Instapage vs ClickFunnels

Systeme.io

Keap

Leadpages

Unbounce

Kajabi

Swipe Pages

Compare Instapage and ClickFunnels based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

From small but mighty marketing teams that are strapped on time, budget, and money, to enterprises that are looking to scale up and automize. Unbounce is a conversion optimization platform for SaaS, e-commerce, and agencies.

Take control of your marketing with Leadpages website builder, landing page creator, pop-up maker, and more: Fast, reliable, with minimal heavy lifting for users. Start with a free, 14-day trial.

Swipe Pages is a cloud-based platform, which helps small to large businesses in advertising, marketing, real-estate, eCommerce, and other sectors develop landing pages, capture leads, conduct A/B testing, and manage projects. Features include pre-made templates, text replacement, conversion tracking, lead notifications, and access control.

Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

A/B Testing

Account Based Marketing

Activity Dashboard

Activity Tracking

Alerts/Notifications

Audience Targeting

Autoresponders

Behavior Analytics

Behavioral Analytics

Behavioral Targeting

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Categorization/Grouping

Channel Management

Click Tracking

Client Management

Collaboration Tools

Contact Database

Contact Management

Content Management

Content Publishing Options

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Cross Channel Attribution

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Data Security

Data Visualization

Design Management

Display Ad Management

Drag & Drop

Dynamic Content

Email Management

Email Marketing

Engagement Tracking

Experience Management

Form Builder

Forms Creation & Design

Forms Management

Heatmaps

Landing Pages/Web Forms

Layout & Design

Lead Capture

Lead Generation

Lead Management

Marketing Automation

Monitoring

Multi-Campaign

Multi-Channel Campaigns

Multivariate Testing

Online Store Builder

Personalization

Pre-built Templates

Real Time Editing

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Recommendations

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

ROI Tracking

Search Marketing

Segmentation

SEO Management

Split Testing

SSL Security

Tagging

Template Management

Templates

Third-Party Integrations

Visual Analytics

Visual Editor

Web Forms

Website Analytics

Website Personalization

Website Publishing Options

Widgets

Workflow Management

WYSIWYG Editor

Instapage

Linux

Web-based

Windows

Head of Online Marketing

Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.

Marketing manager

I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.

Lawyer and Notary

For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.

President

The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Awesome job, and I can see many Romanians in the Customer Service Department, I am Romanian as well, and all I can say , Good Job Guys. And thank you for an awesome product such as Instapage.

Junior Marketing Manager

Especially the support team is helpful with all my challenges. Together we will make landing pages awesome.

Partner

InstaPage got too greedy and may be conducting bad business practice.

Founder

Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved. That alone is a huge win.

Operations Manager

I liked how easy it was to customize a layout. I thought the layouts were clean and looked very professional.

Owner

I recommend Instapage to all my clients and anyone I know looking for a cost effective, powerful landing page tool.

After awhile Instagram gets boring it needs something to bring some light to it.

You have 24 hours after payment is made to claim back your refund. If you didn’t notice then they keep your money and refuse to refund you because of their “policy.

Software is easy to use, easy to set up, nice blocks and features, simple and speed optimization applied.

Consultant

Overall, Instapage has been a breeze to work with. It has numerous features which are extremely helpful to every type of user, and the multiple integrations provide a big bonus.

Software Engineer

Everyone on our team, from novices to experts, has been able to create beautiful pages that convert well and generate a high return on investment.

Digital Project Manager

I recommend it 100% for those people who are starting to manage their company.

We use it to develop our landing pages. Ease of use and simple with enough functionalities.

Technical Director

Instapage's page builder is flexible and powerful.

Instapage screenshot: Your top-performing landing page

Instapage screenshot: Building landing pages on both desktop and mobile

Instapage screenshot: Better understanding of your audience behavior online

Instapage screenshot: Instapage can be easily integrated with other marketing tools

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. It incorporates customizable themes, a landing page builder and video hosting as well as integrated payments & an interactive message board.

Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

ClickFunnels is a cloud-based marketing automation and web page building solution with which  businesses can design and test landing pages for their websites

Customer Database

Customer Segmentation

Dashboard

Drip Campaigns

Email Tracking

Lead Qualification

Multi-Channel Communication

Multi-Channel Marketing

Preview Functionality

Shopping Cart

SMS Marketing

Social Media Integration

Text Editing

Visitor Tracking

Website Hosting

Website Management

ClickFunnels

Click Funnels was the first and is probably the best funnel building software option. I'm sure if you're willing to spend the time to build out the perfect funnel, it could be an amazing tool.

I disliked the crappy support, the constant bugs, glitches, disruptions to my business because of their outdated software that they refuse to actually work on.

After 6 weeks it broke again. MOST of my traffic was being re-directed to the 404 error page I lost hundreds of dollars.

self employed

The training and education opportunities, plus the great coaches, are what makes it the most appealing to me.

Sergio

Even people that are not techy can use it and succeed at whatever they are doing. It's just amazing how the CF's team have accomplish is so little time.

Very positive and there is entire community to support a Click funnel user on face book that helps with learinng making good funnels and marketing. Its like finding a family.

Digital Marketer

Easy to use and save a ton of time and headaches, its an amazing software even for latin american people like me.

It integrates with a lot of other software which is nice. The support and training surrounding the platform is great.

The thing I like the most about ClickFunnels is its popularity and the community around it.

 Business Owner

Utilizing shared landing pages that were originally build with this platform. This is clearly the leading and most innovative platform in the market.

Overall experience is amazing. I have also tried three other funnel softwares, and clickfunnels is by far the best.

Assistant General Manager

I liked that it was able to integrate with infustion soft which is one of the best fitness softwares.

I liked that it has templates, and if you attend the Brunson Funnel Friday's they'll give you lots of free templates. I liked that the funnels were easy to see and access in the dashboard.

I like ClickFunnels because it's a great funnel builder. It's easy to use with lots of templates.

Something changed though, and now it's probably some of the worst customer support of any software company I work with.

It will do the job and make a good funnel, take money and help you ship items, it's a working, usefule product.

I don't like that the software does not work daily, on a basic level.

Self Employee

I guaranteed that It will help you to increase your Brand  Sales and Brand Recognization. I highly recommend you to use ClickFunnels if you haven't any budget problem.

Instapage vs ClickFunnels Comparison (2026)

Instapage

ClickFunnels

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives