Klaviyo vs EmailOctopus

Mailchimp

Constant Contact

MailerLite

Omnisend

SendGrid

Drip

Compare Klaviyo and EmailOctopus based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Omnisend is an email marketing software designed specifically for ecommerce businesses. It combines email, SMS, and web push notifications in a single platform with pre-built automations for cart abandonment, welcome series, and post-purchase campaigns. The platform features advanced segmentation capabilities that update in real time based on customer behavior and integrates with multiple eCommerce tools.

Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

2-Way Messaging

A/B Testing

Activity Dashboard

Alerts/Notifications

Audience Targeting

Automated Responses

Autoresponders

Behavior Tracking

Behavioral Analytics

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Database

Contact Management

Conversion Tracking

Customer Database

Customer Profiles

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Data Integration

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

GDPR Compliance

Generative AI

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

List Management

Marketing Automation

Marketing Calendar

Mass Texting

Message Personalization

Mobile Coupons

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multiple Data Sources

Multivariate Testing

Personalization

Predictive Modeling

Preview Functionality

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Sales Analytics

Scheduled Messaging

Segmentation

Shortcodes

SMS Marketing

SMS Messaging

Social Marketing

Social Media Integration

Spam Blocker

Template Management

Third-Party Integrations

Web Forms

Website Visitor Tracking

WYSIWYG Editor

Klaviyo

Web-based

Program Faciliator

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.

Director of Ecommerce

We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

Marketing Director

Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Manager

The other huge plus is their amazing customer service. They are on their toes waiting to help you.

Overall we like Klaviyo. We've had a good experience with them and the customer service is always helpful.

M satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.

Owner

I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site.

Growth marketer

Klaviyo offers the best email marketing analytics I have seen so far. The feature online best is the live analytics.

I integrated Klaviyo with my Shopify store with such ease. I love having everything all in one place and being able to schedule emails weeks even months in advance.

CRO Specialist

The administrator is super easy to use, its UX is dummy-proof and covers all the basics of email marketing.

My overall experience is very good with integration and implementation.

VP of Innovation

This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.

I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.

Quite good, It is very simple to use so anybody with limited email marketing knowledge can use. Would recommend it for small mid-size companies.

Digital Marketing and E-Commerce Intern

I would highly recommend  Klaviyo to anyone who is working in E-Commerce - I cannot get over how easy to use the platform is.

It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.

Graphic Designer

Not everything is customizable. While fonts can be imported, they don't always show up on email browsers so you're limited by Klaviyo's native fonts.

Klaviyo screenshot: Send eye-catching emails in minutes using ready-to-go templates

Klaviyo screenshot: Grow your contact  list with engaging  web forms

Klaviyo screenshot: Bring your brand to life with drag-and-drop ease

Klaviyo screenshot: Send personalized recommendations  that really resonate

Klaviyo screenshot: Automations help you make money while you sleep

Klaviyo screenshot: Smarter targeting. Deeper personalization. Bigger payoff.

Klaviyo screenshot: Get more answers  out of your data

Klaviyo screenshot: See how your performance stacks up against peers

Freelancers

Large Enterprises

Mid Size Business

Small Business

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Activity Tracking

Automated Scheduling

Content Management

Customer Journey Mapping

Customization

Email Sequences

HTML Editor

Lead Nurturing

Live Chat

Newsletter Management

Visual Analytics

Workflow Management

EmailOctopus

owner

Not as expensive! it's easy to use and works great. Never had a problem with it and always have had good success with it.

founder

Excellent service and feels wonderful to support a smaller alternative service doing as great a job as long established players.

Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature.

Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school. Great costumer service as well.

Marketer

Real-time statistics: watch in real time how your campaigns perform. Outstanding support: I needed support to use the API and got great help from them.

Author

They responded within hours and were extremely friendly. I have been very pleased with this program and will definitely be recommending it to others.

Journalist

I switched from Mailchimp to Emailoctopus when my mailing list grew and I think it was a good, money saving choice. What's more, Octopus is easy to use and their customer support is great.

District Associate

It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus. It really is the right solution for us.

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there.

Easy to use and setup with excellent and prompt support if help is needed.

author

However, they always get back to me quickly. Also, I'm desperate for list segmentation and have been asking for that feature for a while now.

Founder

I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.

I like that I have 90% of the functionality as with the more expensive options, like MailerLite. This allows me to build my newsletter list without the hefty price tag.

CEO 

The software and the team behind it are fast, reliable, and responsive.

Business Owner

What I like and appreciate most is the support team. I am always in a hurry, managing various projects and haven't had time to read all the support articles.

The embeddable form are quite ugly, they look at least ten years old.

Most of the emails end up in spam. So the response rate is very low.

It took a minute to get used to the editor, but there's been no email service provider I've come across where that wasn't the case.

Klaviyo vs EmailOctopus Comparison (2026)

Klaviyo

EmailOctopus

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives