LeadsRx vs Pendo

AppsFlyer

Voluum

Looker

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

Voluum is a performance tracking software for affiliate marketers, agencies and media buyers.

Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

Senior Director, Research & Analytics

The software solution itself is easily one of the best in class and the support team is friendly, persistent, and approaches every call and email with a "can do", service-based attitude.

Growth Manager

Great customer service and handling of the account, always will to answer any questions or have a call to explain anything further.

LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

A/B Testing

Attribution Modeling

Audience Targeting

Campaign Analytics

Campaign Management

Campaign Tracking

Channel Management

Conversion Rate Optimization

Conversion Tracking

Cross Channel Attribution

Customer Journey Mapping

Customer Profiles

Dashboard

Dashboard Creation

Data Import/Export

Lead Management

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multi-Touch Attribution

Performance Metrics

Personalization

Predictive Analytics

Reporting & Statistics

ROI Tracking

Visual Analytics

Website Analytics

Proprietary

LeadsRx

Web-based

Linux

Hotjar

Pendo

Basic

Account Manager

It congregates so much information that in the past would have taken exponentially longer- not only is it a time saver, but it makes us look on the ball to our clients.

SEM Specialist

LeadsRX has great features, setting up custom parameters and tracking performance.

Sr. Account Executive

It was beneficial in targeting clients to geographic areas for digital marketing, and selecting radio stations based on zip code listening and demographics.

I do like the attribution section, managing multiple channels.

This software is a game changer to show website visits in relation to the times commercials aired within a 10 minute window.  

Sr. Integrated Media AE

Tracking of website visits after commercials airs is key to substanting ROI to the advertiser for present and future buys.

Media Manager

I appreciate that the team ran a demo to help us fully understand the functionality of the platform.

Vice President

Doing campaigns with a lot of markets can be very time consuming to set up and then loading accounts and reports (especially aggregate reports) can take a long time to load up.

Sales

iHeart & LeadsRX didn't consider that many of our clients buy radio networks and they are more robust sales, still needing this type of attribution.

senior account manager

ie: CREDIT UNION AIRING MESSAGES/COMMERCIALS FOR CAR LOANS, PERSONAL CHECKING ACCOUNTS, CREDIT CARDS

VP Strategic Partnership Initiatives

It provides a part of the overall response, attribution and ROI message to our clients.

Campaign Manager

A good product that we use daily to help inform our overall performance and optimise our campaigns and channels.

Senior Marketing Consultant 

I love the software, as I am able to share this information with my clients and show them the power of radio.

Outside Account Representative

LeadsRX software is a tremendous resource for supporting website lift for a local radio marketing campaign.

Co founder

The software is conservative on its estimates and does not try to give, "pie in the sky" estimates for attribution.  

Not only are the insights they provide incredibly valuable, the dashboard made sense and I was able to view the necessary metrics with very little guidance.

Also, I felt the pin feature needs improvement or an alternate way to view/publish reports.

Media Analyst 

There are many daily emails that are sent out to alert you of new data for a client.

Account Executive

Showing client attribution has been very helpful in gaining new business and keeping current clients.

The tool almost makes selling AM drive hard if clients overanalyze.  

sales manager

Being able to show clients web lift is essential in radio broadcast.

They are constantly updating and adding new features so sometimes it difficult to keep up with new features.

sales

its a great product for high frequency clients, butat this time I don't have clients that have allowed me to use the product.

Inbound Marketing Manager

We came across some difficulties while setting up to track all conversions across platforms.

Using LeadsRX has made it easier to quantify the effectiveness of radio advertising

Senior Account Executive

Sometimes the pdf's can be a bit difficult to read if you use a longer timeframe

Once I was able to learn the in's and out's it was much better to use and very important information for my clients.

I have always enjoyed using Leads RX and it has helped me show attribution to clients.

Senior Manager Acquisition Marketing

Unfortunately couldn't properly connect with our platform and was missing data

It gives a great overview of your conversions, ROI and general analytics.

Broadcast Sales

All calls go into a call center, and they were not able to listen to them.  

I liked the reports it generated and the different graphs and charts.

Media Planner

The software is easy to use and understand.

That I couldn't give my client their own access to see just their account

The color-coding on the dashboards was very helpful.

General Sales Manager

This product is great to pair with a high frequency on air broadcast schedule.

Account Executive 

Easy to screenshot reports and pop them into your meetings with clients

Marketing Manager

It has all the lead attribution features I could imagine needing.

Wish it had provided a little more details in the reporting capabilities

Senior AE

I appreciate being able to show clients attribution.

my clients have not wanted to give us their google access information

marketing

Integration with our company was easy, [SENSITIVE CONTENT HIDDEN] was great in implementing set up and communication.

Good attribution for broadcast schedules.

I was blown away when I learned more about multi touch attribution.

Client Support

Radio Campaigns

Customer Support

Campaign Reports

Client Attribution

Attribution

Radio Attribution

Ad Tracking

Small Business

Mid-size Business

Large Enterprises

Freelancers

Insightly

Google Analytics 360

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

This greatly limited how we could use Pendo and it required a lot of custom work from our Dev Team. When reaching out to support for help we would wait weeks to get an answer.

Project Manager

The ability to gather feedback directly within the app has streamlined our decision-making process and improved customer satisfaction.

Head of product

I have the impression that pricing mainly depends on what the customer is willing to pay.

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

LeadsRx vs Pendo Comparison (2026)

LeadsRx

Pendo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives