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Salesforce Marketing Cloud vs Klaviyo Comparison

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Overview

Category Leaders

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

4800

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

20

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

311

5

4

3

2

1

122

124

46

8

11

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

4.7

310

5

4

3

2

1

226

69

12

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.

Pros

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Cons

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.

Cons

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last reviewa day ago

Key features

  • Total features154
  • 2-Way Messaging
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Small Businesses
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Metadata Management
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shortcodes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management
  • Total features63
  • 2-Way Messaging
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Small Businesses
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Metadata Management
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shortcodes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations146
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations217
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

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Antonio S.

Verified reviewer

Internet, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Klaviyo Pros and Cons

Reviewed a year ago
Pros

The ease with which Klaviyo makes it to create efficient marketing campaigns is the most noticeable benefit. It's easy to pick up and develop the ideal campaign for your business thanks to the straightforward design and customization. Many apps, such as Shopify, Facebook, and Salesforce, interface effectively with Klaviyo.

Cons

Many customers have expressed dissatisfaction with the pricing system, either because of the expensive price point or because it is complicated because it is focused on maintaining your contacts list. Building out automation processes may be tough for new users to pick up and learn because of the vast number of alternatives accessible.

CG
AvatarImg

Carlos G.

Entertainment, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Klaviyo logo

Klaviyo

Klaviyo

Reviewed 4 years ago

Email marketing. It is the best platform for email marketing.

Pros

This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also...

Cons

They could make pricing a little more advantageous for their clients.

MA
AvatarImg

Mo A.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

The best option out there for every business.

Reviewed 3 months ago
Pros

Offers a very clean and easy-to-use interface. More functions than Mailchimp.

Cons

SMS marketing is only available in selected countries and is pricey compared to emails.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Wholesale, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Klaviyo logo

Klaviyo

Excellent Basic Email Marketing Tool

Reviewed 3 months ago
Pros

It's easy to see all your email campaigns at a glance and the email templates are beautiful.

Cons

The user interface is relatively bare-bones compared to some other email marketing software options.

DD
AvatarImg

Dean D.

Apparel & Fashion, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Klaviyo logo

Klaviyo

Klaviyo 2020

Reviewed 2 years ago

My overall experience is very good with integration and implementation

Pros

I like that Klaviyo email marketing software can combine with sms text messaging. This marketing feature is essential for any size business

Cons

I don’t have any negatives about Klaviyo email software. One suggestion is to integrate the software with a loyalty rewards company

GM
AvatarImg

Gabriele M.

Retail, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Klaviyo logo

Klaviyo

Best Marketing Tool for Online Businesses

Reviewed 3 years ago
Pros

What I love most about Klaviyo is the automation aspect. I never send emails anymore to my customers or prospects, Klaviyo does it for me. It's also super easy to customize your flaws and the customer service is outstanding.

Cons

It's incredibly expensive. I do have to say that this is the best email marketing tool I tried.

AvatarImg
AvatarImg

Eszter D.

Verified reviewer

Automotive, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Best e-mail marketing solution for Shopify

Reviewed a year ago

I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers the highest customer service, hands-on implementation, very detailed training and on-boarding. They also offer many pre-build email templates and flows that are customizable

Pros

Klaviyo's customer service and implementation team is outstanding! Nate walked us through the platform and shows us the dashboard, which was very helpful. After we signed up, we had 6 (1-hour) onboarding calls with an implementation specialist to make sure we set up everything correctly. They offer MANY pre-built email campaign templates and flows, so creating a full email strategy is very easy! Reporting and the dashboard is very user friendly. Connecting with Shopify only takes a minute.

Cons

We hope that the SMS marketing feature will integrate with Gorgias soon - Klaviyo confirmed that it is coming!

MW
AvatarImg

Meghan W.

Food & Beverages, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

My favorite marketing tool

Reviewed 2 years ago

Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

Pros

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Cons

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once...

BM
AvatarImg

Braedan M.

Consumer Goods, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Klaviyo logo

Klaviyo

Good Product

Reviewed a year ago
Pros

Great for capturing emails and automating the marketing process

Cons

Sometimes can be problematic and need to use other programs to send messages

HR
AvatarImg

Hjalte R.

Apparel & Fashion, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

The best email solution for ecommerce

Reviewed 6 years ago

Klaviyo is hands down the BEST solution for any serious ecommerce shop. If you are using shopify, there is no question, that Klavio is the way to go. Want to only send an email to people who bought widget a, but not widget B and haven't made a purchase in 3 months? No problem, with Klaviyo, you can easily do that. What about people who have made a purchase in the last 7 days, and have also spent...

Pros

Can do pretty much everything, when it comes to email marketing.

Cons

It takes a little longer to get used to. With advanced features come a steeper learning curve.

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Dennis M.

Verified reviewer

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

A glowing beacon in a saturated market

Reviewed a year ago

Fantastic from beginning to end. I would suggest Klaviyo to anyone.

Pros

There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

Cons

When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Klaviyo logo

Klaviyo

Fully Integrated Email Marketing Platform for Shopify Stores

Reviewed 7 months ago
Pros

Klaviyo is the best out there that perfectly integrates with online stores that are built using Shopify. It offers several email automations and customer database management that allows to retain and engage lost customers. The platform is easy to use and very agency friendly.

Cons

There are not many limitations, though would like point out that, SMS marketing is not available in all locations which is a boomer.

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Rebecca B.

Internet, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Best Email Marketing Tool, Especially for Ecommerce

Reviewed 3 years ago

It's saved me hours of time & made our email marketing much more robust! I love the analytics, where we can really see just how email marketing is contributing to our revenue.

Pros

Setting up email automations and segmenting your lists is SO easy with Klaviyo. It's incredibly user friendly, and allows you to setup your automations in a visual format. You can trigger an email off of any event you've setup to send to Klaviyo. It's great for ecommerce - setting up abandoned cart sequences or sending emails based on product views is simple.

Cons

There's very little I dislike about this software! My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Consumer Goods, 10,001+ employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Klaviyo logo

Klaviyo

Best tool for email automation!

Reviewed 2 years ago

Happy with email automation and email marketing features of Klaviyo

Pros

Klaviyo makes the lives easy of marketers to reach and engage with their potential customers via email in the way they want.

Cons

It’s a bit of hard to set up at the first glance, but it’s a just a one time task to be done to configure email automation.

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Sergio A.

Verified reviewer

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Top E-mail Marketing Tool For E-commerce Managers

Reviewed 3 months ago
Pros

Klaviyo's interface is friendly and their features for email and SMS marketing are endless! Especially when it comes to marketing automation and creating workflows with easy drag and drop editors, optimized for mobile use

Cons

Without a doubt I would say NOTHING, I love everything about Klaviyo and their free plan is more than enough to start with before getting enough leads

LL
AvatarImg

Lynn L.

Retail, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Klaviyo logo

Klaviyo

So much better than MailChimp, thank god.

Reviewed 6 years ago
Pros

The breadth features and intuitive user interface put this miles above MailChimp and other email marketing softwares that I have used as a web designer and a marketing creative. What really makes it stand out

Cons

It's conditionals (the "if/then" type statements used to build filters for email targeting) have always been a little lacking for me; I can never get quite as specific or defined as I'd like. That being said, I certainly haven't seen anyone do it better for a remotely similar price.

HE
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Hanna E.

Food & Beverages, 11-50 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Klaviyo logo

Klaviyo

Klaviyo for Digital Marketing

Reviewed 2 years ago

I would highly recommend Klaviyo to anyone who is working in E-Commerce - I cannot get over how easy to use the platform is!

Pros

I appreciate how integrated Klaviyo is to Facebook and other platforms. I recently found that Klaviyo can segment emails that our company can use to upload to detailed targeting on Facebook/Instagram advertisements!

Cons

So far, I have nothing to complain about Klaviyo - the only thing I wish I used Klaviyo earlier in our company's digital marketing strategy.

MD
AvatarImg

Matthew D.

Information Technology and Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Klaviyo logo

Klaviyo

One of the Best ESPs

Reviewed a year ago

Klaviyo has been my rock when doing email marketing of any kind.

Pros

It's easy to set things up be that your segments, your campaign emails, automation, or follow through with other programs.

Cons

Wouldn't work with Yahoo Small Business. It would also sometimes throw junk HTML into my emails for no reason.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Food & Beverages, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Klaviyo logo

Klaviyo

A powerful tool

Reviewed 7 months ago
Pros

One of the best tools for email marketing. Adaptable to increase the customer experience.

Cons

Does not have any major drawback. Works great.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Apparel & Fashion, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Klaviyo logo

Klaviyo

A great email marketing suite

Reviewed 4 years ago

I used Klaviyo with a Shopify integration to create custom design css templates for abandoned carts, order confirmation, delivery confirmation and more. The full Klaviyo suite itself is much more powerful and can be used instead of Mailchimp for a complete direct email marketing solution.

Pros

A powerful direct email marketing toolset with tracking, analytics, segments, feeds, and discount codes.

Cons

The WYSIWYG editor for email templates could use some fine tuning.

AR
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Anonymous Reviewer

Verified reviewer

Retail, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo

Great for your email marketing needs

Reviewed a year ago

Overall, Klaviyo has been fantastic in creating email campaigns and automated campaigns. Their analytics help me make better business decisions.

Pros

Klaviyo does a great job at email marketing. They have great templates for automated emails that help you grow sales. I love how they also have one of the best analytics out of all the other email marketing platforms I've used.

Cons

I wish the designing of the emails was nicer. Their templates are outdated for emails sent five years ago.

AR
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Anonymous Reviewer

Verified reviewer

Retail, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo

BEST EMAIL MARKETING SOFTWARE EVER!!

Reviewed 3 years ago

The best email marketing software - ever. It's hands down my favorite- and I've used the whole gammett of email marketing softwares. The ability to customize flows with purchase history, SKU's, behaviors is simple and straightforward. Extremely user friendly software.

Pros

First of all, the customer support is hands down the best customer support ever. They will get down to the nitty gritty and resolve your problems for you, while being patient, helpful and kind. There's also so many softwares this can get integrated into that I love the flexibility of it.

Cons

Honestly, I have absolutely no complaints about this software. The technology is the best for the price point, customer service rocks, and its so user friendly - i have confidence that anyone could learn email marketing automation simply with this platform!

AK
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Alana K.

Retail, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Klaviyo

A lot of work but pays off

Reviewed 2 years ago
Pros

It integrates well with Big Commerce allowing me to make a lot of good marketing decisions.

Cons

The templates are a pain, but they are planning to improve that next year. They say that all the plans are the same and there are no hidden fees or add-ons. I don't believe that's true because only large companies get someone to talk to about strategy. That sounds like a really expensive add-on to me.

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Liliana Andreina Q.

Verified reviewer

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Klaviyo

Good tool to start email marketing campaigns.

Reviewed 5 years ago

It is a good tool to get started in the development of email marketing campaigns.

Pros

What I like about Klaviyo is that it is easy to use we can create any type of newsletter from a basic design to a more complex one thanks to its intuitive tools. In fact we can export the html code of our design and use it wherever we want.

Cons

I think there are other similar systems that have better functionalities I think that they still need to improve some features and their technical support is not so good.

SM
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Silvina M.

Health, Wellness and Fitness, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Klaviyo

Simple Shopify Integration for e-Commerce brands

Reviewed 4 months ago

Started our small list with 2k subscribers and used their email marketing option only. Tested their SMS option but looked for a better option. It's not the less expensive but it gets the job done. Very user-friendly.

Pros

Klavyio integrates with many products and it's easy to set up. Its integration with Shopify is the main reason why we chose it and it allows us to create segments based on the customer's behavior. Their customer support is great and willing to find the answers you're looking for, creating test scenarios or flows if needed.

Cons

Their pricing/plans were a bit confusing and changed recently making it less cost-effective. Tested it for SMS marketing but found a cheaper and more user-friendly option instead.