Emma by Marigold vs EmailOctopus

Brevo

Gmail

Mailchimp

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Owner

Digital

Unreasonable business practices from a mediocre (at best) provider.

Head Operations and Sales

Emma by Marigold enables me to retain our customers through real-time engagements.

Digital Marketer

The software has created lasting customer engagement approach that is dependable.

Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Audience Targeting

Automated Responses

Autoresponders

Behavioral Targeting

Behavior Analytics

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Collaboration Tools

Communication Management

Compliance Management

Consent Management

Contact Database

Contact Management

Content Management

Contextual Targeting

Customer Communication

Customer Database

Customer Data Management

Customer Engagement

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

GDPR Compliance

Generative AI

HTML Editor

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

List Management

Mailing List Management

Marketing Automation

Marketing Calendar

Mass Texting

Message Personalization

Messaging

Mobile Access

Mobile Optimization

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multiple User Accounts

Open Rate Tracking

Performance Metrics

Personalization

Preview Functionality

Process/Workflow Automation

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Scheduled Messaging

Scheduling

Segmentation

SMS Marketing

Emma by Marigold

Web-based

ActiveCampaign

Campaign Monitor by Marigold

Talon.One

Emma Lite

Emma Essentials

Emma for Teams

Emma Corporate

Front-End Software Engineer

Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end.

Head of Sales and Dispatch

Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema.

Small Business Owner

I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines.

I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months.

Business Development and Marketing Lead

I replaced Emma with iContact - it helped me to create and customize marketing emails in real-time.

Ticketing Agent

Email communication is the most preferable strategy of all times.

Owner/Manager

Having Emma set up and automated, means that I only have to sit down a few times a year to create my year of campaigns.  

You call and an automated service tells you who to email and someone from that team will get back to you within two business days.

The program issues digital marketing streams, and this increases the sales revenue in a company.

I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999.

Founder

If you're looking for an alternative ESP and are tired of MailChimp, Klaviyo, or Constant Contact, then you really should give Emma a try.

The UI is laid out in a way that makes it very straightforward to get what you need to do, done.

Chief of Party

It is possible to reach and engage our customers using this software.

Sales Manager

Emma by Marigold is a must have tool that makes email marketing smooth.

Customer Support Manager

I like the email marketing and automation capabilities.

We've had a very pleasant experience with Emma, and their staff is there to answer questions for you any time of day.

They are extremely knowledgeable and can help with the most complex requests.

It makes promoting business brand easy thereby becoming profitable.

Sales and Marketing Specialist

Emma offers very limited features when it comes to the email fonts or formats of text.

Moreover, we can also edit templates and archive them as per our requirements.

Marketing campaigns can be launched with any of our desired templates.

The pre-defined email formats are not always very useful and do not always meet our requirements.

We are able to send newsletters that do not get flagged as junk.

Information Technology

Thus, an unnecessary e-mail crowd does not occur in my inbox.

Emma is a great tool for launching email marketing campaigns.

We can also easily update our newsletters and emails.

Graphic designer

First of all, the interface is simple, intuitive and easy to navigate, which is ideal for me.

Principal

Easy to put together an email for a marketing campaign.

Director of Communication

Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization.

I especially appreciate the quality of the customer service.

billing manager

There are some features I'm not completely familiar with.

I recommend using this tool to everyone who is having a hard time in marketing.

Moreover, it offers great customer service.

Event Strategy & Media

In addition, it's easy to send outbound emails to customers and alerts us whenever an email is clicked.

Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.

I was a good customer of Emma for about five years.   Although they were more expensive than other similar services, I stuck with them because I did not want to go through the process of setting up another service.  

Associate Director

Very easy to use, has great reporting (analysis on email rates - opt outs, open, clicks, etc.), lets you test subject lines, and have emails look like it is coming from a person (will show in inbox as coming from a person) even though its from a general email.

The administrator told me my open rates were too low.  

Condensing a long-winded and uninteresting story, we unknowingly doubled our contacts by creating sub accounts within our account.

I am in the process of filling a Tort claim against them.  

We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract.

I asked to be let out of my one year agreement and they refused.  

Emma proved to be a very greedy and unethical company.  

Director of Housing

The system also makes it easy to send messages and track the success of your messaging.

Customer Support

Email Sending

Marketing Audience

Email Campaigns

Template and HTML Editing

Ease of Use

Question and Answer

Email Formatting

Newsletter Templates

Small Business

Freelancers

Large Enterprises

Mid-size Business

Marigold

Online Coach

straight out of the box, the customer service is top-notch, real people, detailed responses not generic bs, and such an easy user interface you don't have to hunt for hidden features.

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Emma by Marigold vs EmailOctopus Comparison (2026)

Emma by Marigold

EmailOctopus

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives