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Hootsuite vs HubSpot Marketing Hub Comparison

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Overview

Category Leaders

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Category Leaders

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

3.7K

5

4

3

2

1

1.9K

1.3K

364

47

36

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.5

6K

5

4

3

2

1

3.6K

1.9K

348

52

25

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.
I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.
I was excited to start using Hootsuite for the simple reason that I needed help managing my accounts. Like the very easy dashboard and functionality.

Pros

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.

Cons

There are times that the software has been a little buggy for us. Sometimes images fail to upload or content fails to post due to errors.
I had an issue with integrating it with all my platforms. I forget which one, but I was missing one that I had to do separately.
It may be user error, but it has proved an inconvenience at times.

Cons

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.
Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.
It's frankly disgusting that this company relies on such draconian measures as a source of revenue.
  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features144
  • @mentions
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Alerts
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Form Builder
  • Forms Creation & Design
  • Google Analytics Integration
  • Group Management
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Chat
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Prospecting Tools
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Responsive Web Design
  • Review Monitoring
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • Total features104
  • @mentions
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Alerts
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Advocacy
  • Employee Database
  • Employee Engagement
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Form Builder
  • Forms Creation & Design
  • Google Analytics Integration
  • Group Management
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Chat
  • Marketing Automation
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Prospecting Tools
  • Publish Scheduling
  • ROI Tracking
  • Real Time Comparisons
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Responsive Web Design
  • Review Monitoring
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • User Profiles
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations190
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations657
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

SG
AvatarImg

Shubham G.

Information Technology and Services, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Hootsuite logo

Hootsuite

Great CRM Tool

Reviewed 3 years ago

Great experience and integration of form with the website is super easy

Pros

It is free with limited features but the free version also provide great features and the paid version makes it more helpful to take care of all the marketing needs

Cons

The marketing hub is complex to use with some advanced features. It makes user experience difficult so hubspot should provide some tutorials

CH
AvatarImg

Chelsea H.

Philanthropy, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Hootsuite logo

Hootsuite

Shortens your social task list

Reviewed 6 years ago
Pros

- You can post high-quality posts to different social media outlets at the same time - Allows you to schedule out many posts in advance - Has insights and analytics that are easy to understand

Cons

- They try to charge you more if you reach your limit on a certain amount of analytics - You can't schedule the same post for multiple sends over a few weeks - Not a "marketing hub," just a good "social" hub

dw
AvatarImg

dee w.

Health, Wellness and Fitness, 10,001+ employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Hootsuite logo

Hootsuite

Great Time Saver!

Reviewed 6 years ago
Pros

Love being able to use this as a hub for my social media posts, makes things so much less time consuming, especially for marketing and things of that nature.

Cons

No cons for this app... appreciate all that it has to offer.

AvatarImg

Verified reviewer

Aviation & Aerospace,

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Hootsuite logo

Hootsuite

The answer to my social media struggles

Reviewed 6 years ago

Ability to integrate all my social media profiles into a single, central hub.

Pros

I am in awe of how Hootsuite allows me to seamlessly integrate all of my firm's social media profiles into a 'central hub', allowing us to reach a greater audience via multiple platforms, all by way of a single application! If it wasn't for Hootsuite, it would simply be too time-consuming and impractical to log into each and every social media profile separately to post content.

Cons

Hootsuite, as great as it is, can be very unpredictable at times. I've found myself posting a content via Hootsuite, only to find that it hasn't been published on all our social media platforms until a good 10-15 minutes later. This is rather troublesome, especially if we need to make an urgent post to our followers.

AvatarImg
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Ivan M.

Financial Services, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Hootsuite logo

Hootsuite

If you wnt to schedule content across multiple platforms, this is for you

Reviewed 2 years ago

Many channels can be managed with the use of Hootsuite. Instead of manually entering data and examining our audience interaction, it is advantageous to have everything in one location. So to me it's one of the best out there.

Pros

The hub for all things social media marketing is Hootsuite. I can simply manage several social media accounts here, plan posts in advance, and even examine my metrics for each channel or platform based on a custom set of dates. Working on social media has become so much more logical as a result!

Cons

Hootsuite is a fantastic tool with excellent data, however the cost for teams is a little high. Hootsuite is so simple to use that you'd ideally want to share it with your team, but doing so is pricey, making it challenging for businesses with numerous marketing teams and various products.

AR
AvatarImg

Alice R.

Marketing and Advertising, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Takes care of the social media basics

Reviewed 5 years ago

Social media posting, scheduling and reporting

Pros

Cheap and cheerful social media solution for small companies with limited budgets

Cons

More functionalities are available on other social media tools such as HubSpot

LH
AvatarImg

Luke H.

Retail, 51-200 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

New to Hoot, but Deep Depth within the Suite

Reviewed 3 years ago

Having one central hub for our social media check-ins is far more efficient than hopping from site to site.

Pros

It's incredibly convenient being able to look across multiple social media channels at once to check in on what people are saying about our brand, but more importantly it helps our messaging stay the same across social media with a greater ease.

Cons

There's a lot to look through right away, and the interface is not the smoothest to understand. I did have issues at first keeping things straight.

AvatarImg
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Anthony J.

Management Consulting, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Hootsuite logo

Hootsuite

Save time and money on social media management with Hootsuite

Reviewed 3 years ago

My overall experience is great, i like being able to setup a "calendar" for when my postings get released to give it that true automation.

Pros

That it covers so many social media platforms, it makes posting a breeze and you can monitor all of your accounts from one central hub.

Cons

Having to constantly adjust post for Twitter since it has that character limitation. This is a MAJOR pain as far as I am concerned and it often delays some of our posting because we have to figure out how to make an impactful posting with that limitation

AvatarImg

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Hootsuite makes managing social simple

Reviewed 6 years ago
Pros

Hootsuite allowed me to manage all of my social media accounts from a singular hub. This was way easier than going into each account individually.

Cons

The interface can get pretty clustered and hard to read. UI/UX could improve to accommodate all the functionality in a format that is easier on the eyes.

AvatarImg

Verified reviewer

Real Estate, 1,001-5,000 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite logo

Hootsuite

Suite Social

Reviewed 4 years ago

It is a necessary tool and I will continue to use it in the hope that I gain the knowledge I need to produce the best content.

Pros

If you need to post to various media platforms to keep you relevant, a program like this is very useful.

Cons

I do not like social media marketing but need to post to stay relevant in business and I find it to be confusing and hard to manage for those with little marketing knowledge.

AP
AvatarImg

Angeline P.

Biotechnology, 1-10 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Hootsuite logo

Hootsuite

Great Tool

Reviewed 5 years ago

Fun, user-friendly, creative, tool.

Pros

Hootsuite is a hoot that helps take some of the aggravation out of social networking and online promotion. I used it for twitter a while back when it was free. It helps create fun content, planned ahead.

Cons

Nothing. If my clients had larger marketing budgets, I would have kept it for sure.

MM
AvatarImg

Muhammad Mubashir G.

Online Media, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Hootsuite logo

Hootsuite

Hoot Suit Software review

Reviewed 5 years ago

My overall experience with hoot suit was very good and i enjoyed using this application software.

Pros

hoot suit is best social media marketing application through which user can get a lot of benefits. It is easy to use and easy to manage application.

Cons

This is a complete software for social media marketing but it contains strict rules and regulations.

AC
AvatarImg

Anil C.

Marketing and Advertising, 1,001-5,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Hootsuite logo

Hootsuite

Best Social Media Management Platform

Reviewed 2 years ago

I am using Hootsuite with my marketing team, to create strategy of content platforms and social media marketing.

Pros

Hootsuite is powerful platform for using Social Media Management, and it has also important features for Content Marketing. There is huge library for starting marketing on the Blog section of site.

Cons

It is quite expensive, but for agencies the money can affordable. So only problem is it's price for the tool.

FM
AvatarImg

Farah M.

Consumer Services, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Hootsuite logo

Hootsuite

Hootsuite - less user friendly

Reviewed 3 years ago

Overall it was a disappointment as compared to the previous Tool we were using

Pros

More of a marketing tool Good for Publishing & monitoring marketing activity Good social listening- additionally charged but better prices than others

Cons

Not very user friendly for agents to responding to customer comments, posts, DMs, etc Reporting needs improvement

OD
AvatarImg

Olivia D.

Food & Beverages, 11-50 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Hootsuite logo

Hootsuite

Hootsuite

Reviewed 4 years ago

Hootsuite is great for small businesses, I used it when doing marketing for a non profit with no marketing budget.

Pros

Hootsuite was very user friendly when I used it a few years ago. They make it easy to understand how to operate the software.

Cons

I don't have any complaints about the software, it operates and does what it promises. I think there is a paid and free version.

AvatarImg

Verified reviewer

Computer & Network Security, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

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Hootsuite

Hootsuite is a Complete Marketing Automation Platform

Reviewed 6 years ago

Number of Marketing qualified leads are tremendously increased via Hootsuite. All are marketing automation activities are done via Hootsuite I do recommend this platform for the organization who are looking to streamline their marketing activities.

Pros

Posting blogs on twitter or any social media is quite easy now. We are able to see the people who have clicked/liked our post/blogs. Sales team can easily reach the prospects who have visited, clicked or liked our post. It makes conversation more fruitful and turn around time of the entire sales process has also been reduced.

Cons

Auto scheduling feature at times does not works properly. 2-3 times I have observed that blogs were not posted on time.

JK
AvatarImg

Joe K.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Hootsuite logo

Hootsuite

Great way to manage multi social media campaigns

Reviewed 6 years ago
Pros

Scheduling future post for multiple account allows me to plug in dates, and move on to other work. I like to social media platform. With the amount of clients I currently have this has changed the game.

Cons

Hope to see some better pricing options for marketing businesses with a so many social media clientele

JF
AvatarImg

John F.

Real Estate, 1,001-5,000 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Hootsuite logo

Hootsuite

Hootsuite - not a full suite

Reviewed 6 years ago
Pros

Cutting edge marketing and social media technology

Cons

It is not a comprehensive product where we needed to purchase and pair other social media software to accomplish our goals

CJ
AvatarImg

Christine Joyce C.

Food & Beverages, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Hootsuite logo

Hootsuite

Hootsuite

Reviewed 3 years ago
Pros

This software is very effective for marketing

Cons

Hard to use at first needs a tutorial before using it

ms
AvatarImg

megan s.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Hootsuite logo

Hootsuite

Simplify your social media

Reviewed 8 years ago

As a marketing director, I rely on hootsuite to manage social media across our different channels. Hootsuite is a great tool for marketing.

Pros

No pros were added to this review

Cons

No cons were added to this review

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Louise A.

Used other for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Hootsuite

There are better social tools

Reviewed 7 years ago

Has the features for basic social marketing.

Pros

Hootsuite does everything it says it will. You can schedule posts on a variety of different social profiles, manage Twitter streams, use it for reputation management and more.

Cons

The ease of use is not there. Hootsuite's dashboard is a little outdated compared to some of the more modern platforms. If you want to search tweets in a specific location you have to know the latitude and longitude, which is very complicated and hard to set up.

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Verified reviewer

Health, Wellness and Fitness, 1-10 employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Hootsuite

Organize your social media in one place

Reviewed 5 years ago

We like hootsuite to help organize our social media posts for multiple accounts all in one place

Pros

Great to have all social media organized on one place and to be able to schedule posts. This saves us time in marketing because we can plan months in advance in one go

Cons

Wish it was less expensive. Social media marketing is expensive and we are always working to reduce overhead.

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Kellie G.

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Hootsuite

Great tool that works for managing multiple social media accounts

Reviewed 6 years ago
Pros

As a social media manager, all my client social accounts are in one hub. I can pick and choose what I want to see and how I want it to look. I also love how PromoRepublic integrates directly with HS.

Cons

Can't format each post before scheduling. I have to schedule then go in and edit accordingly. Also there's no easy way to schedule a post for multiple postings in the future - creating evergreen content. I hope both of these are something they work on.

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Information Technology and Services, 11-50 employees

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Hootsuite

Good tool for social media marketeers

Reviewed 5 years ago

It's been a boon for scheduling social media posts for a week at a stretch.

Pros

It's multiple social media channels into one. It's turns out to be a handy tool for media marketing teams and planning your weekly digital marketing strategies.

Cons

I think there can be more social media channels on the platform. Other than that it's a great utility tool.

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Verified reviewer

Farming, 1-10 employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Hootsuite

It is great tool for social media

Reviewed 5 years ago

I can to more customers through social media

Pros

It gives great insights for social media marketing.

Cons

It is little pricey and has less options for free version

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Jared H.

Higher Education, 1,001-5,000 employees

Used daily for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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HubSpot Marketing Hub

Great, but not perfect, solution for Marketing and CRM

Reviewed 6 years ago
Pros

-Easy to use -Allows for use of a single platform -Connects and manages other tools (HootSuite, Gmail, MailChimp, Google Analytics)

Cons

-Pretty pricey, and unnecessarily so. Hence the lower review on value for the money -Needs additional features for authorization settings

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Verified reviewer

11-50 employees

Used weekly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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HubSpot Marketing Hub

a little difficult to learn to use but very powerful tool

Reviewed 7 years ago
Pros

email marketing has very powerful tracking and marketing capabilities. its easy to install tracking code and very useful for my clients

Cons

can be a bit difficult to navigate at the beginning but their support staff is helpful. the social media posting is not as good as hootsuite

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Rikaz S.

Health, Wellness and Fitness, 1,001-5,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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HubSpot Marketing Hub

A tried and tested social media promotion tool!

Reviewed 2 years ago

Having used both Hootsuite and Hubspot nearly at the same time I have to say they helped even small business owners like my wife to schedule their life and release more time. The greatest advantage is that it allows us to plan our strategies ahead without always being glued to our device.

Pros

I used it alongside Hootsuite for my wife's small business and both applications really gave good return in terms of functionality and ease of use.

Cons

The one issue I see with these post managers is that when a new feature comes to a social platform we have to wait for the feature to be implemented. This was an issue with Instagram Stories for a while. Early adoption of new features would be a advantage.

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Verified reviewer

Media Production, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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HubSpot Marketing Hub

Hubspot allows me to do SEO aspects of my job easier

Reviewed 6 years ago

Overall it makes some things easier and for that i appreciate it.

Pros

Hubspot lets me see lead generation, email tracking, all the analytics i need, etc. Im new to a lot of this SEO stuff but Its made much easier by the break down of analytics and lead gen that hubspot gives me

Cons

I mean it doesn't give everything, i still need to use google analytics, or co-scheduler, hootsuite, etc. to get other things to complete the picture, but this does make some things easier.

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Tyler S.

Electrical/Electronic Manufacturing, 5,001-10,000 employees

Used other for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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HubSpot Marketing Hub

Hubspot Marketing Hub Review

Reviewed 4 years ago

Simply put, it is the best Marketing tool I've ever used. Their customer service is incredible too if you ever need help.

Pros

What isn't there to like about Hubspot's Marketing Hub? All your contacts are stored conveniently, lists are easy to make & upload, you can post on all your social accounts similar to Hootsuite, email campaigns are very easy to create and manage, and so much more.

Cons

There really isn't much about it I didn't like, but if I had to give a recommendation more email design templates to just plug and play would be helpful for those who aren't great at coding.

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Katie P.

Construction,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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HubSpot Marketing Hub

Great Product! Marketing Made Easy

Reviewed 10 years ago
Pros

I love that HubSpot is the marketer's tool to better marketing. They truly listen to the customer's opinion of how a marketing platform should function/look and try to mold the best of everyone's ideas into their own platform.

Cons

The only downside I have with HubSpot is that their social functions are not as fluid as they could be. I think platforms like Hootsuite offer a much easier way to share information when posting to various social media outlets and scheduling posts for the most optimal time of day.

AP
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Anthony P.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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HubSpot Marketing Hub

HubSpot For The Win

Reviewed 8 years ago

An integrated and easy to use digital marketing platform to support marketing, CRM & sales for the entire team. We migrated to the HubSpot platform from a sea of scattered solutions - a Wordpress site with several extensions, keyword research with Google Analytics, Keyword Planner, etc, distribution of social media content via several tools like HootSuite, Gmail & MailChimp for email marketing, etc.

Pros

Easy to get everyone working off of one platform.

Cons

It was a bit pricey.