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Salesforce Marketing Cloud vs Klaviyo Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Category Leaders

Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$4800
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$20/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

100

105

41

8

10

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

5

4

3

2

1

150

46

7

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily.

Pros

Klaviyo is a perfect solution for Shopify users it basically has everything you need to pamper your customers by the time you increase your sales and loyalty.
It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.
My experience with Klaviyo has been great overall. We've seen positive changes to our account since implementation and appreciate how easy it is to use.

Cons

The user interface is horrible therefore it is not easy to navigate through the application.
Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.
You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook.

Cons

Pretty soon after that they changed their pricing structure and moved to a different fee base. That's when I lost my $20 and it would no longer be used toward my charges.
Klaviyo has problems integrating to point of sale (POS) services, since when trying it the platform usually collapses and we must restart the work, which takes us too much time.
My biggest issue is how rudimentary the software is. API functions are weak and and the server bandwidth isn’t very much.
  • Vendor responds to reviews
  • Last review11 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features116
  • 2-Way Messaging
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad Network Integration
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Applications Management
  • Appointment Scheduling
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Frequency-Based Tasks
  • Goal Setting / Tracking
  • Help Desk Management
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lifecycle Management
  • List Management
  • Location Tracking
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Push Notifications
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Routing
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shortcodes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Transaction History
  • Unsubscribe Database
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • eCommerce Management
  • Total features73
  • 2-Way Messaging
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad Network Integration
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Applications Management
  • Appointment Scheduling
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Frequency-Based Tasks
  • Goal Setting / Tracking
  • Help Desk Management
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lifecycle Management
  • List Management
  • Location Tracking
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Push Notifications
  • Queue Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Routing
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Pipeline Management
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shortcodes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Transaction History
  • Unsubscribe Database
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • eCommerce Management

Integrations

  • Total integrations140
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations120
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Salesforce Marketing Cloud vs. Klaviyo

See how Salesforce Marketing Cloud and Klaviyo stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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