Instapage Software Pricing & Features


The Most Powerful Landing Page Platform for Teams & Agencies

4.59/5 (190 reviews)

Instapage overview

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with one click.

With over a million landing pages at an average conversion rate of over 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns.

The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the only collaboration solution for streamlining the design review process.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, China and 6 other markets, Europe, Germany, Japan, Latin America, Mexico, United Kingdom

Supported languages

Instapage screenshotSkyrocket Your Advertising ROI with Post-Click OptimizationInstapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.Instapage screenshotInstapage screenshot: Split test your pages to optimize performance and increase conversions.Instapage screenshotInstapage screenshotInstapage screenshot: Get started with over 100 beautiful, high-converting, and easily-customizable templates.

Instapage reviews

Value for money
Ease of use
Customer support
Dave Charbonneau

How to avoid looking like an idiot¿

Reviewed 2015-07-29
Review Source: Capterra

If you do client work and you're using the popular page building software [rhymes with Schmeed Schmages] it is inevitable that once you complete page construction your client WILL call you or send you an email with a message that goes something like this: "It looks great, but can you just add THIS right HERE?" Or, "will you move THIS over to THERE?" You cringe as you explain that you cannot (perhaps because your client insisted on using, [rhymes with Feed Cages]. You explain that you're dealing with a template with very little flexibility. And though it was created by nice people with effective marketing, at the end of the day, you end up looking like you can't take care of your client; and your client feels like she didn't get the page she really wanted. (And by the way, if you're building pages for yourself, the same thing happens. You simply have these conversations with yourself. Then people think you're crazy. Thus the commonly heard phrase, "This landing page software is driving me crazy"). Instapage isn't the perfect service. They do seem to have some growing pains. But they are also willing to be open about them, and ¿ most importantly ¿ work to fix things when they go wrong (Hey, folks... things always go wrong. It's in THOSE times when you really get to see what a company really is). That said, with Instapage you can add whatever elements to your page that you desire, wherever on the page you please. Don't get me wrong ¿ the Instapage templates look great out of the box ¿ but realistically we always want SOMETHING more or just a LITTLE bit less. (For example, instead of using the footer copyright section as a paragraph for additional info, you can simply add a new paragraph element). In short, I'm using Instapage for opt-in pages. I also like Instapage enough for building my homepages, too. I recommend others to use Instapage (they even pay me to refer others with or without a "SuperDuper" account level. And, better still, they pay quickly). If you want less cringing and crazy talk, you should use Instapage, too. + EASE OF USE would switch to 5 Stars if UNDO worked like most document programs (when working w/text). Instead, it reverts entire text box to the how it was prior to altering. And UNDO can take a bit long to function which may have user hitting UNDO multiple times. CUSTOMER SERVICE could move to 5 Stars soon: They are implementing an instant chat option. Kudos to Instapage for the upgrade.

Read the full review


The Most Powerful Landing Page Platform for Teams & Agencies

Richard Best

Easy to build high performing landing pages for PPC campaigns

Reviewed 2015-04-28
Review Source: GetApp

General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.Very easy to use. Very flexible. Great templates. Fast loading pages.

Read the full review


The Most Powerful Landing Page Platform for Teams & Agencies

Subash Bidare

Develop Awesome Landing Pages at Scale

Used weekly for 2+ years
Reviewed 2018-04-28
Review Source: Capterra

Easy, feature rich & effective. Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well.

Read the full review


The Most Powerful Landing Page Platform for Teams & Agencies

Garrett Genest

Fantastic way to build landing pages for PPC and other programs

Used daily for less than 6 months
Reviewed 2018-08-03
Review Source: Capterra

I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround.Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.

Read the full review


The Most Powerful Landing Page Platform for Teams & Agencies

Valerie Johnson

I Studied Latin

Reviewed 2015-08-10
Review Source: Capterra

And we dead language types aren't known for our tech prowess. Since no one speaks Latin, I am now a bookkeeper. (Shocking! I know.) I got a domain so I'd have a professional email address. Since I had the domain, I should have a page, right? I tried using the webpage builder that came with my domain. It looked like a (bad) crafts website from 2004. There were mistakes I couldn't fix. Then I remembered the email from Instapage asking me how it was going since I hadn't published a page - I'd signed up at some point, before I got the domain. And that was the start of their hand-holding and gently nudging me into a page that is not an affront to most people's aesthetic sensibilities and one that does what it should from a marketing perspective. Along the way I got answers to my questions AND suggestions for things I can do. But, in stages, as to not scare me away. And they didn't make me feel like an idiot. There is a reason I am a bookkeeper and not a web developer. They use some magic that lets them see my page and they made suggestions based on what I have or haven't done yet - including things I didn't know I could or should do! It's like having a smart, helpful big brother who knows what he's doing helping you because he wants you to succeed. My goal was to park a minimal page at the domain. What they helped me make, is far beyond that. (Most of the help was after the basic page was laid down!) I don't feel like Instapage wanted to take my money and that's it - they want my site to be the best it can be, which isn't only great for me, it's smart business for them. I quickly exhausted my start-up capital of $1.75 so I was hesitant to sign-up for a monthly plan. But, it's already proven to be my best investment, yet! And, now I am assured they will stick with me as my needs grow with my business. As I navigate through this new language that comes with working in the cloud, alone, if everyone is as great as Instapage has been, I will be just fine. :)

Read the full review


The Most Powerful Landing Page Platform for Teams & Agencies

Instapage pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Try Instapage free for 14 days!

All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.

Core package includes:

• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms

Pricing Comparison

How does Instapage compare with other Marketing apps?

Subscription plan?


97% of apps offer a
subscription plan

Free trial?


83% of apps have a
free trial

Freemium plan?


26% of apps have a
freemium plan

Pricing Comparison

Marketing app prices shown are $/month

Instapage Pricing Reviews

  • User friendly
  • Easy to use and powerfull.
  • Ease and simplicity of use.
  • Easy to design, links to Infusionsoft
  • Pricing
  • Lack of immediate support for lower packages.
  • Lack of advance features highlighted in review.
  • - I would have liked a restricted version for a lower price
recommended this to a friend or a colleague

Instapage features

A/B Testing
Activity Dashboard
Campaign Analysis
Customizable Branding
Customizable Templates
Drag & Drop Interface
Real Time Analytics
Reporting & Statistics

Campaign Management (154 other apps)
Content Management (151 other apps)
Data Import/Export (132 other apps)
Engagement Analytics (151 other apps)
Multi-Channel Marketing (141 other apps)
Real Time Data (126 other apps)
Social Media Integration (197 other apps)
Social Network Marketing (131 other apps)
Tagging (134 other apps)
Third Party Integration (186 other apps)

Competitor Feature Comparison

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Instapage

Key features of Instapage

  • Template Importer
  • 80+ professional templates
  • Drag & drop WYSIWYG editor
  • SEO plugin
  • Support for video
  • Social widgets
  • Form builder
  • Publish to multiple domains
  • Free sub domains
  • A/B testing
  • Team member & client access
  • Group pages into campiagns
  • Edit landing pages any time
  • Change the published URL
  • Lead-gen dashboard
  • Instant analytics & data
  • 20+ marketing integrations
  • Email notifications
  • Collaboration Solution
  • Heatmaps
  • Mobile responsive
View All Features


Know exactly how much you're spending to generate a new lead with easy to use advertising attribution.

Collaborate on landing page design on one platform by giving access to anyone - designers, copywriters, marketers and even clients.

A/B test all aspects of your landing pages such as button & image clicks, text link clicks, form submissions and external conversions influenced.

Use the real-time analytics dashboard to compare the performance of all the pages you've published.

20+ marketing integrations; including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact and many more!

Publish to custom domains such as existing websites and standalone pages, to WordPress or Facebook, or set up your own free sub domain.

Manage your campaigns more efficiently with the ability to modify already published landing pages and URLs and to group pages into campaign categories.

Track campaign performance with a dashboard showing all the leads generated from your landing pages.