App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Instapage Logo

Instapage

4.5
(363)

Write a review

Create landing pages without limits.

(74)

Instapage Pricing, Features, Reviews and Alternatives

Instapage FAQs

Q. What type of pricing plans does Instapage offer?

Instapage has the following pricing plans:
Starting from: $149.00/month
Pricing model: Subscription
Free Trial: Available

These products have better value for money

See free alternatives

Q. Who are the typical users of Instapage?

Instapage has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

See alternatives

Q. What languages does Instapage support?

Instapage supports the following languages:
English

See alternatives

Q. Does Instapage offer an API?

No, Instapage does not have an API available.

See alternatives

Q. What other apps does Instapage integrate with?

Instapage integrates with the following applications:
Wufoo, ConvertKit, HubSpot Marketing Hub, Constant Contact, CallRail, Drupal, PayPal, Google Analytics 360, Marin Software, Ortto, Zoho CRM, Campaign Monitor, ActiveCampaign, Salesforce Marketing Cloud, RollWorks, Sumo, Zapier, WordPress, Freshdesk, Twitter/X, Stripe, Salesforce Sales Cloud, Google Ads, GetResponse, Heap, LiveChat, Taboola, GoTo Webinar, LinkedIn for Business, Meta for Business, Olark, Mixpanel, Kissmetrics, Keap, Iterable, OptinMonster, Mailchimp, Trustpilot, Marketo Engage, AdRoll, AWeber, Shopify, Zendesk Suite

See alternatives

Q. What level of support does Instapage offer?

Instapage offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Phone Support, Email/Help Desk, Chat

See alternatives

Instapage product overview

Price starts from

149

Per month

Flat Rate

What is Instapage?

Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. Instapage is the most advanced landing page solution on the market, providing a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics.

Key benefits of using Instapage

  • Understand exactly what you're spending to generate a new lead with easy-to-use advertising attribution.

  • Give access to anyone - designers, copywriters, marketers and even clients within the platform to make collaboration easy.

  • A/B test all aspects of your landing pages such as button/image clicks, text link clicks, form submissions, and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all published pages.

  • Implement hundreds of integrations, including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact, and many more!

  • Publish to custom domains (e.g. existing websites/standalone pages,WordPress, Facebook) or set up your own free sub domain.

  • Manage your campaigns more efficiently by modifying previously published landing pages/URLs and by grouping similar pages into campaign categories.

  • Track campaign performance with a dashboard that shows all leads generated from your landing pages.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    24/7 (Live rep)
    Knowledge Base
    Phone Support
    Email/Help Desk
    Chat

    Training options

    Documentation
    Live Online
    Videos
    Webinars

    Not sure about Instapage? Compare it with a popular alternative

    Starting from

    149

    Per month

    Flat Rate

    Free plan
    Free trial
    Pricing range

    Starting from

    50

    Per month

    Flat Rate

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
    Value for money
    Customer support
    Why am I seeing this?

    Instapage pricing information

    Value for money

    4.0

    /5

    363

    Starting from

    149

    Per month

    Flat Rate

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Instapage features

    Functionality

    4.3

    /5

    363

    Total features

    74

    14 categories

    Most valued features by users

    Reporting/Analytics
    Activity Dashboard
    API
    Campaign Management
    Third Party Integrations
    Reporting & Statistics
    Data Import/Export
    Customizable Templates

    Instapage users reviews

    Overall Rating

    4.5

    /5

    363

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.02/10
    Rating distribution

    5

    4

    3

    2

    1

    224

    105

    26

    5

    3

    Pros
    Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.
    For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.
    The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.
    Cons
    I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.
    InstaPage got too greedy and may be conducting bad business practice.
    After awhile Instagram gets boring it needs something to bring some light to it.
    AvatarImg
    AvatarImg

    Tanya G.

    Sales

    Mental Health Care, 11-50 employees

    Review source

    Overall Rating

    Finding the Right Sales Page Generator Takes Time

    Reviewed 2 years ago

    Transcript

    Tanya G.: Hi, I'm Tanya. I sell coaching programs online. Instapage I rate at about a four. And for more...

    AvatarImg
    AvatarImg

    Michelle O.

    CNA

    Hospital & Health Care, 10,001+ employees

    Review source

    Overall Rating

    Really cool stuff

    Reviewed a year ago

    Transcript

    Speaker 1: Hi, I'm Michelle. I'm a nurse and I give Instapage a four out of five ratings. For more reviews,...

    AvatarImg
    AvatarImg

    John R.

    Marketing and Advertising, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    The best landing page builder for agencies

    Reviewed 5 years ago

    Overall, if you're an agency, Instapage is the best option available. We've tried them all... trust me. :)

    Pros

    Instapage is the easiest, most scalable solution for agencies. The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

    Cons

    There aren't too many cons, but I do wish there was more options for forms and lead notifications. Also, the pricing structure recently jumped up to enterprise-only level pricing which can put a strain on smaller agencies.

    AvatarImg
    AvatarImg

    Carlos L.

    Marketing and Advertising, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    My tool of choice for landing page creation

    Reviewed 2 years ago

    Very good experience. I would recommend it to my colleagues.

    Pros

    It allows me to create professional-looking landing pages without coding. The integrations work great to track the performance of my campaigns. It's really easy to set up and use.

    Cons

    I wish it had better analytics. Better control over conversion actions on the pages. More design tools. The price is a little high, but I think it's worth it.

    AF
    AvatarImg

    Aaron F.

    Nonprofit Organization Management, 51-200 employees

    Used monthly for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Predatory billing practices, shyster customer service department

    Reviewed 2 years ago

    First, the product did not deliver results. It's just not very good. But forget that for now. Instapage wins the Olympic Gold medal for the single worst SaaS customer service experience I have ever encountered. They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not. Consider that this is a software product, so their cost of delivery is the cost of hosting a website with no traffic. In other words, negligible. Nearly everyone else in this industry offers money-back guarantees, whereas Instapage just tries to keep your money without delivering value. Do not buy this product.

    Pros

    The design is pretty and they are good at selling you during your initial adoption curve.

    Cons

    The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product. The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that...

    AvatarImg
    AvatarImg

    Juan Carlos V.

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    One of the best landing page creators I have worked with.

    Reviewed 6 years ago

    Very easy to keep projects organized and therefore it saves me a lot of time when it comes to generating reports.

    Pros

    Easy to use, no coding required, easy to integrate with multiple platforms including, AdWords, Facebook, Analytics, Zapier, and many more. I love the fact that you can edit the Mobile version of each landing page. Instapage gives you full control and there is no limit as to what you can design. Very robust platform.

    Cons

    Some of the features are reserved for the higher plans but nonetheless, the basic plan works great.

    AvatarImg
    AvatarImg

    Nicolás D.

    Internet,

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    By far the best landing page drag and drop service out there.

    Reviewed 9 years ago

    As a digital marketing consultant and programmer, I used to build multiple landing pages for many of my clients. Back in the day, my process would go as follows: -Design landing in Photoshop -Code html/css -Upload file to server/wp (or worse) -Build landing on services such as leadpages, that really constrain your options in terms of design Then I discovered Instapage, which for me is the only...

    Pros

    -Fast -Reliable -In app analytics -In app AB tests -SEO optimization -Fully customizable -Best in class drag and drop landing pages -Forms -Full integration with google docs, mailchimp and a long etc

    Cons

    Being extremely picky: -The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border.

    Vendor response

    This is a great breakdown, thanks so much! Our pricing model is actually totally freemium! That means you don't have to stress over a free trial time limit or give away your credit card info before you know that the product works for you. You can edit, build, and test 1 page for 100% free and upgrade only when you are ready! Thanks again!

    Related categories