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Salesforce Sales Cloud
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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.
Selligent is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting...
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4800
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Stephanie A.
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Salesforce is the major benefit over other marketing automation platforms. Engage is a great feature and the engagement studio is useful to visualize campaigns.
No cons were added to this review
Matt R.
Used daily for 2+ years
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Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails. Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.
The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.
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Computer Software,
Used weekly for 6-12 months
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Really helped me streamline my automated marketing emails that I sent to clients. It's streamlined so much
Not as easy to setup as I would have liked. A bit clunky to be honest. Their support team is A+ though
Nick W.
Marketing and Advertising, 5,001-10,000 employees
Used daily for 1-2 years
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We have gained the ability to setup automated email campaigns and include dynamic/live content within messages to better personalize our campaigns. This is something we could not do on our previous platform.
What I like most about the platform is the ability to set up Life Cycle Marketing programs with as much personalization as my data model can support.
Sometimes we encounter system bugs that pop up that hinder us from completing campaigns however the Selligent support staff always give us solutions and system updates are regularly released.
Jan B.
Used daily for 2+ years
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- intuitive GUI that is easy to handle by marketing people - powerful A/B/C/D ... testing - great concept of Action List that trigger and control complicated scenarios - flexible data model and powerful rest api for data integration - SQL console for those whose who want to understand what happens under the bonnet - email delivery speed on GRID infrastructure
- not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment. - very detailed privilege tree, requires some time to master