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Customer.io Logo

Customer engagement platform for tech-savvy marketers

Last updated: January 2025

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Customer.io Alternatives & Competitors (2025)

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Integrated with


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Klaviyo logo

Power smarter digital relationships

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Features

Total

Klaviyo logo
Customer.io logo

61

84

93

features in common

61

features in common

Klaviyo logo

Klaviyo user ratings

Functionality

4.6
(481)

Top features

  • Multivariate Testing

    5.0

  • Real-Time Reporting

    5.0

  • Channel Management

    5.0

Customer.io logo

Customer.io user ratings

Functionality

4.4
(81)

Top features

  • Data Import/Export

    5.0

  • Template Management

    5.0

  • WYSIWYG Editor

    5.0

Pricing

Starting from

$20/month

Value for money

Klaviyo logo
4.3
Customer.io logo
4.3

What users say about Klaviyo's value for money

“The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.”
“We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.”
Mailchimp logo

Email and advertising marketing automation platform

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Features

Total

Mailchimp logo
Customer.io logo

65

159

93

features in common

65

features in common

Mailchimp logo

Mailchimp user ratings

Functionality

4.4
(17.4K)

Top features

  • Automated Scheduling

    5.0

  • Search Marketing

    5.0

  • Geolocation

    5.0

Customer.io logo

Customer.io user ratings

Functionality

4.4
(81)

Top features

  • Data Import/Export

    5.0

  • Template Management

    5.0

  • WYSIWYG Editor

    5.0

Pricing

Starting from

$13/month

Value for money

Mailchimp logo
4.4

0.1

Customer.io logo
4.3

What users say about Mailchimp's value for money

“I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.”
“I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.”
HubSpot Marketing Hub logo

All in one inbound marketing platform

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Features

Total

HubSpot Marketing Hub logo
Customer.io logo

51

104

93

features in common

51

features in common

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(6.1K)

Top features

  • Responsive Web Design

    5.0

  • Google Analytics Integration

    5.0

  • Search Marketing

    5.0

Customer.io logo

Customer.io user ratings

Functionality

4.4
(81)

Top features

  • Data Import/Export

    5.0

  • Template Management

    5.0

  • WYSIWYG Editor

    5.0

Pricing

Starting from

$20/month

Value for money

HubSpot Marketing Hub logo
4.2

0.1

Customer.io logo
4.3

What users say about HubSpot Marketing Hub's value for money

“A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.”
“HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.”
ActiveCampaign logo

Email marketing and marketing & sales automation tool

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Features

Total

ActiveCampaign logo
Customer.io logo

72

139

93

features in common

72

features in common

ActiveCampaign logo

ActiveCampaign user ratings

Functionality

4.5
(2.5K)

Top features

  • Prospecting Tools

    5.0

  • Sales Trend Analysis

    5.0

  • Real-Time Data

    5.0

Customer.io logo

Customer.io user ratings

Functionality

4.4
(81)

Top features

  • Data Import/Export

    5.0

  • Template Management

    5.0

  • WYSIWYG Editor

    5.0

Pricing

Starting from

$15/month

Value for money

ActiveCampaign logo
4.4

0.1

Customer.io logo
4.3

What users say about ActiveCampaign's value for money

“The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.”
“I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.”
GetResponse logo

Email marketing and beyond

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Features

Total

GetResponse logo
Customer.io logo

55

93

93

features in common

55

features in common

GetResponse logo

GetResponse user ratings

Functionality

4.1
(514)

Top features

  • Reporting & Statistics

    5.0

  • Lead Generation

    5.0

  • Activity Tracking

    5.0

Customer.io logo

Customer.io user ratings

Functionality

4.4
(81)

Top features

  • Data Import/Export

    5.0

  • Template Management

    5.0

  • WYSIWYG Editor

    5.0

Pricing

Starting from

$15.58/month

Value for money

GetResponse logo
4.0

0.3

Customer.io logo
4.3

What users say about GetResponse's value for money

“What i like most about this tool is that it provides me with the best email marketing services and great features for building my email lists effectively.”
“After numerous communication with the company, we found out they moved us to a "bad" server/IP address which triggered the recipient inbox spam filters.”