iContact vs Mailchimp

HubSpot Marketing Hub

Constant Contact

ActiveCampaign

GetResponse

Higher Logic Thrive

Compare iContact and Mailchimp based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Kit, formerly ConvertKit, is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip email marketing, landing pages, and more

Powerful yet easy-to-use, the leading association member experience solution, Higher Logic Thrive, impacts the complete member lifecycle.

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Automated Publishing

Automated Scheduling

Autoresponders

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Management

Content Library

Content Management

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Data Visualization

Drag & Drop

Drip Campaigns

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Image Library

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Qualification

List Management

Mailing List Management

Marketing Automation

Mobile Optimization

Multi-Account Management

Multi-Campaign

Multivariate Testing

Performance Metrics

Post Scheduling

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Reporting & Statistics

Reporting/Analytics

Response Management

ROI Tracking

Segmentation

Social Media Integration

Spam Blocker

Subscription Management

Template Management

Third-Party Integrations

Visual Analytics

Web Forms

Workflow Management

WYSIWYG Editor

iContact

Android

Web-based

Book and Product Reviewer

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.

Marketing Director

I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.

Marketing Consultant

I like its enhanced features and how easy it has been to adapt to it. I like the customer service representatives and their willingness to help and answer all my questions.

Digital Production Artist

I enjoy that iContact is easy to use, intuitive, and a great price for all that is packed into what you get. You also get great customer service with them.

owner

They tried to steal another month of billing and made me dispute with my CC company.

marketing manager

I like the preview and ability to send test message. I like the social media integration.

Principal

Great customer service experience. Quick and intelligent responses.

Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Designer

My experience with iContact was good and was the first email marketing software I ever used. It was very easy and quick to get started and set up an email campaign.

Marketing Manager

I contact is easy to use and great for emailing to different channels. It has many engaging features such as image, hyperlink, and video options.

Senior Vice President

Salesforce integration set up is easy, and customer service for any issues was very responsive.

Marketing Associate

Overall, iContact is great for sending our mass emails to our guests and we will continue to use for years to come.

Owner

I enjoy using IContact because it does what is set up to do and that is to send bulk emails to prospective buyers.

I recommend using this app for all those that send bulk emails to their customers.

Graphic Designer

I really liked the built-in themes that were available to choose from when creating an email, as well as the option to import my email from a URL.

The features may be a little limited compared to Mail Chimp.

IContact is easy to use, even for those who may not be very tech savvy.

Digital Project Manager

Good overall, but we needed to have more emails sent out monthly to justify the cost.

iContact screenshot: Build a custom layout or choose a design from the customizable template library

iContact screenshot: A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience

iContact screenshot: Automation gives users complete control over campaign send times

iContact screenshot: Activity Dashboard

iContact screenshot: Easily design and embed custom sign-up forms on the site and manage subscribers

iContact screenshot: Merge fields

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Affordable, comprehensive, and easy-to-use solution to  grow and engage audiences, create and sell courses, and turn ideas into income

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Abandoned Cart Saver

AI/Machine Learning

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Audience Targeting

Automated Responses

Behavior Analytics

Behavioral Analytics

Behavioral Targeting

Brand Guidelines

Campaign Tracking

Collaboration Tools

Contact Database

Content Analytics

Content Marketing

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Journey Mapping

Customer Profiles

Customer Surveys

Customizable Reports

Customization

Dashboard

Data Analysis Tools

Data Synchronization

Design Management

Dynamic Content

eCommerce Management

Email Reminders

Email Sequences

Filtering

For eCommerce

For Insurance Industry

For iPad Devices

For Small Businesses

For Startups

Form Builder

GDPR Compliance

Generative AI

Geolocation

Geotargeting

HTML Editor

Inbox Management

Interaction Tracking

Lead Nurturing

Lead Segmentation

Live Chat

Location Tracking

Marketing Calendar

Mass Texting

Mobile Access

Mobile App

Mailchimp

Windows

iPad

iPhone

President

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

TA Scheduler

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

Automotive Salesman

Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.

Youth Pastor

I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pastor

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

iContact vs Mailchimp Comparison (2026)

iContact vs Mailchimp Comparison (2026)

iContact

Mailchimp

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives