Intercom vs Wati

Zendesk Suite

Freshdesk

Drift

Haptik

yellow.ai

Interakt

Compare Intercom and Wati based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zendesk offers an AI-powered service platform that unifies conversations from multiple channels. It features AI agents for resolving inquiries, ticketing for support requests, and analytics for tracking service quality. Its Resolution Learning Loop technology enhances automation by integrating AI, human agents, and knowledge resources on one platform.

Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

Freshdesk is a cloud-based, omnichannel customer service software for businesses of all sizes, with solutions that increase agent productivity and improve customer satisfaction.

Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. 

2-Way Messaging

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

AI Copilot

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Analytics

Appointment Management

Asynchronous Learning

Audience Targeting

Automated Responses

Automated Routing

Autoresponders

Batch Communications

Behavior Tracking

Blended Learning

Campaign Analytics

Campaign Management

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Canned Responses

Catalog Management

CES Survey Structure

Chat/Messaging

Chatbot

Click Tracking

Client Management

Code-free Development

Collaboration Tools

Communication Management

Configurable Workflow

Contact Database

Contact Management

Contextual Guidance

CSAT Survey Structure

Customer Communication

Customer Database

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customer Service Analytics

Customer Support

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Data Synchronization

Data Visualization

Drag & Drop

Drag & Drop Editor

Drip Campaigns

Dynamic Content

Email Automation

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Employee Onboarding

Engagement Tracking

Event Triggered Actions

Feedback Management

File Sharing

For Sales/Marketing

For Startups

Geotargeting

Help Desk Management

Human Handover

In-App Training

Inbox Management

Incident Management

Interaction Tracking

Interactive Content

Knowledge Base Management

Knowledge Management

Language Detection

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

List Management

Live Chat

Macros/Templated Responses

Marketing Automation

Intercom

Android

Web-based

iPad

iPhone

Knowledge Manager

I took over managing our company's Fin (Intercom's AI agent for chat support) in January 2024. It's been fun improving our content and customer support to boost our resolution rate.

Principal Software Engineer

Embedded chats with history are quite nice, it has both the messages and notes left by the supporting team members to each other. Chat itself works quite good and overall thing of a good quality.

Head of Marketing 

Intercom is overall a really good, professional product. They have great quality of support, good training material, and they still keep releasing.

When we were first started using them, they were flexible, had great customer service, and seemed genuinely invested in helping us succeed.

Their customer service has been incredible poor. They caused a completely preventable service disruption that caused several hours of outage for our team, and have been difficult to get in touch with.

Integrations are just fabulous and once done, every marketer or even customer care folks will be so happy, if trained properly.

This has been a great product for communicating things to our users. Easy to use and has a great support team.

Inside the company, we use the intercom as our support chat. In general is a pretty good, nice interface, easy to use in general.

Customer Success Executive

We have stuck with intercom for 4 years at this point and no plans to leave.

Professional Services

Intercom is great for tracking user engagement, support, and marketing. I love that you can see what a user is doing on your site and send messages (email or chat) based on specific criteria.

Updates may be lost, updates may be rejected by intercom because of server side exceptions, or mysterious thing called "concurrent updates" when there is just a single update.

It feels like the team at intercom has come into it's stride. New features like Series, Guides ect and most importantly - how they all work together - has made it a much better experience.

Customer Experience Manager

Makes your team very accessible, also makes the support process simple for the end users. Good integrations and useful statistics provided.

Customer Success Coach

I really like how it lets my team assist our customers in real-time. Aside from that, it lets us send pictures, links, etc and tours to help the customer troubleshoot with ease.

Customer Success Manager

Intercom is simple, easy to use, and great for website chats. It is very easy for customers to interact with.

Tech Support

Very nice software with only positive experiences so far.

Director of Demand Gen

The customer support and account management is absolutely horrible.

It has fair amount of rich content options, though they cost extra.

Intercom screenshot: AI Agent - Resolve 50% of support volume. Instantly.

Intercom screenshot: AI Copilot - A personal AI assistant for every support agent.

Intercom screenshot: Omnichannel inbox - Maximize productivity across every channel with an AI-enhanced inbox.

Intercom screenshot: Tickets - Resolve complex issues more efficiently with tickets designed for collaboration.

Intercom screenshot: Workflows - Build powerful automations with our no code visual builder.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Interakt provides businesses with a scalable infrastructure that they need to expand and grow. It can be easily integrated with Shopify, Instamojo, & other popular e-stores, CRMs, payment gateways, and business apps like WooCommerce, Zoho, Google Sheets, Razorpay, PayU, Pabbly etc., making it the on

Yellow.ai empowers enterprises with AI-driven customer service automation for efficiency and cost reduction. Serving 1100+ clients like Sony in 85+ countries and 135+ languages, our platform is trained on 16B+ annual conversations. Founded in 2016 and backed by $102M, we innovate continuously.

Haptik is a conversational AI software that helps businesses streamline operations related to contactless shopping, FAQ automation, request routing, and more. Administrators can use predefined templates to build IVAs based on specific business requirements and use cases.

Wati is an automated marketing, sales, service and support tool for businesses who want to use WhatsApp as a communication tool to sell more products and services.

Chat Transcript

Customer Engagement

For Developers

Mass Texting

Natural Language Processing

Performance Metrics

Pre-Configured Bot

Reporting/Analytics

Segmentation

Self Service Portal

SMS Messaging

Support Ticket Management

Template Management

Wati

Linux

Windows

Confounder

WATI has been an excellent addition to our marketing toolkit. The user interface is clean and intuitive, making it easy for both my team and clients to navigate and use effectively.

Co-founder, Head of support and email deliverability

We're glad to have discovered WATI Platform through the Facebook Business Directory. Unlike other WhatsApp Partners, their approval times are really quick and their customer support is wonderful.

marketing specialist

Product is great and customer support is awesome. Overall, I am really happy with the experience with WATI that runs on Official Whatsapp APIs.

Online Marketing Specialist

I am truly satisfied and our customers love the fact that they can communicate with us just like they talk to their friends over WhatsApp.

CEO 

Easy to use and very comprehensive. It has all essential and necessary tools to make the business successful.

So overall experience is highly deteriorating, but being a Business WhatsApp number manager, you are STUCK with them. You can't port business numbers between different Business API providers.

It's an easy thing to provide better experience to your users while supporting them on WhatsApp. Customers feel better when they're able to communicate over WhatsApp.

Tuition Manager

The webhook integration with our CRM ensures seamless customer interactions. Overall, Wati has significantly improved our customer support and saved time for our sales team.

Software Developer

Wati offers excellent customer support, helping users resolve issues quickly and efficiently.

Founder

Their support is worst in the industry and this people are fraud.

Development

Its easy to use and has good features like quick replies and automations.

It is a very nice platform for any size of businesses and make operations on auto pilot mode. I recommend it to all business users.

Its Great, Cost Effective Great for Small or Big Enterprises.

Product Growth

Good to use application for one's broadcast needs and customer support. It better and rightly priced than double-click.

Head of Operations

Worst thing i found is that the chat gets expired in 24 hours and as a user you cannot send your clients any messages after 24 hours.

Director

We discovered it recently and asked them to remove it, they flatly refused.

Intercom vs Wati Comparison (2026)

Intercom

Wati

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives