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GetResponse vs Klaviyo Comparison (2026)

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Klaviyo logo

Klaviyo

Overview

Send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns.

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

16

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

20

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

527

5

4

3

2

1

284

139

52

23

29

  • Value for money
  • Ease of use
  • Features
  • Customer support
68%
would recommend this app

4.6

539

5

4

3

2

1

383

128

21

1

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
78%
would recommend this app

Pros

“The automation templates have saved us the hassle of configuring our seasonal email marketing programs that will make sure our past customers receive timely offers without us having to watch it day by day.”
EJ

Emily J.

Client Services Manager

“Its user-friendly interface and helpful templates make it easy to create professional campaigns even without advanced technical skills.”
JH

James H.

Marketing Executive

“I liked so much that everything is clear, no buttons miss a lable in their website.”
DA

Deborah A.

Manager

Pros

“It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.”
Verified reviewer profile picture

Cody A.

President

“As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients”
Verified reviewer profile picture

Marc G.

Digital and Marketing senior specialist

“The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder.”
PG

Patricia G.

Customer Service Lead

Cons

“The price, the price is something that I cannot afford, especially that with a trial of 30 days you cannot boost your list of contacts considerably... And the fact that you cannot use Gmail with free accounts.”
DA

Deborah A.

Manager

“One downside is that pricing can increase quickly as your contact list grows.”
Verified reviewer profile picture

Jamie H.

Owner

“Not adviced for those who cannot invest on domains and the like.”
DA

Deborah A.

Manager

Cons

“The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.”
RO

Ricki O.

Owner

“It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing)”
SO

Shane O.

Operations

“The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts.”
KK

Kevin K.

Marketing Manager

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features98
  • 2-Way Messaging
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Archiving & Retention
  • Artwork Management
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Guidelines
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Communication Management
  • Compliance Management
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Scheduling
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Data Security
  • Design Management
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • HTML Editor
  • Image Editing
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Message Personalization
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Open Rate Tracking
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
  • Preview Functionality
  • Prioritization
  • Product Recommendations
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Sales Analytics
  • Sales Reports
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shortcodes
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Storytelling
  • Subscriber Management
  • Subscription Management
  • Support Ticket Management
  • Survey Builder
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features149
  • 2-Way Messaging
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Archiving & Retention
  • Artwork Management
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Guidelines
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Communication Management
  • Compliance Management
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Scheduling
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Data Security
  • Design Management
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • HTML Editor
  • Image Editing
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Message Personalization
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Open Rate Tracking
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
  • Preview Functionality
  • Prioritization
  • Product Recommendations
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Sales Analytics
  • Sales Reports
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shortcodes
  • Simple Mail Transfer Protocol (SMTP)
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Storytelling
  • Subscriber Management
  • Subscription Management
  • Support Ticket Management
  • Survey Builder
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Notifications
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations54
  • 123FormBuilder
  • Adobe Commerce
  • AfterShip
  • Akamai Identity Cloud
  • BigCommerce
  • Bouncer
  • Canva
  • Capsule
  • Chargebee
  • ClickDesk
  • ClickFunnels
  • ClickMeeting
  • Criteo
  • DonorPerfect
  • Drupal
  • Eventbrite
  • Fivetran
  • Formstack Forms
  • FreshBooks
  • Getsitecontrol
  • GitHub
  • GoFundMe Pro
  • GoTab POS
  • Google Ads
  • Google Analytics 360
  • Google Contacts
  • Gorgias
  • Help Scout
  • Highrise
  • Joomla
  • Jotform
  • Justuno
  • KickoffLabs
  • Kissmetrics
  • Lightspeed
  • Lightspeed Retail
  • LiveAgent
  • LiveChat
  • LiveHelpNow
  • Loox
  • LoyaltyLion
  • Malomo
  • MemberMouse
  • Meta for Business
  • Mindbody
  • Mixpanel
  • MoonClerk
  • Movable Ink
  • Narvar
  • Neon CRM
  • Nosto
  • Okendo
  • Olark
  • Olo
  • OpenCart
  • OptiMonk
  • OptinMonster
  • OrderGroove
  • Oviond
  • PAR Punchh
  • Pabbly Connect
  • PayPal
  • Picreel
  • Pinterest
  • Postscript
  • PrestaShop
  • Privy
  • Recharge
  • Recurly
  • Salesforce Commerce Cloud
  • Salesforce Consumer Goods Cloud
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Salesforce for Retail
  • SamCart
  • Segment
  • Shift4Shop
  • ShipBob
  • ShipStation
  • Shogun
  • Shopify
  • Shopify POS
  • Shopify Plus
  • Slack
  • Smile.io
  • Snowflake
  • Square Online
  • Square Point of Sale
  • Square for Restaurants
  • Square for Retail
  • Stamped.io
  • Stripe
  • Sumo
  • Survicate
  • TikTok
  • Toast POS
  • Triple Whale
  • Tripleseat
  • Trustpilot
  • Twitter/X
  • Typeform
  • Unbounce
  • UserVoice
  • VWO Testing
  • Vidyard
  • Volusion
  • Vtiger CRM
  • Wisepops
  • Wistia
  • Wix
  • WooCom Made Easy
  • WooCommerce
  • WordPress
  • Wufoo
  • Yotpo
  • ZENOTI
  • Zapier
  • Zen Cart
  • Zendesk Suite
  • ZeroBounce
  • Zoho CRM
  • commercetools
  • Total integrations83
  • 123FormBuilder
  • Adobe Commerce
  • AfterShip
  • Akamai Identity Cloud
  • BigCommerce
  • Bouncer
  • Canva
  • Capsule
  • Chargebee
  • ClickDesk
  • ClickFunnels
  • ClickMeeting
  • Criteo
  • DonorPerfect
  • Drupal
  • Eventbrite
  • Fivetran
  • Formstack Forms
  • FreshBooks
  • Getsitecontrol
  • GitHub
  • GoFundMe Pro
  • GoTab POS
  • Google Ads
  • Google Analytics 360
  • Google Contacts
  • Gorgias
  • Help Scout
  • Highrise
  • Joomla
  • Jotform
  • Justuno
  • KickoffLabs
  • Kissmetrics
  • Lightspeed
  • Lightspeed Retail
  • LiveAgent
  • LiveChat
  • LiveHelpNow
  • Loox
  • LoyaltyLion
  • Malomo
  • MemberMouse
  • Meta for Business
  • Mindbody
  • Mixpanel
  • MoonClerk
  • Movable Ink
  • Narvar
  • Neon CRM
  • Nosto
  • Okendo
  • Olark
  • Olo
  • OpenCart
  • OptiMonk
  • OptinMonster
  • OrderGroove
  • Oviond
  • PAR Punchh
  • Pabbly Connect
  • PayPal
  • Picreel
  • Pinterest
  • Postscript
  • PrestaShop
  • Privy
  • Recharge
  • Recurly
  • Salesforce Commerce Cloud
  • Salesforce Consumer Goods Cloud
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Salesforce for Retail
  • SamCart
  • Segment
  • Shift4Shop
  • ShipBob
  • ShipStation
  • Shogun
  • Shopify
  • Shopify POS
  • Shopify Plus
  • Slack
  • Smile.io
  • Snowflake
  • Square Online
  • Square Point of Sale
  • Square for Restaurants
  • Square for Retail
  • Stamped.io
  • Stripe
  • Sumo
  • Survicate
  • TikTok
  • Toast POS
  • Triple Whale
  • Tripleseat
  • Trustpilot
  • Twitter/X
  • Typeform
  • Unbounce
  • UserVoice
  • VWO Testing
  • Vidyard
  • Volusion
  • Vtiger CRM
  • Wisepops
  • Wistia
  • Wix
  • WooCom Made Easy
  • WooCommerce
  • WordPress
  • Wufoo
  • Yotpo
  • ZENOTI
  • Zapier
  • Zen Cart
  • Zendesk Suite
  • ZeroBounce
  • Zoho CRM
  • commercetools

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