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Hootsuite vs Gain Comparison (2026)

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Hootsuite logo

Hootsuite

Gain logo

Gain

Overview

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Gain takes care of client feedback and approvals for social media teams. And with clients basically managing themselves, you are now free to pursue new clients and grow the business.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

99

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

3.8K

5

4

3

2

1

1.9K

1.3K

370

49

37

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

4.8

68

5

4

3

2

1

53

15

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK

Tim K.

Founder

“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH

Amir H.

E-Commerce Manager

“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Verified reviewer profile picture

Joshua F.

Marketing Assistant

Pros

“I tell anyone and everyone that works in social media or runs an account for a business that this is the best platform to help them manage their pages.”
Verified reviewer profile picture

Phillip S.

Content Director

“I like that I can clearly see what posts are scheduled via the calendar.”
Verified reviewer profile picture

Jay L.

Marketing Director

“I love its clean user experience, customer service, having one easy-to-use platform for getting feedback.”
BG

Bridget G.

Content Analyst

Cons

“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM

Demi M.

Community Manager

“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB

Ali B.

Owner

“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD

Mike D.

Owner

Cons

“Also, I can't tag a collaborator via Gain.”
Verified reviewer profile picture

Jay L.

Marketing Director

“the only thing I didn't agree with was having to post on instagram manually.”
cJ

christopher J.

Ceo

“I don't like that on Gain I cannot upload both a video and photos to Instagram when on the Instagram app you can upload a video and photos in the same post.”
BW

Blaine W.

Sales & Marketing Coordinator

  • Vendor responds to reviews
  • Last review24 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features144
  • @mentions
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Blogs
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Chat/Messaging
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Goal Setting/Tracking
  • Group Management
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Project Workflow
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • Two-Factor Authentication
  • User Management
  • User Profiles
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management
  • Total features62
  • @mentions
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Blogs
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Chat/Messaging
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Goal Setting/Tracking
  • Group Management
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Project Workflow
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • Two-Factor Authentication
  • User Management
  • User Profiles
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

Integrations

  • Total integrations98
  • 123FormBuilder
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Creative Cloud
  • Adobe Experience Manager
  • Airtable
  • Asana
  • Audiense Discover
  • Basecamp
  • Box
  • Brandfolder
  • Brandwatch
  • Brightcove
  • Bynder
  • CELUM
  • Canto
  • Canva
  • Chatfuel
  • ClickDesk
  • ClickUp
  • Cloohawk
  • Cloudinary
  • Constant Contact
  • Copysmith
  • Crowd Analyzer
  • DALL-E 3
  • Dailymotion
  • Data Dwell Digital Asset Management
  • Data Dwell Sales Enablement
  • Dropbox
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Figma
  • Freshdesk
  • Google Analytics 360
  • Google Blogger
  • Google Calendar
  • Google Docs
  • Google My Business Post Scheduler
  • Google Translate
  • Grid
  • Higher Logic Vanilla
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • Influitive
  • Instagram
  • Interact
  • Issuu
  • JIRA Service Management
  • Kapost
  • LinkedIn for Business
  • Lucidya
  • Lumen by Talkwalker
  • Marketo Engage
  • MediaValet
  • Meltwater
  • Mentionlytics
  • Meta for Business
  • Microsoft SharePoint
  • Microsoft Teams
  • Microsoft Viva Engage
  • NetX
  • Nimble
  • Onclusive Social
  • OneDrive
  • Oracle Eloqua Marketing Automation
  • Outgrow
  • PhotoShelter for Brands
  • Pinterest
  • PromoRepublic
  • Quid
  • ReviewInc
  • ReviewTrackers
  • Salesforce Sales Cloud
  • Scoop.it
  • Simple Sales Tracking
  • Simplebooklet Flipbook Experiences
  • Slack
  • SocialFlow
  • Stackla
  • StoreYa
  • SurveyMonkey
  • TINT
  • Tagboard
  • Tailwind TMS
  • Threads
  • TikTok
  • Trello
  • Trustpilot
  • Twitter/X
  • Uberflip
  • Unifyr
  • Upfluence
  • Vidyard
  • Webdam
  • WordPress
  • Zapier
  • Zendesk Suite
  • pixx.io
  • webCRM
  • Total integrations11
  • 123FormBuilder
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Creative Cloud
  • Adobe Experience Manager
  • Airtable
  • Asana
  • Audiense Discover
  • Basecamp
  • Box
  • Brandfolder
  • Brandwatch
  • Brightcove
  • Bynder
  • CELUM
  • Canto
  • Canva
  • Chatfuel
  • ClickDesk
  • ClickUp
  • Cloohawk
  • Cloudinary
  • Constant Contact
  • Copysmith
  • Crowd Analyzer
  • DALL-E 3
  • Dailymotion
  • Data Dwell Digital Asset Management
  • Data Dwell Sales Enablement
  • Dropbox
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Figma
  • Freshdesk
  • Google Analytics 360
  • Google Blogger
  • Google Calendar
  • Google Docs
  • Google My Business Post Scheduler
  • Google Translate
  • Grid
  • Higher Logic Vanilla
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • Influitive
  • Instagram
  • Interact
  • Issuu
  • JIRA Service Management
  • Kapost
  • LinkedIn for Business
  • Lucidya
  • Lumen by Talkwalker
  • Marketo Engage
  • MediaValet
  • Meltwater
  • Mentionlytics
  • Meta for Business
  • Microsoft SharePoint
  • Microsoft Teams
  • Microsoft Viva Engage
  • NetX
  • Nimble
  • Onclusive Social
  • OneDrive
  • Oracle Eloqua Marketing Automation
  • Outgrow
  • PhotoShelter for Brands
  • Pinterest
  • PromoRepublic
  • Quid
  • ReviewInc
  • ReviewTrackers
  • Salesforce Sales Cloud
  • Scoop.it
  • Simple Sales Tracking
  • Simplebooklet Flipbook Experiences
  • Slack
  • SocialFlow
  • Stackla
  • StoreYa
  • SurveyMonkey
  • TINT
  • Tagboard
  • Tailwind TMS
  • Threads
  • TikTok
  • Trello
  • Trustpilot
  • Twitter/X
  • Uberflip
  • Unifyr
  • Upfluence
  • Vidyard
  • Webdam
  • WordPress
  • Zapier
  • Zendesk Suite
  • pixx.io
  • webCRM