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Sprinklr vs Zoho Social Comparison (2026)

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Sprinklr

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Zoho Social

Overview

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale, across every customer touchpoint.

Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

94

5

4

3

2

1

43

36

12

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
66%
would recommend this app

4.7

3.4K

5

4

3

2

1

2.5K

865

91

8

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

Pros

“This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents.”
DM

Dana M.

Client Support Manager

“The scheduling is robust, the analytics are full of great insights and customizable dashboards, and the listening is easy to handle even on small scale.”
CH

Chris H.

Digital Community and Content Manager

“Some features felt overly complex, and the interface could be cleaner, making certain tasks slower than they needed to be”
TZ

Tamzed Z.

Mechanical Engineer

Pros

“The unified inbox brings together comments, messages, and mentions from every major platform in one clean dashboard, saving me hours of switching tabs.”
LC

Liam C.

Head Of Media

“On the plus side, it’s a genuinely powerful all-in-one platform that brings together scheduling, unified inbox, analytics, and CRM integrations in a way that saves a lot of time once you get comfortable with it.”
LC

Liam C.

Head Of Media

“Best platform for adding different accounts like linkedln and other social media platform at one place and marketing all together with just one post and scheduling future posts.”
Verified reviewer profile picture

SHABBIR B.

DIRECTOR

Cons

“May be overkill (and too costly/complex) for small or mid-sized businesses.”
JT

Junior T.

Data Processor

“Way too expensive.”
Verified reviewer profile picture

Gabriel S.

Senior Digital Strategist

“Sometimes the app bugs and does not support all carousel images.”
Verified reviewer profile picture

landry l.

CEO

Cons

“It's not possible to customize the default roles to e.g. disallow access to the analytics or Inbox views and it's not possible to give any special permissions to custom roles (e.g. admin permissions, ability to add/remove users).”
Verified reviewer profile picture

Timmy F.

Director, Deputy

“I do not like the fact that images cannot be resized or edited fomthe application dashboard would be cool if large images were automatically resized for platforms.”
Verified reviewer profile picture

Emmanuel K.

LEAD DESIGNER

“The mobile app feels limited compared to the desktop version, and publishing Instagram Reels isn't as smooth as it could be.”
VO

Vanessa O.

Marketing Analytics

  • Vendor responds to reviews
  • Last review21 days ago
  • Vendor responds to reviews
  • Last review16 days ago

Key features

  • Total features162
  • @mentions
  • A/B Testing
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Advocate Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Audience Engagement
  • Audience Targeting
  • Augmented Analytics
  • Auto-Dialer
  • Automated Publishing
  • Automated Responses
  • Automated Routing
  • Automated Scheduling
  • Automatic Call Distribution
  • Automatic Outbound Dialer
  • Behavior Analytics
  • Benchmarking
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • Budgeting/Forecasting
  • CRM
  • Calendar Management
  • Call Center Management
  • Call Conferencing
  • Call Routing
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Chatbot
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Computer Telephony Integration
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Library
  • Content Management
  • Content Scheduling
  • Contextual Guidance
  • Conversion Tracking
  • Customer Communication
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Dynamic Content
  • Editorial Calendar
  • Email Management
  • Email Marketing
  • Employee Advocacy
  • Engagement Tracking
  • Event Management
  • Feedback Management
  • File Management
  • Filtering
  • For Sales/Marketing
  • For iPad Devices
  • Gamification
  • Generative AI
  • Help Desk Management
  • IVR
  • Image Editing
  • Image Library
  • Inbox Management
  • Intent Recognition
  • Interaction Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Knowledge Base Management
  • Language Detection
  • Lead Capture
  • Lead Management
  • Live Chat
  • Macros/Templated Responses
  • Marketing Automation
  • Media Monitoring
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Online Voice Transmission
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Prioritization
  • Proactive Chat
  • Project Management
  • Query Suggestions
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Role-Based Permissions
  • SMS Messaging
  • Search/Filter
  • Self Service Portal
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Promotion
  • Strategic Planning
  • Support Ticket Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Ticket Management
  • Transcripts/Chat History
  • Transfers/Routing
  • Trend Analysis
  • User Management
  • Version Control
  • Visual Analytics
  • Workflow Automation
  • Workflow Management
  • Total features76
  • @mentions
  • A/B Testing
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Advocate Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Audience Engagement
  • Audience Targeting
  • Augmented Analytics
  • Auto-Dialer
  • Automated Publishing
  • Automated Responses
  • Automated Routing
  • Automated Scheduling
  • Automatic Call Distribution
  • Automatic Outbound Dialer
  • Behavior Analytics
  • Benchmarking
  • Brand Guidelines
  • Brand Management
  • Brand Tracking
  • Budgeting/Forecasting
  • CRM
  • Calendar Management
  • Call Center Management
  • Call Conferencing
  • Call Routing
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Channel Management
  • Chat/Messaging
  • Chatbot
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Computer Telephony Integration
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Library
  • Content Management
  • Content Scheduling
  • Contextual Guidance
  • Conversion Tracking
  • Customer Communication
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Dynamic Content
  • Editorial Calendar
  • Email Management
  • Email Marketing
  • Employee Advocacy
  • Engagement Tracking
  • Event Management
  • Feedback Management
  • File Management
  • Filtering
  • For Sales/Marketing
  • For iPad Devices
  • Gamification
  • Generative AI
  • Help Desk Management
  • IVR
  • Image Editing
  • Image Library
  • Inbox Management
  • Intent Recognition
  • Interaction Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Knowledge Base Management
  • Language Detection
  • Lead Capture
  • Lead Management
  • Live Chat
  • Macros/Templated Responses
  • Marketing Automation
  • Media Monitoring
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Natural Language Processing
  • Negative Feedback Management
  • Offline Access
  • Online Forums
  • Online Voice Transmission
  • Performance Metrics
  • Post Scheduling
  • Pre-Configured Bot
  • Prioritization
  • Proactive Chat
  • Project Management
  • Query Suggestions
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Role-Based Permissions
  • SMS Messaging
  • Search/Filter
  • Self Service Portal
  • Sentiment Analysis
  • Service Level Agreement (SLA) Management
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Promotion
  • Strategic Planning
  • Support Ticket Management
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Ticket Management
  • Transcripts/Chat History
  • Transfers/Routing
  • Trend Analysis
  • User Management
  • Version Control
  • Visual Analytics
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations49
  • AI Virtual Avatar
  • Adjust
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Experience Manager
  • AppsFlyer
  • Aprimo Digital Asset Management
  • BL.INK
  • Bazaarvoice
  • Beckon
  • Bitly
  • Bynder
  • Canary
  • Coveo Relevance Cloud
  • Discourse
  • Domo
  • FormAssembly
  • Freshdesk
  • Freshsales
  • Google Analytics 360
  • Google Data Studio
  • Haptik
  • HubSpot Marketing Hub
  • Instagram
  • Jive
  • Kochava
  • LinkedIn for Business
  • Marketo Engage
  • Marketo Sales Connect
  • MediaValet
  • Mediaocean
  • Meta for Business
  • Microsoft Power BI
  • Oracle Eloqua Marketing Automation
  • Oracle Responsys
  • PowerReviews
  • SAP Ariba
  • SAP Service Cloud
  • Salesforce Service Cloud
  • Shopify
  • Shutterstock Editor
  • Slack
  • Snapchat for Business
  • Stripe
  • Tableau
  • Trustpilot
  • Twilio
  • Twitter/X
  • WordPress
  • Zendesk Suite
  • Zoho CRM
  • Zoho Desk
  • Total integrations6
  • AI Virtual Avatar
  • Adjust
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Experience Manager
  • AppsFlyer
  • Aprimo Digital Asset Management
  • BL.INK
  • Bazaarvoice
  • Beckon
  • Bitly
  • Bynder
  • Canary
  • Coveo Relevance Cloud
  • Discourse
  • Domo
  • FormAssembly
  • Freshdesk
  • Freshsales
  • Google Analytics 360
  • Google Data Studio
  • Haptik
  • HubSpot Marketing Hub
  • Instagram
  • Jive
  • Kochava
  • LinkedIn for Business
  • Marketo Engage
  • Marketo Sales Connect
  • MediaValet
  • Mediaocean
  • Meta for Business
  • Microsoft Power BI
  • Oracle Eloqua Marketing Automation
  • Oracle Responsys
  • PowerReviews
  • SAP Ariba
  • SAP Service Cloud
  • Salesforce Service Cloud
  • Shopify
  • Shutterstock Editor
  • Slack
  • Snapchat for Business
  • Stripe
  • Tableau
  • Trustpilot
  • Twilio
  • Twitter/X
  • WordPress
  • Zendesk Suite
  • Zoho CRM
  • Zoho Desk