Campaign Monitor Pricing, Features, Reviews & Comparison of Alternatives

Campaign Monitor

Elegantly simple email marketing

4.57/5 (428 reviews)

Campaign Monitor overview

What is Campaign Monitor?

Sign up for free and start creating your first email immediately. Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails. Design beautiful, branded, and personalized emails with our email builder that look incredible in every inbox, on every device. With our list management tools, you can manage your subscribers with ease and build segments based on your own criteria.

Over 2 million marketing professionals at 150,000 companies around the world trust
Campaign Monitor for simple and effective email marketing that delivers results.

With 24/7 customer support and plans starting at $9/month, Campaign Monitor is the ideal email marketing software for business.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

Campaign Monitor screenshot: Add content such as text, spacer, divider, button or survey using the email builderCampaign Monitor Email Marketing & Automation Demo featuring ConverseCampaign Monitor screenshot: Allows users to target certain audiences with dynamic content and personalization options Campaign Monitor screenshot: Supports email automationCampaign Monitor screenshot: Allows users to experience with variation through A/B testing technologyCampaign Monitor screenshot: Gain actionable insight into data from the reporting & worldview dashboardCampaign Monitor screenshot: Use Campaign Monitor on the go via the mobile appCampaign Monitor screenshot: Enhance email marketing campaigns with personalized customer journeysJaybird's Email Marketing Strategy

Campaign Monitor user reviews

Value for money
Ease of use
Customer support
Brant Calder

I love Campaign Monitor

Used daily for 2+ years
Reviewed 2019-07-23
Review Source: Capterra

I am a web developer and their API is fantastic to use. It is easy and straightforward.

Some things within their GUI are hard to find and some extra logging features for developers would be handy.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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We've tried many, and this seems to lead the pack.

Used daily for 1-2 years
Reviewed 2019-07-25
Review Source: Capterra

Overall, the best email marketing solution my team has worked with in the last year. Fair value for money i must say too.

- Great suggestive features such as email-body formatting tips - Nice delivery and send-out time - Extensive scenario handling for segmentations and optional blocks - Great responsiveness of website across multiple form factors on devices(mobile, tablet, etc)

- Some features and configurations can be a bit hard to figure out without a fairly technical background - Email builder templates felt a bit restrictive in terms of styling and formatting options

Rating breakdown

Ease of use
Customer support

Likelihood to recommend: 9/10

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Leah Caracino

The whole package in one site

Used monthly for less than 6 months
Reviewed 2021-01-20
Review Source: Capterra

We recently switched from another email marketing site/tool and decided to go with Campaign Monitor due to having everything (testing, design, deployment) on the site. No more sending a test email to separate websites. Their customer support was super helpful with the transition.

Campaign Monitor had everything our company was looking for and more. We like that you can use their template or bring in your own. We like the option to use just a text version for emails. We LOVE that we can send out 2 versions of one campaign by trying a different subject line. You get to see what gets the best click rate. We also LOVE that there is a built in SPAM check as well as testing email in many email clients...Outlook, Mobile, etc.

It takes a little bit getting used to setting up a custom email. I find myself going back and forth from the different screens. I just need to get used to using the site as it is new for us.

Rating breakdown

Ease of use

Likelihood to recommend: 8/10

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Do not recommend. Better Platforms for the price.

Used daily for 1-2 years
Reviewed 2019-12-22
Review Source: Capterra

There are many platforms out there at a much lower cost that offer more robust features and functionality and that can be hooked up to Salesforce in a way that might not be as seamless but would be worth it.

It is fairly easy to use and integrates with Salesforce, which is why we chose it over Pardot when making an initial selection.

There are many limitations, from design to ability to customize the registration confirmation message (no modal???). Also, no way to tell the difference between hard bounces, which makes it impossible to automate deactivation of contacts in Salesforce.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 3/10

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The Best Email Service Provider on the Market!

Used daily for 2+ years
Reviewed 2020-12-03
Review Source: Capterra

Campaign Monitor is wonderful. I recommend it enthusiastically to anyone looking for a full service, easy to use email platform.

