Kit vs Buttondown

Mailchimp

Brevo

ActiveCampaign

MailerLite

GetResponse

beehiiv

Compare Kit and Buttondown based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

GetResponse Marketing Automation Software helps businesses create personalized customer journeys using visual workflow builders and templates. It offers behavior-based automation to track user actions, build contact profiles with tags, and deliver targeted emails. Features include abandoned cart recovery, product recommendations, and visitor tracking, enabling businesses to automate marketing while maintaining personalized communication.

Kit, formerly ConvertKit, is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more

A/B Testing

Autoresponders

Campaign Management

CAN-SPAM Compliance

Click Tracking

Contact Management

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Marketing

Email Sequences

Email Templates

Email Tracking

Event Triggered Actions

Landing Pages/Web Forms

Lead Management

List Management

Marketing Automation

Mobile Optimization

Prioritization

Reporting/Analytics

ROI Tracking

Segmentation

Tagging

Template Management

WYSIWYG Editor

Web-based

Creative Consultant

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.

Founder, Course Creator

Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).

Blogger

The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.

Writer 

Customer service is also amazing. They reply super fast and are eager to please.

Owner

It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.

President

Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.

I am a huge fan of Convertkit. I think it is the best email marketing tool currently available.

Author

Great deliverability, great customer service, has all the features I want.

Digital Marketer

The platform is easy to navigate which makes it beginner friendly. The user has the ability to send emails to people knowing they are the exact ones to receive it through the use of tags and segments.

Personal Trainer

I love the ease of use, it allows me to deliver a message to my audience without having a complicated system.

Creative Motion Graphic Designer And WordPress Web Designer 

It also provides facilities to create visually appealing opt-in forms that are easy to integrate with tools like Elementor and others and can be beneficial for lead generation.

Founder

My favorite thing about convertkit are the easy to setup email automations. The visual builder makes it intuitive and clean.

I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.

Convertkit has incredible customer service, a unique easy to understand interface (the visual builder) and is very good value for money.

It is easy to use and set up. I love the email editor.

I've asked for a manager and the people on the chat just ignore that. There's no phone number to call.

Web Developer, Internet Marketer, and SEO Consultant

We use the platform for blog subscriptions, online courses, and other special email series. It works well, it's easy to navigate, and easy to implement on web pages.

owner

It's really easy to create email campaigns and to use tags to create workflows for automation. For one client, their whole membership site is ran by convertkit integration.

Kit screenshot: Email Marketing

Kit screenshot: Customizable Landing Pages + Forms

Kit screenshot: Beautiful Email Templates + Easy Email Builder

Kit screenshot: Simple Visual Email Automations

Kit screenshot: Integrations with 100+ Apps

Kit screenshot: Seamless Digital Commerce

Freelancers

Large Enterprises

Mid Size Business

Small Business

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

beehiiv is a newsletter platform that provides creators with tools available in email, helping newsletters scale and monetize. beehiiv's editing and design tools, along with its suite of growth and monetization features, enable users to build and launch iconic media brands without any coding.

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Some were built for large corporations that spent all day adjusting templates and workflow automations because they were so powerful and intricate. Buttondown is a product that lets users send beautiful, high-quality newsletters directly from their inbox.


Activity Dashboard

Campaign Analytics

Campaign Scheduling

Customer Segmentation

Customer Surveys

Engagement Tracking

GDPR Compliance

HTML Editor

Image Library

Lead Capture

Personalization

Preview Functionality

Real-Time Analytics

Third-Party Integrations

Buttondown

Theatre maker

I love the simplicity of it and the clarity of the interface, but my absolute favorite thing is how responsive and helpful they are when reached out to.

Proprietor

Also, the few questions I had, [sensitive content hidden] was super responsive in answering and helping out.

Writer

Terrific product, ethical and responsive management. The ethical alternative to substac.

Towering Figure

The interface is beautiful and IT WORKS, the free analytics provided are just what I want, and the personal service is unmatched.

Plus the notification emails are fun. Sensitive content hidden] clearly has a sense of humor and pours his being into the efforts.

My experience has been great; it's like a breath of fresh air compared to most of the bloated, overpriced email products out there, and there are no ethical qualms either.

The customer service is excellent and Justin is always adding new stuff to the product; he's very transparent about future plans and his organization and attention to detail is impressive.

Buttondown is easy to get started with and supports the integrations an author needs to be a successful indie publisher.

Artist

The customer response time for getting questions answered is SUPER fast and I love that adjustments are always being made.

Easy to use and definitely better costing. We moved to buttondown after our website guys recommended them.

Freelance Illustrator and Comic Artist

I deeply appreciate [sensitive content hidden] responsiveness to the community for requests, and I'm excited to see how Buttondown continues to grow.

Easy to use interface, focused on what really matters, making it easy to understand how to use it.

Seamless integration with domain was very useful also.

Self Employed

Buttondown is an easy to use newsletter platform that packs a lot of features into a simple user interface. Anyone can learn to use it, though it's best for users with some amount of tech-savvy.

Owner, Engineer

With the current feature set, I'd have to set up separate emails manually for those "ignored" emails from before I used the service.

The UI is buggy enough that it seriously detracts from my overall experience.

Wedding Celebrant

The lower level price points don’t have much flexibility for a small to medium list size.

This seems not good for the potential that people might forward the one they receive to others, and that that might come out hard to read on the next reader's end.

Kit vs Buttondown Comparison (2026)

Kit

Buttondown

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives