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Hootsuite vs SOCi Comparison
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Good recommendations?
Overview
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance,...
We empower multi-location marketers with a powerful platform to reach and engage their local customers, across 100s or 1000s...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
99
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Anthony J.
Business Development - VP
Pros
Erin S.
General Manager
Cons
Cons
Key features
- Total features144
- @mentions
- A/B Testing
- AI Content Creation
- AI Writing Assistant
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Categorization/Grouping
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Complaint Management
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Email Alerts
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- For Marketing and Advertising
- Geo Rankings
- Group Management
- Image Editing
- Image Library
- Impact Measurement
- Influencer Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Rank Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Engagement
- Listing Management
- Live Chat
- Marketing Automation
- Marketing Management
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Multi-Location
- Negative Feedback Management
- Performance Metrics
- Personalization
- Post Scheduling
- Pre-Approved Content Library
- Predictive Analytics
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Ratings/Reviews
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Badge Management
- Review Generation
- Review Monitoring
- Review Notification
- Review Request
- Review Sharing
- Reviews Management
- Role-Based Permissions
- SEO Audit
- SEO Management
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Tone Selection
- Trend Analysis
- User Management
- User Profiles
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Website Integration
- Workflow Management
- Total features107
- @mentions
- A/B Testing
- AI Content Creation
- AI Writing Assistant
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Categorization/Grouping
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Complaint Management
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Email Alerts
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- For Marketing and Advertising
- Geo Rankings
- Group Management
- Image Editing
- Image Library
- Impact Measurement
- Influencer Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Rank Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Engagement
- Listing Management
- Live Chat
- Marketing Automation
- Marketing Management
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Multi-Location
- Negative Feedback Management
- Performance Metrics
- Personalization
- Post Scheduling
- Pre-Approved Content Library
- Predictive Analytics
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Ratings/Reviews
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Badge Management
- Review Generation
- Review Monitoring
- Review Notification
- Review Request
- Review Sharing
- Reviews Management
- Role-Based Permissions
- SEO Audit
- SEO Management
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Tone Selection
- Trend Analysis
- User Management
- User Profiles
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Website Integration
- Workflow Management
Integrations
- Total integrations192
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
- Total integrations16
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Verified reviewer
Building Materials, 51-200 employees
Used daily for 6-12 months
Review source
Share this review:
My overall branding has benefited from the design features that SOCI offers. However, almost weekly I have had to relink a channel and have experienced error message or posts have failed to schedule.
I like the feature of being able to edit pictures in Soci, it saves me a lot of time not having to open photoshop to put a logo on. SOCI customer service responds quickly, and the process is intuitive.
I previously used Hootsuite and I miss the dashboard that allowed me to see all of the scheduled posts across all channels. I also do not like that I can not schedule the same post across two separate locations.
Thank you for taking the time to share your review! We're pleased to read that you are saving time and enjoy the customer service SOCi provides. Please reach out to your CSM to show you the workflows we have for posting to multiple networks and viewing all network posts in a calendar view.
Gianni M.
Logistics and Supply Chain, 51-200 employees
Used daily for less than 6 months
Review source
Share this review:
Out of all the digital marketing software I've used so far, SoCi is the closest to what I would call "perfect." There are a few flaws, such as the Canva integration being spotty and the Peak Time scheduling feature always posting at 6:00 pm. However, these are potentially user error and as I continue to invest time into the software, these could be resolved.
SoCi is basically everything I've wanted from other software programs like Hootsuite, Chatmeter, and Mindstream all into one convenient package. Also, it is the first social media scheduling software that I've used that has allowed me to post to Facebook, Instagram, and Google My Business simultaneously.
There is so much offered, that there is a bit of a learning curve to feel like you're maximizing the potential of the software. Luckily the support staff is extremely helpful and there are many videos offered through "SoCi University"
Gianni, thank you for taking the time to write this thorough review! We're so glad to hear that you've seen so much value from using our platform. Also, I'm sorry to hear that Canva and peak time aren't working properly for you. Please reach out to your CSM or our support@meetsoci.com if you haven't already so we can get that resolved for you. Thank you for being a fantastic customer!
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