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Customer.io
Customer engagement platform for tech-savvy marketers
Last updated: May 2024
Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7500+ brands trust Customer.io with their messaging needs. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list.
Typical customers
Platforms supported
Support options
Training options
Value for money
4.3
/5
79
Starting from
100
Per month
Usage Based
Value for money contenders
Functionality
4.4
/5
79
Total features
93
8 categories
Functionality contenders
Overall Rating
4.7
/5
79
Positive reviews
97
%
58
19
2
0
0
Overall rating contenders
Siti Saleha A.
Telecommunications, 10,001+ employees
Used weekly for 1-2 years
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I really like the email template in here, especially for the newsletter. The template is easy to edit and reorganized and can be reused again. The tools are easy to use and as a non technical software user, it make me really happy when i can use a new software without any problem arise.
Thing that i like least about this software is, the customer support isn't very active and it takes time for them to reply my tickets and email. It drags the issue that I have from be fixed while it can be quickly fixed if they can attend the support quickly.
Chelsea G.
Computer Software, 11-50 employees
Used weekly for 1-2 years
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I've been using Customer.io for almost two years and couldn't be happier with our experience! It was super easy to transition from our previous email client and integrate and connect with our other software. It's been an important piece of our marketing strategy and has helped us generate upsells and new leads.
I've worked in many email marketing tools over the years and Customer.io is by far the easiest to use for every member on our marketing team! The drag and drop tool has really helped us achieve the same brand look across every email we send - and it's easy enough that even our copywriters can create emails. No designers or developers needed!
The only limitation is that I wish the dashboard and interface was a bit more user friendly. I feel like the image library is buried. I feel like there's so many impressive C.io features get hidden. I also wish you set your "Email Settings" in your Team Profile and those settings could be applied to every email instead of manually inputting them each time.
Verified reviewer
Information Technology and Services, 11-50 employees
Used weekly for 6-12 months
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Unfortunately, can't recommend
Customer.io is a pretty good, capable tool. Easy to get data in and easy to create communications and journeys for your customers.
I pay monthly and they will not allow me to right-size my usage to a lower amount until a year has elapsed. Really odd.
Joanne W.
Telecommunications, 51-200 employees
Used weekly for less than 6 months
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Its been so easy, [purchase, set up and launching I cant complain at all.
I like you can easily integrate with other platforms, with the open API makes it so very easy!
Nothing! It has just been amazing, I love this software
Paola P.
Used daily for 6-12 months
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This is an amazing tool that everyone looking to take their marketing efforts to the next level should get familiar with.
The flexibility that Customer.io offers, I yet have not been able to see in any other tool. It is very easy to set up and its lightweight user interface is robust yet simple to understand. On top of it, customer support rocks! I was answered right away for every little question that came up, so I didn't feel alone while working to set everything to my requirements. As for the features, I love the customer profiles: They are based on the email behavior of the users, and can also be adapted to match in-app behavior, if that's what you require. On top of it all, I love the price! Great value for the money.
I did need to triangulate some functions through Zapier because the tool did not offer them, such as gmail integration and Facebook triggers. Not sure if this is a con though, as Zapier does open up a whole new landscape of possibilities, but I guess those functions were not initially included in the tool so that's why I'm talking about them in this section. Other than that, no cons.
Customer.io has the following pricing plans:
Starting from: $100.00/month
Pricing model: Subscription
Q. Who are the typical users of Customer.io?
Customer.io has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Customer.io support?
Customer.io supports the following languages:
English
Q. Does Customer.io offer an API?
Yes, Customer.io has an API available for use.
Q. What other apps does Customer.io integrate with?
Customer.io integrates with the following applications:
Stitch, SatisMeter, authorize.net, Appcues, Microsoft SQL Server, Google Forms, Amazon Polly, GitHub, Make, WooCommerce, PayPal, Google Analytics 360, YouCanBook.me, Singular, Amazon S3, Amazon Redshift, Emailable, AtomX Live Chat, Zoho CRM, Jira, ManyChat, UserVoice, AppsFlyer, Calendly, WhatsApp, Bizzabo, Clearbit, Qualaroo, Zapier, Recharge, Hightouch, Recurly, Survicate, OneSignal, Pinterest, Gist, Podia, Segment, AWS Lambda, Unbounce, Airtable, NiftyImages, Nosto, Litmus, ClickFunnels, Trello, SparkPost, Poptin, PostgreSQL, Pipedrive, Amplitude, Buffer, GitLab, InnerTrends, Acuity Scheduling, Drift, WordPress, Contactually, Gravity Forms, GrowSurf, MySQL, Help Scout, Stripe, LeadsBridge, Snowplow BDP, Jotform, WPForms, Chameleon, Branch, Zoho Forms, LiftIgniter, SugarCRM, Harvest, Close, Azure Blob Storage, Wistia, Livestorm, Slack, Google Contacts, LoyaltyLion, RudderStack, Attribution, Google Ads, Nimble, STITCH, Basecamp, Netlify, Northpass, Kajabi, Matomo, LinkedIn for Business, Bitbucket, Eventbrite, Panoply, SupportBee, Hello Bar, Mixpanel, Mailgun, Crowdcast, Cratejoy, SurveyMonkey, Chargebee, Google Calendar, OptinMonster, Hull, TeleSign Platform, Twilio, Inkit, NeverBounce, Sinch MessageMedia, Aha!, Mailjet, Trustpilot, mailfloss, Asana, Digioh, AdRoll, Mobile Text Alerts, n8n.io, HubSpot CRM, Dasheroo, Google Sheets, Intercom, Productboard, Snowflake, Shopify, Zendesk Suite
Q. What level of support does Customer.io offer?
Customer.io offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk, Chat