iContact vs Campaign Monitor by Marigold

Mailchimp

HubSpot Marketing Hub

Constant Contact

MailerLite

Emma by Marigold

Compare iContact and Campaign Monitor by Marigold based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Kit, formerly ConvertKit, is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Automated Publishing

Automated Scheduling

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Management

Content Library

Content Management

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Qualification

List Management

Mailing List Management

Marketing Automation

Mobile Optimization

Multi-Account Management

Multi-Campaign

Multivariate Testing

Performance Metrics

Post Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Reporting & Statistics

Reporting/Analytics

Response Management

ROI Tracking

Segmentation

Social Media Integration

Spam Blocker

Subscription Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Workflow Management

WYSIWYG Editor

iContact

Android

Web-based

Book and Product Reviewer

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.

Marketing Director

I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.

Marketing Consultant

I like its enhanced features and how easy it has been to adapt to it. I like the customer service representatives and their willingness to help and answer all my questions.

Digital Production Artist

I enjoy that iContact is easy to use, intuitive, and a great price for all that is packed into what you get. You also get great customer service with them.

owner

They tried to steal another month of billing and made me dispute with my CC company.

marketing manager

I like the preview and ability to send test message. I like the social media integration.

Principal

Great customer service experience. Quick and intelligent responses.

Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Designer

My experience with iContact was good and was the first email marketing software I ever used. It was very easy and quick to get started and set up an email campaign.

Marketing Manager

I contact is easy to use and great for emailing to different channels. It has many engaging features such as image, hyperlink, and video options.

Senior Vice President

Salesforce integration set up is easy, and customer service for any issues was very responsive.

Marketing Associate

Overall, iContact is great for sending our mass emails to our guests and we will continue to use for years to come.

Owner

I enjoy using IContact because it does what is set up to do and that is to send bulk emails to prospective buyers.

I recommend using this app for all those that send bulk emails to their customers.

Graphic Designer

I really liked the built-in themes that were available to choose from when creating an email, as well as the option to import my email from a URL.

The features may be a little limited compared to Mail Chimp.

IContact is easy to use, even for those who may not be very tech savvy.

Digital Project Manager

Good overall, but we needed to have more emails sent out monthly to justify the cost.

iContact screenshot: Build a custom layout or choose a design from the customizable template library

iContact screenshot: A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience

iContact screenshot: Automation gives users complete control over campaign send times

iContact screenshot: Activity Dashboard

iContact screenshot: Easily design and embed custom sign-up forms on the site and manage subscribers

iContact screenshot: Merge fields

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

Audience Targeting

Automated Responses

Behavioral Targeting

Campaign Personalization

Campaign Tracking

Categorization/Grouping

Communication Management

Contact Database

Contextual Targeting

Customer Communication

Customer Data Management

Customer Database

Customer Engagement

Customer Experience Management

Customer Journey Mapping

Customer Profiles

Customization

Dashboard

Data Source Connectors

Dynamic Content

Event Marketing

GDPR Compliance

Generative AI

HTML Editor

Loyalty Program

Mass Texting

Message Personalization

Messaging

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Marketing

Personalization

Preview Functionality

Real-Time Reporting

Recommendations

Scheduled Messaging

SMS Marketing

SMS Messaging

Social Marketing

Tag Management

Tagging

Campaign Monitor by Marigold

Content writer

It is one of the best platfomr out there to send bulk mails to a large number of receipents in a great and attractive manner.

Senior News Editor

Campaign Monitor is an excellent email automation tool that is user-friendly and easy to use. It has an intuitive interface, great customer support, and comprehensive analytics.

Junior Web Developer

Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.

The ease of use, depth of reporting, and  helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.

Lead Generation Specialist

Campaign Monitor lets me create, send, manage and track eblasts with great ease. It has a high number of quality templates and automation is very easy.

E-Commerce Manager

The great thing with this is the Price is very competitive and it offers a bit more than the others.

Campaign Monitor is wonderful. I recommend it enthusiastically to anyone looking for a full service, easy to use email platform.

Co-founder

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.

Business Analyst

I realized that it is much easier to create a campaign that contain a good design visuals. Thanks to its templates.

Client Operations

Campaign Monitor has great integrations that allow us to use it throughout our platforms and connected to other software we are using.

Senior Developer

Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.

Analytics: powerful and easy to understand which has evolved out marketing team to be able to properly target and understand our marketing strategy.

Graphic Designer and Content Producer

I love that this software lets you either upload your own custom coded emails OR you can use their email builder.

Digital Marketing Executive

Some features and configurations can be a bit  hard to figure out without a fairly technical background. Email builder templates felt a bit restrictive in terms of styling and formatting options.

Campaign Monitor recently bought Conversio Emails. The price is very competitive for all the things it offers.

Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update.

iContact vs Campaign Monitor by Marigold Comparison (2026)

iContact

Campaign Monitor by Marigold

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives