B test a range of custom opt-in forms.

Key benefits of using OptinMonster

  • A range of opt-in form types can be created with the drag-and-drop form builder, including floating bars, lightbox popups, sidebar forms, and slide-ins.

  • Exit-Intent® Technology automatically identifies users who are about to leave based on their behavior, and serves a targeted campaign as they go to navigate away from the page.

  • Different form designs, content, headlines, and more can be A/B tested to determine which variation has the highest conversion rate.

  • Different forms can be displayed on specific categories or pages to create an email list with highly targeted segments.

  • Built-in analytics and integration with Google Analytics give users an overview of views, clicks, conversion rates, referral pages, and more.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Knowledge Base

    Training options

    Documentation
    Webinars
    Videos

    Not sure about OptinMonster? Compare it with a popular alternative

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    Why am I seeing this?

    OptinMonster pricing information

    Value for money

    4.1

    /5

    75

    Starting from

    19

    Per month

    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    OptinMonster features

    Functionality

    4.2

    /5

    75

    Total features

    16

    2 categories

    Most valued features by users

    Campaign Management
    Reporting & Statistics
    Campaign Analytics
    Drag & Drop
    A/B Testing
    Campaign Planning
    Campaign Segmentation
    Contact Database

    OptinMonster users reviews

    Overall Rating

    4.2

    /5

    75

    Positive reviews

    81

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.45/10
    Rating distribution

    5

    4

    3

    2

    1

    38

    23

    11

    0

    3

    Pros
    The company I used it for, really reaped its benefits. The experience was great, not just with the application itself but their service is wonderful.
    I actually really liked the software. Also must add that customer service is completely AMAZING!!! I am so happy they helped me.
    They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy.
    Cons
    Minimal functionality and Bad Customer Support.
    They lack official integration with SendGrid Marketing Campaigns.
    There are some weird CSS features that they include (like a randomly named css class for each individual form) that can make duplication difficult.
    AvatarImg
    AvatarImg

    Alfredo B.

    Marketing and Advertising, self-employed

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Amazing software!

    Reviewed 6 years ago

    The company I used it for, really reaped its benefits! The experience was great, not just with the application itself but their service is wonderful!

    Pros

    This software is a MUST-HAVE for your website if you're serious about putting forth a functional inbound strategy. It's very easy to use and setup. The notification builder is great and intuitive, as well as the reporting feature.

    Cons

    Can't say that I have any cons I'd like to write about, it is flawless!

    BW
    AvatarImg

    Brandon W.

    Marketing and Advertising, 51-200 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Lots of templates but not very customizable

    Reviewed 6 years ago
    Pros

    OptinMonster is a great lead gen tool for exit intent, slide-in CTA, lightbox popups, etc. The user interface and building a popup took me a little while but once I got the hang of it, not so bad. Also, whenever I've had questions or needed help their support team responded very quickly.

    Cons

    The biggest drawback is their templates are not very customizable. You can change colors of buttons and background colors and insert your own image but the templates I tried, the platform doesn't allow you move things around to get the pixel-perfect design I want. For example, inserting an image was locked into place basically without being able to crop it if necessary or move it closer or further away from other elements. Other competing software does offer that capability.

    AR
    AvatarImg

    Verified reviewer

    Computer Software, 51-200 employees

    Used daily for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    Great for small retailers, not growing SaaS

    Reviewed 5 years ago

    The support helped me a lot but to be honest, this is not a robust tool for a growing SaaS business.

    Pros

    The support. Hands down the best I've seen of any similar product.

    Cons

    Biggest drawback? You can ONLY add the following fields in ANY form built with OptinMonster: - Fullname - Email - Phone - Privacy Text - Submit If you are a savvy marketer who works with big data. Or, a marketer in a growing SaaS company, you know this is nowhere near 'a good form'. Yes, you can add custom fields but then you need to code. That also means that you can't use the 'success view'. So, all you are paying for is a glorified third-party ad server with close-intent tech.

    AvatarImg
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    Shane J.

    Marketing and Advertising, 1-10 employees

    Used weekly for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    So happy I came back to OptinMonster

    Reviewed 2 years ago

    The software is excellent, and the service is exceptional!

    Pros

    Re-capturing Blog browser attention and getting them to optin for content upgrades is the best feature.

    Cons

    OptinMonster is fairly simple to use so no complaints.

    BT
    AvatarImg

    Bao T.

    Marketing and Advertising, 11-50 employees

    Used weekly for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Good for A/B test and performance tracking

    Reviewed a year ago

    Design popups and iterate based on AB testing performances. It gets the job done, but very time consuming. at times.

    Pros

    The AB testing capabilities of this product are top-notch. It provides a user-friendly interface that makes it incredibly easy to set up and run experiments without any technical hassle. One standout feature that I particularly enjoyed is the drag and drop functionality. It allows you to create and customize designs without any coding knowledge. This feature is incredibly convenient and significantly speeds up the design process.Great library of designs. It offers a wide range of professionally crafted templates and elements that cater to various industries and design styles.

    Cons

    The product is geared towards users with a solid technical background. I found myself spending more time than anticipated trying to locate specific features or elements, which slowed down my workflow.

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