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SOCi

Central Command™ for Multi-Location Marketers

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SOCi Pricing, Features, Reviews and Alternatives

SOCi product overview

What is SOCi?

SOCi is a leading all-in-one marketing platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across 100s or 1000s of locations. SOCi platform makes the impossible, possible by enabling top brands and their locations to strengthen and scale their digital presence across hundreds and thousands of local search and social pages while protecting what matters most, their reputation.

Key benefits of using SOCi

Content Center: SOCi scores the social web with its unique algorithms to tell you what social content is engaging and what's not. SOCi then gives you a numerical score and recommendations on what to post.

Asset Management: After SOCi scores content, it allows you to choose from a library of highly curated, engaging content. This library cuts on the work of searching for relevant brand content.

Smart Scheduler: Create quality posts / contests / coupons to multiple pages on all the major platforms with a single click, all posting at the best local time.

Customer Care: Manage your social comments, review, and notifications across all your networks under one platform.

Reviews and Reputation: Pull and respond to reviews from Yelp, CitySearch, Google, and many more social media networks in one platform.

Workflow Solutions: Streamline client or administrative approvals. Easily edit, delete, reject, comment, and notify managers or changes.

Reporting Suite: Find out who's performing and who's not, and share your findings with your organizations.

Grow Your Audience: Easily boost content and promote social ads across all your locations, using dynamic content and images to localize your message.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Phone Support
FAQs/Forum

SOCi features

Functionality

4.3

/5

242
Total Features59 8 categories

Most valued features by users

Reporting/Analytics
Campaign Management
API
Content Management
Alerts/Notifications
Engagement Tracking
Search/Filter
Multi-Channel Marketing

Functionality contenders

SOCi users reviews

Overall rating

4.5

/5

242

Positive reviews

89%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.37/10
Rating distribution

5

4

3

2

1

148

68

19

5

2

Pros
I am very happy with what SOCI does to help my team save time on our marketing outreach.

SS

Samantha S.

It's been very user friendly. We use their software across our entire company and it's nice that they provide weekly trainings, and a dashboard that is easily accessible for all team members.

Erin S.

They really listen to what you need in SOCi to uniquely benefit you and your clients. The customer support is always helpful and responsive.

KW

Kelcee W.

Cons
Horrible, and disruptive in my schedule. Who has time to waste waiting on your rude and dismissive salespeople.

GW

Gonzales W.

That is just too many obstacles when you just have to adjust something for all properties.

HP

Huong P.

For example receiving and responding to messages on facebook via SOCi is a tad complicated or they tend to lag in response which hurts response times.

PS

Paige S.

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

EASY! It's my one-stop shop for social and reputation!

Reviewed 3 years ago
Pros

Everything I can see in one stop. The Reputation Dashboard is AMAZING!! I love being able to search quickly to see how we are doing on the review platforms. Being able to easily filter by date, platform or key words. LOVE IT!!

Cons

Honestly....nothing to do with the software. I least like it when our team members don't get on and take advantage of it...I love it that much!!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

I LOVE Soci

Reviewed 2 years ago

Their customer service is spectacular. I love working with them! Getting all of our teams online was a breeze.

Pros

I can give my property managers one login to access all of their social media platforms where they can create custom content to post. The best part is that I can review and approve their content before it goes live online.

Cons

Responding to private messages and comments is a little confusing. Each back and forth message is listed as its own "task" so if someone sends two sentences separately in FB messenger, we have two tasks about the same thing that we have to enter and close.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Awkward at best

Reviewed 9 months ago

SOCi is almost awesome. For some businesses, perhaps smaller ones, SOCi would make posting across apps simplified. For my multi-location purposes, however, SOCi doesn't quite do all of anything, resulting often in frustration.

Pros

I manage Social Media for 4 stores, in 2 states. SOCi makes it easy to create 1 post and have it deploy on a certain date/time to either one store, or the stores in a state, or the entire group. Customer Service inquiries are always timely and polite.

Cons

SOCi is NOT a one-stop shop for social media management. You can post to Yelp, but not respond to reviews. You can respond to reviews on GMB, but not post. Emojies do not exist in posting anywhere. Conversations are clunky. Reporting is unreliable. Any posts made natively aren't captured in any way, but you HAVE to post natively sometimes because there is so much SOCi can't do. It would be great to even have 1 point of contact, like a dedicated customer service rep, but instead you email the onboarding team, and get a different person each time.

Vendor response

Dee, Thank you for taking the time to provide us with feedback. We are disappointed to hear that you've had difficulty with the platform and sincerely apologize. We would love to connect with you further on these issues and invite you to contact your customer success manager or onboarding to do so.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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SOCi Solves Social

Reviewed 2 years ago
Pros

The ease of use for our franchisees! We wanted to be able to scale our social strategy but also give franchisees a feeling of local control and SOCi solves for both! Plus there's so many unique features that I didn't find in other platforms like dynamic text insertion, peak time posting, content scoring, etc.

Cons

I'd like to be able to post videos to Instagram but that's part of their product improvements for later this year anyways.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Love SOCI

Reviewed 2 years ago

Being able to see the analytics is great. I like seeing how we are improving our online presence.

Pros

I like how easy it is to manage and the upload process is great. I love being able to schedule our calendar ahead.

Cons

I would like to be able to delete posts that are no longer valid in bulk.

Vendor response

Thank you for the stellar review, Laura!

SOCi FAQs and common questions

SOCi has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations


SOCi supports the following languages:
English


SOCi supports the following devices:
Android, iPhone, iPad


Yes, SOCi has an API available for use.


SOCi integrates with the following applications:
Twitter, LinkedIn, Facebook, Instagram


SOCi offers the following support options:
Knowledge Base, Email/Help Desk, Phone Support, FAQs/Forum

Related categories