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Customer.io Logo

Transforms data into tailored customer journeys.

Last updated: October 2025

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Customer.io Alternatives & Competitors (2026)

Top 10 free alternatives

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot Marketing Hub
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Customer.io

0.1

4.2

Value for money

4.3
20
per user/per month

Starting price

100
usage based/per month

0.1

4.4

Functionality

4.3

Responsive Web Design

5/5

Google Analytics Integration

5/5

Search Marketing

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

SendGrid logo

Delivers reliable email at scale for businesses

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SendGrid
logo
Customer.io

0.3

4.0

Value for money

4.3
15
usage based/per month

Starting price

100
usage based/per month

0.2

4.1

Functionality

4.3

Disposable Email Detection

5/5

Threat Protection

5/5

Single Email Verification

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Intercom logo

Intercom is bringing AI-first Customer Service to the world

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Intercom
logo
Customer.io

0.3

4.0

Value for money

4.3
39
per user/per month

Starting price

100
usage based/per month

0.1

4.4

Functionality

4.3

Message Personalization

5/5

Negative Feedback Management

5/5

Lead Verification/Validation

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Marketo Engage logo

AI-powered marketing automation built for digital marketers

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Marketo Engage
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Customer.io

0.5

3.8

Value for money

4.3
Empty state illustration for "No pricing info"

No pricing info

Starting price

100
usage based/per month
4.3

Functionality

4.3

For Sales Teams/Organizations

5/5

CRM

5/5

Alerts/Notifications

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Mailjet logo

Marketing Email, Transactional Email, Transactional SMS

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Mailjet
logo
Customer.io

0.1

4.2

Value for money

4.3
17
other/per month

Starting price

100
usage based/per month

0.1

4.2

Functionality

4.3

Alerts/Notifications

5/5

Data Import/Export

5/5

Team Management

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Omnisend logo

Drives revenue via automated eCommerce marketing

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Omnisend
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Customer.io

0.2

4.5

Value for money

4.3
16
usage based/per month

Starting price

100
usage based/per month

0.2

4.5

Functionality

4.3

Email Management

5/5

SMS Marketing

5/5

Lead Generation

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Zoho CRM logo

Customer relationship management solution

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Zoho CRM
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Customer.io
4.3

Value for money

4.3
14
per user/per month

Starting price

100
usage based/per month
4.3

Functionality

4.3

Business Process Automation

5/5

User Management

5/5

Meeting Management

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Constant Contact logo

Streamlines marketing to grow loyal audiences

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Constant Contact
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Customer.io

0.2

4.1

Value for money

4.3
12
usage based/per month

Starting price

100
usage based/per month

0.1

4.2

Functionality

4.3

Event Scheduling

5/5

Lead Qualification

5/5

Keyword Filtering

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Comet Backup logo

Deliver Fast, Secure Data Protection

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Comet Backup
logo
Customer.io

0.4

4.7

Value for money

4.3
19
other/per month

Starting price

100
usage based/per month

0.2

4.5

Functionality

4.3

Differential Backup

5/5

Multiple Format Support

5/5

Data Recovery

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Smartsheet logo

Online work execution platform for businesses of all sizes

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Smartsheet
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Customer.io

0.1

4.4

Value for money

4.3
9
per user/per month

Starting price

100
usage based/per month
4.3

Functionality

4.3

SSL Security

5/5

Payroll Management

5/5

Multi-board

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

emfluence Marketing Platform logo

Built for marketers. Backed by humans.

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emfluence Marketing Platform
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Customer.io

0.4

4.7

Value for money

4.3
1000
other/per month

Starting price

100
usage based/per month

0.1

4.4

Functionality

4.3

Social Marketing

5/5

Multi-Channel Marketing

5/5

Email Marketing

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Brevo logo

Automation, marketing & transactional email, and SMS service

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Brevo
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Customer.io

0.2

4.5

Value for money

4.3
9
usage based/per month

Starting price

100
usage based/per month

0.2

4.5

Functionality

4.3

Meeting Management

5/5

Real-Time Data

5/5

Tagging

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

SALESmanago Marketing Automation logo

AI Commerce Growth Platform

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SALESmanago Marketing Automation
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Customer.io

0.1

4.4

Value for money

4.3

Starting price

100
usage based/per month

0.3

4.6

Functionality

4.3

Multivariate Testing

5/5

Template Management

5/5

Tagging

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Sender logo

Platform for managing SMS and email marketing campaigns

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Sender
logo
Customer.io

0.5

4.8

Value for money

4.3
7
other/per month

Starting price

100
usage based/per month

0.2

4.5

Functionality

4.3

Marketing Automation

5/5

Campaign Scheduling

5/5

Multi-Channel Marketing

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Segment logo

Customer data hub

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Segment
logo
Customer.io

0.2

4.1

Value for money

4.3
120
flat rate/per month

Starting price

100
usage based/per month

0.3

4.6

Functionality

4.3

Customer Database

5/5

Reporting/Analytics

5/5

Multi-Channel Data Collection

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Cloud Volumes ONTAP logo

Enterprise data storage management and encryption solution

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Cloud Volumes ONTAP
logo
Customer.io

0.3

4.0

Value for money

4.3
0.37
per feature/per month

Starting price

100
usage based/per month
4.3

Functionality

4.3

Multi-Cloud Management

4/5

File Sharing

4/5

Encryption

4/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Syniti Knowledge Platform logo

Unified Data Management to Power the Enterprise

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Syniti Knowledge Platform
logo
Customer.io

0.2

4.1

Value for money

4.3
Empty state illustration for "No pricing info"

No pricing info

Starting price

100
usage based/per month

0.2

4.5

Functionality

4.3

Monitoring

N/A

Data Aggregation and Publishing

N/A

Information Governance

N/A

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Rubrik logo

All Your Apps. Instantly Available.

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Rubrik
logo
Customer.io

0.2

4.5

Value for money

4.3
Empty state illustration for "No pricing info"

No pricing info

Starting price

100
usage based/per month

0.3

4.6

Functionality

4.3

Web Access/Restoration

5/5

Data Security

5/5

Role-Based Permissions

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

Snowplow BDP logo

Data collection platform for small to large businesses

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logo
Snowplow BDP
logo
Customer.io

0.3

4.6

Value for money

4.3
1500
/per month

Starting price

100
usage based/per month

0.1

4.4

Functionality

4.3

Multi-Domain

N/A

Data Governance

N/A

Match & Merge

N/A

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5

eWay-CRM logo

Customer relationship management solution

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eWay-CRM
logo
Customer.io

0.1

4.4

Value for money

4.3
20
per user/per month

Starting price

100
usage based/per month
4.3

Functionality

4.3

Customizable Branding

5/5

Campaign Management

5/5

Sales Trend Analysis

5/5

Top Features

Data Import/Export

5/5

Template Management

5/5

WYSIWYG Editor

5/5