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Salesforce Marketing Cloud vs Selligent Comparison
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Overview
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
Selligent is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
4800
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Pros
Cons
Cons
Key features
- Total features155
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Interaction Tracking
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Metadata Management
- Mobile Access
- Mobile Optimized Emails
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Performance Metrics
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Promotion
- Spam Blocker
- Subscription Management
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
- Total features68
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Auto-Responders
- Automated Publishing
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For iPad Devices
- Forms Management
- Full Text Search
- Image Editing
- Image Library
- Interaction Tracking
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Metadata Management
- Mobile Access
- Mobile Optimized Emails
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Performance Metrics
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Promotion
- Spam Blocker
- Subscription Management
- Tagging
- Template Management
- Text Editing
- Third Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
- Total integrations151
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations16
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Matt R.
Used daily for 2+ years
Review source
Share this review:
Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails. Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.
The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.
Verified reviewer
Computer Software,
Used weekly for 6-12 months
Review source
Share this review:
Really helped me streamline my automated marketing emails that I sent to clients. It's streamlined so much
Not as easy to setup as I would have liked. A bit clunky to be honest. Their support team is A+ though
Nick W.
Marketing and Advertising, 5,001-10,000 employees
Used daily for 1-2 years
Review source
Share this review:
Selligent
Selligent gives me a wide variety of advanced functionality to implement efficient email campaigns.
We have gained the ability to setup automated email campaigns and include dynamic/live content within messages to better personalize our campaigns. This is something we could not do on our previous platform.
What I like most about the platform is the ability to set up Life Cycle Marketing programs with as much personalization as my data model can support.
Sometimes we encounter system bugs that pop up that hinder us from completing campaigns however the Selligent support staff always give us solutions and system updates are regularly released.
Jan B.
Used daily for 2+ years
Review source
Share this review:
Selligent
Flexible data model + open API can handle even the craziest campaign scenarios
- intuitive GUI that is easy to handle by marketing people - powerful A/B/C/D ... testing - great concept of Action List that trigger and control complicated scenarios - flexible data model and powerful rest api for data integration - SQL console for those whose who want to understand what happens under the bonnet - email delivery speed on GRID infrastructure
- not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment. - very detailed privilege tree, requires some time to master
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