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Constant Contact
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Table of Contents
Constant Contact Review 2025: Pricing, Features & Alternatives
Written by
Edited by
Last updated: January 2025
Constant Contact overview
Constant Contact is an email marketing and customer relationship management (CRM) platform with ad, social, and SMS marketing features that businesses can use to manage communications with customers and drive traffic to their products and services. Based on our analysis of 2,800 verified user reviews on GetApp, it receives favorable feedback with an overall rating of 4.4 out of 5 stars from customers. [1]
Constant Contact users especially value the ease of creating, managing, and sending email campaigns, as well as the ability to track and analyze engagement data and manage contacts in a database. Though the system has a broad set of functionalities, the ones that reviewers consider the most important for them are email marketing (according to 83% of reviewers on GetApp), with other applications such as email management (20%) and social media marketing (20%) also prominently mentioned.
Our in-depth analysis of user-reported integrations also revealed that Constant Contact is among the top-scoring products in its category, as detailed in our Email Marketing Integration Leaders Report. Specifically, the system can integrate effectively with content creation and design tools such as WordPress and Canva and donation management platforms like DonorPerfect.
User rating
4.1
/5
2.8K
Starting from
12
Per month
Who is Constant Contact best for?
Constant Contact identifies itself as a platform designed for users of smaller organizations and marketers of varying experience levels. [2] This is confirmed by our reviews analysis, which reveals that Constant Contact is most commonly utilized by small business users, with 86% of GetApp reviewers working in companies that have between one to 200 employees. It is also particularly popular in the non-profit organization management sector (11% of reviewers work in this field), marketing and advertising (10%), and health, wellness, and fitness businesses (5%).
Backed by our research and thousands of user reviews, we’ll share below what Constant Contact users like and dislike about the platform, as well as key features, integrations, and information about pricing. We’ll also cover what reviewers think about Constant Contact’s ease of use, support and training resources, and security offerings, so you can decide whether Constant Contact is a fit for your business.
Constant Contact pros and cons based on reviews
To identify what users find most helpful or unhelpful about using Constant Contact, our data scientists apply advanced modeling methods to our proprietary reviews data. Below, we’ve sorted the resulting pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.
Effective client management
91% of reviewers react positively to Constant Contact’s ability to segment their audiences and personalize content. For email channels, this can help adapt content so it is better optimized for specific clients to help foster engagement.
Efficient communication messaging
88% of reviewers provided favorable feedback on the speed and ease of creating and editing personalized messages. This allows marketers to communicate with customers quickly in critical situations.
Versatile email campaigns
86% of reviewers appreciate Constant Contact’s selection of email templates and workflow automations. This creates a more intuitive process for creating effective email campaigns that resonate with audiences.
Comprehensive social media integration
Constant Contact’s social media integration adabtibility is regarded positively by 85% of reviewers This is especially practical for users who want to expand to wider audiences and adapt to multi-channel communication.
Responsive customer support
83% of Constant Contact reviewers compliment the level of customer support provided by the vendor. Offering users real-time assistance and quick resolutions to issues when they arise improves the user-friendliness of the platform.
Inconsistent email handling
Some users encounter difficulties using Constant Contact, reporting issues with email sending and spam filtering of their sends. 72% of reviewers didn’t express positive sentiment about Constant Contact’s ability to flag issues with email delivery failures or when they are marked erroneously as spam.
Limited text formatting
66% of users rate the text formatting tools Constant Contact provides negatively. Reviewers indicate this is because of frustrating glitches such as unexpected font changes or alignment issues and a lack of more refined formatting options.
Challenging subscription management
63% are negative about Constant Contact’s subscription management workflows for audiences. Some of the notable challenges users report are difficulties in mass unsubscribing contacts or reactivating accounts.
High pricing
Almost half (46%) of users react negatively to Constant Contact’s pricing structure. Some criticize its lack of flexibility for smaller organizations and others say it compares badly to other email marketing competitors.
Problems managing images
46% of users are negative about the tools used to manage images in templates using Constant Contact. Some users cite limitations and time-consuming difficulties when uploading and placing images.
Constant Contact’s key features rated by users
We analyzed our reviews for Constant Contact to determine which features users rate as the most critical, and have listed them below in order of importance to users:
Email campaign management:
Reviewers feel positively about the ease of being able to create, plan, and manage email campaigns independently with Constant Contact. This empowers them to run strong email marketing campaigns through the support of practical segmentation tools, email templates, and metric tracking. However, some users report limitations in some of these features such as a lack of A/B testing during campaigns, and cite issues when dealing with bounce rates and unsubscribes. 98% of Constant Contact reviewers rate email campaign management as important or highly important.
Email marketing:
Overall, users provide favorable feedback on Constant Contact’s tools for email marketing, such as its drag-and-drop content editing environment, campaign creation and follow-up features, and the ability to customize templates. However, they also emphasize some limitations with these customization options and some issues with its user interface (UI). 96% rate email marketing as important or highly important.
Contact management:
Users commend Constant Contact’s contact management features, expressing favorable opinions about its capacity to segment and organize audiences. They also praise the ease of exporting and importing contact information and the ability to unsubscribe people automatically. However, users also highlight issues with some of the platform’s unsubscribe features, such as mass unsubscribing and its ability to sync with other systems. 93% rate contact management as important or highly important.
Engagement tracking:
Reviewers value Constant Contact’s ability to track audience engagement and produce detailed insights on email campaign performance. This, in turn, can prove valuable in understanding audience behavior better and producing better-optimized campaigns. Whilst this proves very beneficial for businesses in creating more effective email campaigns, some users also highlight a lack of more granular data within the platform. 89% rate engagement tracking as important or highly important.
Mobile optimization:
Reviewers highlight Constant Contact’s ability to optimize for mobile phone users. This gives marketers the ability to preview emails and gauge whether they’re appropriately optimized for both mobile abd desktop devices to ensure a cohesive reader experience. Despite this, however, reviewers note some issues in the platform's user experience of this feature, which can manifest via issues with layout and rendering. 89% rate mobile optimization as important or very important.
To get a sense of how individual users think of Constant Contact’s functionality, scroll down to our review snippets below or see all our reviews for Constant Contact here.
Constant Contact pricing plans
See more pricing informationConstant Contact’s pricing is based on the number of contacts in your database and email sends and its fees are charged on a monthly basis. Users can also prepay for 12 months of usage on an annual basis, for a discount of 15%-30%. It does not have a free plan available to clients, although it does offer free trials for its three subscription packages to new users.
Its entry-level tier, Lite, provides a package for smaller startups starting from $12 per month. This gives a single user 1GB of online storage, customer support, and a set number of sends based on 10 times the number of contacts in their database. It also equips customers with the basic tools needed to send campaign emails, such as email templates, branding tools, and a polls and survey functionality.
The next level up, Standard, starts from $35 a month and expands on Lite’s features. It introduces elements such as the ability to schedule email sends, do subject line A/B testing, leverage social marketing options, and conduct reporting and analytics. It also increases the available storage to 10GB, allows up to three users and lets users do monthly sends of up to 12 times the number of contacts in their database.
Lastly, Constant Contact offers users a Premium tier, which starts from $80 per month. This gives companies an unlimited number of users, 25GB of storage space, and allows monthly sends of up to 24 times the number of database contacts. In addition to all the features of Lite and Standard, it also adds dedicated customer support, engagement heatmaps, advanced automation tools, better reporting features, and the ability to manage SMS marketing. [3]
To help explain how Constant Contact’s prices compare with other competitors on the market, we reviewed the planned budgets of over 400 marketing firms that spoke with a GetApp advisor in the last 12 months. We found that 37% were looking to budget under $120 per month on marketing software, which puts it within the affordable range of many of our reviewers. [4]
While Constant Contact appears to have options that can fit a small business’ budgeting plans, feedback on their pricing competitiveness is a little more mixed. Based on 538 verified GetApp reviewers, the system received a positive rating for pricing from just over half (54%) of those surveyed. This is for a few reasons:
- Among the positives noted, reviewers appreciate the value offered by the software platform and the features provided within basic subscriptions such as campaign tools and templates. They also praise the savings an annual subscription offers and the sufficiently long trial period of as long as 60 days without the need for a credit card.
- However, the negative aspects that appear in our reviews are issues with the pricing structure, which many users regard as a little high for small businesses and non-profits. This sentiment is exacerbated by unforeseen costs users can face due to the pricing being based on the number of contacts rather than users. As subscriber lists grow, this can lead to higher-than-expected bills. There are also negative comments on the lack of a free version for smaller users as well as concerns over feature limitations compared to competitors like with automations.
However, the company does offer some ways for users to save. One discount offered is a 15% saving on customers who prepay for 12 months, which rises to 30% for non-profits.
Check out the review snippets below to see what individual users think of Constant Contact’s value for money.
Erin T.
District Administrator
What do reviewers think about Constant Contact’s ease of use?
In general, Constant Contact receives favorable feedback on its usability. Based on an analysis of 108 reviews that referenced the platform’s ease of use, we found that 65% of them are positive. Reviewers speak well about a few key aspects that make the platform simple to use while helping newer users get quickly acclimatized and operational with their marketing campaigns.
Some examples that appear in comments include:
- Quick and easy customization of e-blasts and other types of messages
- The platform’s intuitive, clean design
- Constant Contact’s simple learning curve
On the other hand, some reviewers also criticize Constant Contact for bugs and slower-than-expected loading times. For a number of users, the distinctive UI can also prove harder to navigate and more limited than other competing platforms, which can disrupt user workflows and slow productivity on occasion.
For more information on Constant Contact’s ease of use, see our selection of user review snippets below.
Constant Contact integrations
Constant Contact is one of the top-scoring email marketing systems in GetApp’s Integration Leaders Report, which focuses on software with strong user feedback for its integration capacity and a high overall rating.
Users of Constant Contact can connect the platform with a library of over 300 software integrations encompassing a range of different functions such as design, social media, eCommerce, and content management systems. [5] These additions can help firms bring contacts to the platform quicker and synchronize their marketing efforts across various channels.
On examining all our reviews to find the most mentioned products that integrate with Constant Contact, we noted the following products.
Users can integrate Constant Contact with WordPress to support email campaigns directly from websites that run on its content management platform. This integration allows users to convert web traffic into email subscriptions with website plugins to sign up subscribers for targeted marketing efforts.
Aircall
ChamberMaster
CompanyHubWe’ve also highlighted some comments from individual users on Constant Contact’s integration options below.
Constant Contact customer support and training resources
Support options
Constant Contact’s descriptions of its support services focus on flexible assistance that can help smaller organizations with fewer resources avoid interruptions and downtime. It offers direct, real-time support from its agents via both phone and web chat. [6]
Live chat support is available Monday through Friday between 3 a.m. and 8 p.m. ET. Phone support is available Monday through Saturday, although working hours vary by location.
Out of business hours, Constant Contact users can also leverage support from community resources and find answers to questions already asked by other users.
Our analysis of reviews data shows generally positive feedback from users about the support options available to Constant Contact customers. 83% of the 243 reviews we received about user support from the platform speak well of these features.
Many users also speak positively about the availability of real-time support, which can prove critical in getting fast solutions to bugs or guidance on avoiding common user issues. Additionally, they praise the firm’s proactive approach of offering calls to understand user goals and achieve success.
However, a number of negative points are also raised about Constant Contact’s support. Some users report delays in response times and responses that direct them to online FAQs that they have already checked. Others also raise issues about ineffective answers to questions about billing and technical glitches.
Training options
In addition to live support, Constant Contact offers a range of training resources to help firms get the most out of its email software platform.
These include self-service resources such as a knowledge base of videos, articles, and guides, which users can review to train themselves on the use of the system. There is also a developer resource portal that offers guidance and training for software developers on using Constant Contact’s application programming interface (API) to run and integrate apps with the platform. [7]
There are also trainer-led resources such as free webinars, which instruct on key features and allow users to ask live questions. There is also the option to join a more in-depth session with one of Constant Contact’s expert trainers. These sessions are available daily to all customers from Monday to Friday between 11 a.m. to 4 p.m. ET. [8]
Like its support services, our reviews data shows that Constant Contact customers feel generally positively about its training features. Most (82%) of the reviews specifically mentioning this topic praise the resources available.
Many also commend the platform’s relatively intuitive design, which leads to lower training times for teams. Available training material for onboarding is also spoken of positively, especially when new staff or volunteers are trained on the system. However, there are also comments that some of the more advanced features could use better tutorial material.
Our highlighted review snippets below provide more information about what users say about Constant Contact’s customer support and training options.
Hedi S.
informatique
Constant Contact’s security offerings
Constant Contact provides a number of methods for users to secure their accounts. Options include password protection, security questions, and multi-factor authentication (MFA). [9]
MFA can be enforced through various authentication methods such as:
- Okta Verify
- Google Authenticator
- SMS authentication
- Voice call authentication
However, some of our user reviews highlight issues related to security management. Several reviewers note that strict security settings can interfere with designs and workflow processes. For example, issues can arise with email deliveries due to firewall restrictions and security settings interfering with image display in email templates.
See some of our highlighted snippets below to learn more about how reviewers react to Constant Contact’s security provisions.
Is Constant Contact a good fit for your business?
Based on our study of over 2,800 user reviews, Constant Contact is an email marketing tool well suited to support small businesses and non-profits with their CRM and communication efforts. It has a high overall user rating of 4.4/5 from reviews, fits well within the pricing range of many businesses seeking a marketing platform, is rated positively for its ease of use, and can integrate with several other vital platforms.
If you’re thinking of choosing it for your specific business, it’s important to weigh up the decision by comparing it against your firm’s individual goals, budget, and available resources. To make considering these factors a little simpler, we’ve summarized some of the most essential need-to-know details about the platform below:
- Features and functionality: Constant Contact’s top features, as rated by users, include a number of essential functions needed in the email marketing software sector. These include email campaign management (rated 4.4 out of 5 by reviewers), email marketing (4.5), contact management (4), and contact database (4.1).
- Customer support: Constant Contact provides consistent support via its support team by phone and live chat, and also features a range of tools to support onboarding and implementation. This includes knowledge bases, webinars, and even live trainer tutorials. It receives good feedback for this provision with 83% of reviews positively mentioning customer support.
- Value for money: The platform offers packages starting from $12 per month for a single user up to $80 per month for unlimited users. Users have mixed feelings about these pricing options, with 54% of comments on the topic noting positive feedback, and some citing high costs. The platform does, however, offer discounts for non-profits and those who prepay for 12 months.
- Ease of use: Generally, Constant Contact’s users give the platform a positive rating for ease of use. 65% of reviews on this subject speak positively about the system’s usability, commenting especially on the simplicity of the design and the simple learning curve.
Constant Contact’s alternatives
We have analyzed comments from former Constant Contact users who have switched to other products among the nearly 3,000 reviews for Constant Contact. Below are the most common product alternatives that appeared in our review of this data.
People who have switched to Mailchimp comment on its lower cost, relative ease of use, and modern interface. They also highlight its wider range of integration options, robust automation tools, and customization options. Additionally, a major incentive is its free plan, which gives users a freemium version that they can use indefinitely.
Users who switched to Brevo chose it for its cost-effectiveness and comparatively flexible pricing options. It reportedly boasts better integration capabilities with WordPress and Shopify, although some of the major reasons that users made the switch were its automation features and SMS messaging functionality.
Reviewers who switched to ActiveCampaign did so due to its advanced automation capabilities and better integration capacity. This was also driven by a need for more sophisticated marketing tools, such as A/B testing between emails, better segmentation, and improved customizability.
Users switching from Constant Contact to MailerLite mainly did so for its affordability and ease of use. They commented on better deliverability rates, more integrations and the platform’s simplicity and effective customer service. Another major benefit cited is its free trial.
Reviewers who switched from Constant Contact to Omnisend chose the platform due to improved integration options with eCommerce platforms such as Shopify and BigCommerce. They also spoke positively about its ability to customize automated notifications and appreciated its relative cost-effectiveness and feature availability.
Popular comparisons with Constant Contact
Constant Contact reviews
Constant Contact FAQs
Is Constant Contact legitimate?
Yes, Constant Contact is a legitimate email marketing software company with thousands of users working in small businesses and non-profits. It receives generally positive reviews on GetApp with an overall rating of 4.4/5 from verified customers.
Is it safe to use Constant Contact?
Constant Contact is a secure email marketing platform with various security features to keep accounts safe. In addition to password protection, it offers multi-factor authentication steps such as secret questions and answers, SMSes, phone call messages, and authorization through authentication platforms such as Google and Okta.
How much does Constant Contact cost per month?
Constant Contact is available from $12 per month for its most basic subscription plan and prices start from $80 per month for its most premium. Final prices are based on the number of contacts you want to send emails to. It also offers discounts of up to 15% for those prepaying for 12 months and 30% for non-profits who prepay.
Is Constant Contact easy to learn?
Constant Contact is considered relatively easy to use by GetApp reviewers. 65% of reviews that comment on the platform’s ease of use are positive and there are many who highlight good feedback of its learning curve and their staff's ability to acclimatize to the system.
Who owns Constant Contact?
Constant Contact is currently owned by ClearLake Investments since its purchase in 2021 from Endurance International. It was originally founded in 1995 by Randy Parker as a private firm known as Roving Software before taking its current name in 2004 and ahead of its eventual acquisition by Endurance in 2015. [10]
Can you cancel Constant Contact at any time?
If you are paying for Constant Contact on a monthly basis, it is possible to cancel at any time, although the cancellation will only apply to your next scheduled payment, not the current active one. Any money paid in advance is non-refundable.
What businesses use Constant Contact?
Constant Contact is available to businesses of all sizes, although GetApp’s reviews data from verified users shows most users of the platform (86%) work in small companies with 200 people or fewer. It is also most commonly used by employees in the non-profit organization management sector.
What is similar to Constant Contact?
Several platforms offer similar features to Constant Contact. Among its direct competitors are email marketing and CRM systems such as Mailchimp, Brevo, ActiveCampaign, MailerLite, and Omnisend.
David Jani
David’s research and analysis is informed by more than 150,000 authentic user reviews on GetApp and nearly 3,000 interactions between GetApp software advisors and software buyers.
His thought leadership work has been featured in TechRadar, Startups Magazine, and Raconteur.
Mehar Luthra
Related categories
Related articles
Sources
- GetApp reviews data: GetApp reviews are collected from verified users for individual software products. For this report, we analyzed all our reviews of Constant Contact software. Learn more about GetApp’s software research methodology.
- Learn why Constant Contact has been trusted by millions of small businesses for over 25 years, Constant Contact
- Email & Digital Marketing Pricing Plans for Small Business, Constant Contact
- GetApp advisor call data: Findings are based on data from conversations that GetApp's advisor team has daily with software buyers seeking guidance on purchase decisions. The data used to create this report is based on interactions with small and midsize businesses seeking accounting tools. For this report, we analyzed approximately 3,000 phone interactions from November 2023 to November 2024.
- Email and Digital Marketing Integrations, Constant Contact
- Constant Contact Help & Support, Constant Contact
- Constant Contact Developer Portal, Constant Contact
- Ask a Trainer" Daily Drop-In Sessions, Constant Contact
- Set Up Account Security Methods - Constant Contact Community, Constant Contact
- Constant Contact, Wikipedia