Instapage Pricing, Features, Reviews & Alternatives


Turn advertising clicks into more conversions.

4.51/5 (306 reviews)

Instapage overview

What is Instapage?

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with one click.

With over a million landing pages at an average conversion rate of over 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns.

The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the only collaboration solution for streamlining the design review process.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, United Kingdom, Australia, China and 3 other markets, Japan, Germany, Mexico

Supported languages

Instapage screenshotSkyrocket Your Advertising ROI with Post-Click OptimizationInstapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.Instapage screenshotInstapage screenshot: Split test your pages to optimize performance and increase conversions.Instapage screenshotInstapage screenshotInstapage screenshot: Get started with over 100 beautiful, high-converting, and easily-customizable templates.

Instapage user reviews

Value for money
Ease of use
Customer support
Richard B.

Easy to build high performing landing pages for PPC campaigns

Reviewed 2015-04-28
Review Source: GetApp

General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Very easy to use. Very flexible. Great templates. Fast loading pages.

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Response from Instapage

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.

The form bumping bug has been reported and will be fixed with the next live push.

The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.

We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at

Again, thank you so much for your time :)


Rating breakdown

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tanya G.

Finding the Right Sales Page Generator Takes Time

Used occasionally for free trial
Reviewed 2019-12-07
Review Source: Capterra

Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Rating breakdown

Ease of use

Likelihood to recommend: 8/10

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Sai Vivek R.

Product is good but its a lot expensive

Used daily for 6-12 months
Reviewed 2021-02-20
Review Source: Capterra

Speed - page speed is good compared to peers Ease of use Setup

Price - its a lot expensive for the features

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 3/10

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Alex W.

Good product with super BAD reliability

Used weekly for 2+ years
Reviewed 2018-10-08
Review Source: Capterra

Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 1/10

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Shay H.

Great software but the price is too high

Used weekly for 1-2 years
Reviewed 2020-11-01
Review Source: Capterra

Great software that is probably the best in terms of features, ease of use and looks but for half the price you can get a product very close to it, and for me it was a deal-breaker and also for many of my clients.

Easy integration Great editor A lot of templates Good support

Too expensive and prices go up every year The Mobile version is ok but not perfect for mobile phones

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 5/10

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Instapage pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Try Instapage free for 14 days!

All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.

Core package includes:

• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms

Instapage features

Activity Dashboard
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Contact Management
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Engagement Analytics
Reporting & Statistics
Third Party Integrations

Multi-Channel Marketing (383 other apps)
Performance Metrics (365 other apps)
Search/Filter (421 other apps)
Social Media Integration (380 other apps)
Template Management (405 other apps)

Videos and tutorials

Additional information for Instapage

Key features of Instapage

  • Template Importer
  • 80+ professional templates
  • Drag & drop WYSIWYG editor
  • SEO plugin
  • Support for video
  • Social widgets
  • Form builder
  • Publish to multiple domains
  • Free sub domains
  • A/B testing
  • Team member & client access
  • Group pages into campiagns
  • Edit landing pages any time
  • Change the published URL
  • Lead-gen dashboard
  • Instant analytics & data
  • 20+ marketing integrations
  • Email notifications
  • Collaboration Solution
  • Heatmaps
  • Mobile responsive
View All Features


Know exactly how much you're spending to generate a new lead with easy to use advertising attribution.

Collaborate on landing page design on one platform by giving access to anyone - designers, copywriters, marketers and even clients.

A/B test all aspects of your landing pages such as button & image clicks, text link clicks, form submissions and external conversions influenced.

Use the real-time analytics dashboard to compare the performance of all the pages you've published.

20+ marketing integrations; including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact and many more!

Publish to custom domains such as existing websites and standalone pages, to WordPress or Facebook, or set up your own free sub domain.

Manage your campaigns more efficiently with the ability to modify already published landing pages and URLs and to group pages into campaign categories.

Track campaign performance with a dashboard showing all the leads generated from your landing pages.