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Instapage

Turn advertising clicks into more conversions.

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Instapage Pricing, Features, Reviews and Alternatives

Instapage product overview

Price starts from

199

Per month

What is Instapage?

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with one click.

Key benefits of using Instapage

  • Know exactly how much you're spending to generate a new lead with easy to use advertising attribution.

  • Collaborate on landing page design on one platform by giving access to anyone - designers, copywriters, marketers and even clients.

  • A/B test all aspects of your landing pages such as button & image clicks, text link clicks, form submissions and external conversions influenced.

  • Use the real-time analytics dashboard to compare the performance of all the pages you've published.

  • 20+ marketing integrations; including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact and many more!

  • Publish to custom domains such as existing websites and standalone pages, to WordPress or Facebook, or set up your own free sub domain.

  • Manage your campaigns more efficiently with the ability to modify already published landing pages and URLs and to group pages into campaign categories.

  • Track campaign performance with a dashboard showing all the leads generated from your landing pages.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    FAQs/Forum
    24/7 (Live rep)
    Knowledge Base
    Phone Support
    Email/Help Desk
    Chat

    Training options

    Documentation
    Live Online
    Videos
    Webinars

    Instapage pricing information

    Value for money

    4.1

    /5

    314

    Starting from

    199

    Per month

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Instapage features

    Functionality

    4.3

    /5

    314

    Total features

    67

    12 categories

    Most valued features by users

    Reporting/Analytics
    Campaign Management
    API
    Reporting & Statistics
    Activity Dashboard
    Third Party Integrations
    Data Import/Export
    Customizable Templates

    Instapage users reviews

    Overall Rating

    4.5

    /5

    314

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.02/10
    Rating distribution

    5

    4

    3

    2

    1

    193

    93

    21

    4

    3

    Pros
    Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.

    AR

    Anonymous Reviewer

    For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.

    AR

    Anonymous Reviewer

    The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.
    AvatarImg

    John R.

    Cons
    I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.

    CC

    Carmen C.

    InstaPage got too greedy and may be conducting bad business practice.

    GM

    Gustavo M.

    After awhile Instagram gets boring it needs something to bring some light to it.

    FS

    Fasiyyah S.

    Overall rating contenders

    Overall Rating

    Finding the Right Sales Page Generator Takes Time

    Reviewed 4 months ago

    Transcript

    Tanya G.: Hi, I'm Tanya. I sell coaching programs online. Instapage I rate at about a four. And for more...

    AvatarImg
    AvatarImg

    Jesse M.

    Marketing Manager

    Computer Software, 201-500 employees

    Review source

    Overall Rating

    Great tool for building landing pages on the fly and mass editing pages on your website

    Reviewed 5 months ago

    Transcript

    Jesse: I'm Jesse, I'm a digital marketing manager, and I give Instapage a four out of five. For more...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Easy to build high performing landing pages for PPC campaigns

    Reviewed 7 years ago

    General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

    Pros

    Very easy to use. Very flexible. Great templates. Fast loading pages.

    Cons

    I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

    Vendor response

    Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve. The form bumping bug has been reported and will be fixed with the next live push. The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system. We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at support@instapage.com. Again, thank you so much for your time :) Cheers!

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Finding the Right Sales Page Generator Takes Time

    Reviewed 2 years ago

    Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

    Pros

    Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

    Cons

    Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Elegant and powerful Langing Page platform

    Reviewed 19 days ago

    Elegant platform with the best, simplest and clean UI/UX out there and it was a pleasure working on the platform

    Pros

    The ability to run paid ads and direct prospects who click to dynamic content driven landing pages in perfect alignment with the ad they clicked on is so powerful and increased conversion and therefore driving the price per lead down and generating higher quality aka better qualified leads that our sales reps really appreciate!!

    Cons

    Bluntly put, the price point. It's an amazing platform and the monthly commitment to have amp pages included in the package is much higher than other platforms and having said that it's not a true comparison because those platforms don't typically provide the dynamic content functionality when running paid ads which is full value for the money and so you're use case, IMHO, must include paid advertising to justify the increased spend

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Predatory billing practices, shyster customer service department

    Reviewed 3 months ago

    First, the product did not deliver results. It's just not very good. But forget that for now. Instapage wins the Olympic Gold medal for the single worst SaaS customer service experience I have ever encountered. They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not. Consider that this is a software product, so their cost of delivery is the cost of hosting a website with no traffic. In other words, negligible. Nearly everyone else in this industry offers money-back guarantees, whereas Instapage just tries to keep your money without delivering value. Do not buy this product.

    Pros

    The design is pretty and they are good at selling you during your initial adoption curve.

    Cons

    The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product. The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Very Good but Expensive

    Reviewed a month ago

    All Good for me

    Pros

    The editor tool is the easiest to use when compared to other tools.

    Cons

    Expensive compared to other tools with the same feature

    Instapage FAQs and common questions

    Q. What type of pricing plans does Instapage offer?

    Instapage has the following pricing plans:
    Starting from: $199.00/month
    Pricing model: Subscription
    Free Trial: Available


    Q. Who are the typical users of Instapage?

    Instapage has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit


    Q. What languages does Instapage support?

    Instapage supports the following languages:
    English


    Q. Does Instapage offer an API?

    No, Instapage does not have an API available.


    Q. What other apps does Instapage integrate with?

    Instapage integrates with the following applications:
    Wufoo, ConvertKit, HubSpot Marketing Hub, Constant Contact, CallRail, Drupal, PayPal, Google Analytics 360, Marin Software, Ortto, Zoho CRM, Campaign Monitor, ActiveCampaign, Salesforce Marketing Cloud, RollWorks, Sumo, Zapier, WordPress, Freshdesk, Twitter, Stripe, Salesforce Sales Cloud, Google Ads, GetResponse, Heap, LiveChat, Taboola, GoTo Webinar, LinkedIn for Business, Meta for Business, Olark, Mixpanel, Kissmetrics, Keap, Iterable, OptinMonster, Mailchimp, Trustpilot, Marketo Engage, AdRoll, AWeber, Shopify, Zendesk


    Q. What level of support does Instapage offer?

    Instapage offers the following support options:
    FAQs/Forum, 24/7 (Live rep), Knowledge Base, Phone Support, Email/Help Desk, Chat

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