HubSpot Marketing Hub vs Act-On

Mailchimp

Zoho CRM

ActiveCampaign

Marketo Engage

Salesforce Marketing Cloud Account Engagement

MailerLite Landing Page Builder

Compare HubSpot Marketing Hub and Act-On based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Brevo

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

MailerLite

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

HubSpot's software helps you attract new subscribers and grow your list over time

A/B Testing

Activity Dashboard

Alerts/Notifications

Audit Management

Automated Publishing

Autoresponders

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Chatbot

Click Tracking

Collaboration Tools

Competitive Analysis

Contact Database

Contact Management

Content Library

Content Management

Content Marketing

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Segmentation

Customer Surveys

Customizable CTAs

Customizable Forms

Customizable Templates

Customization

Dashboard

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

File Sharing

Filtering

Form Builder

Forms Creation & Design

Google Analytics Integration

Image Library

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Scoring

Lead Segmentation

Lead Verification/Validation

Link Management

List Management

Live Chat

Marketing Automation

Marketing Management

Mobile Optimization

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Marketing

Multivariate Testing

Performance Metrics

Personalization

Pipeline Management

Post Management

Post Scheduling

Predictive Analytics

Prospecting Tools

Real Time Editing

Reporting/Analytics

Reporting & Statistics

Responsive Web Design

ROI Tracking

Role-Based Permissions

Search/Filter

Search Marketing

Segmentation

SEO Management

Social Advertising

Social Marketing

Social Media Integration

Social Media Monitoring

By industry, HubSpot Marketing Hub reviewers are most commonly professionals in marketing and advertising (17%). The most frequent use case cited by reviewers is email marketing (52%).

Users and use cases

Some users say HubSpot Marketing Hub offers good value for money through its generous free plan, and reviewers appreciate testing core features before committing. However, some reviewers feel costs rise quickly and upgrades are often necessary as needs grow.

Value for money

The HubSpot Marketing Hub integrations most frequently cited by reviewers are: Salesforce Sales Cloud (a CRM product rated 4.0 out of 5 for its integration with HubSpot Marketing Hub), Gmail (an email management product, 4.7), and WordPress (a website builder product, 4.9).

Integrations

HubSpot Marketing Hub is a marketing automation tool with key features that include contact database management, email campaign management, email marketing, marketing automation workflows, lead capture, list management, and more.

HubSpot Marketing Hub

Web-based

Marketing Hub Starter

Marketing Hub Professional

Marketing Hub Enterprise

E-Commerce Manager

The convenience of being a complete one-stop shop is simply amazing, and we are able to integrate our email system with our overall retail contacts management database on a single roof.

Administrator

The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.

Marketing Admin

HubSpot has great value at the entry level as it integrates with its own all in one platform of tools for lead generation and marketing management

Its built-in CRM integration keeps marketing and sales aligned, while detailed reporting gives clear visibility into what’s actually driving conversions.

It has brought structure and efficiency to our sales and marketing alignment, improved visibility across teams, and allowed us to run data-driven campaigns at scale.

Marketing Content Creator

Hubspot is an all-in-one marketing tool that's great for compiling your email campaigns, social posts, analytics, contacts, and forms all into one platform.

Sales Development Rep

Its seamless integration with the CRM, strong automation capabilities, and user-friendly interface have made it easier to align marketing efforts with sales objectives. While there are some limitations with customization at lower tiers, HubSpot remains a powerful solution for streamlining marketing operations and driving engagement.

Human Resources Manager

HubSpot Commerce Hub is a reliable and accurate tool that helps us automate email marketing and contact management effortlessly.

Director

HubSpot Marketing Hub works well as an all-in-one platform for email marketing, lead management, and automation.

Managing Editor

Having all emails, leads, and analytics in one place enhanced our marketing efficiency at the International Journal of Nursing and Health Services

Owner

I could market to them, have them fill forms on the landing pages I built, and update it inside the Hub.

It’s great having tools for email marketing, automation, landing pages, and analytics all in one place — it really streamlines campaign management.

Some customization and integrations require a bit of learning, and managing multiple email lists or campaigns can be time-consuming.

Chief Executive Officer

I find the seamless integration between CRM and marketing functions particularly helpful, as it keeps data consistent and automates processes.

Senior Manager of Communications

We use Hubspot for multiple content and marketing strategies and our team has found it to be a really robust tool for both internal and external marketing.

Customer Service Lead

This system provides us with an entire picture of our customer service and marketing efforts put together.

Social Media Manager

I love his CRM because I can see when a prospect sends us a message, if he already has an open deal or if a brand new lead.

Marketing Manager

Hubspot Marketing Hub had limitations when it came to data and analysis of marketing activities, and an add-on was required for these quite necessary operational functions

Marketing Director

Campaign management could be better and provide more options - e.g. more control of what counts as an influenced contact (email open treated the same as form submission).

Director of Technical Operations

the marketing hub allowed us to handle inbound sales much easier from a variety of sources (email campaigns, paid ads, display ads, etc.) and makes it easy to track engagements that lead to no where previously.

Technical Lead

I could design a professional-looking email using the drag-and-drop editor, segment my audience based on various criteria, and track the performance of the campaign all in one place.

Product Strategist

Adding a footer style blocker is really challenging, especially if you're creating personal auto response emails.

Owner, operator, worker

With features like open and click-through rate tracking, as well as comprehensive email performance reports, we can easily optimize our marketing campaigns for maximum impact.

Digital

One of the drawbacks of HubSpot Marketing Hub is its pricing structure, which may be prohibitive for smaller businesses or startups with limited budgets. While the platform offers extensive features, access to certain advanced functionalities often requires higher-tier subscriptions, potentially pricing out smaller organizations.

Manager

Mostly hubspot has almost every feature required for a marketing software but lacks some small things also like in their email tool they don't have ''Paint brush'' option like you have in word and this makes it difficult to adjust the formatting of a written email in one go, they are massive  company and integrating such a small thing should not be an issue for them.

Senior Brand Manager

I can easily customize email templates, contact management tools, and reporting capabilities that makes me easily monitor my campaign effectively.

Digital Marketer

Anyone seeking marketing assistance, or marketers needing automation methods and project tracking, CRM, a place to develop, create and store marketing information that is pivotal to any part of the process, Hubspot Marketing Hub goes above and beyond and best bang for your buck in my opinion because you can integrate nearly everything, and have it all accessible in one hub.

Digital Advertising Director

Lead Capture, Robust Automation Workflows, Contact Management and List Segmentation, Easily trackable, Great reporting, and All-in-one Platform.

moderator

In terms of email marketing, HubSpot's Marketing email tool simplifies the process of drafting, scheduling, and analyzing email campaigns.

The seamless integration of tools like email marketing, social media management, and analytics within a single platform simplifies workflows significantly.

The email, forms and campaigns are the sections that I use the most and as a brand manager they make my work very easy.

Computer Facilitator

This often requires cross-tabulations which are not accommodated in the current templates making it time-consuming to produce reports.

The automation features have streamlined our processes, and the audience segmentation allows for personalized communication that boosts engagement.

Digital Marketing and Growth Strategist

Some features are reserved for higher planes, and it takes a little time to get used to all the metrics.

Marketing Executive

It provides me a centralized platform for managing multiple marketing activities, eliminating the need for using separate tools or platforms for different tasks.

Customer success manager

Also had issues with tracking FB ads, as it keeps getting an error that the ad was not possible to track because of the image size.

The user-friendly interface simplifies tasks, allowing users to create campaigns, manage contacts, and track performance with ease.

I create and send customer mailings and mailing lists.

President

What I like most about HubSpot Marketing Hub is its user-friendly interface and the comprehensive tools it offers for managing and optimizing marketing campaigns.

Advanced customization options can feel limited, and some reporting requires extra effort to tailor to our specific needs.

Intake

I enjoy HubSpot because of its central features that allow employees to review files and information at the same time and interact with one another through comments.

The UI is simple to use, you don't need to understand coding or how to create web pages – especially if you're trying to create moderately complex visual designs

There isn't anything specific that I don't like about Hubspot but it can be improved in terms of different pricing tiers, have customized pricing plan option, and improve design and some advanced featured for lead capture.

Real estate Sales Specialist

HubSpot's tools seem essential on our  process of refining your email strategy, understanding what resonates with your audience, and maintaining an organized approach to customer communication.

Lead consultant

It literally does what it says on the tin, a suite of marketing tools designed to help you manage your leads and customers.

HubSpot Marketing Hub vs Act-On Comparison (2026)

HubSpot Marketing Hub

Act-On

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives