HubSpot Marketing Hub vs Constant Contact Comparison

The UX is much cleaner than any Salesforce or Marketo or Constant Contact product. Always improvements and new features, great chat support and ticket system.

Downside to new features is they add them constantly vs. in timed releases like say the Salesforce platform, so you feel like you always need to learn something new even when you've used the platform for a number of years.

Easily intregrates with Salesforce

Needs more analytics.

I've used HubSpot to create landing pages, pop-up forms, surveys, and email marketing, and I have to say it's a pretty comprehensive and multi-functional platform. I liked its WYSIWYG editor, with its help you can easily create beautiful landing pages and emails. The analytics on the delivered emails are quite detailed. I recommend HubSpot to anyone looking for a versatile digital marketing platform.

A big problem for me is that the landing page and email editor automatically compresses images, reducing their quality significantly. As a result, some images appear blurry. To be fair, it's not just Hubspot that I've noticed this. Beyond that, Hubspot is pretty hard to master, especially audience segmentation, but Hubspot has a lot of tutorials.

community and constant software improvements

paying for contacts that we don't "need" anymore

Constant updates - great community and great support team

Although it is very much worth the money, it does cost a lot - and justifying it to the board can be difficult if they do not have 100% faith in your decision/ recommendations.

It's easy to track calls and make notes. Setting up and scheduling emails is also pretty easy.

The constant updates that move things around.

Clean and simple to use. Quick and constant updates.

No native linkedin tool so we use Linkedin-HubSpot connector which is an additional cost. Not the best look since we are already buying for their tool.

Functionality, academy, certification options, ease-of-use, customer support, constant innovation

Not enough flexible landing page and email templates

Impressive amount of features available with a constant growth and development.

Can be complex to install and needs a team to be managing constantly. Not suitable for small businesses.

• Their customer support is second to none • Continued innovation - constant updates • usability • education

• It can be a little expensive, but it's totally worth it.

HubSpot Marketing Hub is a digital marketing solution that integrates the tools you need to create efficient marketing campaigns for all of the different levels of your buyers’ journeys: Email marketing, campaign automation, or CRM (Customer Relationship Management) to a larger extent. What I like the most about this software: - The CTAs (Calls-To-Action) are easy to set: You don’t need to be a professional...

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Constant updates are needed to fix recurrent bugs like failing to send emails sometimes.

hubspot is good with analytics and content scheduling. I use this for my work weekly this feature makes the app one of the best to use

it requires a little bit of learning and constant practice even for a seasoned professional

Hubspot has the Best Features for Digital marketing Services with regular updates on chatbot, Live Chats, Email Marketing and many more. It's the best digital marketing tool for all Professional Brands that comprises all necessary tools all on the same platform. They also allow us to Optimize our content on Search Engines Platforms. Hubspot gives any company the feature to access their software along with paid versions for better features and security. Hubspot also provides customers with a 7-day free trial which allows the customer to learn about how their software will help their Digital Marketing Services.

Hubspot doesn't have contact merging tool.

Ability to log and track email; Like Reminders about tasks due; Ability to customize contact fields; Ability to sync with gmail; Lots of good features available in free version.

Unable to reply to an email from within Hubspot. I need to go into gmail, search sent box for email, then reply vs. replying from within Hubspot.

Easy to use, software for constant learning and development in marketing, which saves your valuable time and gives you personalised experience

A lot of options sometimes can make creating process too long (because of choice)

It goes far beyond simple contact management, giving you incredible insight into every contact so you can build deeper relationships with your buyers at scale.

No cons were added to this review

It has helped our organization get a better handle on SEO and google analytics and streamline our contacts.

When adding a chat feature to our site the chat functions are limited i.e. no ability to add images or files during chat. I wish it was a little more user friendly.

Hello Kim! Thank you for taking the time to write this review - it sounds like HubSpot has been very helpful in your SEO and contact management efforts. Are these the primary tools you interact with when using HubSpot or do you use other tools such as email, Workflows, or social media management? As far as the chat feature of HubSpot - this is one of our newer tools that we are actively working...

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As we are a University, we need to make constant contact with our students and with students who are interested in studying at our Institution. The tool has totally changed how we communicate with them, e-mails for example became smarter, now we can understand opening rates, read time and which CTAs have attracted the most attention and were most clicked. We optimize our time and understand what kind of content is most interesting to our target audience.

We are located in Brazil and, so far, the charges made by HubSpot are all in US dollars. This is tricky for us as the exchange rate changes daily and it is difficult to predict exactly how much we will have to pay in contract renewals.

Like the way how Visitors are converted to clients / customers, Unique to Email linking and Contact management. Can Create an Contact form / Popup forms using Hubspots.

Trial for any other package should be provided so that we can try.

Landing pages Email integration Ad management contact man

Learning curve training upgrade cor mobile app

Hubspot is just what I need - they provide solid features for individual representatives to track / monitor lead progress.

I wish customer contact info / company info was better integrated.

Easy to use, all in one

Can be a bit expensive as your contact list grows

Flexibility of email templates Ease of finding contact information

Email design can be clunky (i.e. having to add sections vs just components) List management could be more streamlined (I would like option to add/remove from multiple lists at a time)

Email Marketing and Workflows. Easy to use and update.

Pay for each contact, connect email and contacts for reporting.

Direct and quick response contact with prospective employers and employees

Too direct responses lead people to believe they can create an account for even directer contact

Simple and easy to use email marketing platform

Limited features available in the free version

Hi Michael! We're glad to hear using Constant Contact has been simple and easy to use!

Constant Contact is a great tool for businesses that needs a simple and consistent hub for marketing. Their email blasts have an above standard delivery rate.

Constant Contact is lacking in the features department compared to its competitors. Especially in the social media marketing area.

I appreciated how cheap it is to use Constant Contact. That was the main draw in moving to Constant Contact, away from HubSpot, for email marketing. Unfortunately, their email templates simply aren't as strong, sharp, or easy to customize. We ended up returning to HubSpot after a short period of time. This is probably a great platform for a company that is just starting out though!

Their email templates are a bit dated, they are not as easy to customize or re-format.

No pros were added to this review

No cons were added to this review

Besides being a great email marketing software, Constant Contact also comes with email tracking capabilities. In addition, it makes social media marketing easy

Constant Contact has been great when it comes to marketing and has greatly impacted our online marketing campaigns

I love the beautiful layout options. The easy to use and design drag and drop. Ability to add your own images and videos. But most of all the analytics are amazing! They are comprehensive and allow me to download spreadsheets which is so helpful!

I wish there could be more contacts per pricing tier.

Constant Contact is one of the best email marketing platforms because it offers a variety of built-in templates. It even indicates which templates will display correctly on mobile devices. The templates are easy to customize in Constant Contacts editor. Creating, uploading, and managing contact lists is also very simple. The contact manager allows you to assign tags to contacts to track how they signed up for your email list, how long they have been a subscriber, etc.

If you are looking for an email marketing platform that offers marketing automation, pass on constant contact. It does offer a basic automation for the first few interactions with customers but, does not allow you to adjust your marketing to your customer's specific actions.

Constant Contact has all the CRM assisting mechanisms, and there are reliable contact assistance.

Constant Contact makes marketing effortless and timely, with no delays.