iContact vs Google Ads

Mailchimp

Constant Contact

AdRoll

Taboola

Microsoft Advertising

Compare iContact and Google Ads based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Kit, formerly ConvertKit, is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Automated Publishing

Automated Scheduling

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Management

Content Library

Content Management

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Qualification

List Management

Mailing List Management

Marketing Automation

Mobile Optimization

Multi-Account Management

Multi-Campaign

Multivariate Testing

Performance Metrics

Post Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Reporting & Statistics

Reporting/Analytics

Response Management

ROI Tracking

Segmentation

Social Media Integration

Spam Blocker

Subscription Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Workflow Management

WYSIWYG Editor

iContact

Android

Web-based

Book and Product Reviewer

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.

Marketing Director

I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.

Marketing Consultant

I like its enhanced features and how easy it has been to adapt to it. I like the customer service representatives and their willingness to help and answer all my questions.

Digital Production Artist

I enjoy that iContact is easy to use, intuitive, and a great price for all that is packed into what you get. You also get great customer service with them.

owner

They tried to steal another month of billing and made me dispute with my CC company.

marketing manager

I like the preview and ability to send test message. I like the social media integration.

Principal

Great customer service experience. Quick and intelligent responses.

Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Designer

My experience with iContact was good and was the first email marketing software I ever used. It was very easy and quick to get started and set up an email campaign.

Marketing Manager

I contact is easy to use and great for emailing to different channels. It has many engaging features such as image, hyperlink, and video options.

Senior Vice President

Salesforce integration set up is easy, and customer service for any issues was very responsive.

Marketing Associate

Overall, iContact is great for sending our mass emails to our guests and we will continue to use for years to come.

Owner

I enjoy using IContact because it does what is set up to do and that is to send bulk emails to prospective buyers.

I recommend using this app for all those that send bulk emails to their customers.

Graphic Designer

I really liked the built-in themes that were available to choose from when creating an email, as well as the option to import my email from a URL.

The features may be a little limited compared to Mail Chimp.

IContact is easy to use, even for those who may not be very tech savvy.

Digital Project Manager

Good overall, but we needed to have more emails sent out monthly to justify the cost.

iContact screenshot: Build a custom layout or choose a design from the customizable template library

iContact screenshot: A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience

iContact screenshot: Automation gives users complete control over campaign send times

iContact screenshot: Activity Dashboard

iContact screenshot: Easily design and embed custom sign-up forms on the site and manage subscribers

iContact screenshot: Merge fields

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface.

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content

Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Advertising Management

Alerts/Notifications

Budget Control

For PPC Campaigns

Geotargeting

Monitoring

Google Ads

Musician

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

BUSINESS MANAGER

The software is very easy to use, I loved the structuring of the software, very very easy to manage and love the fact you can make as many changes as you want.

Application Engineer

The Experience is Very Good, The functionality  of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good.

Accounts Payable Specialist 

But it also provides great means of reporting that information as to how successful the campaign was so you can adjust.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

Business Development Executive

I think there are some disadvantage for the audience/user because sometimes the audience me see unnecessary ads which may irritate users.

deputy ceo

Needs too much money which is very bad thing for startup companies and rips your budget badly.

Civil Aviation

The good thing is, you can advertise more precisely, this is very important in advertising that how much specific audience you could engage.

Manager

The software is very good overall I like the the presentation the Ads have and also the animation.

Pharmacist

It is definitely a great way to earn passive income only if you can prove that your website is up to the best standard required.

marketing

That's a Google product so it means it's robust, interconnected and easy to use. The ads are a great way to advertise on Google.

Power Engineer

This is the largest and most known company on the internet and the ads are one of the best things on there. They are easy to make, very intuitive and get seen by a lot of people.

Managing Director

The main problem is it is difficult to earn any real money with Google Ads on our website.

Google Grant Manager

The stats are also helpful, as well as the integration with other products like Google Analytics.

Digital Marketing Consultant

I dislike the new reporting tab features. I also don't like how the constantly change up the layout, which makes it hard to find features.

IT/SEO Consultant

Google ad is recommended for all small to large businesses. It is cost effective and ROI is measurable.

Founder

It is very easy to use and you can integrate it to any supported softwares out there since this platform is widely used.

web developer

It's great experience because i need the costumer who search for my service & products.

iContact vs Google Ads Comparison (2026)

iContact

Google Ads

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives