LeadSquared vs Apollo.io

Salesforce Sales Cloud

HubSpot CRM

Zoho CRM

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Executive

Limited costumer support is the main weakness

Zonal Business Head

They seem more interested in manipulating situations than resolving them.

LeadSquared is a no-code CRM that automatically captures leads without leakage, equipped with tracking, automation, and integrations

A/B Testing

Access Controls/Permissions

Accounting

Accounting Integration

Activity Dashboard

Activity Tracking

Admissions Management

Alerts/Notifications

Alumni Management

Application Management

Appointment Management

Appointment Scheduling

Automated Scheduling

Automatic Call Distribution

Autoresponders

Calendar/Reminder System

Calendar Sync

Call Center Management

Call Disposition

Call Monitoring

Call Recording

Call Reporting

Call Routing

Call Scripting

Call Tracking Metrics

Call Transcription

Call Transfer

Campaign Analytics

Campaign Management

Campaign Scheduling

Campaign Segmentation

Candidate Management

Channel Management

Chatbot

Chat/Messaging

Claims Management

Click Tracking

Client Management

Client Portal

Commenting/Notes

Commission Management

Communication Management

Community Management

Computer Telephony Integration

Confirmations/Reminders

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

CRM Integration

Customer Database

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Import/Export

Data Security

Dispatch Management

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Electronic Payments

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

EMR/EHR

Engagement Tracking

Enrollments/Onboarding

Event Calendar

Event Triggered Actions

Fee Management

Field Sales Management

For ABA Industry

Forecasting

For Financial Institutions

For Healthcare

For Higher Education

For Insurance Industry

For iPad Devices

Forms Management

For Real Estate

For Sales Teams/Organizations

For Small Businesses

For Startups

HIPAA Compliant

LeadSquared

Web-based

iPhone

Android

iPad

Windows

Freshsales

HubSpot Marketing Hub

Bitrix24

Business Development Associate

What I liked least about LeadSquared is that some advanced customizations and reporting features can feel limited or less flexible, and occasional performance lags can affect the user experience.

What I liked most about LeadSquared is its easy-to-use interface combined with powerful automation, which makes managing and converting leads much more efficient

Academic Counselor

Key benefits include lead management, customizable workflows, marketing automation, robust CRM features, and detailed analytics.

Client Account Manager

User Friendly, Customization and flexibility, security and compliance, lead engagement, lead monitoring, customer support, analytics and reporting

LeadSquared is a user-friendly interface which is very much for efficient lead management, and powerful automation features.

Associate Product Manager

There is no option to add more than 75 custom fields in the system.

Leadsquared  has some drawbacks including a clunky UI buggy search.

Telephony integrations are buggy and face a lot of issues.

They took six months to implement their system, during which they made numerous blunders and constantly changed developers.

leadsquared was best because of very easy user interface comparatively other CRM's

Customer support at times might not be the best.

Sr Director Admissons 

Can create multiple forms, landing pages, lists all on their own which allows for short turn around times and better view of the data.

System Administrator

Lead Capture, Automations, Separate Activities, Creating Forms, Phone Call Metrics, Notifications, etc.

Sales Manager

The features like nudges, WhatsApp integration, a Sales mailing campaign, good support of graphics, lead management.

Even now, we continue to struggle with their platform."

Senior Data Analyst

I liked the simple drag-and-drop interface, the powerful automation features, and the ability to quickly create and deploy custom applications.

Vice President

The automation flows can handle lead management and are triggered by an incoming API hit or can also be built at lead attribute change.

If I am looking to made a customized report or dashboard in LS which requires Lapp, then there is dependency on Support team which works on chargeable basis.

Director of Marketing

There are only 4 levels of users (Admin, Sales Manager, Marketing, and Rep User).

VP Finance & Accounts

Easily, identify at which level the task is pending, delay can be identified & productive steps can be taken to avoid the delay.

Quality Analyst

Effective lead capturing, distribution and scoring for priority is available with graphical representation of lead funnel.

Chief Marketing Officer 

Lead management has become so easy with leadsquared and it allows you to connect with multiple platforms to capture and store the leads.

Team Lead

If we do a recording meeting , if any call or any other 3rd party interruption is done total recording have been crashed several times.

Business Development Executive

The data reflected in some of the reports or the smart views/manage leads are real-time which has not been resolved in some requirements.

Managing Director 

Certain payments you need to make for some value additions are very quickly accessible in the portal itself and have a quick TAT of implementation.

Product Manager 

The lead generation, campaigns, third-party integrations like facebook, WhatsApp, messaging vendors etc was really awesome.

Business development manager 

Automated tracking of leads around calls as well emails is the best feature that I like hands down.

Business Analyst

Apart from this, tracking of metrics, managing leads are also the liked features of LSQ.

Associate

After implementing LeadSquared, our lead management process is streamlined and the communication with prospects/customers is effective.

Manager Learning & Org. Development 

The UI of the software can become monotonous as there are not many options to customize the look and feel.

Developer

LeadSquared has proven to be a powerful asset for our business, streamlining lead management and marketing automation processes.

Campaign Specialist

Thanks to LeadSquared, we can efficiently track our sales and take follow ups in real time.

Its customization capabilities have helped us tailor the experience to meet our clients' specific needs.

Technical Consultant 

The thing I liked with Leadsquared is it has each and every feature to capture and manage leads.

Marketing Manager

The leads captured in real time by using CRM automation and improve the sales and clients.

The dashlets on the dashboards should have more editing options to customize more as per our requirements.

Operations manager

It was nice to see what emails had been opened and read.

Overall, LeadSquared is an excellent option for businesses looking for a comprehensive solution to their marketing, sales, and CRM needs.

Best part is that the CRM is highly customizable and can fit in the requirement of any business

It has great features but the UI & UX is not up to the mark and also navigating through some features is difficult.

Senior Academic Counsellor

I really liked this tooI for managing all my leads and I using this daily, I would recommend LeadSquared for those who need to organize, manage, categorize the assigned leads. And we create customer profiling concerning their nature of requirements like sales management or customer handling, student accounts management, call centers, ITs, Schools, higher educational institutes, even organizations for managing employees' details.

We are not using it for email newsletters anymore as the emails were delivered to spam.

Program Head

Sierra Reporting is not the best, custom reports cannot be created properly.

Chief Marketing Officer

Though they mentioned that a lot of samples are available to create the email for bulk marketing.

inside sales evangelist

there of lot of things such as task management opportunity conversation we have to work if compare with salesforce salesforce is  easy to manage

VP- Marketing

Leadsquared has helped us streamline our Lead and Sales funnel management.

The depth with which this software manages the journey/life cycle of a lead is unmatched.

It has been rely great using the software to keep a track of the whole pipeline at one place.

LeadSquared vs Apollo.io Comparison (2026)

LeadSquared

Apollo.io

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives