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iContact vs HubSpot Marketing Hub Comparison

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Overview

Category Leaders

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact...

Category Leaders

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

14

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

50

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

588

5

4

3

2

1

349

182

49

6

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.5

5.8K

5

4

3

2

1

3.5K

1.9K

336

51

24

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.
I like its enhanced features and how easy it has been to adapt to it. I like the customer service representatives and their willingness to help and answer all my questions.
I enjoy that iContact is easy to use, intuitive, and a great price for all that is packed into what you get. You also get great customer service with them.

Pros

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.

Cons

I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.
They tried to steal another month of billing and made me dispute with my CC company.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.
Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.
It's frankly disgusting that this company relies on such draconian measures as a source of revenue.
  • Vendor responds to reviews
  • Last review13 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features69
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Form Builder
  • Google Analytics Integration
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile-Optimized Email
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Real Time Editing
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management
  • Total features102
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Form Builder
  • Google Analytics Integration
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile-Optimized Email
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Real Time Editing
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations105
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations589
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AR
AvatarImg

Verified reviewer

Computer Software, 5,001-10,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

iContact logo

iContact

A run for your money (for SMB)

Reviewed a year ago
Pros

So, my client was trying to decide between iContact, Mailchimp and other SMB email tools and decided to start the project with iContact -iContact has a really user-friendly interface that's easy to navigate, even for people who aren't super tech-savvy.-They offer decent customer support, and we were able to get in touch with a real human whenever we needed help or had questions (we've put them to the test) -The reporting and analytics features are really robust, and it was easy to track our email campaigns and see how they were performing.The pricing was pretty parred with other SMB email tools so we felt like we were getting good value for our money.

Cons

1)While the interface is user-friendly, there are some limitations when it comes to design customization2) We weren't able to make our emails look quite as polished as we might have liked.3) It can take a little while to get used to the platform if you're used to more visual ones 4) if you're after a marketing automation syle hubspot , iContact won't offer that level of sophistication

Vendor response

Thank you taking the time to write a review and let us know what you like and also for the product feedback. We will be sure to pass that along!

KC
AvatarImg

Kelsey C.

Insurance, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

Why I Contact Prospective and Existing Customers with iContact

Reviewed 8 months ago

It automate email marketing by sending high volume outbound marketing emails.

Pros

I like how iContact eradicated traditional marketing strategies such as billboards, which were tedious and time consuming.

Cons

Unfortunately, iContact doesn’t have freemium version.

Vendor response

Thank you for your review. iContact does have a freemium version. 250 contacts with 500 email sends!

AvatarImg
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Chandra Vasu R.

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

iContact logo

iContact

Initially it was challenging to work with but adds a lot of value for remarketing.

Reviewed 6 years ago

Learnt a lot about e-mail marketing by using the software. The software performed well considering that e-mail marketing is not as popular as social media marketing.

Pros

The ability to check clicks and opens against contacts in the reports. Attachments are accommodated. There is a template designer. iContact also provides support and consultancy calls.

Cons

You are unable to share a live report. No geolocation. It is difficult to match contacts with lists as well as no telephone numbers for follow up in the open and clicks report. The pros far outweigh the cons.

Vendor response

Hi Chandra! We are so glad to hear that iContact is adding value to your business. Thank you for taking the time to review your message clicks and opens. Reporting allows you to see what contacts are most engaged in your content. We also thank you for your feedback about telephone numbers not appearing in the open and clicks report. We will certainly take this into consideration as we continue to improve our product. In the meantime our recommendation is to save these contacts as a segment directly from the reporting page. You can then export the segment containing the phone numbers and all other available information. Hopefully this helps speed up your process!

CB
AvatarImg

Collin B.

Information Technology and Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

Email Marketing Optimization Program

Reviewed 10 months ago

iContact allows me to save time by creating personalized emails for marketing via drag and drop.

Pros

iContact streamlines the entire process of email marketing by allowing me to create and send high volume personalized marketing emails.

Cons

iContact mobile application has deficiencies in features compared to it’s cloud based solution for mobile and PC.

Vendor response

Thank you for the great review! We will be sure to share your feedback with our team.

AvatarImg
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Rufin H. A.

Pharmaceuticals, 501-1,000 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

iContact logo

iContact

Good for Basic Usage

Reviewed 4 years ago

It's great for simple sends, simple analytics but horrible for more complex stuff.

Pros

Basic capabilities are decent. Anything beyond that is a pain to figure out/manipulate.

Cons

Not up to current email marketing standards; not user friendly at all; too expensive for what it does.

Vendor response

Hello Rufin, We appreciate your feedback, thank you for taking the time. Best regards, Carlos, Customer Marketing Manager

LC
AvatarImg

Lindsey C.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

Favorite Email Marketing Program I've Used

Reviewed 6 years ago

Email Marketing, Event Registrations, Database Management

Pros

The customer service is the best part of iContact. When you call, you talk to a real person. My customer service representative always knows the answers to my questions and on the rare occasion that she doesn't, she gets back to me very quickly with an answer.

Cons

When you upload a list into iContact and there are contacts who have unsubscribed or been listed as do not contact, you cannot tell who on that list won't receive the email.

Vendor response

Thank you, Lindsey! We're so happy that our customer services have been so responsive and helpful for you and your team. We also appreciate the feedback around managing contacts. Stay tuned, as we'll be evolving the user experience for contacts and lists in the near future! Thanks!

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

iContact logo

iContact

Good Email Marketing Tool

Reviewed 2 years ago
Pros

Good email marketing tool. Multiple options within the platform and great capacity for audience segmentation.

Cons

The Marketing automation part is fine, but I found another much more complete tool. That's why I changed.

Vendor response

Thank you for your review! If you can, please let us know what we could do to offer a more complete tool.

AR
AvatarImg

Verified reviewer

11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

Great for Sending Good Looking Mass Emails

Reviewed 6 years ago

Quick easy and fun email marketing

Pros

Email builder is easy to use, lists are easy to set up, autoresponders and welcome messages are easy to set up. Really like the design

Cons

Social Media list building could be better, sometimes the messages are sent to spam boxes so that is kind of annoying, but majority of subscribers do end up with messages and the emails look so nice that our unsubscribe numbers are much lower than other email marketing sites we've used

Vendor response

Thank you so much for taking the time to write this review! It is excellent to hear that you have seen noticeably lower unsubscribe numbers. Sending out professional looking emails is so important in increasing the engagement of your contacts. We also appreciate your feedback regarding better social media list building. This will be submitted to our Product Management team so that it can be taken into account for possible updates in a future release.

OR
AvatarImg

Oyanene R.

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

iContact for Email Marketing Automation

Reviewed a month ago
Pros

Ever since ai started using iContact, it has never been daunting to carry out marketing strategies by creating, customizing and sending high volume outbound marketing emails.

Cons

I can’t complain since iContact accomplishes all my needs everyday I use it.

CR
AvatarImg

Carla R.

Consumer Goods, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

Reseña iContact

Reviewed a year ago
Pros

La facilidad de uso y para realizar marketing

Cons

Hasta el momento no encuentro contras para el uso que le he dado

Showing original review in Spanish. See translation

Vendor response

Thank you for the great review. We are glad that you find the platform easy to use!

AR
AvatarImg

Verified reviewer

Wholesale, 1,001-5,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

Perfect e-blast tool

Reviewed 4 years ago

We have had multiple digital marketing members manage the system and each member was able to pick right up and blast out our marketing related content.

Pros

Easy to gather and store contact lists for various groups, allowing you to target specific markets/consumer groups.

Cons

There isn't much about the software that my team found unappealing, we have generally had pleasant experiences overall.

Vendor response

Hello, Thank you for this wonderful feedback, we greatly appreciate it! All the best, Carlos, Customer Marketing Manager

DY
AvatarImg

Dan Y.

Printing, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

User friendly, great marketing tool

Reviewed 6 years ago

Ease of getting in touch with customers with a professional appearance.

Pros

The ease and look of the overall product. Can get my point across to customers in a timely, efficient manner.

Cons

There are other marketing materials that are less expensive but you get what you pay for in cases like that.

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Josh C.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

iContact logo

iContact

Power, Intuitive Email Marketing Tool

Reviewed 6 years ago

With iContact, we conduct outbound marketing to prospects, manage drip marketing campaigns, communicate with our existing customers about operational issues, and more. Once fully set up, it's all you really need to create and manage branded sales/marketing/communication plans all in one place.

Pros

I love how easy it is to create and organize campaigns. I've worked with several other platforms, and iContact does a great job of balancing simplicity of use with powerful features. While there are plenty of great email templates, their WYSIWYG editor allows anyone to create beautiful messaging in line with their brand.

Cons

Campaign reporting leaves a lot to be desired, and syncing with Salesforce has not been as quick/easy as I expected.

TH
AvatarImg

Tarquin H.

Business Supplies and Equipment, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

Easy to Use Marketing

Reviewed 6 years ago

Really good, great support, easy to understand responses from support team. The marketing emails are working with our customer base. Like the information provided via email to assist with ideas, and any contact i have had via phone hook up or webinar has been informative and useful.

Pros

i like the Templates with ideas on for marketing

Cons

Managing the contacts list, that has improved though with recent updates.

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Susan A.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

iContact is the BEST! Easy to use, great staff, all-around great experience.

Reviewed 6 years ago

This product made it far easier to implement email marketing for a client who had never used email marketing in the past. They were skeptical of the benefits, but iContact made it easy for them to understand what email marketing can do for their company.

Pros

iContact is easy to use, very intuitive and user-friendly. Where other email marketing programs fall short, iContact excels. From staff support to constant improvements to their platform to keep ahead of marketing trends, they've got the total package!

Cons

I've not run into any negatives - iContact has an awesome product, a great team and some of the best user features out there.

SG
AvatarImg

Sara G.

Marketing and Advertising, self-employed

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

iContact logo

iContact

Left ASAP, Didn't Look Back

Reviewed 6 years ago

It was my first email marketing software, so I learned about it. Now that I have my own marketing company, I know not to use it.

Pros

Our emails were professional-looking. I liked being able to do the email marketing for more than one company, and everything was kept separately.

Cons

Their customer service was nonexistent. It was faster for me to either ignore the issue or find my own solution before they would respond, sometimes days later. The number of templates are few. You can only schedule to a couple of social media platforms, you have to schedule them separately, and they still adhere to the old Twitter character limit. We paid more to get more, and our "dedicated account rep" would only speak to us once a month for exactly 30 minutes. Not worth the money. We switched companies and paid less, and their customer service department contacts me once a week, just to check in. Our deliverability is higher, too. Customers that had a "bad mailbox" according to iContact are calling us, delighted to get our emails again.

Vendor response

Hi Sara. Thank you so much for your honest review! We are glad that you were able to create professional looking emails using our service. We also appreciate your feedback regarding the aspects of iContact that you were not happy with. We pride ourselves on fast and comprehensive support, and it is truly regrettable that you had a different experience. We will definitely take this feedback into account as we work towards ensuring no customers have the kind of experience that you described.

AR
AvatarImg

Verified reviewer

Wholesale, 51-200 employees

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

email marketing at its best

Reviewed 6 years ago

Easy to use email marketing and time saving!

Pros

When I need to use it, it's a breeze to do. I don't use it enough but it's worth the money when I do.

Cons

I forget to use it and could use a reminder and help. If a customer service rep would reach out once a month, I would use the system monthly.

JR
AvatarImg

Jason R.

Research, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

I Contact Customers for 24/7 with iContact

Reviewed 3 months ago

Email marketing optimization has been at breeze with iContact.

Pros

I like that it is easy to create and personalize marketing emails with iContact.

Cons

iContact has a robust backend integration capability but it lack website builder tools.

HB
AvatarImg

Henry B.

Marketing and Advertising, self-employed

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

Why I love iContact

Reviewed a year ago

When it comes to email marketing, which is where we see the most success for our company, I trust iContact. Once you get the idea of it, using it is a breeze, and if you need any assistance, the service's customer support is second to none. The email creator is easy to use and the l admin features are unrivaled. The greatest benefit we've seen from using iContact is the assistance we've received from their support staff and I will continue to reach out to the team for advice on refining our marketing strategies.

Pros

Email Marketing, Landing Page functions, Email Automation, Email & contact management

Cons

I'm still learning to use all the features that are available. I have not hit a road block at this point and can only comment on my satisfaction with the program.

Vendor response

Thank you for the awesome review! ���� It means a lot that you took the time to write about using iContact.

CS
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Colleen S.

Publishing, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

Love that this system is easy to use for someone that has no HTML experience.

Reviewed 6 years ago

Easy to email customers with a small marketing team.

Pros

Easy to move items around, Easy to drag and drop, easy to create an email and modify it for multiple senders. Also easy to use templates as a starting point. Love that they optimize automatically for mobile

Cons

Sometimes have funky font issues, but if you test it's easily fixable. Lists can get cumbersome too if you don't build it right from the start.

CM
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Cheryle M.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

Excellent service we have been using for years!

Reviewed 6 years ago
Pros

iContact is convenient, professional and affordable. It allows us great flexibility in push our message.

Cons

Emails being treated as spam based on the IP address needs improvement, but that is the same for most email marketing services.

Vendor response

Hello Cheryle. Thank you for your review! We are happy to hear that you find iContact affordable. We work hard to keep our pricing fair for our customers. Thank you for your feedback about emails being treated as spam based on the IP address. You are correct, this is something that all email marketing companies struggle with simply due to the number of customers and messages going out through their systems. We have a dedicated Deliverability team on staff who maintains positive relationships with the major email providers because inbox delivery is a priority for us. I will pass this feedback along to them so that we can work to give you an even better deliverability rate.

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Michelle M.

11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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iContact

I use iContact every day for work.

Reviewed 6 years ago
Pros

It's easy to use! iContact eliminates duplicate recipients. I love the tracking system on my email campaigns.

Cons

I understand changes and updates are necessary but for every change iContact makes - it slows me down in my marketing campaign composing.

Vendor response

Hi Michelle, We are so happy to hear that you love using our tracking system! It's so important for businesses to not only send emails to their contacts, but keep track of what happens to them after the send button has been pressed. You make a very good point, there is always a bit of a learning curve when changes are released into the system. This feedback has been noted so that we can take it into account as we work on new features going forward.

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Lane C.

Telecommunications, 10,001+ employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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iContact

Email Marketing Automation Platform

Reviewed 2 years ago

Enhance email marketing automation by sending and managing emails deliverability.

Pros

iContact makes it super easy to send large volume of outbound marketing emails rapidly.

Cons

Do not have great focus on global enterprise corporations.

Vendor response

Lane, thank you for taking the time to review our platform! We will make sure to pass along your feedback to our internal teams.

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Michael B.

Broadcast Media, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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iContact

TV Marketing Made Easy!

Reviewed 2 years ago

Especially good when I needed help.

Pros

You can embed, you can link and content copies and pastes quite readily. Plus, you can change up your templates.

Cons

I was new to tis kind of marketing tool, so I don't have a lot to offer in the way of negative feedback.

Vendor response

Michael, Thank you of your review. It means a lot to us!

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Colin T.

Construction, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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iContact

GREAT FOR MASS EMAIL

Reviewed 6 years ago

The ability to reconnect with old clients/prospects . Keeping out brand name in front of them is essential so when they need something, they think of US

Pros

The software is easy to use and having the ability to track who has opened and who hasn't is a key feature. The customer support is amazing and are always willing to help

Cons

I have to say i don't think there is anything I really don't like about this software. It is a key marketing tool

Vendor response

Hi Colin! We are delighted that you get how important it is to keep your brand name in front of your contacts. It is great to hear that you find iContact to be an easy tool for this! Not only sending your messages, but keeping track of who engaged with them is a key component to great email marketing.