HubSpot Marketing Hub vs Act-On

Mailchimp

Zoho CRM

ActiveCampaign

Marketo Engage

Salesforce Marketing Cloud Account Engagement

MailerLite Landing Page Builder

Compare HubSpot Marketing Hub and Act-On based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

A/B Testing

Activity Dashboard

Alerts/Notifications

Audit Management

Automated Publishing

Autoresponders

Calendar Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Chatbot

Click Tracking

Collaboration Tools

Competitive Analysis

Contact Database

Contact Management

Content Library

Content Management

Content Marketing

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Segmentation

Customer Surveys

Customizable CTAs

Customizable Forms

Customizable Templates

Customization

Dashboard

Data Import/Export

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

File Sharing

Filtering

Form Builder

Forms Creation & Design

Google Analytics Integration

Image Library

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

Link Management

List Management

Live Chat

Marketing Automation

Marketing Management

Mobile Optimization

Monitoring

Multi-Account Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Marketing

Multivariate Testing

Performance Metrics

Personalization

Pipeline Management

Post Management

Post Scheduling

Predictive Analytics

Prospecting Tools

Real Time Editing

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

ROI Tracking

Role-Based Permissions

Search Marketing

Search/Filter

Segmentation

SEO Management

Social Advertising

Social Marketing

Social Media Integration

Social Media Monitoring

Social Performance Management

HubSpot Marketing Hub

Web-based

Digital Marketing Director

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.

Owner and Operator

HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.

Marketing and Sales Director 

Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.

Assoc. Professor

It is a basic organizer and it helps you to design perfect plans for your marketing strategy. By using this tool I saved time and increased the power of my marketing plans.

Arquiteta e vendedora 

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.

Finance Manager

I love the flexible nature that comes with the usage of  this application and the user-friendly quality that makes it easy to read and interprete flow charts with ease.

A very strong customer support which is responsive  in time ensures a stable and strong market growth. Its ability to provide a mobile app really gives my business an edge to boom.

This software supports all business sizes from small to big hence facilitating growth of the whole enterprise. A good emailing platform really makes record keeping easy and efficient.

OTR/L

It is my favorite CRM that I have tried. The free version is really nice and user friendly and there are more features when you upgrade.

Regional Account Executive

The software has great reports and makes it easy to understand how and where you are driving leads to your business. The platform also has a very slick interface so it's easy to navigate.

Full Stack Software Developer

I found their API really nice to work with as I had to ping pong data from our own CMS back and forth to HubSpot. Their support developer team was a great help as well.

SVP Operations

Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.

Freelancer

It offers a great array of tools that are build on a solid core Platform has a fair cost with exceptional support and community.

Growth Marketing Manager

Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.

Manager

3 days is enough to learn and understand how it's work. The value for money is good and features are great too.

Ease of use, optimal automation performances, the program is robust. It positively meets the needs of the company.

President

It's frankly disgusting that this company relies on such draconian measures as a source of revenue.

Worst experience ever with any software company.

HubSpot Marketing Hub screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice

HubSpot Marketing Hub screenshot: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates

HubSpot Marketing Hub screenshot: Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction

HubSpot Marketing Hub screenshot: Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools

HubSpot Marketing Hub screenshot: Monitor performance from HubSpot Marketing Hub's Dashboard

HubSpot Marketing Hub screenshot: Create, optimize and publish blog articles in order to convert readers into leads

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

MailerLite's drag and drop landing page builder makes it easy to build professional landing pages in minutes. Customize responsive templates with 20+ content blocks, including surveys, countdown timers, signup forms, and event RSVPs. Connect Stripe to sell online products and digital subscriptions.

Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

Activity Tracking

Behavior Tracking

Campaign Personalization

Channel Management

Customer Engagement

Customizable Branding

Customizable Fields

Data Extraction

Data Visualization

Forms Management

Interaction Tracking

Lead Engagement

Lead Notifications

Online Forms

Pipeline Reports

Prioritization

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Sales Reports

Social Promotion

Source Tracking

Target Account Identification

Template Management

Third-Party Integrations

Trend Analysis

Visitor Tracking

Web Forms

Website Analytics

Website Visitor Tracking

Workflow Management

WYSIWYG Editor

Act-On

Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.

I like the breadth of capabilities with superior customer support by both the Customer Success Manager and Technical Support.

There may be other big brands out there, but this is a great solution at an affordable price.

And the customer support was outstanding; at times, they were reaching out to me, asking me if I needed anything or if I had seen new features that were introduced, etc.

Benefits Advisor

It's user friendly, has a nice design, and serves the basic purpose of helping you stay in touch with your customers and build a marketing plan for your brand.

In some cases, metrics are just a bit confusing. In particular, there's a metric that compares SEO-type things, but the explanation is inadequate.

HubSpot Marketing Hub vs Act-On Comparison (2026)

HubSpot Marketing Hub vs Act-On Comparison (2026)

HubSpot Marketing Hub

Act-On

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives