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Customer.io Logo

Customer engagement platform for tech-savvy marketers

Last updated: May 2024

Customer.io Pricing, Features, Reviews and Alternatives

Customer.io product overview

Price starts from

100

Per month

Usage Based

What is Customer.io?

Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7500+ brands trust Customer.io with their messaging needs. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list.

Key benefits of using Customer.io

1. Send automated marketing, promotional, and transactional cross-channel messages (email, SMS, push notifications, in-app messages, webhooks)

2. No-code workflow builder

3. Sync data to and from your data warehouse for real-time segment updates

4. Easily integrate with your existing MarTech stack

5. A/B and multivariate testing

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Knowledge Base
Email/Help Desk
Chat

Training options

Documentation
Webinars
Videos
Live Online

Customer.io pricing information

Value for money

4.3

/5

79

Starting from

100

Per month

Usage Based

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Customer.io features

Functionality

4.4

/5

79

Total features

93

8 categories

Most valued features by users

Reporting/Analytics
Third-Party Integrations
Activity Dashboard
API
Campaign Management
Reporting & Statistics
Data Import/Export
Customizable Branding

Functionality contenders

Customer.io users reviews

Overall Rating

4.7

/5

79

Positive reviews

97

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.85/10
Rating distribution

5

4

3

2

1

58

19

2

0

0

Pros
Very easy to integrate our data sources like Segment, and simple to get attributes and events. Perfect for running onboarding campaign or lead nurturing campaign.
A Great Marketing Automation Platform with an amazing support team.
The UX/UI of the platform is perfect, definitely the best one we have among the e-mail senders we use.
Cons
The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.
The data functions and the somehow difficult interface of campaigns and flow-building.
There are not many customization options. It is also limited to users that has large customer bases.

Overall rating contenders

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Siti Saleha A.

Telecommunications, 10,001+ employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Email marketing with Customer.io

Reviewed 3 years ago
Pros

I really like the email template in here, especially for the newsletter. The template is easy to edit and reorganized and can be reused again. The tools are easy to use and as a non technical software user, it make me really happy when i can use a new software without any problem arise.

Cons

Thing that i like least about this software is, the customer support isn't very active and it takes time for them to reply my tickets and email. It drags the issue that I have from be fixed while it can be quickly fixed if they can attend the support quickly.

CG
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Chelsea G.

Computer Software, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

One of the best email marketing tools I've used!

Reviewed 2 years ago

I've been using Customer.io for almost two years and couldn't be happier with our experience! It was super easy to transition from our previous email client and integrate and connect with our other software. It's been an important piece of our marketing strategy and has helped us generate upsells and new leads.

Pros

I've worked in many email marketing tools over the years and Customer.io is by far the easiest to use for every member on our marketing team! The drag and drop tool has really helped us achieve the same brand look across every email we send - and it's easy enough that even our copywriters can create emails. No designers or developers needed!

Cons

The only limitation is that I wish the dashboard and interface was a bit more user friendly. I feel like the image library is buried. I feel like there's so many impressive C.io features get hidden. I also wish you set your "Email Settings" in your Team Profile and those settings could be applied to every email instead of manually inputting them each time.

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Verified reviewer

Information Technology and Services, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Monthly contracts can't be downgraded

Reviewed 2 years ago

Unfortunately, can't recommend

Pros

Customer.io is a pretty good, capable tool. Easy to get data in and easy to create communications and journeys for your customers.

Cons

I pay monthly and they will not allow me to right-size my usage to a lower amount until a year has elapsed. Really odd.

JW
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Joanne W.

Telecommunications, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Customer.io has changed our marketing processes for the better

Reviewed 2 years ago

Its been so easy, [purchase, set up and launching I cant complain at all.

Pros

I like you can easily integrate with other platforms, with the open API makes it so very easy!

Cons

Nothing! It has just been amazing, I love this software

PP
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Paola P.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

A flexible and customizable tool that is easy to use and set up

Reviewed 7 years ago

This is an amazing tool that everyone looking to take their marketing efforts to the next level should get familiar with.

Pros

The flexibility that Customer.io offers, I yet have not been able to see in any other tool. It is very easy to set up and its lightweight user interface is robust yet simple to understand. On top of it, customer support rocks! I was answered right away for every little question that came up, so I didn't feel alone while working to set everything to my requirements. As for the features, I love the customer profiles: They are based on the email behavior of the users, and can also be adapted to match in-app behavior, if that's what you require. On top of it all, I love the price! Great value for the money.

Cons

I did need to triangulate some functions through Zapier because the tool did not offer them, such as gmail integration and Facebook triggers. Not sure if this is a con though, as Zapier does open up a whole new landscape of possibilities, but I guess those functions were not initially included in the tool so that's why I'm talking about them in this section. Other than that, no cons.

Customer.io FAQs

Q. What type of pricing plans does Customer.io offer?

Customer.io has the following pricing plans:
Starting from: $100.00/month
Pricing model: Subscription


Q. Who are the typical users of Customer.io?

Customer.io has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Customer.io support?

Customer.io supports the following languages:
English


Q. Does Customer.io offer an API?

Yes, Customer.io has an API available for use.


Q. What other apps does Customer.io integrate with?

Customer.io integrates with the following applications:
Stitch, SatisMeter, authorize.net, Appcues, Microsoft SQL Server, Google Forms, Amazon Polly, GitHub, Make, WooCommerce, PayPal, Google Analytics 360, YouCanBook.me, Singular, Amazon S3, Amazon Redshift, Emailable, AtomX Live Chat, Zoho CRM, Jira, ManyChat, UserVoice, AppsFlyer, Calendly, WhatsApp, Bizzabo, Clearbit, Qualaroo, Zapier, Recharge, Hightouch, Recurly, Survicate, OneSignal, Pinterest, Gist, Podia, Segment, AWS Lambda, Unbounce, Airtable, NiftyImages, Nosto, Litmus, ClickFunnels, Trello, SparkPost, Poptin, PostgreSQL, Pipedrive, Amplitude, Buffer, GitLab, InnerTrends, Acuity Scheduling, Drift, WordPress, Contactually, Gravity Forms, GrowSurf, MySQL, Help Scout, Stripe, LeadsBridge, Snowplow BDP, Jotform, WPForms, Chameleon, Branch, Zoho Forms, LiftIgniter, SugarCRM, Harvest, Close, Azure Blob Storage, Wistia, Livestorm, Slack, Google Contacts, LoyaltyLion, RudderStack, Attribution, Google Ads, Nimble, STITCH, Basecamp, Netlify, Northpass, Kajabi, Matomo, LinkedIn for Business, Bitbucket, Eventbrite, Panoply, SupportBee, Hello Bar, Mixpanel, Mailgun, Crowdcast, Cratejoy, SurveyMonkey, Chargebee, Google Calendar, OptinMonster, Hull, TeleSign Platform, Twilio, Inkit, NeverBounce, Sinch MessageMedia, Aha!, Mailjet, Trustpilot, mailfloss, Asana, Digioh, AdRoll, Mobile Text Alerts, n8n.io, HubSpot CRM, Dasheroo, Google Sheets, Intercom, Productboard, Snowflake, Shopify, Zendesk Suite


Q. What level of support does Customer.io offer?

Customer.io offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk, Chat

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