GetResponse vs Kit

Mailchimp

ActiveCampaign

MailerLite

Keap

AWeber

Drip

Compare GetResponse and Kit based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Gmail

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Automated Scheduling

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Chat/Messaging

Click Tracking

Contact Database

Contact Management

Content Management

Customer Database

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Dashboard

Design Management

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

Forms Management

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Engagement

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

List Management

Live Chat

Mailing List Management

Marketing Automation

Media Library

Mobile Optimization

Multi-Campaign

Multi-Channel Marketing

Multi-Language

Newsletter Management

Product Recommendations

Real-Time Analytics

Real-Time Data

Real Time Editing

Real-Time Notifications

Reporting/Analytics

Reporting & Statistics

Responsive Web Design

ROI Tracking

Search/Filter

Segmentation

SEO Management

Simple Mail Transfer Protocol (SMTP)

SMS Notifications

Social Marketing

Social Media Integration

Spam Blocker

Subscriber Management

Subscription Management

Template Management

Third-Party Integrations

Visitor Tracking

Visual Analytics

Web Forms

Web Notifications

Website Analytics

Website Management

Website Publishing Options

Website Visitor Tracking

Widgets

WYSIWYG Editor

By industry, GetResponse reviewers are most commonly professionals in marketing and advertising (23%). The most frequent use case for GetResponse cited by reviewers is email marketing (81% of reviewers).

Users and use cases

Most reviewers indicate GetResponse offers good value for money, especially for small businesses, and they appreciate the free plan and affordable pricing. Some users report costs rise with subscriber growth, and advanced features require higher-priced plans.

Value for money

The GetResponse integrations most frequently cited by reviewers are: WordPress (a website builder product rated 4.6 out of 5 for its integration with GetResponse) and ClickFunnels (a landing page product, 4.9).

Integrations

GetResponse is an email marketing solution with key features that include list management, contact database, email campaign management, marketing automation, lead capture, and more.

GetResponse

Web-based

Starter

Marketer

Creator

GetResponse Max

Client Services Manager

The automation templates have saved us the hassle of configuring our seasonal email marketing programs that will make sure our past customers receive timely offers without us having to watch it day by day.

Marketing Executive

Its user-friendly interface and helpful templates make it easy to create professional campaigns even without advanced technical skills.

Business Development Team Leader

Emails reach a lot of mailboxes so there is major delivery rate there !

I use this platform to take care of our newsletters and sales promotions.

Overall, GetResponse is a great email marketing software that really allows you to increase your growth with AI.

I like GetResponse because it makes email marketing and automation simple and efficient.

Owner

A very basic function is not included in their premium pricing.

Customer Service

I liked the fact it has the option of paid ads creator as well as tracking everything with analytics & contact management.

Sales Manager

Even the free version allows for click tracking which is rare.

Very attentive service, they solved my issue very fast also they were kind and don’t make feel like you are talking to a robot

Junior Digital Marketing Manager

It has an accessible interface that makes it easy for a single person to set up and monitor multiple campaigns at once.

The customer service had a quick rebuttal for not getting a refund.

One thing that I have found the autoresponder function most helpful for was nurturing leads with the delivery of targeted content.

Marketing and content executive

GetResponse integrates with other tools that we use (such as gleam.io), which helps us get thousands of email subscribers when we launch competitions and giveaways.

Marketing Specialist

Free Plan: GetResponse offers a free plan that accommodates up to 500 contacts.

Web Designer

We used to set email sequences for personalized targeted audiences and this feature performed amazingly.complex workflows based on user behavior, triggers, and conditions can actually be achieved without hassles.

East to use, all on one platform for marketing and sales!

This has helped our business to collect hundreds of email addresses each week; these are either people who sign up for our newsletter on our website or those who opt in for merchandise updates while browsing our online store..

Lead analytics consultant

One particularly useful feature is the automation workflow builder, which makes it simple to construct intricate, customised customer journeys.

Social Media Consultant

I also appreciated the A/B testing feature, which allowed me to test different subject lines and email content to optimize open and click-through rates.

