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Hootsuite vs Sprinklr Comparison (2026)
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Good recommendations?
Overview
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale, across every customer touchpoint.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
3.8K
5
4
3
2
1
1.9K
1.3K
370
49
37
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this app4.2
94
5
4
3
2
1
43
36
12
1
2
- Value for money
- Ease of use
- Features
- Customer support
66%
would recommend this appPros
“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK
Tim K.
Founder
“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH
Amir H.
E-Commerce Manager
“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Joshua F.
Marketing Assistant
Pros
“Detailed engagement insights, flexible subscription options, and convenient payment arrangements help businesses track performance and manage their marketing activities effectively.”
MZ
Muhammad Z.
Talent Acquisition Officer
“This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents.”
DM
Dana M.
Client Support Manager
“The post-scheduling tools make it easy to plan, organize, and publish content across different platforms.”
MZ
Muhammad Z.
Talent Acquisition Officer
Cons
“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM
Demi M.
Community Manager
“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB
Ali B.
Owner
“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD
Mike D.
Owner
Cons
“May be overkill (and too costly/complex) for small or mid-sized businesses.”
JT
Junior T.
Data Processor
“Way too expensive.”
Gabriel S.
Senior Digital Strategist
“Sometimes the app bugs and does not support all carousel images.”
landry l.
CEO
- Vendor responds to reviews
- Last review20 days ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features144
- @mentions
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Advocate Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Engagement
- Audience Targeting
- Augmented Analytics
- Auto-Dialer
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Call Distribution
- Automatic Outbound Dialer
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Guidelines
- Brand Management
- Brand Tracking
- Budgeting/Forecasting
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Center Management
- Call Conferencing
- Call Routing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Computer Telephony Integration
- Configurable Workflow
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Contextual Guidance
- Conversion Tracking
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Service Analytics
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Email Alerts
- Email Management
- Email Marketing
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Management
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- For Sales/Marketing
- For iPad Devices
- Gamification
- Generative AI
- Group Management
- Help Desk Management
- IVR
- Image Editing
- Image Library
- Impact Measurement
- Inbox Management
- Influencer Tracking
- Intent Recognition
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Knowledge Base Management
- Language Detection
- Lead Engagement
- Lead Management
- Live Chat
- Macros/Templated Responses
- Marketing Automation
- Media Library
- Media Monitoring
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Multiple User Accounts
- Natural Language Processing
- Negative Feedback Management
- Offline Access
- Online Forums
- Online Voice Transmission
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Pre-Configured Bot
- Predictive Analytics
- Prioritization
- Proactive Chat
- Progress Tracking
- Project Management
- Publish Scheduling
- Query Suggestions
- Queue Management
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- SMS Messaging
- Search/Filter
- Self Service Portal
- Sentiment Analysis
- Service Level Agreement (SLA) Management
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Strategic Planning
- Support Ticket Management
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Ticket Management
- Transcripts/Chat History
- Transfers/Routing
- Trend Analysis
- User Management
- User Profiles
- Version Control
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Workflow Automation
- Workflow Management
- Total features162
- @mentions
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Advocate Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Engagement
- Audience Targeting
- Augmented Analytics
- Auto-Dialer
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Call Distribution
- Automatic Outbound Dialer
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Guidelines
- Brand Management
- Brand Tracking
- Budgeting/Forecasting
- CRM
- Calendar Management
- Calendar/Reminder System
- Call Center Management
- Call Conferencing
- Call Routing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Computer Telephony Integration
- Configurable Workflow
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Contextual Guidance
- Conversion Tracking
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Service Analytics
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Dynamic Content
- Editorial Calendar
- Email Alerts
- Email Management
- Email Marketing
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Management
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- For Sales/Marketing
- For iPad Devices
- Gamification
- Generative AI
- Group Management
- Help Desk Management
- IVR
- Image Editing
- Image Library
- Impact Measurement
- Inbox Management
- Influencer Tracking
- Intent Recognition
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Knowledge Base Management
- Language Detection
- Lead Engagement
- Lead Management
- Live Chat
- Macros/Templated Responses
- Marketing Automation
- Media Library
- Media Monitoring
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Multiple User Accounts
- Natural Language Processing
- Negative Feedback Management
- Offline Access
- Online Forums
- Online Voice Transmission
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Pre-Configured Bot
- Predictive Analytics
- Prioritization
- Proactive Chat
- Progress Tracking
- Project Management
- Publish Scheduling
- Query Suggestions
- Queue Management
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- SMS Messaging
- Search/Filter
- Self Service Portal
- Sentiment Analysis
- Service Level Agreement (SLA) Management
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Strategic Planning
- Support Ticket Management
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Ticket Management
- Transcripts/Chat History
- Transfers/Routing
- Trend Analysis
- User Management
- User Profiles
- Version Control
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Workflow Automation
- Workflow Management
Integrations
- Total integrations100
- 123FormBuilder
- AI Virtual Avatar
- Adjust
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- AppsFlyer
- Asana
- Audiense Discover
- BL.INK
- Basecamp
- Bazaarvoice
- Beckon
- Bitly
- Blogger
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Bynder
- CELUM
- Canary
- Canto
- Canva
- Chatfuel
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Coveo Relevance Cloud
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Discourse
- Domo
- Dropbox
- Facebook Apps and Tabs
- Facebook Business Suite
- Figma
- FormAssembly
- Freshdesk
- Freshsales
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Drive
- Google Translate
- Grid
- Haptik
- Higher Logic Vanilla
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- Influitive
- Interact
- Issuu
- JIRA Service Management
- Jive
- Kapost
- Kochava
- LeadSift
- LinkedIn for Business
- Lucidya
- Lumen by Talkwalker
- Marketo Engage
- MediaValet
- Mediaocean
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft Power BI
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- NetX
- Nimble
- Onclusive Social
- OneDrive
- Oracle Eloqua Marketing Automation
- Oracle Responsys
- Outgrow
- PhotoShelter for Brands
- PowerReviews
- PromoRepublic
- Quid
- ReviewInc
- ReviewTrackers
- SAP Ariba
- SAP Service Cloud
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Scoop.it
- Shopify
- Shutterstock Editor
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- Slack
- Snapchat for Business
- SocialFlow
- Stackla
- StoreYa
- Stripe
- SurveyMonkey
- TINT
- Tableau
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Trello
- Trustpilot
- Twilio
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Vidyard
- Webdam
- WordPress
- Zapier
- Zendesk Suite
- pixx.io
- webCRM
- Total integrations47
- 123FormBuilder
- AI Virtual Avatar
- Adjust
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- AppsFlyer
- Asana
- Audiense Discover
- BL.INK
- Basecamp
- Bazaarvoice
- Beckon
- Bitly
- Blogger
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Bynder
- CELUM
- Canary
- Canto
- Canva
- Chatfuel
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Coveo Relevance Cloud
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Discourse
- Domo
- Dropbox
- Facebook Apps and Tabs
- Facebook Business Suite
- Figma
- FormAssembly
- Freshdesk
- Freshsales
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Drive
- Google Translate
- Grid
- Haptik
- Higher Logic Vanilla
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- Influitive
- Interact
- Issuu
- JIRA Service Management
- Jive
- Kapost
- Kochava
- LeadSift
- LinkedIn for Business
- Lucidya
- Lumen by Talkwalker
- Marketo Engage
- MediaValet
- Mediaocean
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft Power BI
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- NetX
- Nimble
- Onclusive Social
- OneDrive
- Oracle Eloqua Marketing Automation
- Oracle Responsys
- Outgrow
- PhotoShelter for Brands
- PowerReviews
- PromoRepublic
- Quid
- ReviewInc
- ReviewTrackers
- SAP Ariba
- SAP Service Cloud
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Scoop.it
- Shopify
- Shutterstock Editor
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- Slack
- Snapchat for Business
- SocialFlow
- Stackla
- StoreYa
- Stripe
- SurveyMonkey
- TINT
- Tableau
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Trello
- Trustpilot
- Twilio
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Vidyard
- Webdam
- WordPress
- Zapier
- Zendesk Suite
- pixx.io
- webCRM
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