HubSpot Marketing Hub vs Campaign Monitor by Marigold Comparison

The modules! The way website pages are modular and can be adjusted by a WSYIWYG (What You See Is What You Get) editor is absolutely essential for non-technical marketing employees. Websites can still be coded from the ground up within HubSpot but it isn't necessary. There are hundreds of complete themes to edit to your liking. The marketing tools are excellent, keep track of the funnel and each individual campaign within HubSpot directly.

Some website features are a little limited, for example the "preview" screen isn't always accurate and being able to embed complex javascript elements can be a little bit of a challenge.

Inbound marketing. It's so easy to link campaigns and monitor the fll campaign, a real 360 view made easy.

Deals - This can be very limited and we come across a lot of sticking points for clients.

I liked the simplicity for the entities managed and the available customization for the interfaces used during the processes. The ease of use and integration with gmail is a big win.

I find the notifications a bit hard to manage and update since the marking of completed tasks is sometimes too manual.

Customer support is extremely helpful and Hubspot provide a great knowledge base

The table formatting is very basic and limited on the design

I like that the processes connected to automation are essential marketing strategies.

Not always easy to integrate all functions with social media.

It make everything smooth and easy for any users, can't debate

Nothing at the moment, Everything good so far

Campaign planning is the for this web site.

Campaign planning is the for this web site.

I like using Hubspot because it's pretty user-friendly, and it's fairly simple to create emails and landing pages. What I find most valuable are all the tools and resources Hubspot provides its users. I'm always learning something new from their daily emails, and I can usually apply these tips and tricks right away to whatever project I'm working on.

The email builder is not quite as intuitive or robust as platforms like Campaign Monitor, so that was a bit of an adjustment aesthetically. But I really like the landing page templates and find those a bit easier to use. I wish some of the modules available on the landing pages were available in the email builder as well.

I like that there are many reports/dashboards to break down my engagement with each lead

Wish there was a feature to exclude people who are or were enrolled in a campaign, so they are not added to the same campaign again.

Excellent support team, easy-to-understand interface, love the new CRM and reporting add-on. When I started using the software in 2012 I had no idea how to blog...the keyword tool and blogging suggestions helped us get to a #1 spot on Google for our industry and location within six months, and generate enough inbound leads to pay my salary within 7. Can't say enough good things about HubSpot!

The inability to edit campaign names is frustrating.

- Versatility - Full campaign management - CRM integration

- Quite expensive - Some technlical limits - Not easy

The emailing and easy contract set up feature for client on boarding.

Could offer more templates for email campaign set up.

We used the software extensive in setting up our marketing function. This is easy to set up and supports large teams at effective cost because it is not in pay per user model. Anybody can use this as it user friendly and requires basic training of where the options are. Business metrics helped us focus on channels that are working and retrospect why certain channels that are not working

Campaign management fails to record the budget and reports on that front.

Email templates, campaign management are really good.

The contacts get duplicated so many times. That is really stressful and irritating.

The campaign tracking makes tracking easier and the user interface is such friendly What I like about campaign management is that it’s easier to navigate

The least I like about this platform is the unnecessary email

Campaign management feature is very good for use

Not getting data from the user which they feel

With Hubspot, not only can you set up these marketing activities, you can set up specific campaigns and assign updates to a campaign. For example, you can assign specific emails or social media updates to a campaign so that you can view all the activities associated with a particular campaign.

HubSpot does charge an onboarding fee ranging depending on which plan you go with. While there is value in having a HubSpot rep help get you started, it's an expense that many businesses don't plan for upfront.

Hubspot provides one of the best all in one inbound marketing saas in the business. In fact, the term was created by their founder :). We love Hubspot for blogging, landing pages, email automation, lead management, and full fledge campaign management.

Hubspot comes at a hefty price. In the market we are seeing others rising in the ranks with a similar but not quite the same offering. We recommend if you have the budget go with Hubspot.

Hello! Thank you for taking the time to write this review - your feedback is incredibly important to making our product better with time! I'm so glad to hear how happy you have been with HubSpot - it sounds like you are making great use of the tools and really know your stuff! As far as your comment about the cost - I would love to dive in a little bit deeper there. Given the higher price tag than other products that might seem similar, would you mind elaborating on exactly what keeps you happy with HubSpot and makes you recommend it over other tools? If you are open to continuing the conversation, we would love to hear from you at the email provided! Thank you again for the nice review!

The software is always evolving, adding new items that help marketers better execute their jobs and improve results.

The pricing structure can sometimes be rigid for some situations since most all of it depends on the contact database size.

Easy setup of the software.Low on cost.All Social media can be operated thru it.

Customer care response time can be improved.Insights for improving the campaign should be better.

Managing and viewing insight for our marketing campaign performance from various platform like google advertisement and Facebook advertisement. All of our marketing campaign data are combined on this single software which help us to analyze the campaign effectiveness and progress. The landing page template help me to design a lot better landing page.

The learning curves with HubSpot Marketing Hub is quite high, and a hand-on training is a must for our marketing team to fully grasp all the capabilities that this software can offer. There are still lacks of option that comes with the landing page builder, our web developer will be more happy if they could upgrade this feature.

Having everything in one place and when I need help you are very responsive.

Some restrictions with reporting and adding things to the dashboards e.g. can't add specific campaign metrics (impressions, likes, performance by ad) and you can't track conversions from LinkedIn carousels (I know this is a supplier side issue but still a bit frustrating)

I am currently taking the certification and learning how it works. I like the fact that It doesn't cost me any money and that I can take all available courses for free.

Time is very important. In order to use the system, you must take time learning more about how it works.

The ease of use and customers service was really excellent

I found the functionality quite techy but became accustomed to it after a while

I used Hubspot CRM for a long time but never dealt much with the marketing side. I was sending loads of manual emails and struggling to keep up with the workload. Hubspot Marketing Automation has made life so much easier. The workflows we've set up handle so much of our previously manual work. There's a lot of features and functionality to set up really great campaigns.

There's a bit of a learning curve, but it's still easier to use than other similar providers. If there is a small mistake in your workflow, it can lead to some errors and misappropriated emails. But, they do offer testing options.

Ease of use, support and unique features.

Cost. We ultimately engaged with Hubspot after leveraging this tool.

I like how easy it was to set up email automation campaigns. We had a custom template and I thought Campaign Monitor worked pretty well with it. Organizing and segmenting our lists was also a breeze.

The main reason we left and switched to Hubspot was because Hubspot was an all-in-one CRM tool that connected to many of our other programs that we use.

They have some great features within their system like social sharing buttons in campaigns, an easy to use point-and-click editor, and nice analytics.

Though, it lacks though compared to other email automation services such as Infusionsoft or Hubspot.

The ease of use is by far the best thing about Campaign Monitor. No background in coding or HTML? No problem! This platform lets you create visually-appealing emails with only a few clicks of a button. Looking at the email stats was very simple too. Overall it's a good, simple platform to meet your small business needs.

The fact that Campaign Monitor lives outside our system. We had been looking for a simple email marketing tool - which this was. But when we were ready to make the jump into a more robust platform (one that seamlessly integrated with our CRM), it wasn't possible. Plus, not being able to marry together the email insights into our customer actions/deals/leads was a big hindrance.

Campaign Monitor is simple to use and allows any business to run marketing campaigns to their audiences. The drag and drop builder is excellent.

Campaign Monitor doesn't have a CRM, so you'll need to import your lists for every send or integrate with a something like Zoho, HubSpot or Salesforce.

The agency we work with offered to use this software and we agreed, despite the fact that we use another similar solution. I like the analytics and clear interface.

Out of the box there are less integrations than of competitor. Interface is a bit les intuitive.

The ease to use. Setting up marketing automation and composing new emails. Integrating CM in our marketing proces using Zapier

The list management could be improved. It is not possible to move recipients between lists

I have used many email marketing platforms and Campaign Monitor is above all the best and most functional. It is very easy to use and my emails look very professional.

There isn't anything I dislike about Campaign Monitor. It's truly the most functional email marketing software available.

Easy to make beautiful messages. Automated unsubscribe

Basic support. Basic plan is not cheap, but it is still with limited number of functionalities - eg no marketing automation.

Many different possibilities to create marketing campaigns and newsletters.

I'd like the 'campaign editor' to be more flexible (templates, size of the pictures, etc.)