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ActiveCampaign vs Customer.io Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
681
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Customer.io
4.7
(87)5
63
4
21
3
2
2
0
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
681
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.7
87
5
4
3
2
1
63
21
2
0
1
- Value for money
- Ease of use
- Features
- Customer support
83%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
“Customer.io gives us complete control over messaging, email, SMS, push, in‑app, with smart workflows and segmentation based on real behavior.”
KS
Katie S.
Operations Manager
“We use it mainly to send newsletters, and for the automation system, sending targeted emails to our prospects.”
FM
François M.
Marketing Manager
“We have different dedicated areas on customer.io to manage the different languages.”
FM
François M.
Marketing Manager
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
“The pricing model didn't make sense for our growing company, as you pay for all the contacts in your account, regardless of if they're active or not.”
NM
Noga M.
VP, Marketing
“It can be difficult to search for specific emails as the UI is not the most intuitive, especially for new users.”
PP
Paul P.
Head of Engineering
“Having to re-create campaign settings each time is such a time waste, for a seemingly obvious (And simple) feature.”
PF
Pedro F.
Head of Marketing
- Vendor responds to reviews
- Last review14 days ago
- Vendor responds to reviews
- Last review9 months ago
Key features
- Total features180
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- App Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Data Capture and Transfer
- Data Connectors
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Quality Management
- Data Recovery
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Decision Making
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Geotargeting
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Notification Editor
- Notification Scheduling
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Push Notifications
- Queue Management
- Quotes/Estimates
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- SMS Marketing
- SMS Messaging
- SMS Notifications
- Secure Data Storage
- Segmentation
- Social Media Integration
- Subscriber Management
- Subscription Management
- Tagging
- Template Management
- Third-Party Integrations
- Visual Analytics
- Visual Workflow Management
- WYSIWYG Editor
- Web Notifications
- Workflow Automation
- Workflow Management
- Total features98
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- App Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Data Capture and Transfer
- Data Connectors
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Quality Management
- Data Recovery
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Decision Making
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Geotargeting
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Notification Editor
- Notification Scheduling
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Push Notifications
- Queue Management
- Quotes/Estimates
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- SMS Marketing
- SMS Messaging
- SMS Notifications
- Secure Data Storage
- Segmentation
- Social Media Integration
- Subscriber Management
- Subscription Management
- Tagging
- Template Management
- Third-Party Integrations
- Visual Analytics
- Visual Workflow Management
- WYSIWYG Editor
- Web Notifications
- Workflow Automation
- Workflow Management
Integrations
- Total integrations91
- 123FormBuilder
- AWS Lambda
- Acuity Scheduling
- AdRoll
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Aha!
- Airtable
- Amazon EC2
- Amazon Polly
- Amazon Redshift
- Amazon S3
- Amplitude
- Apollo.io
- Appcues
- AppsFlyer
- Asana
- Astra Pro
- AtomX Live Chat
- Attribution
- Azure Blob Storage
- Basecamp
- BigCommerce
- Bitbucket
- Bizzabo
- Book Like A Boss
- Booker
- BookingKoala
- Branch
- Braze
- Buffer
- Buildium
- CTM
- Calendly
- Chameleon
- Chargebee
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Close
- Cloudbeds
- Contactually
- Cratejoy
- Crowdcast
- Dasheroo
- Delphi AI
- Digioh
- Digistore24
- Divi
- Drift
- Elementor
- Emailable
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- Gist
- GitHub
- GitLab
- GoDaddy Website Builder
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Google Sheets
- Google Workspace
- Gravity Forms
- GrowSurf
- Harvest
- Hello Bar
- Help Scout
- Hightouch
- HubSpot Agent Hub
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Inkit
- InnerTrends
- Jira
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- LeadSync
- Leadpages
- LeadsBridge
- LearnDash
- LinkedIn for Business
- Litmus
- Livestorm
- Looker
- LoyaltyLion
- Mailgun
- Mailjet
- Make
- ManyChat
- Matomo
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Microsoft SQL Server
- Mixpanel
- Mobile Text Alerts
- MySQL
- Netlify
- NeverBounce
- NiftyImages
- Nimble
- Northpass
- Nosto
- Notion
- OnceHub
- OnePageCRM
- OneSignal
- OptinMonster
- PandaDoc
- Panoply
- PayPal
- Pipedrive
- Plug&Pay
- Podia
- Poptin
- PostgreSQL
- Postmark
- Practice Better
- Productboard
- Proposify
- Qualaroo
- QuickBooks Online
- RGE Studio
- Recharge
- Recurly
- RegFox
- RightMessage
- RudderStack
- STITCH
- Salesforce Sales Cloud
- SamCart
- SatisMeter
- Segment
- Shopify
- Shopify Plus
- Singular
- Slack
- Snowflake
- Snowplow BDP
- SparkPost
- Squarespace
- Stitch
- Stripe
- Subsplash
- SupportBee
- SurveyMonkey
- Survicate
- Systeme.io
- TechnoMile Contracts Suite
- TeleSign Platform
- The Arena Group
- Thinkific
- Trello
- Trustpilot
- Twilio
- Typeform
- Unbounce
- UserVoice
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wistia
- Wix
- Wix Studio
- WooCommerce
- WordPress
- YouCanBookMe
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- Zendesk Suite
- ZeroBounce
- Zoho CRM
- Zoho Forms
- Zoom Workplace
- ablefy
- authorize.net
- mailfloss
- n8n.io
- Total integrations125
- 123FormBuilder
- AWS Lambda
- Acuity Scheduling
- AdRoll
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Aha!
- Airtable
- Amazon EC2
- Amazon Polly
- Amazon Redshift
- Amazon S3
- Amplitude
- Apollo.io
- Appcues
- AppsFlyer
- Asana
- Astra Pro
- AtomX Live Chat
- Attribution
- Azure Blob Storage
- Basecamp
- BigCommerce
- Bitbucket
- Bizzabo
- Book Like A Boss
- Booker
- BookingKoala
- Branch
- Braze
- Buffer
- Buildium
- CTM
- Calendly
- Chameleon
- Chargebee
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Close
- Cloudbeds
- Contactually
- Cratejoy
- Crowdcast
- Dasheroo
- Delphi AI
- Digioh
- Digistore24
- Divi
- Drift
- Elementor
- Emailable
- Eventbrite
- Facebook Business Suite
- Fireflies
- Fiverr
- Gist
- GitHub
- GitLab
- GoDaddy Website Builder
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Google Sheets
- Google Workspace
- Gravity Forms
- GrowSurf
- Harvest
- Hello Bar
- Help Scout
- Hightouch
- HubSpot Agent Hub
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Inkit
- InnerTrends
- Jira
- Jotform
- JustCall
- Kajabi
- Kit
- Klarna
- Kommo
- Landingi
- LeadSync
- Leadpages
- LeadsBridge
- LearnDash
- LinkedIn for Business
- Litmus
- Livestorm
- Looker
- LoyaltyLion
- Mailgun
- Mailjet
- Make
- ManyChat
- Matomo
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- Microsoft SQL Server
- Mixpanel
- Mobile Text Alerts
- MySQL
- Netlify
- NeverBounce
- NiftyImages
- Nimble
- Northpass
- Nosto
- Notion
- OnceHub
- OnePageCRM
- OneSignal
- OptinMonster
- PandaDoc
- Panoply
- PayPal
- Pipedrive
- Plug&Pay
- Podia
- Poptin
- PostgreSQL
- Postmark
- Practice Better
- Productboard
- Proposify
- Qualaroo
- QuickBooks Online
- RGE Studio
- Recharge
- Recurly
- RegFox
- RightMessage
- RudderStack
- STITCH
- Salesforce Sales Cloud
- SamCart
- SatisMeter
- Segment
- Shopify
- Shopify Plus
- Singular
- Slack
- Snowflake
- Snowplow BDP
- SparkPost
- Squarespace
- Stitch
- Stripe
- Subsplash
- SupportBee
- SurveyMonkey
- Survicate
- Systeme.io
- TechnoMile Contracts Suite
- TeleSign Platform
- The Arena Group
- Thinkific
- Trello
- Trustpilot
- Twilio
- Typeform
- Unbounce
- UserVoice
- VideoAsk
- WPForms
- WebinarJam
- WishList Member
- Wistia
- Wix
- Wix Studio
- WooCommerce
- WordPress
- YouCanBookMe
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- Zendesk Suite
- ZeroBounce
- Zoho CRM
- Zoho Forms
- Zoom Workplace
- ablefy
- authorize.net
- mailfloss
- n8n.io
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