Selligent MC Pricing, Features, Reviews & Comparison of Alternatives

Selligent MC Reviews

Selligent MC

Omnichannel marketing solution fusing insight & engagement

4.67/5 (12 reviews)

Selligent MC overview

Selligent Marketing Cloud is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Selligent Marketing Cloud equips users with the tools to help convert website visitors into customers and sales.

With tools to engage customers via content across various platforms including email, SMS, mobile apps, social platforms, website, print, and customer care, Selligent allows businesses to target customers in the most effective way by analyzing and interpreting user behavior to create tailored content. Universal consumer profiles are assembled by extracting data from all platforms and cross-channel communications, eliminating the need to manually input data from different sources, and Selligent’s open API allows for integration with multiple data sources.

Utilizing the user-specific universal data, businesses can create personalized content relevant to each customer's current context. Data-driven content and workflows can be created using Selligent Marketing Cloud content tools with features including personalized website journeys, complex logic, automated content assembly, event triggered actions, communication follow-ups, and much more.

Marketing campaigns can be created and launched across multiple channels at once, with cross-channel opportunity management and multi-touch communication streams. Campaigns can be managed from one central interface and content can be scheduled, A/B tested, analyzed, and optimized with the assistance of business intelligence, in-depth reports and analytics.


Pricing options
Free trial
Value for money
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Business size




Supported languages

Dutch, English, French, German, Italian, Spanish
Selligent MC screenshotSelligent: data-driven multi-channel marketing (Eng+French subs)Selligent MC screenshotSelligent MC screenshotSelligent MC screenshotSelligent MC screenshotSelligent MC screenshotSelligent MC screenshot

Selligent MC reviews


Very good

Value for money
Ease of use
Customer support
Anja Seidel

It is a very powerful tool with numerous features

Used daily for 2+ years
Reviewed 2017-08-16
Review Source: Capterra

It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent). Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards. - A/B tests can easily be set up. - Setting up and targeting user segments is also quite straight forward. - We set up & now use the SMS interface which also works without any issues. - We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

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Nicola Arnold

One-Stop-Shop for CRM Campaign/Program Management

Used daily for 2+ years
Reviewed 2017-08-03
Review Source: Capterra

Complete campaign and CRM data management with limited need to involve IT. Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface. Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases. Efficiency in campaign execution with templates and multiplicative work flows. Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts. Open Time Personalization with LiveContent allows for very cool functionality within email templates.

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Jan Bilyk

Flexible data model + open API can handle even the craziest campaign scenarios

Used daily for 2+ years
Reviewed 2017-08-28
Review Source: Capterra

- intuitive GUI that is easy to handle by marketing people - powerful A/B/C/D ... testing - great concept of Action List that trigger and control complicated scenarios - flexible data model and powerful rest api for data integration - SQL console for those whose who want to understand what happens under the bonnet - email delivery speed on GRID infrastructure

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Laura Feilmeier

Excellent Product and Relationship Management

Used daily for 2+ years
Reviewed 2017-07-28
Review Source: Capterra

It seems that nearly anything we dream up, this software can accomplish. Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat.

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Matt Rude

Efficient, Scalable Email Delivery Solution

Used daily for 2+ years
Reviewed 2017-08-03
Review Source: Capterra

Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails. Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.

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Selligent MC pricing

Pricing options
Free trial
View Pricing Plans

Contact Selligent for pricing information.

Selligent MC features

A/B Testing
Activity Dashboard
Campaign Management
Content Management
Customizable Templates
Drag & Drop Interface
Multi-Channel Marketing
Real Time Data
Social Network Marketing

Campaign Analysis (158 other apps)
Customizable Branding (146 other apps)
Data Import/Export (111 other apps)
Engagement Analytics (133 other apps)
Monitoring (145 other apps)
Real Time Analytics (120 other apps)
Reporting & Statistics (152 other apps)
Social Media Integration (177 other apps)
Tagging (125 other apps)
Third Party Integration (157 other apps)

Additional information for Selligent MC

Key features of Selligent MC

  • Multi-channel marketing
  • Email marketing
  • Behavior tracking
  • Campaign management
  • Multi-campaign
  • Contact database
  • Activity logging
  • Data storage management
  • Role-based permissions
  • Permission management
  • API
  • Self service portal
  • Application integration
  • Real time updates
  • Customizable templates
  • Customer experience management
  • Conversion optimization tools
  • Real time data
  • Content management
  • Event triggered actions
  • Drag & drop interface
  • Rules based algorithms
  • Click-through tracking
  • CRM integration
  • Visitor targeting
  • Data extraction
  • Workflow management
  • Customer segmentation
  • Campaign segmentation
  • Multi-channel distribution
  • Campaign planning
  • A/B testing
  • Performance reports
  • Dashboard creation
  • Activity dashboard
  • Business intelligence
  • API availability
  • Email distribution
  • Email tracking
  • SMS marketing
  • Real time reporting
  • Social network marketing
  • Business process control
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Selligent Marketing Cloud open API architecture allows users to integrate with other external applications and synchronize data across platforms.

Customizable dashboards provide users with a quick overview of the most import data and reporting for the business. Any number of chosen reports can be pinned to the dashboard and dashboards can be customized for each user or role.

Users can carry out A/B split and multi-variate testing for every step of the customer journey for insight into how each approach is performing and allows businesses to instantly optimize the user experience.

Comprehensive reporting and analytics provide insight into how marketing campaigns are performing and how customers are engaging with the brand. The business intelligence suite provides deep visual analytics and allows users to discover untapped value segments.

Users can create content such as communication streams, lifecycle campaigns, and omnichannel communication which can be saved as templates to ensure brand consistency. Strict permission controls can be added to the template library to control who can access and modify content.