Excellent customer service -- a human picks up the phone when you call and works with you to creatively solve problems, if you use the Premier tier. Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update. Drag and drop templates are easy to use.

I wish we could establish settings to automatically scrub emails after that were inactive over a certain period. These segments are already created automatically, but we have to export files and copy in email addresses to remove subscribers. I also wish it integrated with ZeroBounce, my preferred email deliverability tool. I also sometimes wish I could edit the HTML on particular sends.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Campaign Monitor pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Basic: $9/month
Unlimited: $29/month
Premier: $149/month

All with 24/7 support.

A 15% discount is offered for nonprofits.

Campaign Monitor features

Campaign Analysis
Campaign Management
Campaign Planning
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Drag & Drop Interface
Engagement Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration

Activity Dashboard (448 other apps)
Automatic Notifications (241 other apps)
Data Import/Export (295 other apps)
Multi-Channel Marketing (270 other apps)
Real Time Analytics (272 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

GetApp Analysis

Keeping customers loyal requires frequent communication. Campaign Monitor is an email marketing solution that makes it easier for digital agencies, marketers, and businesses of all sizes to send personalized email messages and relevant offers to their fans and customers.

Mobile-ready templates, spam testing, inbox previews, and A/B testing make Campaign Monitor a reliable solution for creating, sending, and optimizing advanced email marketing campaigns. The web-based platform is currently used by more than two million people at 120,000 businesses located around the globe.

What is Campaign Monitor?

Campaign Monitor is an email marketing platform for businesses that makes it possible for users to design their own personalized messages for customers and fans. In addition to creating and sending customized email messages, Campaign Monitor also provides a way for users to optimize their campaigns through detailed reports and advanced analytics.

Campaign Monitor allows businesses to create branded, personalized emails using a drag-and-drop email builder. List management tools help businesses build segmented lists based on their own criteria. Meanwhile, campaigns can easily be automated to ensure the right customers are receiving the right messages at optimal times.

Of course, successful campaigns require more than just top-notch designs and automation features. They also require optimization, which Campaign Monitor provides. The solution includes tools for tracking the success of email marketing campaigns in real-time. At a glance, users can see who opened their emails, who shared their emails, and what the people they’re sharing them with are saying to their friends.

Who is Campaign Monitor For?

  • Experience level: All levels
  • Industry: All industries
  • Business size: Small businesses, mid-size businesses, large businesses, enterprises
  • Departments/roles: Marketing departments, agencies
  • Budget/point: All budgets
  • Example customers: Showtime, San Diego Chargers, Coca-Cola, Apple, and Disney

Main Features

Creating Marketing Emails

Campaign Monitor’s DIY email builder enables users to design branded, personalized emails. These emails are optimized for every inbox, regardless of whether the recipient is using a desktop or mobile device to retrieve his or her messages.

One of the first steps when developing a new email campaign is to select a design using Campaign Monitor’s email builder. Campaign Monitor offers a range of designs, each with flexible layouts that ensure no two business emails look exactly alike. Drag-and-drop elements let you place images and text in the right spots within your messages. You can also set up your emails to display different content for different subscribers based on their preferences. This is called dynamic content.

Managing Lists

List segmentation features make it possible for businesses to send relevant content to the customers or fans who are most likely to convert. Campaign Monitor’s list management tools provide for subscriber segmentation, triggered messaging, personalized content, and webhooks.

Send your messages to the subscribers most likely to be interested in your content at the time when they’re most likely to convert. Using whichever information you have — user preferences, past campaign activity, location, purchase histories, and demographics, for example—you can create segmented lists. Dynamic content is also a useful way to send messages to subscribers based on the information you know about them.

Automating Campaigns

Automated campaigns work seamlessly in the background. Once they’re setup, a business simply imports its subscriber or customer information into Campaign Monitor, and then sits back while the cloud-based application sends their pre-designed messages at optimal times.

As a Campaign Monitor user, you can set up triggered emails to automatically go out to selected customers whenever certain criteria has been met. For example, depending on your industry, you might want to set up a recurring email that goes out to fans before their memberships expire. Or, you may want to send a thank you email to customers whenever new online transactions have gone through.

Tracking Results

Analytics are the key to optimizing modern email marketing campaigns. Campaign Monitor’s platform includes a substantial analytics and reporting component, which allows users to see who opened their emails and what aspects of their messages were most interesting or relevant to recipients. Businesses can also see who their emails were shared with.

Start tracking the results of your campaign for future optimization efforts. When you embed “Like” or “Tweet” buttons in your marketing emails, you’ll be able to see exactly who shared your emails and what those sharers said to their friends and followers on social networks like Twitter and Facebook. Campaign Monitor also has an iPhone app that you can use to see who is joining your lists and watch what’s going on with your campaigns in real-time, regardless of whether you’re sitting in front of a computer.


Campaign Monitor integrates with more than 100 third-party applications. These applications include Salesforce, Facebook Subscribe, Lytics, MailSync, Zapier, Podio, Enlist iPad App, Unbounce, Wufoo, and many others.


Campaign Monitor offers monthly basis and unlimited plans starting at $29. Campaign Monitor plans include 24/7 support. Businesses also have the option of paying per campaign. This option costs $5 per campaign, plus 1 cent per recipient.

Bottom Line

  • Drag-and-drop tools simplify the email creation process
  • Designed for businesses of all sizes, including digital agencies and marketers
  • Straightforward tools to grow subscriber lists
  • Automation features help optimize existing campaigns
  • Social features promote sharing on Facebook and Twitter

Videos and tutorials

Additional information for Campaign Monitor

Key features of Campaign Monitor

  • Mobile ready templates
  • Inline CSS
  • Email automation
  • Segmentation & targeting
  • Image hosting
  • RSS to email
  • Email tracking & analytics
  • Transactional email
  • Social sharing
  • Social reporting
  • Whitelabel solution for agencies
  • Send time optimization
  • Time zone sending
  • API availability
  • Analytics suite
  • Inbox previews
  • Link tracking
  • Detailed lists
  • Smart segments
  • Customer behavioral data
  • Visual journey designer
  • Activity tracking
  • Campaign planning
  • Campaign segmentation
  • Contact database
  • Dynamic content
  • CRM integration
  • Custom forms
  • Customizable branding
  • Templates gallery
  • Data import
  • Data visualization
  • eCommerce integration
  • Email archiving
  • Email distribution
  • Signup forms
  • Mail merge
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Retrieval
  • Social media integration
  • Email status reporting
  • Template management
  • 250+ third party integrations
  • Website integration
  • Design management
  • Multi-campaign
  • Customer segmentation
  • Email monitoring
  • Campaign analysis
  • Conversion optimization tools
  • Feedback collection
  • Drag & drop interface
  • Interactive "World View" reporting
  • Mailing list management
  • A/B testing
  • Customizable fields
  • Drip email marketing
  • Email templates
  • Scheduled emails
  • Social sharing
  • Signup forms
  • WYSIWYG email editor
  • Event triggered email
  • Email delivery & open tracking
  • Market segmentation
  • Click-through tracking
  • Bounce tracking
  • Reporting & statistics
  • Unsubscribe database
  • Spam testing
  • Monitoring
  • Inbox previews
  • Campaign management
  • Performance reports
  • Engagement analytics
  • Geolocation
  • Email marketing
View All Features


With Campaign Monitor, you have all of the features you need to run beautifully-designed, professional email marketing campaigns to grow your business.

Design gorgeous emails that get results
With our drag-and-drop email builder you can start from a variety of professionally-designed templates and make them your own for completely branded and truly unique emails that look great on any device.

Deliver personalized email content to every customer
Emails are most powerful when they’re personalized. Our easy-to-use, yet powerful tools allow you to customize, segment, and grow your lists so you can target the right contact and send the most relevant messages.

Test and measure the success of your campaigns
Get insights into how your emails are performing in real time with interactive analytics on campaign activity. See how your audience is engaging with your emails, sharing your content and which calls to action are most effective.