University Intern

GetResponse provides organizations with a full range of email marketing solutions that enable them to establish and maintain relationships with their audience.

Great customer service and several beautiful templates to choose from.

Developer

I do not know where the trial is or starts as they claim but i wasn't offered a trial period for that plan, the payment was taken right away.

Pricing Tiers: GetResponse’s pricing tiers are relatively higher compared to other email marketing platforms.

Senior Frontend Developer

We create and run email marketing easily with great automation features and there are a lot of prebuilt email templates to start off with.

Founder

The landing page and website creator is easy to setup, the AI email generator and segmentation features lets us capture leads and send personalized offers saving time while ensuring consistent content, all at an affordable price.

Unlike other email marketing tools, getResponse differs in terms of integration capacities,  email l marketing features, and marketing automation.

When I upgraded from the free plan I realized that I didn’t needed yet the upgrade and wanted to go back as my list size could still fit in the free plan, so I tried to go back and they said I couldn’t but didn’t really worth for me to stay in the next level plan when I was still building my email list. Because of that I needed to cancel my account

GetResponse's user-friendly UI and adaptable templates made creating emails simple while maintaining brand coherence.

Business Owner

It is sometimes buggy and it is a little bit pricey compare to other applications.

The paid version must be amazing but the free plan is very generous.

Digital Marketing Intern

To learn some advance automation features of get response required more time.

Dott.ssa

I found very very useful being able to use conditional logic for contact tagging, moving from list to list or choosing which email will be the next a user will receive.

Team Lead

Since deployment, we have been able to reach more clients and my experience has been amazing.

Computer Engineer

While GetResponse offers a user-friendly interface, some advanced features and functionalities may require a learning curve, especially for users who are new to email marketing or automation platforms.

About this product, i liked the most the way i can create campaigns with automations and manage contact lists.

I even created content from the site to use as well.

Getresponse offers a user-friendly platform to create and execute email marketing campaigns.

Also, they organize useful webinars rich of contents to optimize mail marketing performance, completely free.

Very fast servers that sends tons of emails at the same timeSupport team answers very fast and helps a lot

I've mad major deliverability problems in the past and also when they make changes the "legacy" forms or e-mails you have created are hard to continue to use.

I like how there's so many valuable free resources to help me.

I liked the software but their support is brutal and puts a really bad taste in your mouth.

I like the functionality of their lead capture and the templates for e-mail marketing.

Content Marketing

The advantage that I like about Get Response is that it has super complete email marketing platform features.

We've been using GetResponse for a long time now across several other businesses we run and by far they're the best in terms of marketing automation and Customer support.

I've been using  Get Response for Months now, primarily for Designing Landing page and(email) campaigns.

SEO Executive 

There are lots of feature in it that you can use to manage emails, landing page creation, email tracking, & Email Scheduling for a business.

Digital Marketer

GetResponse is a reliable and comprehensive email marketing platform that offers a wide range of features and tools to help businesses build and manage successful email marketing campaigns.

Reviewers indicate that GetResponse offers comprehensive email marketing capabilities, including unlimited sends, customizable templates, and spam checkers. Users report the platform is easy to use for designing, sending, and tracking newsletters and automated emails. They find real-time analytics and segmentation valuable for targeting and measuring campaign effectiveness. Users say GetResponse’s email marketing tools help them reach broad audiences efficiently, and appreciate the platform’s affordability and intuitive design. Of the 40 GetResponse users who gave detailed accounts of their use of Email Marketing, 98% rated this feature as important or highly important.

Pricing

Email Automation

Email and Landing Pages

User Interface

Email List Management

Customer Support

Webinars and Websites

Email Sending

Confusing list organization

67% of reviewers feel negative about GetResponse’s list management. Users report that managing multiple lists can be confusing due to clunky organization, restrictions on list naming, and difficulty tracking or deleting lists. They mention challenges with importing contacts, rejected lists, and limited access to bounce or suppression data. Reviewers also express concerns about steep price increases as list sizes grow and say the system sometimes removes or rejects lists without clear explanations, making it hard to maintain and expand their audience.

GetResponse vs Kit Comparison (2026)

GetResponse

Kit

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives