Campaign Monitor Pricing, Features, Reviews & Comparison of Alternatives

Campaign Monitor

Elegantly simple email marketing

4.58/5 (415 reviews)

Campaign Monitor overview

What is Campaign Monitor?

Sign up for free and start creating your first email immediately. Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails. Design beautiful, branded, and personalized emails with our email builder that look incredible in every inbox, on every device. With our list management tools, you can manage your subscribers with ease and build segments based on your own criteria.

Over 2 million marketing professionals at 150,000 companies around the world trust
Campaign Monitor for simple and effective email marketing that delivers results.

With 24/7 customer support and plans starting at $9/month, Campaign Monitor is the ideal email marketing software for business.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Campaign Monitor screenshot: Add content such as text, spacer, divider, button or survey using the email builderCampaign Monitor Email Marketing & Automation Demo featuring ConverseCampaign Monitor screenshot: Allows users to target certain audiences with dynamic content and personalization options Campaign Monitor screenshot: Supports email automationCampaign Monitor screenshot: Allows users to experience with variation through A/B testing technologyCampaign Monitor screenshot: Gain actionable insight into data from the reporting & worldview dashboardCampaign Monitor screenshot: Use Campaign Monitor on the go via the mobile appCampaign Monitor screenshot: Enhance email marketing campaigns with personalized customer journeysJaybird's Email Marketing Strategy

Campaign Monitor reviews

Value for money
Ease of use
Customer support
Brant Calder

I love Campaign Monitor

Used daily for 2+ years
Reviewed 2019-07-23
Review Source: Capterra

I am a web developer and their API is fantastic to use. It is easy and straightforward.

Some things within their GUI are hard to find and some extra logging features for developers would be handy.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Asheton Ferguson

Nice Email Automation Tool

Used daily for 1-2 years
Reviewed 2020-02-04
Review Source: Capterra

It was a good platform for email marketing, but wasn't a CRM solution.

I like how easy it was to set up email automation campaigns. We had a custom template and I thought Campaign Monitor worked pretty well with it. Organizing and segmenting our lists was also a breeze.

The main reason we left and switched to Hubspot was because Hubspot was an all-in-one CRM tool that connected to many of our other programs that we use.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Jordan Reich

Quality and evolution in mail marketing.

Used daily for 1-2 years
Reviewed 2019-11-06
Review Source: Capterra

Campaign Monitor is a tool that works very well, has excellent ideas and very decent templates. It has helped us improve and increase our customers by mail, its user interface is easily customizable. It is easy to navigate without many complications, manages to satisfy and inform customers about the benefits of the company. It has also allowed us to obtain data collection with great ease through reports. It has been very helpful in our organization and is a platform that offers good design tools in the construction of emails based on our projects. I always got a positive response and also increased product sales. It has all the high quality features you need for your business, this is really important for time efficiency, and Campaign Monitor is perfect.

Campaign Monitor allows me to create, send, manage and track emails with ease. It has a complete and receptive functionality that facilitates automation, is solid and easy to use with space to grow and improve. It also has high delivery capacity and excellent compatibility with mobile devices and computers. It basically holds my hand every step of the way and makes it easy for you to insert images, links, text, calls to action buttons and more into your templates.

Its price is not so competitive for companies or small organizations that are starting their marketing business.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Do not recommend. Better Platforms for the price.

Used daily for 1-2 years
Reviewed 2019-12-22
Review Source: Capterra

There are many platforms out there at a much lower cost that offer more robust features and functionality and that can be hooked up to Salesforce in a way that might not be as seamless but would be worth it.

It is fairly easy to use and integrates with Salesforce, which is why we chose it over Pardot when making an initial selection.

There are many limitations, from design to ability to customize the registration confirmation message (no modal???). Also, no way to tell the difference between hard bounces, which makes it impossible to automate deactivation of contacts in Salesforce.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 3/10

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Alex Kinter

Campaign Monitor is the best email marketing platform... period!

Used weekly for 2+ years
Reviewed 2020-02-14
Review Source: Capterra

My over experience has been awesome! Once you go with CM you can't go back to any other platform because it feels and looks like a joke compared to it.

I like how professional the website layout and features are. I feel that other platforms are too simplified and have a cheap feeling to them. Campaign monitor cares about the look and feel, as well as the performance of their platform. The way contacts/subscribers/lists are managed is one of my favorite features. The whole platform is intuitive in nature.

I have 0 complaints about this platform. I do however wish there were more pre-made layouts to choose from, even though the ones available are so awesome and easy to customize.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Campaign Monitor pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Basic: $9/month
Unlimited: $29/month
Premier: $149/month

All with 24/7 support.

A 15% discount is offered for nonprofits.

Campaign Monitor features

A/B Testing
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration

Activity Dashboard (315 other apps)
Automatic Notifications (188 other apps)
Data Import/Export (231 other apps)
Multi-Channel Marketing (223 other apps)
Real Time Analytics (215 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

GetApp Analysis

Keeping customers loyal requires frequent communication. Campaign Monitor is an email marketing solution that makes it easier for digital agencies, marketers, and businesses of all sizes to send personalized email messages and relevant offers to their fans and customers.

Mobile-ready templates, spam testing, inbox previews, and A/B testing make Campaign Monitor a reliable solution for creating, sending, and optimizing advanced email marketing campaigns. The web-based platform is currently used by more than two million people at 120,000 businesses located around the globe.

What is Campaign Monitor?

Campaign Monitor is an email marketing platform for businesses that makes it possible for users to design their own personalized messages for customers and fans. In addition to creating and sending customized email messages, Campaign Monitor also provides a way for users to optimize their campaigns through detailed reports and advanced analytics.

Campaign Monitor allows businesses to create branded, personalized emails using a drag-and-drop email builder. List management tools help businesses build segmented lists based on their own criteria. Meanwhile, campaigns can easily be automated to ensure the right customers are receiving the right messages at optimal times.

Of course, successful campaigns require more than just top-notch designs and automation features. They also require optimization, which Campaign Monitor provides. The solution includes tools for tracking the success of email marketing campaigns in real-time. At a glance, users can see who opened their emails, who shared their emails, and what the people they’re sharing them with are saying to their friends.

Who is Campaign Monitor For?

  • Experience level: All levels
  • Industry: All industries
  • Business size: Small businesses, mid-size businesses, large businesses, enterprises
  • Departments/roles: Marketing departments, agencies
  • Budget/point: All budgets
  • Example customers: Showtime, San Diego Chargers, Coca-Cola, Apple, and Disney

Main Features

Creating Marketing Emails

Campaign Monitor’s DIY email builder enables users to design branded, personalized emails. These emails are optimized for every inbox, regardless of whether the recipient is using a desktop or mobile device to retrieve his or her messages.

One of the first steps when developing a new email campaign is to select a design using Campaign Monitor’s email builder. Campaign Monitor offers a range of designs, each with flexible layouts that ensure no two business emails look exactly alike. Drag-and-drop elements let you place images and text in the right spots within your messages. You can also set up your emails to display different content for different subscribers based on their preferences. This is called dynamic content.

Managing Lists

List segmentation features make it possible for businesses to send relevant content to the customers or fans who are most likely to convert. Campaign Monitor’s list management tools provide for subscriber segmentation, triggered messaging, personalized content, and webhooks.

Send your messages to the subscribers most likely to be interested in your content at the time when they’re most likely to convert. Using whichever information you have — user preferences, past campaign activity, location, purchase histories, and demographics, for example—you can create segmented lists. Dynamic content is also a useful way to send messages to subscribers based on the information you know about them.

Automating Campaigns

Automated campaigns work seamlessly in the background. Once they’re setup, a business simply imports its subscriber or customer information into Campaign Monitor, and then sits back while the cloud-based application sends their pre-designed messages at optimal times.

As a Campaign Monitor user, you can set up triggered emails to automatically go out to selected customers whenever certain criteria has been met. For example, depending on your industry, you might want to set up a recurring email that goes out to fans before their memberships expire. Or, you may want to send a thank you email to customers whenever new online transactions have gone through.

Tracking Results

Analytics are the key to optimizing modern email marketing campaigns. Campaign Monitor’s platform includes a substantial analytics and reporting component, which allows users to see who opened their emails and what aspects of their messages were most interesting or relevant to recipients. Businesses can also see who their emails were shared with.

Start tracking the results of your campaign for future optimization efforts. When you embed “Like” or “Tweet” buttons in your marketing emails, you’ll be able to see exactly who shared your emails and what those sharers said to their friends and followers on social networks like Twitter and Facebook. Campaign Monitor also has an iPhone app that you can use to see who is joining your lists and watch what’s going on with your campaigns in real-time, regardless of whether you’re sitting in front of a computer.


Campaign Monitor integrates with more than 100 third-party applications. These applications include Salesforce, Facebook Subscribe, Lytics, MailSync, Zapier, Podio, Enlist iPad App, Unbounce, Wufoo, and many others.


Campaign Monitor offers monthly basis and unlimited plans starting at $29. Campaign Monitor plans include 24/7 support. Businesses also have the option of paying per campaign. This option costs $5 per campaign, plus 1 cent per recipient.

Bottom Line

  • Drag-and-drop tools simplify the email creation process
  • Designed for businesses of all sizes, including digital agencies and marketers
  • Straightforward tools to grow subscriber lists
  • Automation features help optimize existing campaigns
  • Social features promote sharing on Facebook and Twitter

Videos and tutorials

Additional information for Campaign Monitor

Key features of Campaign Monitor

  • Mobile ready templates
  • Inline CSS
  • Email automation
  • Segmentation & targeting
  • Image hosting
  • RSS to email
  • Email tracking & analytics
  • Transactional email
  • Social sharing
  • Social reporting
  • Whitelabel solution for agencies
  • Send time optimization
  • Time zone sending
  • API availability
  • Analytics suite
  • Inbox previews
  • Link tracking
  • Detailed lists
  • Smart segments
  • Customer behavioral data
  • Visual journey designer
  • Activity tracking
  • Campaign planning
  • Campaign segmentation
  • Contact database
  • Dynamic content
  • CRM integration
  • Custom forms
  • Customizable branding
  • Templates gallery
  • Data import
  • Data visualization
  • eCommerce integration
  • Email archiving
  • Email distribution
  • Signup forms
  • Mail merge
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Retrieval
  • Social media integration
  • Email status reporting
  • Template management
  • 250+ third party integrations
  • Website integration
  • Design management
  • Multi-campaign
  • Customer segmentation
  • Email monitoring
  • Campaign analysis
  • Conversion optimization tools
  • Feedback collection
  • Drag & drop interface
  • Interactive "World View" reporting
  • Mailing list management
  • A/B testing
  • Customizable fields
  • Drip email marketing
  • Email templates
  • Scheduled emails
  • Social sharing
  • Signup forms
  • WYSIWYG email editor
  • Event triggered email
  • Email delivery & open tracking
  • Market segmentation
  • Click-through tracking
  • Bounce tracking
  • Reporting & statistics
  • Unsubscribe database
  • Spam testing
  • Monitoring
  • Inbox previews
  • Campaign management
  • Performance reports
  • Engagement analytics
  • Geolocation
  • Email marketing
View All Features


With Campaign Monitor, you have all of the features you need to run beautifully-designed, professional email marketing campaigns to grow your business.

Design gorgeous emails that get results
With our drag-and-drop email builder you can start from a variety of professionally-designed templates and make them your own for completely branded and truly unique emails that look great on any device.

Deliver personalized email content to every customer
Emails are most powerful when they’re personalized. Our easy-to-use, yet powerful tools allow you to customize, segment, and grow your lists so you can target the right contact and send the most relevant messages.

Test and measure the success of your campaigns
Get insights into how your emails are performing in real time with interactive analytics on campaign activity. See how your audience is engaging with your emails, sharing your content and which calls to action are most effective.