iContact Pricing, Features, Reviews & Alternatives


Email marketing & social media marketing software

4.48/5 (530 reviews)

iContact overview

What is iContact?

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and social media posts. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.

When creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder.

Other features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.

The social media feature enables users to schedule messages on Facebook, Twitter and LinkedIn. Users can add social share buttons to emails and increase reach, as well as include a sign-up form on Facebook pages to turn existing fans into email contacts.


Pricing options
Value for money
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Business size



United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

iContact screenshot: Build a custom layout or choose a design from the customizable template libraryiContact - Measure your Email Marketing Results WebinariContact screenshot: A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audienceiContact screenshot: Automation gives users complete control over campaign send timesiContact screenshot: Learn what works best and what doesn’t with performance reportingiContact screenshot: Merge fieldsiContact screenshot: Easily design and embed custom sign-up forms on the site and manage subscribersiContact - Create and Send Effective Emails WebinariContact - Utilize iContact's Social Media Tools WebinariContact - Get Started with iContact WebinariContact - Upload, Grow, and Manage Contacts Webinar
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iContact user reviews

Value for money
Ease of use
Customer support
Trevor K.

A Solid Email Platform

Used daily for 1-2 years
Reviewed 2017-12-20
Review Source: Capterra

I get the ability to reach my customers and turn them into return customers week after week and year after year.

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Response from iContact

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Karen C.

Works great for us

Used monthly for 2+ years
Reviewed 2020-02-12
Review Source: Capterra

We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

Response from iContact

Hello Karen,

Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it!

All the best,

Carlos, Customer Marketing Manager

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Daniel A.

Great reporting and great features

Used weekly for 6-12 months
Reviewed 2021-04-06
Review Source: Capterra

Love it. It's easy to use and the reporting options make my post-campaign job easy. In past jobs I've used Mailchimp and Constant Contact, however iContact is much better in my opinion. There are less restrictions on designing the email while still having an easy to use WYSIWYG with drag and drop functionality.

The reporting. When I need to throw stats on Power Point I just take a screen shot of the results page. It also has the ability to compare the results of multiple messages with just a couple clicks. Everything is well formatted, graphical and very informative.

Can get cluttered if you are sending a bunch of emails. We send emails on behalf of dozens of clients, often the same subject line. I'd love a way to better organize our drafts and our sent messages.

Rating breakdown

Ease of use

Likelihood to recommend: 7/10

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I've used iContact for the last five years.

Used daily for 2+ years
Reviewed 2018-04-05
Review Source: Capterra

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Response from iContact

Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

Rating breakdown

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Ease of use
Customer support

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robert m.


Used daily for 2+ years
Reviewed 2021-01-18
Review Source: Capterra

Overall great experience. Customer support is incredible. You can speak to a rep almost immediately and they are extremely knowledgeable and more importantly very patient!!

The ease of creating email promotions. Very professional looking.

More email templates for creating promotions.

Response from iContact

Hi Robert and thanks for leaving this really great feedback for us. I am glad to hear that you are having a great experience overall. ^CP

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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iContact pricing

Pricing options
View Pricing Plans

Get iContact Free by visiting iContact.com, no credit card required!

iContact features

Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Contact Management
Content Management
Customizable Templates
Engagement Analytics
Performance Metrics
Social Media Integration
Template Management
Third Party Integrations

Activity Dashboard (536 other apps)
Alerts/Notifications (408 other apps)
Customizable Branding (417 other apps)
Data Import/Export (480 other apps)
Multi-Channel Marketing (395 other apps)
Reporting & Statistics (546 other apps)
Search/Filter (434 other apps)

GetApp Analysis

Almost anyone can send an email, but it takes more power under the hood to create, send, and track the types of targeted emails that drive customer action and generate real sales. iContact is web-based software that everyone from small businesses to large senders can use to manage all aspects of their email marketing programs.

In addition to allowing for the easy creation of email newsletters, RSS feeds, surveys, and auto-responders, iContact helps business users grow and manage contacts, and segment their digital contact lists. Custom fields, mail-merge personalization, and website sign-up forms can all be used to promote a business. iContact is completely scalable, and it boasts an email delivery rate of 99 percent. This is, at least in part, because any contact who unsubscribes from an iContact list, or signs up with an invalid address, is automatically removed.

What is iContact?

iContact is a powerful email marketing platform for businesses, nonprofits and educational institutions.. Easy-to-understand technology enables users with all levels of technical skill to create persuasive email messages using templates or HTML. List management tools keep growing email lists in check, while iContact’s Spamcheck tool reviews each message to ensure it reaches its desired destination. Users can gain a better understanding of how their email lists are performing by reviewing their Reports, which iContact generates automatically using the data it collects from ongoing marketing campaigns.

Beyond basic email marketing, iContact also provides a number of advanced solutions for growing businesses. iContact Pro is changing the way small, mid-size, and even large businesses think about marketing automation. iContact Pro users have the ability to schedule triggered messages that are uniquely tailored to each contact. The app offers a drag-and-drop interface. Businesses with high-volume sending needs can take advantage of iContact’s capabilities, easily managing 5 million+ subscribers.

Who is iContact For?

  • Experience level: All experience levels
  • Industry: All industries, including non-profits and educational institutions
  • Business size: Freelancers, small businesses, mid-size businesses, large enterprises
  • Departments/roles: Marketing, Sales, Outreach
  • Budget/point: Starting at $14 per month

Main Features

Email Creation

iContact offers a straightforward way for users to design stylish emails without having to know any HTML. The software’s email templates are professional looking and completely modifiable. Templates are all designed in a way that maximizes personal branding.

To design your first email, check out the template selection and choose the option that best meets your needs. You can quickly modify any template to change the layout, color palette, or overall styling. Individual sections, or blocks, each have their own formatting. You can save any message that you design to reuse at a later time, as well.

List Management

It doesn’t matter how nicely a message is designed without a list of subscribers to send it to. iContact provides a robust list management feature with various tools to help users manage their growing subscriber lists.

To keep your list of subscribers organized, make sure to include the correct recipient name and company name for each contact. (This is especially true if you’re collecting email addresses at trade shows or networking events.) iContact will remove duplicates or invalid email addresses for you, and it will give you the option of whether to remove email addresses after the first bounce, or delivery failure notice.

Triggered Emails

With iContact, businesses can schedule automated emails to be delivered over time, rather than all at once. Autoresponders, or triggered emails, help to deepen customer relationships by providing subscribers with more relevant content. The autoresponder feature comes most frequently into play when users want to set up “Welcome” campaigns, abandoned cart emails, or transaction messages.

Autoresponders are most commonly used in “Welcome” campaigns. When someone subscribes to your list, automatically send a message introducing your company. At that point, you can set up a drip campaign to continue sending emails at regular intervals in order to familiarize the new subscriber with your company or your products.

Subscriber Segmentation

Segmentation can make any email list stronger. The more a business knows about its subscribers, the deeper it can go with list segmentation. For example, instead of sending blanket emails to every subscriber, a business could segment its list and send a certain email newsletter only to those customers who had indicated that they were interested in a particular product or service.

Go beyond demographics when segmenting your campaigns. Although iContact gives you the ability to segment by gender or age, you can also use past purchasing behavior to improve the results of your campaigns. Custom entries ensure that your segmentation is unique, based on your company’s goals. For example, with iContact you can segment your lists by general interest, which is useful if you know that a certain subset of your customers are interested in a sport like golf or basketball.


iContact integrates with a number of popular third-party apps and services, including Twitter, WordPress, and Facebook.

In particular, iContact offers native integration with Salesforce. Users can send email messages to Salesforce contacts, after which iContact brings all relevant marketing statistics into the Salesforce platform to determine whether leads are moving in the right direction. iContact for Salesforce is not subscriber-based. Users can immediately send messages to everyone in their databases. Entire teams can leverage the statistics from company email campaigns from the same Salesforce reporting screens.

iContact has an open API that integrates with numerous business applications including analytics, social and commerce functionalities.


iContact offers high-volume email marketing at a price point that is affordable to businesses of all sizes. Email marketing starts at $14 per month, or $11.90 per month with annual prepay. Pro Automation starts at $99 per month, or $84.15 with annual prepay.

Bottom Line

  • Powerful email marketing solution
  • Allows for easy creation of newsletters, RSS feeds, surveys, and autoresponders
  • Triggered emails effectively drive sales
  • Typical users include freelancers, small businesses, mid-size businesses, and large enterprises
  • An API is available for use

Videos and tutorials

Additional information for iContact

Key features of iContact

  • Email campaign management
  • Email newsletters
  • Integrations with 3rd party apps
  • Schedule delivery
  • Online surveys
  • Social media scheduling
  • List management
  • Drag & drop editor
  • A/B split testing
  • Automation
  • Audience segmentation
  • Performance reporting
  • Muti-user accessibility
  • Subscriber management
  • API integration
  • Salesforce integration
  • Instant SpamCheck
  • Pre-built design template library
  • Responsive email layouts
  • HTML editor option
  • Subscriber engagement score
  • Segment by custom fields
  • Custom sign-up form creation
View All Features


iContact’s MessageBuilderTM offers hundreds of mobile-friendly email templates that can be filled with personalized text, ideas, using drag-and-drop, as well as add brand colors, with no HTML coding know-how required.

Emails sent through iContact end up in inboxes and not spam traps or on internet service provider blacklists. The solution also provides tracking data for messages, so users can see the email delivery in action.

With iContact, users can set up autoresponders to schedule automated messages to get delivered over time.

iContact tools make understanding vital email statistics easy, so users have the data they need to create messages that connect, and get insight into how well they are performing.

iContact’s customer success managers offer unlimited technical support, as well as personal coahcing and calls, videos and webinars to help with any question.