Kit vs EmailOctopus

Mailchimp

Constant Contact

ActiveCampaign

MailerLite

SendGrid

GetResponse

Compare Kit and EmailOctopus based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

Affordable, comprehensive, and easy-to-use solution to  grow and engage audiences, create and sell courses, and turn ideas into income

Kit, formerly ConvertKit, is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more

A/B Testing

Autoresponders

Campaign Management

CAN-SPAM Compliance

Click Tracking

Contact Management

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Marketing

Email Sequences

Email Templates

Email Tracking

Event Triggered Actions

Landing Pages/Web Forms

Lead Management

List Management

Marketing Automation

Mobile Optimization

Prioritization

Reporting/Analytics

ROI Tracking

Segmentation

Tagging

Template Management

WYSIWYG Editor

Web-based

Creative Consultant

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic.

Founder, Course Creator

Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.).

Blogger

The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics.

Writer 

Customer service is also amazing. They reply super fast and are eager to please.

Owner

It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with.

President

Terrible follow up a waste of time and a malfunctioning system. I was never alerted that a.

I am a huge fan of Convertkit. I think it is the best email marketing tool currently available.

Author

Great deliverability, great customer service, has all the features I want.

Digital Marketer

The platform is easy to navigate which makes it beginner friendly. The user has the ability to send emails to people knowing they are the exact ones to receive it through the use of tags and segments.

Personal Trainer

I love the ease of use, it allows me to deliver a message to my audience without having a complicated system.

Creative Motion Graphic Designer And WordPress Web Designer 

It also provides facilities to create visually appealing opt-in forms that are easy to integrate with tools like Elementor and others and can be beneficial for lead generation.

Founder

My favorite thing about convertkit are the easy to setup email automations. The visual builder makes it intuitive and clean.

I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue. Let alone apologize for a mistake that looks like a glitch in their system.

Convertkit has incredible customer service, a unique easy to understand interface (the visual builder) and is very good value for money.

It is easy to use and set up. I love the email editor.

I've asked for a manager and the people on the chat just ignore that. There's no phone number to call.

Web Developer, Internet Marketer, and SEO Consultant

We use the platform for blog subscriptions, online courses, and other special email series. It works well, it's easy to navigate, and easy to implement on web pages.

owner

It's really easy to create email campaigns and to use tags to create workflows for automation. For one client, their whole membership site is ran by convertkit integration.

Kit screenshot: Email Marketing

Kit screenshot: Customizable Landing Pages + Forms

Kit screenshot: Beautiful Email Templates + Easy Email Builder

Kit screenshot: Simple Visual Email Automations

Kit screenshot: Integrations with 100+ Apps

Kit screenshot: Seamless Digital Commerce

Freelancers

Large Enterprises

Mid Size Business

Small Business

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Activity Dashboard

Activity Tracking

Automated Scheduling

Campaign Analytics

Campaign Scheduling

Campaign Segmentation

Contact Database

Content Management

Customer Journey Mapping

Customer Segmentation

Customizable Templates

Customization

Data Import/Export

Email Management

Engagement Tracking

GDPR Compliance

HTML Editor

Image Library

Lead Capture

Lead Generation

Lead Nurturing

Live Chat

Newsletter Management

Personalization

Preview Functionality

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reporting & Statistics

Third-Party Integrations

Visual Analytics

Web Forms

Workflow Management

EmailOctopus

Not as expensive! it's easy to use and works great. Never had a problem with it and always have had good success with it.

founder

Excellent service and feels wonderful to support a smaller alternative service doing as great a job as long established players.

Manager

Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature.

Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school. Great costumer service as well.

Marketer

Real-time statistics: watch in real time how your campaigns perform. Outstanding support: I needed support to use the API and got great help from them.

They responded within hours and were extremely friendly. I have been very pleased with this program and will definitely be recommending it to others.

Journalist

I switched from Mailchimp to Emailoctopus when my mailing list grew and I think it was a good, money saving choice. What's more, Octopus is easy to use and their customer support is great.

District Associate

It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus. It really is the right solution for us.

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there.

Easy to use and setup with excellent and prompt support if help is needed.

author

However, they always get back to me quickly. Also, I'm desperate for list segmentation and have been asking for that feature for a while now.

I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.

I like that I have 90% of the functionality as with the more expensive options, like MailerLite. This allows me to build my newsletter list without the hefty price tag.

CEO 

The software and the team behind it are fast, reliable, and responsive.

Business Owner

What I like and appreciate most is the support team. I am always in a hurry, managing various projects and haven't had time to read all the support articles.

The embeddable form are quite ugly, they look at least ten years old.

Most of the emails end up in spam. So the response rate is very low.

It took a minute to get used to the editor, but there's been no email service provider I've come across where that wasn't the case.

Kit vs EmailOctopus Comparison (2026)

Kit

EmailOctopus

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives