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Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with one click.
Typical customers
Platforms supported
Support options
Training options
Value for money
4.1
/5
314
Starting from
199
Per month
Value for money contenders
Functionality
4.3
/5
314
Total features
67
12 categories
Functionality contenders
Overall Rating
4.5
/5
314
Positive reviews
5
4
3
2
1
193
93
21
4
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AR
Anonymous Reviewer
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Anonymous Reviewer
John R.
CC
Carmen C.
GM
Gustavo M.
FS
Fasiyyah S.
Overall rating contenders
Tanya G.
Course Producer Writer
Writing and Editing, 1-10 employees
Review source
Transcript
Tanya G.: Hi, I'm Tanya. I sell coaching programs online. Instapage I rate at about a four. And for more...
Jesse M.
Marketing Manager
Computer Software, 201-500 employees
Review source
Transcript
Jesse: I'm Jesse, I'm a digital marketing manager, and I give Instapage a four out of five. For more...
Richard B.
Verified reviewer
Marketing and Advertising,
Review source
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General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.
Very easy to use. Very flexible. Great templates. Fast loading pages.
I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.
Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve. The form bumping bug has been reported and will be fixed with the next live push. The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system. We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at support@instapage.com. Again, thank you so much for your time :) Cheers!
tanya G.
Verified reviewer
Professional Training & Coaching, 1-10 employees
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Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.
Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!
Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?
Ed S.
Marketing and Advertising, 1-10 employees
Used monthly for less than 6 months
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Elegant platform with the best, simplest and clean UI/UX out there and it was a pleasure working on the platform
The ability to run paid ads and direct prospects who click to dynamic content driven landing pages in perfect alignment with the ad they clicked on is so powerful and increased conversion and therefore driving the price per lead down and generating higher quality aka better qualified leads that our sales reps really appreciate!!
Bluntly put, the price point. It's an amazing platform and the monthly commitment to have amp pages included in the package is much higher than other platforms and having said that it's not a true comparison because those platforms don't typically provide the dynamic content functionality when running paid ads which is full value for the money and so you're use case, IMHO, must include paid advertising to justify the increased spend
Aaron F.
Nonprofit Organization Management, 51-200 employees
Used monthly for 1-2 years
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First, the product did not deliver results. It's just not very good. But forget that for now. Instapage wins the Olympic Gold medal for the single worst SaaS customer service experience I have ever encountered. They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not. Consider that this is a software product, so their cost of delivery is the cost of hosting a website with no traffic. In other words, negligible. Nearly everyone else in this industry offers money-back guarantees, whereas Instapage just tries to keep your money without delivering value. Do not buy this product.
The design is pretty and they are good at selling you during your initial adoption curve.
The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product. The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that...
Elmail C.
Verified reviewer
E-Learning, self-employed
Used daily for less than 6 months
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All Good for me
The editor tool is the easiest to use when compared to other tools.
Expensive compared to other tools with the same feature
Q. What type of pricing plans does Instapage offer?
Instapage has the following pricing plans:
Starting from: $199.00/month
Pricing model: Subscription
Free Trial: Available
Q. Who are the typical users of Instapage?
Instapage has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit
Q. What languages does Instapage support?
Instapage supports the following languages:
English
Q. Does Instapage offer an API?
No, Instapage does not have an API available.
Q. What other apps does Instapage integrate with?
Instapage integrates with the following applications:
Wufoo, ConvertKit, HubSpot Marketing Hub, Constant Contact, CallRail, Drupal, PayPal, Google Analytics 360, Marin Software, Ortto, Zoho CRM, Campaign Monitor, ActiveCampaign, Salesforce Marketing Cloud, RollWorks, Sumo, Zapier, WordPress, Freshdesk, Twitter, Stripe, Salesforce Sales Cloud, Google Ads, GetResponse, Heap, LiveChat, Taboola, GoTo Webinar, LinkedIn for Business, Meta for Business, Olark, Mixpanel, Kissmetrics, Keap, Iterable, OptinMonster, Mailchimp, Trustpilot, Marketo Engage, AdRoll, AWeber, Shopify, Zendesk
Q. What level of support does Instapage offer?
Instapage offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Phone Support, Email/Help Desk, Chat