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Selligent

Omnichannel marketing solution fusing insight & engagement

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Selligent Pricing, Features, Reviews and Alternatives

Selligent product overview

What is Selligent?

Selligent Marketing Cloud is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports. With capabilities such as universal client profiles, contextual personalization, multi-platform campaign management, behavioral tracking and targeting, interaction optimization, and an open API architecture, Selligent Marketing Cloud equips users with the tools to help convert website visitors into customers and sales.

Key benefits of using Selligent

  • Selligent Marketing Cloud open API architecture allows users to integrate with other external applications and synchronize data across platforms.

  • Customizable dashboards provide users with a quick overview of the most import data and reporting for the business. Any number of chosen reports can be pinned to the dashboard and dashboards can be customized for each user or role.

  • Users can carry out A/B split and multi-variate testing for every step of the customer journey for insight into how each approach is performing and allows businesses to instantly optimize the user experience.

  • Comprehensive reporting and analytics provide insight into how marketing campaigns are performing and how customers are engaging with the brand. The business intelligence suite provides deep visual analytics and allows users to discover untapped value segments.

  • Users can create content such as communication streams, lifecycle campaigns, and omnichannel communication which can be saved as templates to ensure brand consistency. Strict permission controls can be added to the template library to control who can access and modify content.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    24/7 (Live rep)
    FAQs/Forum
    Knowledge Base
    Chat
    Email/Help Desk
    Phone Support

    Training options

    In Person
    Documentation
    Live Online
    Videos
    Webinars

    Selligent pricing information

    Value for money

    4.7

    /5

    13

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Selligent features

    Functionality

    4.8

    /5

    13

    Total features

    68

    3 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Data Import/Export
    Customizable Templates
    Campaign Analytics

    Selligent users reviews

    Overall Rating

    4.5

    /5

    13

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.43/10
    Rating distribution

    5

    4

    3

    2

    1

    8

    4

    1

    0

    0

    Pros
    Salesforce is the major benefit over other marketing automation platforms. Engage is a great feature and the engagement studio is useful to visualize campaigns.

    SA

    Stephanie A.

    We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

    AS

    Anja S.

    I like the token syntax and ability for dynamic content and personalization. Reusable templates are easy to create.

    AT

    Angel T.

    Cons
    Crashes suddenly when there is no internet connection. Screen fitting on small resokution displays is terrible.

    LV

    Lukas V.

    Reporting could be more user-friendly. For a new user, reporting is difficult to navigate.

    AT

    Angel T.

    Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

    NA

    Nicola A.

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Automation is magical

    Reviewed 4 years ago
    Pros

    Really helped me streamline my automated marketing emails that I sent to clients. It's streamlined so much

    Cons

    Not as easy to setup as I would have liked. A bit clunky to be honest. Their support team is A+ though

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    It is a very powerful tool with numerous features

    Reviewed 5 years ago
    Pros

    It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent). Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards. - A/B tests can easily be set up. - Setting up and targeting user segments is also quite straight forward. - We set up & now use the SMS interface which also works without any issues. - We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

    Cons

    We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance. We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

    Share this review:

    Data modelling is amazing

    Reviewed 3 years ago

    Smart!

    Pros

    We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market. It has enabled us to do truely unique and advanced things.

    Cons

    It’s a desktop windows only application. It’s miles behind where it needs to be on web and in browser. Could be great but let down by slow development. They understand data and the future but need to catch up and fast!

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    One-Stop-Shop for CRM Campaign/Program Management

    Reviewed 5 years ago
    Pros

    Complete campaign and CRM data management with limited need to involve IT. Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface. Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases. Efficiency in campaign execution with templates and multiplicative work flows. Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts. Open Time Personalization with LiveContent allows for very cool functionality within email templates.

    Cons

    Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Flexible data model + open API can handle even the craziest campaign scenarios

    Reviewed 5 years ago
    Pros

    - intuitive GUI that is easy to handle by marketing people - powerful A/B/C/D ... testing - great concept of Action List that trigger and control complicated scenarios - flexible data model and powerful rest api for data integration - SQL console for those whose who want to understand what happens under the bonnet - email delivery speed on GRID infrastructure

    Cons

    - not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment. - very detailed privilege tree, requires some time to master

    Selligent FAQs and common questions

    Q. What type of pricing plans does Selligent offer?

    Selligent has the following pricing plans:
    Pricing model: Subscription


    Q. Who are the typical users of Selligent?

    Selligent has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Selligent support?

    Selligent supports the following languages:
    English, Italian, Spanish, French, German, Dutch


    Q. Does Selligent offer an API?

    Yes, Selligent has an API available for use.


    Q. What level of support does Selligent offer?

    Selligent offers the following support options:
    24/7 (Live rep), FAQs/Forum, Knowledge Base, Chat, Email/Help Desk, Phone Support

    Common Selligent comparisons

    Selligent logo
    HubSpot Marketing Hub logo
    SelligentvsHubSpot Marketing Hub
    Selligent logo
    Salesforce Marketing Cloud logo
    SelligentvsSalesforce Marketing Cloud

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