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TELUS Trade Promotion Management
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Trade promotion management software for retailers
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TELUS Trade Promotion Management - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: February 2026
TELUS Trade Promotion Management overview
What is TELUS Trade Promotion Management?
TELUS Trade Promotion Management’s offerings (formerly Exceedra) are delivered via a SaaS platform that empowers consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. CPG companies use our offerings to improve trade spend, gain access to new insights and increase efficiency for sustainable business growth.
With TELUS TPM’s offerings, CPG companies can increase forecast accuracy; plan and approve trade spend; execute promotions; control finances; manage contracts, claims, deductions and analytics; and optimize trade promotions.
Getting started:
Dedicated customer success team with CPG industry expertise
Comprehensive training and certification programs
Pre-built integrations with major retailers and data providers
Best practice templates and industry benchmarks
Ongoing support:
24/7 global support with guaranteed response times
Regular platform updates and feature enhancements
User community and industry events
Quarterly business reviews and optimization consulting
TELUS TPM enhancements
We constantly enhance our products and services – guided by user feedback from our global customer base. Here are the latest changes to TELUS TPM:
AI assistant
Work efficiently, improve adoption, boost engagement and gain access to insights.
Analyze your promotion ROI, trade spend and performance metrics in plain language.
Refined user interface
Work seamlessly with our enhanced user interface that was designed for efficiency and ease of use.
Advanced analytics and reporting
Analyze your data in detail with built-in reporting powered by Google Cloud Platform.
Easily navigate complex data sets with our user-friendly interface.
Use our role-based, self-service dashboards to make more data-driven decisions.
Mobile companion app
Access critical promotion details and approve programs on-the-go with just a few taps.
Address issues away from your desk and give your in-field teams more flexibility than ever before.
Key benefits of using TELUS Trade Promotion Management
AI assistant
Talk to your data like you talk to your colleagues with our AI Assistant. Get help, information and guidance instantly – in plain language.
Provides advanced system guidance
Ask questions and get easy-to-understand answers about promotions, system features and more.
Generates expert insights
Get on-demand and easy-to-understand insights into promotion data with plain-language prompts.
Analyze ROI, trade spend and performance metrics.
Enhances user adoption
Skip the training manual and increase your team’s productivity with on-demand assistance.
Advanced analytics
Transform complex trade promotion data into actionable insights. Key features and capabilities include:
Pre-built dashboards
Get easy access to promotion P&L, forecast accuracy and performance metrics.
Enjoy the seamless integration of analytics and core TPM functions.
Custom report builder
Quickly create tailored reports with an easy-to-use drag-and-drop interface.
Dissect your data with advanced filtering, and export and share data insights across your teams instantly.
Advanced data exploration
Filter and analyze data across multiple dimensions with instant results.
Generate reports with ease and track performance metrics quickly.
Role-based security
Customize views to ensure data compliance and governance.
Enjoy secure data access management and consistent data governance across all users.
Enterprise scalability
TELUS TPM offers:
Support for complex global operations
Multi-retailer and multi-channel management
Integration with major ERP and data systems
Cloud-native architecture for rapid deployment
Multi-language and multi-currency support
Operational advantages
When you choose TELUS TPM’s offerings, you can count on:
Simplicity
Streamline your work with user-friendly software, automation, cloud-based hosting and an intuitive interface.
Support
Access a range of services that are designed to enable your team's success.
Scalability
Grow with our flexible and front-end configurable solutions.
Synergy
Power your processes across your sales journey – whether you’re in retail, foodservice or both.
Starting price
Alternatives
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TELUS Trade Promotion Management reviews
Overall rating
4.3
/5
19
Positive reviews
95
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend7.58/10
5
4
3
2
1
7
11
0
1
0
Amy N.
Customer Service Manager
Jean P.
Senior Trade Spending Analyst
Verified reviewer
Anonymity request
Joelle S.
VP of Sales
Laurie R.
Director of Sales Planning
Verified reviewer
Anonymity request
Who uses TELUS Trade Promotion Management?
Based on 19 verified user reviews.
Company size
Enterprises
Midsize Businesses
Small Businesses
Top industries
Use cases
- Not enough reviewsTELUS Trade Promotion Management's key features
Most critical features, based on insights from TELUS Trade Promotion Management users:
All TELUS Trade Promotion Management features
Features rating:
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TELUS Trade Promotion Management support options
Typical customers
Platforms supported
Support options
Training options
TELUS Trade Promotion Management FAQs
TELUS Trade Promotion Management has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What languages does TELUS Trade Promotion Management support?
TELUS Trade Promotion Management supports the following languages:
Arabic, Basque, Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Norwegian (Bokmal), Polish, Portuguese, Portuguese, Portuguese, Romanian, Russian, Serbian (Cyrillic), Serbian (Latin), Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese
Q. Does TELUS Trade Promotion Management offer an API?
Yes, TELUS Trade Promotion Management has an API available for use.
Q. What level of support does TELUS Trade Promotion Management offer?
TELUS Trade Promotion Management offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, FAQs/Forum
