Campaign Monitor Pricing, Features, Reviews & Comparison of Alternatives

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Keeping customers loyal requires frequent communication. Campaign Monitor is an email marketing solution that makes it easier for digital agencies, marketers, and businesses of all sizes to send personalized email messages and relevant offers to their fans and customers.

Mobile-ready templates, spam testing, inbox previews, and A/B testing make Campaign Monitor a reliable solution for creating, sending, and optimizing advanced email marketing campaigns. The web-based platform is currently used by more than two million people at 120,000 businesses located around the globe.

Campaign Monitor is an email marketing platform for businesses that makes it possible for users to design their own personalized messages for customers and fans. In addition to creating and sending customized email messages, Campaign Monitor also provides a way for users to optimize their campaigns through detailed reports and advanced analytics.

Campaign Monitor allows businesses to create branded, personalized emails using a drag-and-drop email builder. List management tools help businesses build segmented lists based on their own criteria. Meanwhile, campaigns can easily be automated to ensure the right customers are receiving the right messages at optimal times.

Of course, successful campaigns require more than just top-notch designs and automation features. They also require optimization, which Campaign Monitor provides. The solution includes tools for tracking the success of email marketing campaigns in real-time. At a glance, users can see who opened their emails, who shared their emails, and what the people they’re sharing them with are saying to their friends.

• Experience level: All levels
• Industry: All industries
• Business size: Small businesses, mid-size businesses, large businesses, enterprises
• Departments/roles: Marketing departments, agencies
• Budget/point: All budgets
• Example customers: Showtime, San Diego Chargers, Coca-Cola, Apple, and Disney

Creating Marketing Emails

Campaign Monitor’s DIY email builder enables users to design branded, personalized emails. These emails are optimized for every inbox, regardless of whether the recipient is using a desktop or mobile device to retrieve his or her messages.

One of the first steps when developing a new email campaign is to select a design using Campaign Monitor’s email builder. Campaign Monitor offers a range of designs, each with flexible layouts that ensure no two business emails look exactly alike. Drag-and-drop elements let you place images and text in the right spots within your messages. You can also set up your emails to display different content for different subscribers based on their preferences. This is called dynamic content.

Managing Lists

List segmentation features make it possible for businesses to send relevant content to the customers or fans who are most likely to convert. Campaign Monitor’s list management tools provide for subscriber segmentation, triggered messaging, personalized content, and webhooks.

Send your messages to the subscribers most likely to be interested in your content at the time when they’re most likely to convert. Using whichever information you have — user preferences, past campaign activity, location, purchase histories, and demographics, for example—you can create segmented lists. Dynamic content is also a useful way to send messages to subscribers based on the information you know about them.

Automating Campaigns

Automated campaigns work seamlessly in the background. Once they’re setup, a business simply imports its subscriber or customer information into Campaign Monitor, and then sits back while the cloud-based application sends their pre-designed messages at optimal times.

As a Campaign Monitor user, you can set up triggered emails to automatically go out to selected customers whenever certain criteria has been met. For example, depending on your industry, you might want to set up a recurring email that goes out to fans before their memberships expire. Or, you may want to send a thank you email to customers whenever new online transactions have gone through.

Tracking Results

Analytics are the key to optimizing modern email marketing campaigns. Campaign Monitor’s platform includes a substantial analytics and reporting component, which allows users to see who opened their emails and what aspects of their messages were most interesting or relevant to recipients. Businesses can also see who their emails were shared with.

Start tracking the results of your campaign for future optimization efforts. When you embed “Like” or “Tweet” buttons in your marketing emails, you’ll be able to see exactly who shared your emails and what those sharers said to their friends and followers on social networks like Twitter and Facebook. Campaign Monitor also has an iPhone app that you can use to see who is joining your lists and watch what’s going on with your campaigns in real-time, regardless of whether you’re sitting in front of a computer.

Campaign Monitor integrates with more than 100 third-party applications. These applications include Salesforce, Facebook Subscribe, Lytics, MailSync, Zapier, Podio, Enlist iPad App, Unbounce, Wufoo, and many others.

Campaign Monitor offers monthly basis and unlimited plans starting at $29. Campaign Monitor plans include 24/7 support. Businesses also have the option of paying per campaign. This option costs $5 per campaign, plus 1 cent per recipient.

• Drag-and-drop tools simplify the email creation process
• Designed for businesses of all sizes, including digital agencies and marketers
• Straightforward tools to grow subscriber lists
• Automation features help optimize existing campaigns
• Social features promote sharing on Facebook and Twitter