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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place
Starting from
99
Per month
Starting from
15
/user
Per month
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User reviews that mention these apps
Shubham G.
Information Technology and Services, 51-200 employees
Used daily for 6-12 months
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Great experience and integration of form with the website is super easy
It is free with limited features but the free version also provide great features and the paid version makes it more helpful to take care of all the marketing needs
The marketing hub is complex to use with some advanced features. It makes user experience difficult so hubspot should provide some tutorials
Chelsea H.
Philanthropy, 1-10 employees
Used daily for 2+ years
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- You can post high-quality posts to different social media outlets at the same time - Allows you to schedule out many posts in advance - Has insights and analytics that are easy to understand
- They try to charge you more if you reach your limit on a certain amount of analytics - You can't schedule the same post for multiple sends over a few weeks - Not a "marketing hub," just a good "social" hub
dee w.
Health, Wellness and Fitness, 10,001+ employees
Used weekly for 1-2 years
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Love being able to use this as a hub for my social media posts, makes things so much less time consuming, especially for marketing and things of that nature.
No cons for this app... appreciate all that it has to offer.
Verified reviewer
Aviation & Aerospace,
Used daily for 1-2 years
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Ability to integrate all my social media profiles into a single, central hub.
I am in awe of how Hootsuite allows me to seamlessly integrate all of my firm's social media profiles into a 'central hub', allowing us to reach a greater audience via multiple platforms, all by way of a single application! If it wasn't for Hootsuite, it would simply be too time-consuming and impractical to log into each and every social media profile separately to post content.
Hootsuite, as great as it is, can be very unpredictable at times. I've found myself posting a content via Hootsuite, only to find that it hasn't been published on all our social media platforms until a good 10-15 minutes later. This is rather troublesome, especially if we need to make an urgent post to our followers.
Ivan M.
Financial Services, 1-10 employees
Used daily for 6-12 months
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Many channels can be managed with the use of Hootsuite. Instead of manually entering data and examining our audience interaction, it is advantageous to have everything in one location. So to me it's one of the best out there.
The hub for all things social media marketing is Hootsuite. I can simply manage several social media accounts here, plan posts in advance, and even examine my metrics for each channel or platform based on a custom set of dates. Working on social media has become so much more logical as a result!
Hootsuite is a fantastic tool with excellent data, however the cost for teams is a little high. Hootsuite is so simple to use that you'd ideally want to share it with your team, but doing so is pricey, making it challenging for businesses with numerous marketing teams and various products.
Alice R.
Marketing and Advertising, 11-50 employees
Used monthly for 2+ years
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Social media posting, scheduling and reporting
Cheap and cheerful social media solution for small companies with limited budgets
More functionalities are available on other social media tools such as HubSpot
Luke H.
Retail, 51-200 employees
Used weekly for less than 6 months
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Having one central hub for our social media check-ins is far more efficient than hopping from site to site.
It's incredibly convenient being able to look across multiple social media channels at once to check in on what people are saying about our brand, but more importantly it helps our messaging stay the same across social media with a greater ease.
There's a lot to look through right away, and the interface is not the smoothest to understand. I did have issues at first keeping things straight.
Anthony J.
Management Consulting, 1-10 employees
Used weekly for 2+ years
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My overall experience is great, i like being able to setup a "calendar" for when my postings get released to give it that true automation.
That it covers so many social media platforms, it makes posting a breeze and you can monitor all of your accounts from one central hub.
Having to constantly adjust post for Twitter since it has that character limitation. This is a MAJOR pain as far as I am concerned and it often delays some of our posting because we have to figure out how to make an impactful posting with that limitation
Verified reviewer
Marketing and Advertising, 11-50 employees
Used weekly for less than 6 months
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Hootsuite allowed me to manage all of my social media accounts from a singular hub. This was way easier than going into each account individually.
The interface can get pretty clustered and hard to read. UI/UX could improve to accommodate all the functionality in a format that is easier on the eyes.
Verified reviewer
Real Estate, 1,001-5,000 employees
Used other for 2+ years
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It is a necessary tool and I will continue to use it in the hope that I gain the knowledge I need to produce the best content.
If you need to post to various media platforms to keep you relevant, a program like this is very useful.
I do not like social media marketing but need to post to stay relevant in business and I find it to be confusing and hard to manage for those with little marketing knowledge.
Angeline P.
Biotechnology, 1-10 employees
Used other for 6-12 months
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Fun, user-friendly, creative, tool.
Hootsuite is a hoot that helps take some of the aggravation out of social networking and online promotion. I used it for twitter a while back when it was free. It helps create fun content, planned ahead.
Nothing. If my clients had larger marketing budgets, I would have kept it for sure.
Muhammad Mubashir G.
Online Media, self-employed
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My overall experience with hoot suit was very good and i enjoyed using this application software.
hoot suit is best social media marketing application through which user can get a lot of benefits. It is easy to use and easy to manage application.
This is a complete software for social media marketing but it contains strict rules and regulations.
Anil C.
Marketing and Advertising, 1,001-5,000 employees
Used weekly for 6-12 months
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I am using Hootsuite with my marketing team, to create strategy of content platforms and social media marketing.
Hootsuite is powerful platform for using Social Media Management, and it has also important features for Content Marketing. There is huge library for starting marketing on the Blog section of site.
It is quite expensive, but for agencies the money can affordable. So only problem is it's price for the tool.
Farah M.
Consumer Services, 201-500 employees
Used weekly for 6-12 months
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Overall it was a disappointment as compared to the previous Tool we were using
More of a marketing tool Good for Publishing & monitoring marketing activity Good social listening- additionally charged but better prices than others
Not very user friendly for agents to responding to customer comments, posts, DMs, etc Reporting needs improvement
Olivia D.
Food & Beverages, 11-50 employees
Used other for 1-2 years
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Hootsuite is great for small businesses, I used it when doing marketing for a non profit with no marketing budget.
Hootsuite was very user friendly when I used it a few years ago. They make it easy to understand how to operate the software.
I don't have any complaints about the software, it operates and does what it promises. I think there is a paid and free version.
Verified reviewer
Computer & Network Security, 1,001-5,000 employees
Used daily for 1-2 years
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Number of Marketing qualified leads are tremendously increased via Hootsuite. All are marketing automation activities are done via Hootsuite I do recommend this platform for the organization who are looking to streamline their marketing activities.
Posting blogs on twitter or any social media is quite easy now. We are able to see the people who have clicked/liked our post/blogs. Sales team can easily reach the prospects who have visited, clicked or liked our post. It makes conversation more fruitful and turn around time of the entire sales process has also been reduced.
Auto scheduling feature at times does not works properly. 2-3 times I have observed that blogs were not posted on time.
Joe K.
Used weekly for 2+ years
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Scheduling future post for multiple account allows me to plug in dates, and move on to other work. I like to social media platform. With the amount of clients I currently have this has changed the game.
Hope to see some better pricing options for marketing businesses with a so many social media clientele
John F.
Real Estate, 1,001-5,000 employees
Used other for 1-2 years
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Cutting edge marketing and social media technology
It is not a comprehensive product where we needed to purchase and pair other social media software to accomplish our goals
Christine Joyce C.
Food & Beverages, 1-10 employees
Used monthly for 6-12 months
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This software is very effective for marketing
Hard to use at first needs a tutorial before using it
megan s.
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As a marketing director, I rely on hootsuite to manage social media across our different channels. Hootsuite is a great tool for marketing.
No pros were added to this review
No cons were added to this review
Louise A.
Used other for 1-2 years
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Has the features for basic social marketing.
Hootsuite does everything it says it will. You can schedule posts on a variety of different social profiles, manage Twitter streams, use it for reputation management and more.
The ease of use is not there. Hootsuite's dashboard is a little outdated compared to some of the more modern platforms. If you want to search tweets in a specific location you have to know the latitude and longitude, which is very complicated and hard to set up.
Verified reviewer
Health, Wellness and Fitness, 1-10 employees
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We like hootsuite to help organize our social media posts for multiple accounts all in one place
Great to have all social media organized on one place and to be able to schedule posts. This saves us time in marketing because we can plan months in advance in one go
Wish it was less expensive. Social media marketing is expensive and we are always working to reduce overhead.
Kellie G.
Used daily for 2+ years
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As a social media manager, all my client social accounts are in one hub. I can pick and choose what I want to see and how I want it to look. I also love how PromoRepublic integrates directly with HS.
Can't format each post before scheduling. I have to schedule then go in and edit accordingly. Also there's no easy way to schedule a post for multiple postings in the future - creating evergreen content. I hope both of these are something they work on.
Verified reviewer
Information Technology and Services, 11-50 employees
Used weekly for 1-2 years
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It's been a boon for scheduling social media posts for a week at a stretch.
It's multiple social media channels into one. It's turns out to be a handy tool for media marketing teams and planning your weekly digital marketing strategies.
I think there can be more social media channels on the platform. Other than that it's a great utility tool.
Verified reviewer
Farming, 1-10 employees
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I can to more customers through social media
It gives great insights for social media marketing.
It is little pricey and has less options for free version
Jared H.
Higher Education, 1,001-5,000 employees
Used daily for less than 6 months
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-Easy to use -Allows for use of a single platform -Connects and manages other tools (HootSuite, Gmail, MailChimp, Google Analytics)
-Pretty pricey, and unnecessarily so. Hence the lower review on value for the money -Needs additional features for authorization settings
Verified reviewer
11-50 employees
Used weekly for less than 6 months
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email marketing has very powerful tracking and marketing capabilities. its easy to install tracking code and very useful for my clients
can be a bit difficult to navigate at the beginning but their support staff is helpful. the social media posting is not as good as hootsuite
Rikaz S.
Health, Wellness and Fitness, 1,001-5,000 employees
Used weekly for 1-2 years
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Having used both Hootsuite and Hubspot nearly at the same time I have to say they helped even small business owners like my wife to schedule their life and release more time. The greatest advantage is that it allows us to plan our strategies ahead without always being glued to our device.
I used it alongside Hootsuite for my wife's small business and both applications really gave good return in terms of functionality and ease of use.
The one issue I see with these post managers is that when a new feature comes to a social platform we have to wait for the feature to be implemented. This was an issue with Instagram Stories for a while. Early adoption of new features would be a advantage.
Verified reviewer
Media Production, 1-10 employees
Used weekly for less than 6 months
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Overall it makes some things easier and for that i appreciate it.
Hubspot lets me see lead generation, email tracking, all the analytics i need, etc. Im new to a lot of this SEO stuff but Its made much easier by the break down of analytics and lead gen that hubspot gives me
I mean it doesn't give everything, i still need to use google analytics, or co-scheduler, hootsuite, etc. to get other things to complete the picture, but this does make some things easier.
Tyler S.
Electrical/Electronic Manufacturing, 5,001-10,000 employees
Used other for 6-12 months
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Simply put, it is the best Marketing tool I've ever used. Their customer service is incredible too if you ever need help.
What isn't there to like about Hubspot's Marketing Hub? All your contacts are stored conveniently, lists are easy to make & upload, you can post on all your social accounts similar to Hootsuite, email campaigns are very easy to create and manage, and so much more.
There really isn't much about it I didn't like, but if I had to give a recommendation more email design templates to just plug and play would be helpful for those who aren't great at coding.
Katie P.
Construction,
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I love that HubSpot is the marketer's tool to better marketing. They truly listen to the customer's opinion of how a marketing platform should function/look and try to mold the best of everyone's ideas into their own platform.
The only downside I have with HubSpot is that their social functions are not as fluid as they could be. I think platforms like Hootsuite offer a much easier way to share information when posting to various social media outlets and scheduling posts for the most optimal time of day.
Anthony P.
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An integrated and easy to use digital marketing platform to support marketing, CRM & sales for the entire team. We migrated to the HubSpot platform from a sea of scattered solutions - a Wordpress site with several extensions, keyword research with Google Analytics, Keyword Planner, etc, distribution of social media content via several tools like HootSuite, Gmail & MailChimp for email marketing, etc.
Easy to get everyone working off of one platform.
It was a bit pricey.