Klaviyo vs Mailbird

Mailchimp

Microsoft Outlook

Omnisend

Drip

eM Client

Thunderbird

Compare Klaviyo and Mailbird based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Omnisend is an email marketing software designed specifically for ecommerce businesses. It combines email, SMS, and web push notifications in a single platform with pre-built automations for cart abandonment, welcome series, and post-purchase campaigns. The platform features advanced segmentation capabilities that update in real time based on customer behavior and integrates with multiple eCommerce tools.

Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

2-Way Messaging

A/B Testing

Activity Dashboard

Alerts/Notifications

Audience Targeting

Automated Responses

Autoresponders

Behavior Tracking

Behavioral Analytics

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Click Tracking

Contact Database

Contact Management

Conversion Tracking

Customer Database

Customer Profiles

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Customization

Data Import/Export

Data Integration

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

GDPR Compliance

Generative AI

Image Library

Interaction Tracking

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

List Management

Live Chat

Marketing Automation

Marketing Calendar

Mass Texting

Message Personalization

Mobile Coupons

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multiple Data Sources

Multivariate Testing

Personalization

Predictive Analytics

Predictive Modeling

Preview Functionality

Product Recommendations

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Sales Analytics

Scheduled Messaging

Segmentation

Shortcodes

SMS Marketing

SMS Messaging

Social Marketing

Social Media Integration

Spam Blocker

Template Management

Third-Party Integrations

Web Forms

Website Visitor Tracking

WYSIWYG Editor

Klaviyo

Web-based

Program Faciliator

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.

Director of Ecommerce

We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

Marketing Director

Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Manager

The other huge plus is their amazing customer service. They are on their toes waiting to help you.

Overall we like Klaviyo. We've had a good experience with them and the customer service is always helpful.

M satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.

Owner

I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site.

Growth marketer

Klaviyo offers the best email marketing analytics I have seen so far. The feature online best is the live analytics.

I integrated Klaviyo with my Shopify store with such ease. I love having everything all in one place and being able to schedule emails weeks even months in advance.

CRO Specialist

The administrator is super easy to use, its UX is dummy-proof and covers all the basics of email marketing.

My overall experience is very good with integration and implementation.

VP of Innovation

This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.

I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.

Quite good, It is very simple to use so anybody with limited email marketing knowledge can use. Would recommend it for small mid-size companies.

Digital Marketing and E-Commerce Intern

I would highly recommend  Klaviyo to anyone who is working in E-Commerce - I cannot get over how easy to use the platform is.

It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.

Graphic Designer

Not everything is customizable. While fonts can be imported, they don't always show up on email browsers so you're limited by Klaviyo's native fonts.

Klaviyo screenshot: Send eye-catching emails in minutes using ready-to-go templates

Klaviyo screenshot: Grow your contact  list with engaging  web forms

Klaviyo screenshot: Bring your brand to life with drag-and-drop ease

Klaviyo screenshot: Send personalized recommendations  that really resonate

Klaviyo screenshot: Automations help you make money while you sleep

Klaviyo screenshot: Smarter targeting. Deeper personalization. Bigger payoff.

Klaviyo screenshot: Get more answers  out of your data

Klaviyo screenshot: See how your performance stacks up against peers

Freelancers

Large Enterprises

Mid Size Business

Small Business

Thunderbird is an on-premise email management platform designed to help businesses securely handle, search, organize, archive, and filter email conversations from within a unified platform. The Mail Account Setup Wizard allows professionals to set up existing user accounts with information, such as email address, name, and password.


eM Client is a powerful email client for Windows and macOS with a clean and easy-to-use interface. It also offers features for calendars, tasks, contacts, notes and chat.

eM Client covers all professional communication needs
for any team or enterprise and easily connects to any email service.

Microsoft Outlook is a personal information manager from Microsoft which helps users communicate, manage schedules & find what they need quickly & easily

Mailbird is a desktop email management application that helps businesses of all sizes synchronize messages from multiple accounts in a centralized inbox and connect the platform with LinkedIn. Mailbird's speed-reading functionality lets employees read at a fast pace to increase email productivity.

Archiving & Retention

Email Monitoring

Inbox Management

Multiple User Accounts

Response Management

Search/Filter

Signature Management

Mailbird

Linux

Windows

Digital Director

Totally happy with its use as it made my work very easy to switch from one mail to another also with amazing features of Facebook and WhatsApp makes our day amazing.

Founder

The ease and functionality is out of the roof, specially that ui design its mesmerizing when i installed it first i was like in love with the ui and functions available.

Creative Director

Also sometimes it bugs out with my outlook email accounts, I will repeatedly get error warnings, but I am still able to receive and send emails with the account, not sure what that's about.

It is great for email offering smart unified inbox and easy to navigate. It is also a quick and responsive app.

Insurance Agent

Good price for the product. Had a few questions and were pleased with the support.

Technology Delivery Support Specialist

Mailbird can truly be an all in one productivity solution for you and your business. It integrates email, Evernote, Todoist, and more into a single application that easy to learn and fun to use.

Principal

Their support is horrible. Beginning the third week of plsatitudes and apologies, but NO FIX to a basic, fundamental requirement to sync my calendar.

Graphic Artist

Mailbird is great at consolidating all of your emails into one application. It's super simple to set up a new account.

But there is no way to contact by phone. All I get is a computer generated stupid answer to my questions.

Mailbird offers a once-off licence purchase which a great plus for such a powerful email application.

Vice Director for External Affairs

Support team is very quick to respond and are indeed helpful. Even before I got my Mailbird Pro, they have been very responsive.

President

Flawed software and terrible customer service.

Teaching Assistant

Support for 3+ accounts with an inexpensive one-time purchase of the pro version, lot's of integrated apps ranging from Google apps to Whatsapp and Dropbox. Responsive and helpful technical support.

Mail Management Software with amazing features.

Seminarian 

Great alternative to Outlook if you are looking to avoid Microsoft’s high prices. Easy to use and updated often.

Marketing

Mailbird is a good looking app, with themes integrated, there is also a dark theme. You can add many different accounts.

Freelance Illustrator & Graphic Designer

I started to like emailing when it finally look nice and pretty. If you don't need complex mailing client and looking for something good looking and useful - that's it.

Mailbird is easy to use email client with many integrations that allows us to use multiple email accounts in one unified mailbox.

Klaviyo vs Mailbird Comparison (2026)

Klaviyo

Mailbird

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives