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Hootsuite vs Zapier Comparison (2026)
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Good recommendations?
Overview
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
Zapier unlocks the power of automation for SMBs by connecting all the software your team relies on—without writing any code. With 6,000+ supported web apps, Zapier integrates with more tools than anyone, making all your systems more efficient.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
3.8K
5
4
3
2
1
1.9K
1.3K
370
49
37
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this app4.7
3K
5
4
3
2
1
2.2K
742
98
17
13
- Value for money
- Ease of use
- Features
- Customer support
83%
would recommend this appPros
“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK
Tim K.
Founder
“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH
Amir H.
E-Commerce Manager
“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Joshua F.
Marketing Assistant
Pros
“For the dealership it connects leads and paperwork triggers into my CRM and notification tools without me having to manually enter anything, which keeps things moving even when I’m not sitting at a desk.”
DS
Daniel S.
Manager
“Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it.”
Tony U.
Head of Growth
“On the deal monitor side, it watches for triggers and automatically pushes alerts or updates into the channels I actually check, so I’m not manually refreshing anything or missing a good opportunity because I wasn’t looking at the right moment.”
DS
Daniel S.
Manager
Cons
“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM
Demi M.
Community Manager
“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB
Ali B.
Owner
“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD
Mike D.
Owner
Cons
“The pricing model based on the volume of executed tasks becomes extremely expensive for continuous industrial usage. If a sensor sends data in a continuous loop, the monthly plan can be consumed in just a few days”
BD
Brad D.
Maintenance Manager - Amsoil Inc
“Occasionally, our cost will spike when running large volumes of data; however, every time I submit a ticket to their support team, they close it without ever fixing the Ruby code issues I have.”
DM
Donnie M.
Chief Revenue Officer
“There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective.”
CM
Cristian M.
Technical Director of IT
- Vendor responds to reviews
- Last review13 days ago
- Vendor responds to reviews
- Last review9 days ago
Key features
- Total features144
- @mentions
- A/B Testing
- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Application Management
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Tracking
- Business Process Automation
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Categorization/Grouping
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Integration
- Data Management
- Data Security
- Data Visualization
- Database Support
- Deployment Management
- Drag & Drop
- ERP integration
- ETL
- Editorial Calendar
- Email Alerts
- Email Management
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- For No-Code Development
- Forms Automation
- Group Management
- Image Library
- Impact Measurement
- Influencer Tracking
- Integration Management
- Integrations Management
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Lead Engagement
- Live Chat
- Marketing Automation
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Multiple Data Sources
- No-Code
- Payroll Management
- Performance Metrics
- Point of Sale (POS)
- Post Scheduling
- Pre-Approved Content Library
- Pre-built Connectors
- Predictive Analytics
- Process Modeling & Designing
- Progress Tracking
- Project Management
- Publish Scheduling
- QuickBooks Integration
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- Rules-Based Workflow
- SMS Messaging
- SSL Security
- Sales Management
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- Usage Tracking/Analytics
- User Management
- User Profiles
- Visual Analytics
- Visual Modeling
- Visualization
- Web Services
- Web Traffic Reporting
- Website Analytics
- Website Integration
- Workflow Configuration
- Workflow Management
- eCommerce Management
- Total features53
- @mentions
- A/B Testing
- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Application Management
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Tracking
- Business Process Automation
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Categorization/Grouping
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Integration
- Data Management
- Data Security
- Data Visualization
- Database Support
- Deployment Management
- Drag & Drop
- ERP integration
- ETL
- Editorial Calendar
- Email Alerts
- Email Management
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- For No-Code Development
- Forms Automation
- Group Management
- Image Library
- Impact Measurement
- Influencer Tracking
- Integration Management
- Integrations Management
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Lead Engagement
- Live Chat
- Marketing Automation
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Multiple Data Sources
- No-Code
- Payroll Management
- Performance Metrics
- Point of Sale (POS)
- Post Scheduling
- Pre-Approved Content Library
- Pre-built Connectors
- Predictive Analytics
- Process Modeling & Designing
- Progress Tracking
- Project Management
- Publish Scheduling
- QuickBooks Integration
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- Rules-Based Workflow
- SMS Messaging
- SSL Security
- Sales Management
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- Usage Tracking/Analytics
- User Management
- User Profiles
- Visual Analytics
- Visual Modeling
- Visualization
- Web Services
- Web Traffic Reporting
- Website Analytics
- Website Integration
- Workflow Configuration
- Workflow Management
- eCommerce Management
Integrations
- Total integrations103
- 123FormBuilder
- 8am MyCase
- ABC Trainerize
- AWeber
- AccuLynx
- Actionstep
- ActiveCampaign
- Acuity Scheduling
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Agent Legend
- Ahrefs
- Airtable
- Anchor
- Aprimo Digital Asset Management
- Asana
- Attio
- Audiense Discover
- BambooHR
- Basecamp
- Birdeye
- Bitly
- Blogger
- Bloomreach
- BoldTrail Back Office
- Booker
- BookingKoala
- Boomerang for Gmail
- Box
- BrainCert
- Brandfolder
- Brandwatch
- Brevo
- Brightcove
- Bubble
- Bynder
- CELUM
- CTM
- Calendly
- Callbell
- Callyzer
- Campaign Monitor by Marigold
- Canto
- Canva
- ChatGPT
- Chatfuel
- Circle
- Claude
- Clay
- ClickDesk
- ClickFunnels
- ClickUp
- Cloohawk
- Close
- Cloudinary
- Coda
- Cognito Forms
- Confluence
- Constant Contact
- Contractor+
- Copysmith
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Databricks
- Delphi AI
- Digify
- Discord
- Docusign
- Donorbox
- DoorLoop
- Dropbox
- Dubsado
- Dynamics 365 Sales
- E-goi
- EZ Texting
- EZLynx
- Easy LMS
- Elementor
- Eventbrite
- Evernote
- Exly
- FLG
- Facebook Apps and Tabs
- Facebook Business Suite
- Factors.ai
- Fathom
- Figma
- Fin
- Fireflies
- Float
- Flodesk
- Follow Up Boss
- Formidable Forms
- Framer
- Freshdesk
- Front
- GMB Briefcase
- Gemini
- Givebutter
- Gmail
- Gong
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Cloud Storage
- Google Drive
- Google Search Console
- Google Translate
- Gorgias
- Graphy
- Gravity Forms
- Grid
- GymMaster
- Harvest
- HighLevel
- Higher Logic Vanilla
- HireTrack NX
- HoneyBook
- Hostfully
- Housecall Pro
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- Influitive
- Instantly
- Interact
- Intuit Mailchimp Email Marketing
- InvestNext
- Issuu
- JIRA Service Management
- JackRabbit
- Jira
- Jobber
- Joomla
- Jotform
- Kajabi
- Kapost
- Kartra
- Keap
- Keela
- Kiflo
- KingAsterisk Contact Center Software
- Kit
- Klaviyo
- Kommo
- Landingi
- Lawmatics
- LeadConnect
- LeadSift
- Leadfeeder
- Leadpages
- Letterhead
- Linear
- LinkedIn Sales Navigator
- LinkedIn for Business
- Lofty
- LoopMessage
- Lucidya
- Lumen by Talkwalker
- MK
- MailerLite
- Mailshake
- ManyChat
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Mercury
- Meritto
- Meta for Business
- Microsoft Excel
- Microsoft OneNote
- Microsoft Outlook
- Microsoft Power Automate
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- Microsoft To Do
- Microsoft Viva Engage
- Mintent
- Mobile Text Alerts
- MySQL
- Neon CRM
- NetSuite
- NetX
- Nimble
- Notion
- Omnisend
- Onclusive Social
- OneDrive
- Operating
- Oracle Eloqua Marketing Automation
- Order Desk
- Outgrow
- Paid Memberships Pro
- PandaDoc
- Paperform
- Payhawk
- Phorest
- PhotoShelter for Brands
- Phrase
- Pipedrive
- Plumsail Documents
- PocketSuite
- Podia
- Podio
- Postman
- PowerCenter
- PromoRepublic
- Pronto
- QUO
- QuickBooks Online
- Quid
- Redtail CRM
- Replit
- Retell AI
- ReviewInc
- ReviewTrackers
- Rex Sales & Rentals CRM
- RingCentral Events
- RoverPass
- SAP Ariba
- SAP Sales Cloud
- Sage Intacct
- Salesflow
- Salesforce Sales Cloud
- Sanity
- Scoop.it
- Screen Recorder
- Semrush
- ServiceTitan
- Shippo
- Shopify
- Shortcut
- Simple Sales Tracking
- SimpleTexting
- Simplebooklet Flipbook Experiences
- Slack
- Smarter Contact
- Smartsheet
- SocialFlow
- Spiro
- Spotler Mail+
- Square Point of Sale
- Squarespace
- Squarespace Domains
- Stackla
- StoreYa
- Supermove
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Tally
- TaxDome
- Teachable
- Teamtailor
- Thinkific
- Threads
- TikTok
- Todoist
- TrackVia
- Trello
- Trustpilot
- Twilio
- Twist
- Twitter/X
- Typeform
- Uberflip
- Unifyr
- Upfluence
- VBOUT
- Vanillasoft
- Vidyard
- Vimeo
- Wati
- Wealthbox CRM
- Webdam
- Webflow
- Webhook Relay
- WebinarJam
- Wix
- Wix Studio
- WooCommerce
- Woodstock Optimization Studio
- WordPress
- Wufoo
- Xero
- Yoast SEO
- Zapier
- Zendesk AI
- Zendesk Suite
- Zenler
- Zenvia Customer Cloud
- ZeroBounce
- Zigment
- Zocks
- Zoho CRM
- Zoho Campaigns
- Zoho Cliq
- Zoho Forms
- Zoho Mail
- Zoho Projects
- Zoom Events and Webinars
- Zoom Workplace
- beehiiv
- commonsku
- dotloop
- forms.app
- i-net Clear Reports
- iOS14
- monday CRM
- pixx.io
- respond.io
- webCRM
- Total integrations235
- 123FormBuilder
- 8am MyCase
- ABC Trainerize
- AWeber
- AccuLynx
- Actionstep
- ActiveCampaign
- Acuity Scheduling
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Agent Legend
- Ahrefs
- Airtable
- Anchor
- Aprimo Digital Asset Management
- Asana
- Attio
- Audiense Discover
- BambooHR
- Basecamp
- Birdeye
- Bitly
- Blogger
- Bloomreach
- BoldTrail Back Office
- Booker
- BookingKoala
- Boomerang for Gmail
- Box
- BrainCert
- Brandfolder
- Brandwatch
- Brevo
- Brightcove
- Bubble
- Bynder
- CELUM
- CTM
- Calendly
- Callbell
- Callyzer
- Campaign Monitor by Marigold
- Canto
- Canva
- ChatGPT
- Chatfuel
- Circle
- Claude
- Clay
- ClickDesk
