Instapage Pricing, Features, Reviews & Comparison of Alternatives


Turn advertising clicks into more conversions.

4.51/5 (295 reviews)

Instapage overview

What is Instapage?

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with one click.

With over a million landing pages at an average conversion rate of over 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns.

The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the only collaboration solution for streamlining the design review process.


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Pricing options
Value for money
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Business size



United States, Asia, Australia, Canada, China and 6 other markets, Europe, Germany, Japan, Latin America, Mexico, United Kingdom

Supported languages

Instapage screenshotSkyrocket Your Advertising ROI with Post-Click OptimizationInstapage screenshot: Save your team time with Instapage collaboration, which enables your designers, account managers, and clients to leave feedback right on a landing page.Instapage screenshotInstapage screenshot: Split test your pages to optimize performance and increase conversions.Instapage screenshotInstapage screenshotInstapage screenshot: Get started with over 100 beautiful, high-converting, and easily-customizable templates.

Instapage reviews

Value for money
Ease of use
Customer support
Richard Best

Easy to build high performing landing pages for PPC campaigns

Reviewed 2015-04-28
Review Source: GetApp

General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Very easy to use. Very flexible. Great templates. Fast loading pages.

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Response from Instapage

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.

The form bumping bug has been reported and will be fixed with the next live push.

The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.

We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at

Again, thank you so much for your time :)


Rating breakdown

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Carmen Customer

Charge scam

Used daily for less than 6 months
Reviewed 2019-10-01
Review Source: Capterra

Love the program hate the customer services and the way they tricked me. The price is way overcharged 100+$ per month, and if you accidentally select 12 year subscription after 2 week trial, you get charged the whole year! “As requested, I've canceled your account at period end, October 22nd. There is nothing to worry about as you will not be charged again, but you still have access to your work until that date. Please note that according to our Terms of Service there is a 24 hours refund policy, which means that only refund requests made up to 24 hours from the charge date are eligible. I am afraid that in this case, the refund request is not compliant with our policy.” I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway. 3 days later I saw it on my account and wrote to them asking why they took my money and this was their response.

Software is easy to use, easy to set up, nice blocks and features, simple and speed optimization applied.

Customer services is awful. After the free trial they automatically take your money even if you decide to cancel (which they say you can cancel at any time, untrue). You have 24 hours after payment is made to claim back your refund. If you didn’t notice then they keep your money and refuse to refund you because of their “policy”. That is a user scam.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 1/10

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Mercedes Zavala

Time saver!!

Used daily for 1-2 years
Reviewed 2020-02-06
Review Source: Capterra

Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites!

Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 10/10

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tanya Gioia

Finding the Right Sales Page Generator Takes Time

Used occasionally for free trial
Reviewed 2019-12-07
Review Source: Capterra

Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Rating breakdown

Ease of use

Likelihood to recommend: 8/10

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Alex Wagner

Good product with super BAD reliability

Used weekly for 2+ years
Reviewed 2018-10-08
Review Source: Capterra

Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 1/10

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Instapage pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Try Instapage free for 14 days!

All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.

Core package includes:

• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms

Instapage features

A/B Testing
Activity Dashboard
Automatic Notifications
Campaign Analysis
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Real Time Analytics
Reporting & Statistics
Third Party Integration

Campaign Management (331 other apps)
Campaign Segmentation (195 other apps)
Email Marketing Management (194 other apps)
Multi-Channel Marketing (236 other apps)
Social Media Integration (303 other apps)

Videos and tutorials

Additional information for Instapage

Key features of Instapage

  • Template Importer
  • 80+ professional templates
  • Drag & drop WYSIWYG editor
  • SEO plugin
  • Support for video
  • Social widgets
  • Form builder
  • Publish to multiple domains
  • Free sub domains
  • A/B testing
  • Team member & client access
  • Group pages into campiagns
  • Edit landing pages any time
  • Change the published URL
  • Lead-gen dashboard
  • Instant analytics & data
  • 20+ marketing integrations
  • Email notifications
  • Collaboration Solution
  • Heatmaps
  • Mobile responsive
View All Features


Know exactly how much you're spending to generate a new lead with easy to use advertising attribution.

Collaborate on landing page design on one platform by giving access to anyone - designers, copywriters, marketers and even clients.

A/B test all aspects of your landing pages such as button & image clicks, text link clicks, form submissions and external conversions influenced.

Use the real-time analytics dashboard to compare the performance of all the pages you've published.

20+ marketing integrations; including Salesforce, MailChimp, InfusionSoft, Zoho, Constant Contact and many more!

Publish to custom domains such as existing websites and standalone pages, to WordPress or Facebook, or set up your own free sub domain.

Manage your campaigns more efficiently with the ability to modify already published landing pages and URLs and to group pages into campaign categories.

Track campaign performance with a dashboard showing all the leads generated from your landing pages.