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Instapage Logo

Create landing pages without limits.

Last updated: December 2024

Table of Contents

Instapage - 2025 Pricing, Features, Reviews & Alternatives

What is Instapage?

Instapage empowers marketers to build personalized and optimized landing pages at scale, resulting in improved campaign results and ROI. With no developer needed and a user-friendly interface, you can create relevant ad-to-landing-page experiences quickly that support multiple target audiences and campaign goals. Instapage is the most advanced landing page solution on the market, providing a unified environment for ad mapping, AI-powered content and experimentation, and built-in analytics.

Benefits of using Instapage

  • Understand exactly what you're spending to generate a new lead with easy-to-use advertising attribution.

  • Give access to anyone - designers, copywriters, marketers and even clients within the platform to make collaboration easy.

  • A/B test all aspects of your landing pages such as button/image clicks, text link clicks, form submissions, and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all published pages.

  • Implement hundreds of integrations, including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact, and many more!

  • Publish to custom domains (e.g. existing websites/standalone pages,WordPress, Facebook) or set up your own free sub domain.

  • Manage your campaigns more efficiently by modifying previously published landing pages/URLs and by grouping similar pages into campaign categories.

  • Track campaign performance with a dashboard that shows all leads generated from your landing pages.
  • Starting from

    79

    Per month

    Alternatives with better value for money

    Instapage's key features

    Most critical features, based on insights from Instapage users:

    Customizable Templates
    Conversion Rate Optimization
    Form Builder
    Conversion Tracking
    A/B Testing
    Real Time Editing

    All Instapage features

    Features rating:

    Multivariate Testing
    Personalization
    Marketing Automation
    Lead Generation
    Landing Pages/Web Forms
    Recommendations
    Display Ad Management
    Data Visualization
    Responsive Web Design
    Customizable Fields
    Customizable Branding
    Cross Channel Attribution
    Content Publishing Options
    Segmentation
    Workflow Management
    Website Analytics
    Behavior Analytics
    Visual Editor
    Campaign Analytics
    Campaign Planning
    Contact Database
    Content Management
    Drag & Drop
    Third-Party Integrations
    Reporting & Statistics
    Lead Management
    Collaboration Tools
    Audience Targeting
    Data Import/Export
    Dynamic Content
    Split Testing
    Email Management
    Reporting/Analytics
    Campaign Management
    Website Personalization
    SEO Management
    ROI Tracking
    Tagging
    Search Marketing
    Visual Analytics
    Real-Time Reporting
    Real-Time Data
    Real-Time Analytics
    Pre-built Templates
    Website Publishing Options
    Online Store Builder
    Account Based Marketing
    Activity Dashboard
    Alerts/Notifications
    API
    Behavioral Analytics
    Behavioral Targeting
    Campaign Segmentation
    Categorization/Grouping
    Channel Management
    Client Management
    Contact Management
    Contextual Targeting
    CRM
    Customizable Forms
    Customizable Reports
    Engagement Tracking
    Experience Management
    Forms Creation & Design
    Heatmaps
    Layout & Design
    Monitoring
    Multi-Campaign
    Multi-Channel Campaigns

    Instapage awards

    Instapage alternatives

    Instapage logo
    4.5
    (364)

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    Instapage pricing

    Starting from

    79

    Per month

    Flat Rate

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    User opinions about Instapage price and value

    Value for money rating:

    Of 63 reviews that provide robust commentary on Instapage's price and value, 38% mention it in a positive light.

    Some reviewers feel that Instapage offers good value for money, particularly for users who need advanced features like dynamic content functionality for paid advertising. They say the platform's pricing is competitive, especially when considering the extensive features and integrations available. Some users report that the flexibility and ease of use justify the cost, and they appreciate the ability to create unlimited pages with paid plans. However, many users find the pricing to be high, especially for small businesses and startups. They indicate that recent price increases and hidden costs have made the platform less affordable. Some users mention that the value does not match the high cost, and they are frustrated by the lack of clear pricing information and the auto-renewal practices. Reviewers also note that the cost can be prohibitive without a large marketing budget, and they feel that there are more affordable alternatives available with similar features.

    Check .

    To see what individual users think of Instapage's cost and value, check out the review excerpts below.

    At that point I was prompted to upgrade to use a custom domain name, the pricing was right and I became a paying customer. If you're non-techincal and want to quickly create legit landing pages that convert traffic to leads, Instapage does a great job.
    Instapage brings to the table value for money, great functionality as well as good integrations with most popular apps.
    They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not.

    Instapage integrations (92)

    Integrations rated by users

    We looked through 364 user reviews, to identify which products are mentioned as Instapage integrations, and what is the users perception.

    Mailchimp logo
    Mailchimp

    Integration rating: 4.5 (2)

    Ability to send emails to nurture leads and provide further information/value.

    AvatarImg

    Steven Franks

    Owner

    Integration rating: 4.5 (2)

    Store all our leads and opportunities and has a deep native integration with Marketo

    ES

    Ed Sterling

    CVO

    OptinMonster logo
    OptinMonster

    Integration rating: 4.0 (1)

    We need more creative popups and we don't have top rebuild the popup over and over again.

    BT

    Bao Tran

    Web designer

    Zapier logo
    Zapier

    Integration rating: 5.0 (3)

    WordPress logo
    WordPress

    Integration rating: 4.5 (2)

    Integration rating: 5.0 (2)

    Integration rating: 4.5 (2)

    HubSpot CRM logo
    HubSpot CRM

    Integration rating: 4.5 (2)

    Google Ads logo
    Google Ads

    Integration rating: 5.0 (1)

    eWebinar logo
    eWebinar

    Integration rating: 5.0 (1)

    Gmail logo
    Gmail

    Integration rating: 5.0 (1)

    Kit logo
    Kit

    Integration rating: 5.0 (1)

    MailerLite logo
    MailerLite

    Integration rating: 5.0 (1)

    Integration rating: 5.0 (1)

    Iterable logo
    Iterable

    Integration rating: 5.0 (1)

    Instapage support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    24/7 (Live rep)
    Knowledge Base
    Phone Support
    Email/Help Desk
    Chat

    Training options

    Documentation
    Live Online
    Videos
    Webinars

    Instapage reviews

    Overall rating

    4.5

    /5

    364

    Positive reviews

    90

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.02/10
    Rating distribution

    5

    4

    3

    2

    1

    224

    105

    26

    5

    4

    Pros
    Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.
    For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.
    The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.
    Cons
    I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.
    InstaPage got too greedy and may be conducting bad business practice.
    After awhile Instagram gets boring it needs something to bring some light to it.

    Instapage FAQs

    Q. What type of pricing plans does Instapage offer?

    Instapage has the following pricing plans:
    Starting from: $79.00/month
    Pricing model: Subscription
    Free Trial: Available

    These products have better value for money


    Q. Who are the typical users of Instapage?

    Instapage has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Instapage support?

    Instapage supports the following languages:
    English


    Q. Does Instapage offer an API?

    No, Instapage does not have an API available.


    Q. What other apps does Instapage integrate with?

    Instapage integrates with the following applications:
    Wufoo, Kit, HubSpot Marketing Hub, Constant Contact, CallRail, Drupal, PayPal, Google Analytics 360, Marin Software, Ortto, Zoho CRM, Campaign Monitor by Marigold, ActiveCampaign, Salesforce Marketing Cloud, RollWorks, Sumo, Zapier, WordPress, Freshdesk, Twitter/X, Stripe, Salesforce Sales Cloud, Google Ads, GetResponse, Heap, LiveChat, Taboola, GoTo Webinar, LinkedIn for Business, Meta for Business, Olark, Mixpanel, Kissmetrics, Keap, Iterable, OptinMonster, Mailchimp, Trustpilot, Marketo Engage, AdRoll, AWeber, Shopify, Zendesk Suite


    Q. What level of support does Instapage offer?

    Instapage offers the following support options:
    FAQs/Forum, 24/7 (Live rep), Knowledge Base, Phone Support, Email/Help Desk, Chat

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