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Hootsuite vs Buffer Comparison

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Overview

Category Leaders

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance,...

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

6

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

3.7K

5

4

3

2

1

1.9K

1.3K

360

47

35

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.5

1.4K

5

4

3

2

1

886

481

95

11

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.
I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.
I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.

Pros

The scheduling was great and the reports are probably the best out there. It also has a great mobile app which never crashed on me.
Just choose the option that fits your needs. Another Buffer feature I love is the ability to share the same post to multiple platforms with the appropriate variations.
It's great to help clients who have never used a scheduling platform before, it's quite easy to use and reliable.

Cons

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.
I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.
It may be user error, but it has proved an inconvenience at times.

Cons

Buffer has been one of the only platforms I've had trouble with when it comes to failed posts. It didn't happen that frequently, but it happened often enough that it was a pain point.
It can be a little confusing to learn the interface and features of customizing for each platform.
But these generally are problems users can expect to encounter with any social scheduling platform.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features144
  • @mentions
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Group Management
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Live Chat
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management
  • Total features23
  • @mentions
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Group Management
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Live Chat
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

Integrations

  • Total integrations191
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations98
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AR
AvatarImg

Verified reviewer

Internet, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Great for scheduling social media posts

Reviewed 6 years ago

great experience

Pros

Great integrations with all social media platforms and very easy to use.

Cons

Quite expensive as compared to buffer & other competitors.

EB
AvatarImg

Ellie B.

Nonprofit Organization Management, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

Hootsuite logo

Hootsuite

This product is too expensive and quirky

Reviewed 3 years ago

It’s really too expensive and we are switching to buffer.

Pros

The integrations were nice and the user interface is fairly easy to use. Scheduling was simple to figure out how to use an implement.

Cons

This product is way too expensive, especially for nonprofit organization. You can find similar functionality with products that cost way less money.

AR
AvatarImg

Verified reviewer

Entertainment, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Great for Learning

Reviewed 6 years ago
Pros

Their tutorials and lessons are actually really helpful. A good intro to social analytics as well.

Cons

Interface isn't as streamlined as Buffer—a bit too much going on.

AR
AvatarImg

Verified reviewer

Computer Software, 11-50 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Hootsuite logo

Hootsuite

Not for me

Reviewed 5 years ago
Pros

It was pretty simple to use, and easy to set up accounts.

Cons

Personally, I prefer other platforms like Buffer for social media scheduling.

AR
AvatarImg

Verified reviewer

Management Consulting, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Gets the job done

Reviewed 2 years ago
Pros

It feels easy to integrate your favorite social media platforms.

Cons

The scheduling doesn’t outshine more reasonable competitors like Buffer and Meet Edgar.

BS
AvatarImg

Bethany S.

Media Production, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Hootsuite logo

Hootsuite

Good Tool for Scheduling Social Media Posts

Reviewed 6 years ago

Since most social media scheduling tools offer either a free trial or a free plan I would encourage you to sign up and click around in a couple to see which one works best for you before making a decision.

Pros

Hootsuite has a lot of different features depending on what you want to use it for. I have mostly used it for scheduling social media posts and tracking streams on social media. The ability to track hashtags or topics through Hootsuite is fun and also very useful and one of the features I appreciate when I switch back to Hootsuite from Buffer, since I tend to go back and forth between the two. Like...

Cons

Personally I think the interface of Hootsuite is very easy to use, however it is not quite as streamlined and intuitive as Buffer. Moving from Buffer to Hootsuite the latter looks a little visually crowded, however I think that is mostly because of the additional features within Hootsuite. As a pure scheduling tool Buffer might be more user friendly.

AR
AvatarImg

Verified reviewer

Internet, 201-500 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Hootsuite logo

Hootsuite

Does the trick but UI could be better

Reviewed 6 years ago

Hootsuite is fine, it does the trick. It's a solid option but I just prefer Buffer.

Pros

It lets me accomplish everything I need -- which is to say that it connects to my social accounts and lets me schedule posts to them. I also liked that I could see what was going out on all channels in one view.

Cons

This is so subjective, but I just didn't like the UI of the program and felt like it didn't give me as robust analytics as Buffer did. I eventually switched from Hootsuite to Buffer.

LM
AvatarImg

Luis M.

Marketing and Advertising, self-employed

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Good, but could be better

Reviewed 4 years ago

Hootsuite did the job well, but it was ultimately outclassed by Buffer in my experience.

Pros

Hootsuite lets you track and schedule posts across a variety of social media accounts, although it's mainly used for Facebook. It's indispensable to have a tool like this if you manage a lot of accounts, and it has a free plan.

Cons

I ended up switching to Buffer because you couldn't post pictures and video natively through Twitter, instead it posted as "owl.ly" links

BP
AvatarImg

Brittany P.

Hospitality, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

Hootsuite logo

Hootsuite

Did not work as well as I expected

Reviewed 4 years ago

Very disappointed. Paid for a year membership and still left and switched to Buffer.

Pros

They advertise to have all the features I would need. Bulk uploading is my favorite feature that I don't think a lot of people realize they have.

Cons

It did not work well for me at all. Super laggy and slow and mobile application sucks. Did not meet any of my expectations

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Noah H.

Marketing and Advertising, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Hootsuite logo

Hootsuite

Solid option for social account management

Reviewed 5 years ago
Pros

Like Buffer or Sprout Social, it has plenty of excellent features to schedule social posts.

Cons

No real disadvantages here. If I had to pick, I'd say I like the Buffer or Sprout Social interface a little better.

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Mickael A.

Information Technology and Services, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Hootsuite logo

Hootsuite

a great tool to manage social network

Reviewed 3 years ago
Pros

I use Hootsuite in a free plan from many years. It is very easy to use and it helps me to publish in a easy way, many post on my different social network

Cons

i think the free plan is a bit too much restrictive compare to buffer

BW
AvatarImg

Brandon W.

Marketing and Advertising, 51-200 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Hootsuite logo

Hootsuite

Great Option to Manage Social Media Scheduling

Reviewed 5 years ago

It's a great option for small teams or entrepreneurs, but larger teams and enterprise may want a different alternative.

Pros

You can schedule social media posts in bulk, monitor different feeds simultaneously, and get a birds-eye view of your accounts at a glance.

Cons

Having used Buffer also, Hootsuite is not as advanced or user-friendly in my opinion.

AvatarImg
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Damien B.

Consumer Goods, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Hootsuite is pretty goo

Reviewed 9 months ago
Pros

Hootsuite is pretty good for getting your social media management done easily. We usually run about 2 to 3 accounts and it handled them decent.

Cons

The interface can be a bit difficult. Buffer has a better interface in my opinion.

AvatarImg
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Evan L.

Marketing and Advertising, 51-200 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Hootsuite logo

Hootsuite

Starter Social Media Management - Choose Buffer Instead

Reviewed 5 years ago

Hootsuite allowed us to save some time posting to social media but Buffer offers a better free program.

Pros

Hootsuite is one of the big players in organic social media. They have all the needed integrations and relatively cheap if you are just starting out.

Cons

Organic social media is almost dead and growing your following has become insanely tough. So I wouldn't spend an insane amount of time worrying about this posting.

SG
AvatarImg

Sheena G.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Hootsuite logo

Hootsuite

Very intuitive

Reviewed 6 years ago
Pros

If you're starting out, The free account is very useful and proactive making a noticeable difference to my site.

Cons

Their pricing is somewhat confusing, they should look into structuring it a little better like similar to Buffer or Sprout Social.

AR
AvatarImg

Verified reviewer

Internet, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Hootsuite logo

Hootsuite

Use it for social media marketing. Good platform.

Reviewed 7 years ago

Really useful for social media management. More options than just scheduling.

Pros

Lots of different features. Even the free version works well. Like that you can add an Excel document of posts.

Cons

I wish you could put in a posting schedule like Buffer or edit posts per platform. Scheduling can take long.

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Kate J.

Computer Software, 11-50 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Crowded UI turned me away

Reviewed 6 years ago
Pros

Social scheduling is a super crowded space, and Hootsuite used to be a strong contender. It's still a very powerful suite, but the UI was just too hard on my eyes in the end. One of the more favourable features that they have is the content curation side. Really helpful stuff in there, especially when you set it up correctly. They have lots of helpful content as well to help train the newbie Social Media Manager, and the scheduling tools work great.

Cons

The overly crowded and dated looking UI, especially when stacked up against options like Buffer can be a bit of a downfall.

AR
AvatarImg

Verified reviewer

Design, 11-50 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Hootsuite logo

Hootsuite

Not impressed

Reviewed 6 years ago
Pros

Good connection to the most popular the social media.

Cons

It's not as easy to use and straightforward as other similar competitors. I had a better UX with Buffer, especially via mobile.

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Lairs J.

Computer Software, 51-200 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Hootsuite logo

Hootsuite

It's the same

Reviewed 5 years ago
Pros

It was great for what it offers, personally I feel like this kind of software is dated anyways with organic posts continuously losing effectiveness but it does what you need it to.

Cons

It's not as user friendly in my opinion as some of it's competitors like buffer which is more robust but also more expensive.

AR
AvatarImg

Verified reviewer

Education Management, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Key Platform for Social Posting

Reviewed 6 years ago

It's my mainstay posting app, and I've tried a number of others, including Buffer, SocialBee, Coschedule. For the price, I keep coming back to Hootsuite.

Pros

I've been using Hootsuite for at least 5 years, and it remains overall my go-to social posting platform. While it is not the most intuitive UI, it works well as an editorial calendar/scheduler and is perfect for the kind of posting I do to FB, LI and G+

Cons

Setting up social accounts has always been confusing to me, and I still don't quite know if my accounts are considered my "personal" accounts, or "team" accounts in Hootsuite. This is an understandable feature for teams, but it seems to make it more difficult for me working solo.

AR
AvatarImg

Verified reviewer

Oil & Energy, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Pretty good platform for managing social media

Reviewed 6 years ago

Overall it's a great platform, makes managing multiple social channels a breeze, and in my experience is more full-featured than lower-cost alternatives like Buffer.

Pros

I like how Hootsuite makes it really easy to see all of your social media channels in one place. No more needing to switch between social media tabs to manage multiple profiles. Being able to pre-schedule posts is awesome!

Cons

While Hootsuite is probably as good as a solution like this could be, every now and then there are cases where you still need to go into your social profiles to do something. It's not an entire replacement for logging into LinkedIn, Facebook, etc., but it does reduce the number of times that you'll need to login in any case.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Hootsuite logo

Hootsuite

Why I love Hootsuite

Reviewed 5 years ago

Hootsuite is where i got to see all of my information in one place.

Pros

Hootsuite has so many great features all in one place. Not only can you see all your accounts in one place, but you can also see all of your analytics in one place.

Cons

When comparing the software to something like Buffer, there is a big difference in price. However, you do get many more features with Hootsuite.

OL
AvatarImg

Olivia L.

Consumer Services, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Hootsuite logo

Hootsuite

Not my favorite

Reviewed 5 years ago
Pros

I liked that this software had many potential features to use.

Cons

I did not find this software very user friendly and ended up switching to buffer for its ease of use, cost effectiveness and the features it had.

SB
AvatarImg

Sarah B.

Philanthropy, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Hootsuite logo

Hootsuite

Pretty much the gold standard for social media management

Reviewed 7 years ago

I wish you could schedule to Instagram from the desktop app, but I realize that's a shortcoming with Instagram itself and not Hootsuite.

Pros

Very robust features--ability to search for mentions of your company or any topic to get involved with people and meet new followers, ability to see comments on facebook ads and respond in the app, the ability to respond to anything sent your way on your social media all in one place, bulk scheduling with spreadsheets, ability to manage many platforms at once, and more. I love Hootsuite.

Cons

The main con is that I wish Hootsuite had scheduling features like Buffer. Buffer allows you to setup a schedule rather than having to post everything manually, and it's super easy to recycle posts. For example, Buffer will tell you when the best posting times are either set up a posting schedule for you based on your desired frequency, or allow you to set one up (like post on facebook at 3PM every Tuesday and 10am every Friday etc.). Also, buffer's chrome extension will pull images in addition to the URL, and I wish Hootsuite did the same.

AR
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Verified reviewer

Food & Beverages, 11-50 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Hootsuite

I enjoyed using the site but usually use Buffer now over Hootsuite but do enjoy how it links

Reviewed 6 years ago
Pros

Makes it easy to post on Google+ and links to pages easily I loved its stats to see how effective updates were

Cons

The price was high for how many updates you get when you pay, other sites charge less. It had less options for selective time when compared to Buffer

MC
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Mary C.

Law Practice, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Buffer

Buffer for Social Media Management

Reviewed 6 years ago

Buffer also has the 3 free option. I liked that and used it in my free trial.

Pros

I found Buffer easier to use than Hootsuite. I could easily post videos to the sites and I had a harder time doing that on Hootsuite. The platform seemed user friendly and less confusing than Hootsuite.

Cons

It was a little difficult to cut and past articles into my sites. I ended up using URLs which did not look as nice.

AR
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Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Buffer

Buffer Compared to Hootsuite

Reviewed 5 years ago
Pros

Buffer is a great alternative to Hootsuite. It is very simple and user friendly.

Cons

Compared to Hootsuite, it doesn't give as many features.

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Hasin A.

Computer Software, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Buffer

I use this app on a daily basis to schedule my Instagram posts

Reviewed 6 years ago

Buffer is a real time saver for peopel like me that wnat to maintain a high level engagemnt with their foloowers.

Pros

I can schedule months of IG post ahead of time.

Cons

I wish buffer had better social listening capabilities like hootsuite.

Vendor response

Hi, Hasin, thank you so much for using Buffer and leaving a review for us. In case it's helpful to know, we have been working on a social media listening and engagement tool, Buffer Reply. Here's a bit more information: https://buffer.com/reply/. -Alfred

GM
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Gustavo M.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Buffer

Buffer is tough to use and crashed on me alot!

Reviewed 3 years ago

Buffer is cool but I think hootsuite is better and easier to use.

Pros

Buffer is easy to connect to different social media platforms and the feed is organized when you have multiple accounts.

Cons

However, I had trouble with buffer either connecting my Instagram or facebook, or accounts logging out. On my phone buffer was tough to set up posts and a struggle.

JD
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Jackie D.

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Buffer

Buffer is a well designed social media management software at a cost

Reviewed 6 years ago
Pros

It has one of the best user interfaces of any app I've used. It's fun to use and makes managing social media fun and effortless.

Cons

It's expensive. Especially when you compare it to the alternatives, like Hootsuite, I find it costly.

JJ
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Jennifer J.

Marketing and Advertising, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Buffer

Platform is ok, not worth the money

Reviewed 3 years ago
Pros

Ease of use is the only up to this program.

Cons

Expensive with too little benefit. If you want to pay a ton, just got to Hootsuite.

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Kellie G.

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Buffer

Had high hopes for buffer but disappointed

Reviewed 6 years ago
Pros

I was eager to have this work for several functions that hootsuite doesn't offer - ability to edit posts before scheduling and ability to reschedule a post for future use easily. Also the RSS feeds which hootsuite made a paid feature.

Cons

Was too good to be true. Each time I logged into buffer, all my social accounts had disconnected and I had to reconnect each of them. When your clients has 3+ accounts you're managing, it makes it very frustrating to have to go through this process over and over again each day.

Vendor response

I'm sorry for the terrible experience, Kellie. That is definitely not ideal. Would you be up for emailing us at hello@buffer.com about this issue? Our Customer Advocates would love to help. Thank you.

BL
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Bev L.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Buffer

I like Buffer better than Hootsuite

Reviewed 2 years ago

Overall positive.

Pros

I tried Buffer when I began having social account connectivity issues with Hootsuite. Thus far no issues.

Cons

The interface is very similar to Hootsuite -- I think both of these tools have confusing user interfaces.

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Nathaly E.

11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Buffer

Good for the price

Reviewed 6 years ago

I manage my social network accounts with this tool.

Pros

It is very intuitive and easy to use, has a very simple and convenient interface that can be quickly understood by any user, the statistics and analytics it offers have a very illustrative visual component, which is very friendly.

Cons

It has less functionality than other tools like Hootsuite but for the price it is more attractive..

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Grant B.

Marketing and Advertising, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Buffer

It's OK, I still Prefer Hootsuite

Reviewed 5 years ago

It was OK, but nothing to really write home to mom about. I still prefer Hootsuite.

Pros

It is definitely easy to use. I only got the trial version so I didn't go a mile deep on every feature. Pricing is competitive.

Cons

The publisher is not nearly as robust as the other social media management software I've tried in the past.

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Zara I.

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Buffer

Managing Social Media

Reviewed 5 years ago

It helped us manage our social media posting and customer engagement

Pros

It was easy to use. My team found the interface very intuitive and could navigate through with little guidance

Cons