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Salesforce Marketing Cloud vs Selligent MC Comparison

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Overview

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Selligent is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting...

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Screenshots

Pricing

Starting from

No info available

Free trial available
No credit card required
Free account
Subscription based

view pricing plansview pricing

Starting from

No info available

Free trial available
No credit card required
Free account
Subscription based

view pricing plansview pricing

User reviews

4.1

(260)

103

Value for money

Ease of use

Features

Customer support

87%

would recommend this app

4.5

(13)

Value for money

Ease of use

Features

Customer support

100%

would recommend this app

Pros

I like how its functionality especially when generating business reviews and reports. It helps in analyzing which areas are successful and which aren't.

Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.

The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily.

Pros

We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.

I like the token syntax and ability for dynamic content and personalization. Reusable templates are easy to create.

Cons

The user interface is horrible therefore it is not easy to navigate through the application.

Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost.

You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook.

Cons

Crashes suddenly when there is no internet connection. Screen fitting on small resokution displays is terrible.

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Reporting could be more user-friendly. For a new user, reporting is difficult to navigate.

Vendor responds to reviews

Last review2 months ago

view all reviewsview reviews

Vendor responds to reviews

Last reviewa year ago

view all reviewsview reviews

Key features

Total features46

A/B Testing
API
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Application Integration
Behavior Tracking
Built-In Database
Business Analysis
Business Intelligence

CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Content Library
Content Management
Content Repository
Conversion Rate Optimization
Conversion Tracking
Custom Landing Pages
Customer Activity Reporting
Customer Database
Customer Experience Management
Customer History
Customer Profiling
Customer Segmentation
Customizable Templates
Dashboard Creation
Data Connectors
Data Extraction
Data Filtering
Data Import
Data Import/Export
Data Mapping
Data Profiling
Data Storage Management
Data Synchronization
Data Transformation
Data Visualization
Database Integration
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Response Control
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Filtered Views
Follow-up Scheduling
Goal Setting / Tracking
Interactive Content
Lead Nurturing
Lifecycle Management
Mobile Alerts
Mobile Integration
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Company
Multi-Country
Multi-Department / Project
Multi-Language
Multi-Location
Multiple Data Sources
Multiple User Accounts
Performance Reports
Permission Management
Prioritizing
ROI Analytics
Real Time Data
Real Time Reporting
Real Time Updates
Reporting & Statistics
Role Management
Role-Based Permissions
SMS Integration
SMS Marketing Managment
Self Service Portal
Social Advertising
Social Media Integration
Social Network Marketing
Status Reporting
Subscription Management
Summary Reports
Template Management
Transaction History
Unsubscribe Database
Visitor Management
Visual Analytics
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Workflow Management
eCommerce Integration

View all featuresView details

Total features92

A/B Testing
API
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Application Integration
Behavior Tracking
Built-In Database
Business Analysis
Business Intelligence

CRM Integration
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Content Library
Content Management
Content Repository
Conversion Rate Optimization
Conversion Tracking
Custom Landing Pages
Customer Activity Reporting
Customer Database
Customer Experience Management
Customer History
Customer Profiling
Customer Segmentation
Customizable Templates
Dashboard Creation
Data Connectors
Data Extraction
Data Filtering
Data Import
Data Import/Export
Data Mapping
Data Profiling
Data Storage Management
Data Synchronization
Data Transformation
Data Visualization
Database Integration
Drag & Drop Interface
Drip Marketing
Email Alerts
Email Distribution
Email Integration
Email Marketing Management
Email Notifications
Email Response Control
Email Templates
Email Tracking
Engagement Analytics
Event Triggered Actions
Filtered Views
Follow-up Scheduling
Goal Setting / Tracking
Interactive Content
Lead Nurturing
Lifecycle Management
Mobile Alerts
Mobile Integration
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Company
Multi-Country
Multi-Department / Project
Multi-Language
Multi-Location
Multiple Data Sources
Multiple User Accounts
Performance Reports
Permission Management
Prioritizing
ROI Analytics
Real Time Data
Real Time Reporting
Real Time Updates
Reporting & Statistics
Role Management
Role-Based Permissions
SMS Integration
SMS Marketing Managment
Self Service Portal
Social Advertising
Social Media Integration
Social Network Marketing
Status Reporting
Subscription Management
Summary Reports
Template Management
Transaction History
Unsubscribe Database
Visitor Management
Visual Analytics
Web Analytics
Web Forms
Web Traffic Reporting
Website Integration
Workflow Management
eCommerce Integration

View all featuresView details

Integrations

Total integrations138

BigCommerce
Drupal
Facebook
Google AdWords
Google Analytics
HubSpot CRM
HubSpot Marketing Hub
Instagram
LinkedIn
Magento Commerce

Mailchimp
Marketo Engage
Salesforce Sales Cloud
Shopify
Slack
Stripe
Twitter
WooCommerce
Wordpress
Zapier

View allView all

Total integrations7

BigCommerce
Drupal
Facebook
Google AdWords
Google Analytics
HubSpot CRM
HubSpot Marketing Hub
Instagram
LinkedIn
Magento Commerce

Mailchimp
Marketo Engage
Salesforce Sales Cloud
Shopify
Slack
Stripe
Twitter
WooCommerce
Wordpress
Zapier

View allView all

Security

Encryption of sensitive data at rest
HTTPS for all pages (web-based apps)
Reports/alerts for security breaches
Multifactor authentication options
Customer data removed upon service cancellation

view details

Encryption of sensitive data at rest
HTTPS for all pages (web-based apps)
Reports/alerts for security breaches
Multifactor authentication options
Customer data removed upon service cancellation

view details

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Salesforce Marketing Cloud vs. Selligent MC

See how Salesforce Marketing Cloud and Selligent MC stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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