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Hootsuite vs Facebook Business Suite Comparison (2026)

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Hootsuite

Facebook Business Suite

Overview

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Facebook Business Suite can be used to manage and monitor business activity across Facebook, Instagram, and Messenger. It can be accessed via desktops as well as iOS and Android devices. With this tool, users can access real-time social media activity, respond to messages, and create posts, stories, or ads across all platforms.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

3.8K

1.9K

1.3K

370

Value for money

Ease of use

Features

Customer support

69%

would recommend this app

4.3

197

102

Value for money

Ease of use

Features

Customer support

72%

would recommend this app

Pros

“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”

Tim K.

Founder

“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”

Amir H.

E-Commerce Manager

“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”

Joshua F.

Marketing Assistant

Pros

“Additionally did native content schedulers stays in immense amount of time by allowing us to plan, draft, and queue up post and story weeks in advance without requiring third party tools”

Cristin H.

Office manager

“But I like most about meta business suite is the ability to centralize and manage both Facebook and Instagram business assets from a single dashboard.”

Cristin H.

Office manager

“Overall, it is a very useful, free tool for basic social media management and tracking post metrics, though it could benefit from a smoother learning curve and fewer glitches.”

Melissa R.

Consultation

Cons

“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”

Demi M.

Community Manager

“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”

Ali B.

Owner

“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”

Mike D.

Owner

Cons

“The confusing navigation, the fact that it melds in with your personal profile, the fact that there are so many 'request approvals' that don't make sense, the fact that there are multiple places to create ads, multiple settings, like we have ads centre, ads manager, busines suite, page settings - it's so unituitive!”

Erin H.

Marketer

“It also doesn’t offer the depth of reporting or customization that more advanced tools provide, which can make campaign evaluation a bit limited—especially when managing multiple ad objectives or trying to dig into historical performance”

Ann L.

Head of Marketing

“Sometimes the application can feel a bit slow or glitchy when switching between different business accounts.”