Selligent MC Pricing, Features, Reviews & Comparison of Alternatives

Selligent MC

Omnichannel marketing solution fusing insight & engagement

4.54/5 (13 reviews)

Selligent MC overview

What is Selligent MC?

Selligent Marketing Cloud is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Selligent Marketing Cloud equips users with the tools to help convert website visitors into customers and sales.

With tools to engage customers via content across various platforms including email, SMS, mobile apps, social platforms, website, print, and customer care, Selligent allows businesses to target customers in the most effective way by analyzing and interpreting user behavior to create tailored content. Universal consumer profiles are assembled by extracting data from all platforms and cross-channel communications, eliminating the need to manually input data from different sources, and Selligent’s open API allows for integration with multiple data sources.

Utilizing the user-specific universal data, businesses can create personalized content relevant to each customer's current context. Data-driven content and workflows can be created using Selligent Marketing Cloud content tools with features including personalized website journeys, complex logic, automated content assembly, event triggered actions, communication follow-ups, and much more.

Marketing campaigns can be created and launched across multiple channels at once, with cross-channel opportunity management and multi-touch communication streams. Campaigns can be managed from one central interface and content can be scheduled, A/B tested, analyzed, and optimized with the assistance of business intelligence, in-depth reports and analytics.
www.selligent.com

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States, Canada, Europe, Germany, United Kingdom

Supported languages

English, Dutch, French, German, Italian, Spanish
Selligent MC screenshotSelligent Marketing Cloud | Brand Campaign | Maximize Every Moment ShortSelligent MC screenshotSelligent MC screenshotSelligent MC screenshotSelligent MC screenshotSelligent MC screenshotSelligent MC screenshot

Selligent MC reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.8
  4.2
  4.4
Anonymous

Automation is magical

Used weekly for 6-12 months
Reviewed 2018-01-26
Review Source: Capterra

Pros
Really helped me streamline my automated marketing emails that I sent to clients. It's streamlined so much

Cons
Not as easy to setup as I would have liked. A bit clunky to be honest. Their support team is A+ though

Rating breakdown

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Ease of use
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Anja Seidel

It is a very powerful tool with numerous features

Used daily for 2+ years
Reviewed 2017-08-16
Review Source: Capterra

Pros
It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent). Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards. - A/B tests can easily be set up. - Setting up and targeting user segments is also quite straight forward. - We set up & now use the SMS interface which also works without any issues. - We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

Cons
We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance. We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

Rating breakdown

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Jonny Day

Data modelling is amazing

Used occasionally for 2+ years
Reviewed 2019-10-23
Review Source: Capterra

Smart!

Pros
We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market. It has enabled us to do truely unique and advanced things.

Cons
It’s a desktop windows only application. It’s miles behind where it needs to be on web and in browser. Could be great but let down by slow development. They understand data and the future but need to catch up and fast!

Rating breakdown

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Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Nicola Arnold

One-Stop-Shop for CRM Campaign/Program Management

Used daily for 2+ years
Reviewed 2017-08-03
Review Source: Capterra

Pros
Complete campaign and CRM data management with limited need to involve IT. Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface. Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases. Efficiency in campaign execution with templates and multiplicative work flows. Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts. Open Time Personalization with LiveContent allows for very cool functionality within email templates.

Cons
Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Rating breakdown

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Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jan Bilyk

Flexible data model + open API can handle even the craziest campaign scenarios

Used daily for 2+ years
Reviewed 2017-08-28
Review Source: Capterra

Pros
- intuitive GUI that is easy to handle by marketing people - powerful A/B/C/D ... testing - great concept of Action List that trigger and control complicated scenarios - flexible data model and powerful rest api for data integration - SQL console for those whose who want to understand what happens under the bonnet - email delivery speed on GRID infrastructure

Cons
- not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment. - very detailed privilege tree, requires some time to master

Rating breakdown

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Features
Customer support

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Selligent MC pricing

Pricing options
Free trial
View Pricing Plans

Contact Selligent for pricing information.

Selligent MC features

A/B Testing
API
Activity Dashboard
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration

Automatic Notifications (199 other apps)
Customizable Branding (268 other apps)
Engagement Analytics (261 other apps)
Monitoring (241 other apps)
Real Time Analytics (235 other apps)
Third Party Integration (333 other apps)

Videos and tutorials

Additional information for Selligent MC

Key features of Selligent MC

  • A/B testing
  • API
  • API availability
  • Activity dashboard
  • Activity logging
  • Application integration
  • Artificial Intelligence
  • Behavior tracking
  • Business intelligence
  • Business process control
  • CRM integration
  • CX
  • Campaign management
  • Campaign planning
  • Campaign segmentation
  • Click-through tracking
  • Consumer Intelligence
  • Consumer Profile
  • Contact database
  • Content Recommendations
  • Content management
  • Contextual Content
  • Conversion optimization tools
  • Customer Analytics
  • Customer Data Platform
  • Customer Journey
  • Customer experience management
  • Customer segmentation
  • Customizable templates
  • Dashboard creation
  • Data Integration
  • Data Management
  • Data extraction
  • Data storage management
  • Drag & drop interface
  • Email
  • Email Execution
  • Email Service Provider
  • Email distribution
  • Email marketing
  • Email tracking
  • Event Triggered
  • Event triggered actions
  • Event-Triggered
  • Facebook Custom Audience
  • Google Customer Match
  • Identity Resolution
  • In-App Messaging
  • Landing Pages
  • Machine Learning
  • Mobile Push
  • Mobile Push Notifications
  • Multi-campaign
  • Multi-channel distribution
  • Multi-channel marketing
  • Omnichannel
  • Open-time Personalization
  • Open-time content
  • Performance reports
  • Permission management
  • Predictive Analytics
  • Product Recommendations
  • REST API
  • Real time data
  • Real time reporting
  • Real time updates
  • Real-time Personalization
  • Role-based permissions
  • Rules based algorithms
  • SMS
  • SMS marketing
  • Segmentation
  • Self service portal
  • Send Time Optimization
  • Social Retargeting
  • Social network marketing
  • Train-of-Thought Analysis
  • Transactional Messaging
  • Triggered
  • Universal Consumer Profile
  • Universal Profile
  • Visitor targeting
  • Web Pages
  • Web Personalization
  • Website Personalization
  • Workflow management
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Benefits

Selligent Marketing Cloud open API architecture allows users to integrate with other external applications and synchronize data across platforms.

Customizable dashboards provide users with a quick overview of the most import data and reporting for the business. Any number of chosen reports can be pinned to the dashboard and dashboards can be customized for each user or role.

Users can carry out A/B split and multi-variate testing for every step of the customer journey for insight into how each approach is performing and allows businesses to instantly optimize the user experience.

Comprehensive reporting and analytics provide insight into how marketing campaigns are performing and how customers are engaging with the brand. The business intelligence suite provides deep visual analytics and allows users to discover untapped value segments.

Users can create content such as communication streams, lifecycle campaigns, and omnichannel communication which can be saved as templates to ensure brand consistency. Strict permission controls can be added to the template library to control who can access and modify content.