- ClickFunnels
- ClickUp
- Cloohawk
- Close
- Cloudinary
- Coda
- Cognito Forms
- Confluence
- Constant Contact
- Contractor+
- Copysmith
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Databricks
- Delphi AI
- Digify
- Discord
- Docusign
- Donorbox
- DoorLoop
- Dropbox
- Dubsado
- Dynamics 365 Sales
- E-goi
- EZ Texting
- EZLynx
- Easy LMS
- Elementor
- Eventbrite
- Evernote
- Exly
- FLG
- Facebook Apps and Tabs
- Facebook Business Suite
- Factors.ai
- Fathom
- Figma
- Fin
- Fireflies
- Float
- Flodesk
- Follow Up Boss
- Formidable Forms
- Framer
- Freshdesk
- Front
- GMB Briefcase
- Gemini
- Givebutter
- Gmail
- Gong
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Cloud Storage
- Google Drive
- Google Search Console
- Google Translate
- Gorgias
- Graphy
- Gravity Forms
- Grid
- GymMaster
- Harvest
- HighLevel
- Higher Logic Vanilla
- HireTrack NX
- HoneyBook
- Hostfully
- Housecall Pro
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- Influitive
- Instantly
- Interact
- Intuit Mailchimp Email Marketing
- InvestNext
- Issuu
- JIRA Service Management
- JackRabbit
- Jira
- Jobber
- Joomla
- Jotform
- Kajabi
- Kapost
- Kartra
- Keap
- Keela
- Kiflo
- KingAsterisk Contact Center Software
- Kit
- Klaviyo
- Kommo
- Landingi
- Lawmatics
- LeadConnect
- LeadSift
- Leadfeeder
- Leadpages
- Letterhead
- Linear
- LinkedIn Sales Navigator
- LinkedIn for Business
- Lofty
- LoopMessage
- Lucidya
- Lumen by Talkwalker
- MK
- MailerLite
- Mailshake
- ManyChat
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Mercury
- Meritto
- Meta for Business
- Microsoft Excel
- Microsoft OneNote
- Microsoft Outlook
- Microsoft Power Automate
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- Microsoft To Do
- Microsoft Viva Engage
- Mintent
- Mobile Text Alerts
- MySQL
- Neon CRM
- NetSuite
- NetX
- Nimble
- Notion
- Omnisend
- Onclusive Social
- OneDrive
- Operating
- Oracle Eloqua Marketing Automation
- Order Desk
- Outgrow
- Paid Memberships Pro
- PandaDoc
- Paperform
- Payhawk
- Phorest
- PhotoShelter for Brands
- Phrase
- Pipedrive
- Plumsail Documents
- PocketSuite
- Podia
- Podio
- Postman
- PowerCenter
- PromoRepublic
- Pronto
- QUO
- QuickBooks Online
- Quid
- Redtail CRM
- Replit
- Retell AI
- ReviewInc
- ReviewTrackers
- Rex Sales & Rentals CRM
- RingCentral Events
- RoverPass
- SAP Ariba
- SAP Sales Cloud
- Sage Intacct
- Salesflow
- Salesforce Sales Cloud
- Sanity
- Scoop.it
- Screen Recorder
- Semrush
- ServiceTitan
- Shippo
- Shopify
- Shortcut
- Simple Sales Tracking
- SimpleTexting
- Simplebooklet Flipbook Experiences
- Slack
- Smarter Contact
- Smartsheet
- SocialFlow
- Spiro
- Spotler Mail+
- Square Point of Sale
- Squarespace
- Squarespace Domains
- Stackla
- StoreYa
- Supermove
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Tally
- TaxDome
- Teachable
- Teamtailor
- Thinkific
- Threads
- TikTok
- Todoist
- TrackVia
- Trello
- Trustpilot
- Twilio
- Twist
- Twitter/X
- Typeform
- Uberflip
- Unifyr
- Upfluence
- VBOUT
- Vanillasoft
- Vidyard
- Vimeo
- Wati
- Wealthbox CRM
- Webdam
- Webflow
- Webhook Relay
- WebinarJam
- Wix
- Wix Studio
- WooCommerce
- Woodstock Optimization Studio
- WordPress
- Wufoo
- Xero
- Yoast SEO
- Zapier
- Zendesk AI
- Zendesk Suite
- Zenler
- Zenvia Customer Cloud
- ZeroBounce
- Zigment
- Zocks
- Zoho CRM
- Zoho Campaigns
- Zoho Cliq
- Zoho Forms
- Zoho Mail
- Zoho Projects
- Zoom Events and Webinars
- Zoom Workplace
- beehiiv
- commonsku
- dotloop
- forms.app
- i-net Clear Reports
- iOS14
- monday CRM
- pixx.io
- respond.io
- webCRM
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